l ynda

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lynda.c om Assignment #1 Dayna Baron, Addison Moore and Gillian Newing

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l ynda .com. Assignment #1 Dayna Baron, Addison Moore and Gillian Newing. s implified brief. Client Key Fact Consumer Problem the Product Advertising Response   Target Person Information Principal Competition Consumer Benefit -Reason Why  Tone & Manner Requirements. Lynda .com - PowerPoint PPT Presentation

Transcript of l ynda

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lynda.com

Assignment #1

Dayna Baron, Addison Moore and Gillian Newing

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simplified brief Client

Key Fact 

Consumer Problem the Product

Advertising  

Response  

Target Person Information 

Principal Competition 

Consumer Benefit

-Reason Why 

Tone & Manner

Requirements

Lynda.com 

The best way to learn anything is at your own pace. 

Can’t learn software from a manual, and courses are too expensive or not directed at me. Lynda.com has the information you need to be effective with your software at your fingertips. “Lynda.com means learning what I want, when I want and where I want it.”

Demographics: 16-25 males/females, studentsPsychographics: knowledge hungry, visual/hands on learners, don’t like asking dumb questions Free tutorials, manuals, courses. (industry competition: other tutorial sites: Adobe.com) 24 hour All-You-Can-Eat-Buffet of learning. 666 courses on 175 programs from 29 different developers totaling over 5000 hours of practical software training.  

Clever, straightforward, easy going. 

3 different media, logo and URL. 

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televison spot

Center the video in this white space

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web media

Center your other web banner here

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viral video

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transit space media

Something goes here about transit ads


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