simplified brief Client
Key Fact
Consumer Problem the Product
Advertising
Response
Target Person Information
Principal Competition
Consumer Benefit
-Reason Why
Tone & Manner
Requirements
Lynda.com
The best way to learn anything is at your own pace.
Can’t learn software from a manual, and courses are too expensive or not directed at me. Lynda.com has the information you need to be effective with your software at your fingertips. “Lynda.com means learning what I want, when I want and where I want it.”
Demographics: 16-25 males/females, studentsPsychographics: knowledge hungry, visual/hands on learners, don’t like asking dumb questions Free tutorials, manuals, courses. (industry competition: other tutorial sites: Adobe.com) 24 hour All-You-Can-Eat-Buffet of learning. 666 courses on 175 programs from 29 different developers totaling over 5000 hours of practical software training.
Clever, straightforward, easy going.
3 different media, logo and URL.
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