IT-Business - Mediapack 2010

8/9/2019 IT-Business - Mediapack 2010

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Crossmedia Planer

www.it-business.de

ONLINEPRINT

Mediapack

2010Price list no. 12


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Publishers imprint

W Publishing House

Vogel IT-Medien GmbH

August-Wessels-Str. 27

D-86156 Augsburg

www.vogel-it.de

WGeneral Manager

Werner Nieberle

W Bank Details

Dresdner Bank Wrzburg

Sorting code 790 800 52

Account number 309 771 700

W

IT-BUSINESSPublishing schedule every two weeks

Day of publication Monday

Printed circulation 29.279 Ex. (IVW QIII/2009)

Distributed circulation 28.768 Ex. (IVW QIII/2009)

Area of circulation Germany

Internet www.it-business.de

ISSN 1864-0907

W Phone numbers & contact

Co-Publisher

Ljiljana Kos - 300

E-Mail [email protected]

Account Management editorial part

Besa Agaj (International Accounts) -112


Stephanie Steen (Key Accounts) -211


Ursula Gebauer (Assistance) -217


Hannah Lamotte -193E-Mail [email protected]

Sandra Schller -191


Editoral

Harry Jacob (Managing Editor) - 206

Christian Trger (Managing Editor, CvD) - 180


Disposition

Dagmar Schauer - 202


Technical Support Print

Albert Petrich - 179


Technical Support Online

Julia Mattern - 123


WMemberships

Informationsgemeinschaft zur Feststellung der

Verbreitung von Werbetrgern e.V.

International Federation of the Periodical Press

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Wrzburg. Since 1991 the publisher releases business media for decision-makers who are

in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most

important publishers offers are IT-BUSINESS, eGovernment Computing, SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de, SearchSoftware.de.


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The integrated cross-media concept for your

successful marketing in the ICT channel

With IT-BUSINESS Media you reach the decision ma-

kers in the ICT-trade intermedial and effectively in the

most important phases of the decision process:

Print Strategy

Online Research

Event Face-to-face contact

Service Contacts

The flexible concept of IT-BUSINESS media enables you

to attain your successful and measurable marketing

targets.

In the process you obtain the best possible backup of a

professional and service oriented consulting team.

The Media sections

The trade magazine IT-BUSINESS provides biweekly

thoroughly researched background information of the

IT channel and strategic relevant business and technol-

ogy knowledge.

The information website IT-BUSINESS.de offers all

necessary information that should be immediately and

in high quality at the partners disposal: news, whitepa-

pers, webcasts and case studies as well as an exten-

sive manufacturer and distributor database.

OnlinePrint

ServiceEvent

The IT-BUSINESS Akademie imparts with its events

the necessary hard & soft skills to a wide spectrum of

trading partners. The target is to successfully position

yourself in the market and to foster business contacts.

Apart from management and sales trainings IT-BUSI-

NESS Akademie organizes the business summit IT-

BUSINESS Executive Summit and solution-oriented

multivendor roadshows named Partner Solution Days

concerning the topics virtualization, storage, security,

UCC etc.

The IT-BUSINESS-Media


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4

Mediapack 2010 | Concept

IT-BUSINESS offers tailor-made campaign planning with high coverage, certified quality (IVW, IVW EDA) and integrated lead generation. To reach your communication

goals, IT-BUSINESS takes hold of an extensive portfolio of crossmedia communication formats (print, online, event, service). You benefit from a perfect mixture of innovative

and established communication formats (examples see diagram)

The fitting advertising format for each target

Advertisingformats &

services

Your selectedcommunication

targets

PRINT ONLINE EVENT SERVICE

Editorials

ection

Guides

Advertorial

Market

Looseand

boundinserts

Company

portrait/

YearBook

Specialfo

rmsof

advertisin

g

ClassicOnline

Advertisement(Banner)

ContentS

ponsoring

WebcastStudio

(onDemand)

WebcastLive

(PartnerC

onference)

Whitepap

er

Partnerzo

ne

Company

profilein

company

database

Newslette

r

advertisement

Eventspo

nsoring

Corporate

Event

Onlinecongress

Corporate

publishing

Service(m

arketresearch,

directmar

keting,...)

Image/

Brand-Awareness Product & Solution

Competence Partner Recruitment Direct increase in

sales Face-to-facemarketing Lead generation High qualified

coverage Perfectly suitable Well suitable


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5

The IT-Channel magazine

Content-Print

Profile

Reader analysis

Topics & Dates

Formats & Rates

IT-BUSINESS Market

Job market

IT-Solution Guide

Special forms of advertising

Special Publications

Advertorials

Channel combination

Switzerland

Technical Specifications


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Mediapack 2010 | Print

IT-BUSINESS Common success in the IT channel

IT-BUSINESS informs in a quick, competent and precise

way. Thoroughly researched facts, practical back-

ground reports and the ITC Channel Index, a cooper-

ation with GfK turns it into a top source of information

for decision makers in the IT market.

IT-BUSINESS offers market penetration at highly attrac-

tive conditions. Its the power plattform for efficient and

economical market communication in the IT channel.

Exactly here is the place to convince your dealers

both old and new of your products, solutions and con-

cepts!

IT-BUSINESS readership is known to be the most at-

tractive and qualified auditorium of the market. IT-BUSI-

NESS is modern and based on the target group. Clear-ly structured in sections it condenses reliably all

important information for IT business partners.

W Companies IT-BUSINESS persuits and forecasts

all market developments, dealing with manufacturers,

distributors and trading partners and hence reports

about the real background of news.

W Cover story Where is the market heading? Who or

what drives the business? In a detailed report channel

concepts, sales strategies and portfolio planings of in-

dividual companies or whole market segments are pre-

sented, questioned, commented and discussed over

with the top decision-makers of this industrial sector.

W Business Together with GFK, IT-BUSINESS exclu-

sively publishes the ITC Channel Index, a quality indi-

cator for business performance in the ICT-market. In ad-

dition, it provides the trading partner with key data

figures of the sectors law and management that are im-

mediately applicable in daily business.W Technologies The IT market wont be worthwhile

without new interesting products. Of special interest is:

How big is the sales potential of the different products?

Whether business solution or consumer product:

IT-BUSINESS reports the specific, relevant information

for decision making bluntly in the business partner`s

language.


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Topics + Dates Formats + Rates

editorial sector

IT-BUSINESS Market

Job Market

Special forms

of advertising

Special Publications Advertorial

Channel combinationSwitzerland

Technical Data

7

Profile

Reader analysis

Readership profile of IT-BUSINESS

Distribution of readership

according to business focus

Position of recipient

(multiple naming)

Management

Account Management

Purchasing Management

Marketing Management

Development Management

Technology/Support/Service 2.8 %

3.3 %

7.6 %

21.2%

26 %

60 %

Product segments

(multiple naming)

CE (Consumer Electronics)

IT (Information Technology)

TK (Telecommunication)

81.4%

30.4%

25.0%

Consulting

Product Management 1.1 %

1.9 %

Source: IVW EDA circulation cer tificate II/2008 I/2009

Specialized trade 28,4 %

Manufacturers10,4 % ISV/Softwarehouse 2.5%IT service

provider8,7 % Distributors/Wholesalers 4.6 %

Others 3.3 %

System Houses/VAR 33,6 %

Technical department store 2.1 %

ISP/Internet Service Provider 2.1 %

Mail-order business/E-Tailer 1.0 %Large size retail trade 0.8 %Other sectors 0.2 %

Sector not raised 1.4 %


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Iss. F eatures Date ofPublication

Advert.Deadline

Deliverables Specials Date ofPublication

Trade Fairs & Events

1 Project & sales financing

for IT partners

11/01/10 04/01/10 05/01/10 07/01 - 10/01 CES, Las Vegas

2 Desktop virtualization and

thin client computing

25/01/10 18/01/10 19/01/10

3 Digital engineering (CAD, CAM, PLM) 08/02/10 01/02/10 02/02/10

4 USV & energy efficiency 22/02/10 15/02/10 16/02/105 Data & video beamer 01/03/10 22/02/10 23/02/10 02/03 - 06/03 CeBIT, Hannover

6 ERP solutions for s/m sized businesses 15/03/10 08/03/10 09/03/10 Guide Networking &

Business Communications

March 16/03 - 25/03 UCC & Mobility

Partner Solution Days

7 Computer centre

(planning, facilities & services)

29/03/10 22/03/10 23/03/10

8 Business mobility

(notebooks, remote access)

12/04/10 01/04/10 06/04/10

9 Physical securi ty,

Video surveillance

26/04/10 19/04/10 20/04/10 Guide Storage April 20/04 - 06/05 Storage & Archiving

Partner Solution Days06/05 - 07/05 Community36, Zurich

10 Display technologies and solutions 10/05/10 03/05/10 04/05/10

11 Sourcing and E-Business

for IT-Partner

25/05/10 17/05/10 18/05/10 01/06 - 05/06 Comptex Taiwan, Taipeh

12 PIM (Business smartphones and

business models)

07/06/10 31/05/10 01/06/10 Guide Virtual ization &

Cloud-Computing

June 15/06 - 01/07 Virtualization & Cloud Computing


Topics + Dates 2010Subjects to change without notice


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Profile

Reader analysis

Formats + Rates

editorial sector

IT-BUSINESS Market

Job Market

Special forms

of advertising



Technical Data

9

Topics + Dates

Subjects to change without notice

Iss. F eatures Date ofPublication

Advert.Deadline

Deliverables Specials Date ofPublication

Trade Fairs & Events

13 Business printer

(Networking & Multifunctional Printer)

21/06/10 14/06/10 15/06/10

14 Professional security solutions

(Firewall, AV, Authentification)

05/07/10 28/06/10 29/06/10

15 Business Intelligence & Data Mining 19/07/10 12/07/10 13/07/10 Guide

Printers & Supplies

July

16 Unified Communication &

Next Generation Network

02/08/10 26/07/10 27/07/10

17 Business Continuity ( HA-solutions) 16/08/10 09/08/10 10/08/10 18/08 - 22/08 Gamescom, Cologne

25/08 - 29/08 Games Convention, Leipzig

18 Sharepoint & ECM-solutions 30/08/10 23/08/10 24/08/10 03/09 - 08/09 IFA, Berlin

19 Saving in network

(SAN, NAS, Storage)

13/09/10 06/09/10 07/09/10 Guide IT-Security September 16/09 - 28/09 IT-Security & Compliance


21/09 - 23/09 DMS Expo, Cologne

21/09 - 26/09 Photokina, Cologne

20 Digital Signage 27/09/10 20/09/10 21/09/10 06/10 - 07/10 CRM-expo, Nurnberg

21 Cloud Computing & Virtualization 11/10/10 04/10/10 05/10/10 19/10 - 21/10 IT-SA, Nurnberg

19/10 - 21/10 Discuss & Discover, Munich

22 Periphery, Keyboards, Mice,

Remote Controls

25/10/10 18/10/10 19/10/10 26/10 - 27/10 SNW Europe, Frankfurt

26/10 - 28/10 It & business, Stuttgart

23 Managed Printing Services

(Hardware, Supplies & Service)

08/11/10 29/10/10 02/11/10 09/11 - 12/11 Electronica, Munich

24 Server & Blades (Architectures &

Components)

22/11/10 15/11/10 16/11/10

25 CRM providers and solutions 06/12/10 29/11/10 30/11/10 Yearplanner 2011 06/12/1026 IT compliance & Managed

IT-Security services

20/12/10 13/12/10 14/12/10 IT-BUSINESS 2011

Portrait of an

industrial sector

20/12/10


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Advertising formats

2 x 1/2 page panorama, above compound

Type area: 426 x 137 mm

Trim size: 460 x 146 mm

1/1 pageType area:

200 x 281 mm

Trim size:

230 x 300 mm

2/1 pageType area: 426 x 281 mm


Junior page panorama, abovecompound



Junior pageType area:

141 x 205 mm

Trim size:

154 x 215 mm

1/2 page

horizontal

Type area:

200 x 137 mm

Trim size:

230 x 146 mm

IT-BUSINESS

Type area

200 x 281 mm

(3 columns)

Magazine Trim Size

230 x 300 mm

(please add min.3 mm bleed)

1/2 page vertical

Type area:

100 x 281 mm

Trim size:

117 x 300 mm

1/3 page

horizontal

Type area:

200 x 92 mm

Trim size:

230 x 101 mm

1/3 page vertical

Type area:

67 x 281 mm

Trim size:

84 x 300 mm

1/4 page vertical

Type area:

100 x 137 mm

Trim size:

117 x 146 mm

1/4 page

horizontal

Type area:

200 x 70 mm

Trim size:

230 x 79 mm

YourMarketingBenefit:

9Image&BrandAwarenes

s

9Product&SolutionCompe

tence

9PartnerRecruitment

9Directincreaseinsales

9Highqualifiedcoverage


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Profile

Reader analysis

Topics + Dates IT-BUSINESS Market

Job Market

Special forms

of advertising



Technical Data

1111

Formats + Rates

editorial sector

Fractional size Basic price 3 x 6 x 9 x 12 x 25 x

advertisement4c 1/1 page 10,000 9,500 9,000 8,500 8,200 8,000

2/1 page 18,900 17,955 17,010 16,065 15,498 15,120

Junior page 7,000 6,790 6,650 6,300 5,950 5,740

Junior page panorama 13,200 12,804 12,540 11,880 11,220 10,824

1/2 page 6,000 5,820 5,700 5,400 5,100 4,920

1/2 page panorama 11,000 10,670 10,450 9,900 9,350 9,020

1/3 page 4,600 4,462 4,370 4,140 3,910 3,772

1/3 page table of contents 6,500 6,305 6,175 5,850 5,525 5,330

1/3 page editorial 6,500 6,305 6,175 5,850 5,525 5,330

1/4 page 3,600 3,492 3,420 3,240 3,060 2,952

Quantity Discount whole page formats

3 pages 5%

6 pages 10%

9 pages 15%

12 pages 18%

18 pages 20%

25 pages 25%

Rates editorial section

The stated discounts of the basic rate are valid for purchase on orders for one year.

All rates are quoted in excl. VAT

Cover pages Basic price 3 x 6 x 9 x 12 x 18 x

4c 2nd Cover page 12,000 11,400 10,800 10,200 9,840 9,600

3rd Cover page 11,000 10,450 9,900 9,350 9,020 8,800

4th Cover page 13,000 12,350 11,700 11,050 10,660 10,400

Discounts

Series Discount page proportionately formats

from 3 x 3%from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

from 25 x 25%


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12


IT-BUSINESS Market the powerful purchasing reference book



9PartnerRecruitment


W The IT market is characterized by a high variety

of products and dynamic of rates

W The IT market is indicated of a variety ofThe IT market is indicated of a variety of

products and brands. This is why the IT trade

needs a source of information that is able to

deliver a complete overview of the latest offers.

W IT-BUSINESS Market offers this overview.IT-BUSINESS Market offers this overview.

Compact and efficient as an integral market

part inside IT-BUSINESS.

W This is how to reach the decision-makers inThis is how to reach the decision-makers in

the IT market directly, quickly, uncomplicated

and under conditions, which allow generous

advertisement for a small budget.


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Profile

Reader analysis


editorial sector

Special forms

of advertising



Technical Data

1313

IT-BUSINESS Market

Job Market

DiscountsFormats & Rates

Fractional size Basic price 3 x 6 x 9 x 12 x

4c 2/1 page 3,200 3,104 3,040 2,880 2,720

1/1 page 1,700 1,615 1,530 1,445 1,394

1/2 page 1,000 970 950 900 850

Cover page (230 x 230 mm) 3,000

The stated discounts of the basic rate are valid for purchase on orders for one year.


Magazine Trim Size: 230 x 300 mm (please add min. 3 mm bleed)

Quantity Discounts - whole page formats

from 3 pages 5%

from 6 pages 10%

from 9 pages 15%

from 12 pages 18%

from 18 pages 20%

from 25 pages 25%

Series Discount page proportionality formats

from 3 x 3%

from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

from 25 x 25%

1/1 page

Type area:

200 x 281 mm

Trim size:

230 x 300 mm

2/1 page



1/2 page horizontal

Type area:

200 x 137 mm

Trim size:

230 x 146 mm

1/2 page vertical

Type area:

100 x 281 mm

Trim size:

117 x 300 mm


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IT-BUSINESS job market

You are looking for qualified employees?

Run the search with IT-BUSINESS on the direct way

to the professional of the IT sector. Right within the ed-

itorial surrounding you approach a highly qualified au-

dience with your recruitment advertisement.

Your Cross-Media benefit:

Your advertisement appears in IT-BUSINESS and is au-

tomatically present for 4 weeks on it-business.de, the

information website in the IT channel.

Additionally your job application is hosted on all web-

sites of Vogel Media within the respective online job

market.

SearchSecurity.de

SearchStorage.de SearchNetworking.de

SearchDatacenter.de

laborpraxis.de

maschinenmarkt.de process.de

elektronikpraxis.de automobil-industrie.de

kfz-betrieb.de

Due to our cooperation with

Jobware you have the possi-

bility to place your advertise-

ment on the complete Job-

ware network.

InformationsportalMagazin

sueddeutsche.de heiseonline kress

hthig w&v Fachverlag

weka huss karrierefhrer

freiepresse.de schimmel media kalaydo.de

and others


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Profile

Reader analysis


editorial sector

Special forms

of advertising



Technical Data

15

IT-BUSINESS Market

Job Market

1/1 page

Type area:

200 x 281 mm

Trim size:

230 x 300 mm

1/2 page horizontal

Type area:

200 x 137 mm

Trim size:

230 x 146 mm

1/2 page vertical

Type area:

100 x 281 mm

Trim size:

117 x 300 mm

1/4 page vertical

Type area:

100 x 137 mm

Trim size:

117 x 146 mm

1/4 page horizontal

Type area:

200 x 70 mm

Trim size:

230 x 79 mm

Fractional size Basic price 3 x 6 x 9 x 12 x

4c 1/1 page 2,900 2,755 2,610 2,465 2,378

1/2 page 1,700 1,615 1,530 1,445 1,394

1/4 page 1,200 1,164 1,140 1,080 1,020

The stated discounts of the basic rate are valid for purchase on orders for one calendar year.


Crossmedia Options Basic price

Online job market on IT-BUSINESS.de free

Online job markets on all Vogel websites free

Jobware complete network 995

Formats & Rates Job market

Are you looking

for a new

Team?

Search with us!

IT-BUSINESS will help you to find a

professional collegue in the IT channel.


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Special forms of advertising

Loose Inserts

Printed matter (e.g. sheets,

cards, mailing leaflets,

prospects) which are enclosed

in carrier publication.

Min. format 105 x 148 mm

Max. format 220 x 290 mm (larger formats on request)

Max. thickness 4 mm

Weight Min. 5 g, Max. 50 g

Space booked total circulation

Guideline delivery in end format,

folded and trimmed

Price p/1000 loose inserts up to 25g: 280

each additional 10g: 30 raise

raise for selection 120

Affixed printed matters

i.e. postcards, flyers, CDs,

samples, post-its that have

to be sticked.

Price on request

Gatefolder

The page folding out to the left

is stuck to the magazine cover

(3 pages). Price on request

Belly Band

Price on request

Altarfold Front page

Price on request


Yourmarketingbenefits:

9Image/BrandAwareness


Bound Insert

Several pages of printed matter,

fixed tightly in carrier publication.

Min. format 148 x 115 mm

Max. format 230 x 300 mm

Max. thickness 2 mm

Weight 2 pages min. 100g/qm, 4 pages

min. 80g/qm, more than 8 pages

min. 50g/qm

Guideline: Insert in notebook format:

Trimm 5 mm (all sides), fold 10mm.

File smaller than notebook: Bottom

and on the sides trimm at the end.

On the top addition of 5mm trimm

Placement always at the top.

More than 4 pages in total: On the

top put together; folded in cross.

Rate 4 pages 17,800

6 pages 22,800

8 pages 26,800


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Profile

Reader analysis


editorial sector

IT-BUSINESS Market

Job Market



Technical Data

17

Special forms

of advertising

Guidelines for special forms of advertising

Date of order

Deadline see topics + dates (page 8-9)

Date of withdrawl

One week prior to Deadline

Rates

Prices for all special forms of advertising as well as

technical costs are not able for discount. All prices in

plus VAT, posting fees included.

Technical specifications

Special forms of advertising should be processed by

machine. In case of process difficulties because of

loose inserts, files or stickers, priority is given to com-

pletition.

Sample

At deadline of advertisement a binding sample (5 issues)

has to be submitted to the publisher and at least one

layout sample with details about size and weight.

Amount of deliveryCurrent print circulation plus 2% in addition. Only the

complete circulation can be booked.

Liability

Damages occurred because of disregard of the techni-

cal requirements for processing special forms of adver-

tising are to be replaced to the publisher.

Delivery

The delivery has to be done on Euro-pallets. Every sing-

le pallet has to be marked with details to the amount and

the note IT-BUSINESS issue number Please note

the dates of delivery

Loose inserts 3 days prior deadline ofadvertisement

Bound Inserts/ 5 days prior deadline of

Stickers advertisement

You receive the detailed delivery modalities after order

invoice.

Postal Delivery Adress

Vogel Druck und Medienservice

Warenannahme/IT-BUSINESS (Issue no.)

Leibnizstr. 5

D-97204 Hchberg

Printing

If requested the publisher takes over the printing of

loose inserts, bound inserts or stickers for extra charge.

The delivery of digital, print able data (see technical

data/digital data delivery, page 21) is required.


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18



Channel Guides

The Channel Guides of IT-BUSINESS supply an extensive

channel relevant presentation of the most important in-

formation on a specialized, important product area. Ad-

ditionally to basic facts and trends, it also contains a num-

ber of overviews, highlights and concrete sales

assistance. Because of their reference character the

Guides related to certain topics are only released once a

year.

Size 40 pages

Format DIN A4

Circulation 35,000 copies

Distribution Readership of IT-BUSINESS,

Trade Fairs and Events

Ad pages Formats Rate

4c 1/1 page 210 x 297 mm + 5 mm bleed 7,100

Cover pages 2-4 210 x 297 mm + 5 mm bleed 8,700

1/2 page vertical 100 x 297 mm + 5 mm bleed 4,260

IT-BUSINESS MediaUpdate

You need some information about current media offers and publishing dates

of our guides?

Order our IT-BUSINESS media newsletter for free:

[email protected]


9Image&BrandAwareness


tence

9PartnerRecruitment


Topics Publishing monthNetworking & Business Communication March 2010

Storage & Archiving April 2010

Virtualization & Cloud Computing June 2010

Printer & Supplies July 2010

Security September 2010


19/42

Profile

Reader analysis


editorial sector

IT-BUSINESS Market

Job Market

Special forms

of advertising

Advertorial


Technical Data

19


Year Planner 2011

Do you want to be in the field of vision in

the office of your trade partner? Then

make use of the IT-BUSINESS Year

Planner 2010! It is of high quality,

decorative and contains a variety ofadditional information useful for the

complete year.

Format 870 x 580 mm

Circulation 35.000 copies

Distribution Readership of IT-BUSINESS

Year Book 2011

IT-BUSINESS 2011 portrait of an industrial sector

is the high-quality Year Book of manufacturers, distri-

butors, cooperations and associations within the IT

channel. On over 100 pages companies present their

company profile, history, business partners productportfolio and contact persons in an attractive presen-

tation. It is the extensive overview with high circulati-

on of the players in the German IT channel.

Size 150 pages

Format DIN A4

Circulation 35,000 copies

Distr ibution Readership of IT-BUSINESS, Trade Fairs and Events

Date of publication 20/12/2010

Ad pages Formats Rate

4c Company portrait 2 pages Standard Layout 6,900

1/1 page DIN A4 + 5 mm bleed 5,900

Cover pages 2-4 DIN A4 + 5 mm bleed 8,700

We take over the design of your company portrait with a standardized layout.You only deliver text and picture contents. Please ask your account manager

for additional information regarding the process and dates.

Logo Formats Rate

4c

70 x 40 mm 1,500

110 x 65 mm 3,000

Deliverables

Send logo as vector file (Illustrator or Freehand) or TIF in 300 dpi

resolution via eMail to your responsible Account Manager.


Dates Date of Publ. Advert. Ddl.Deadline forDeliverables

Year Planner 2011 06/12 22/11 23/11


20/42

20


Advertorial Advertisement in magazine styleSurely you have information about topics that are not

really suitable for a classic advertisement. Just use this

information in an advertorial!

The professional IT-BUSINESS team sets your content

into a layout appropriate to the magazine and the neut-

ral design attracts the particular attraction of the

reader.

1/1-SeiteType area:

200 x 281 mm

Trim size:

230 x 300 mm

2/1 pageType area: 426 x 281 mm


Junior page panorama,

above compound



Junior pageType area:

141 x 205 mm

Trim size:

154 x 215 mm

Example IBM-Advertorial

IBM Lsungenfr denMittelstand

Security Services und

Datensicherung mit IBMVielemittelstndischeUnternehmensindsowohlpersonellalsauchinhaltlichmitder

Aufgabeberfordert,dieFirmendatenwirkungsvollvorexternenAngriffenund

internemDatenverlustzuschtzen.DieLsung:professionelleServicesvonIBM.

Im modernen Kommun ikationszei tal ter

mssenVertraulichkeit, Integritt undVer-fgbarkei t derF i rmendaten rundumdie

Uhr gewhrleistet sein.E inausgereiftes

Sicherheitsmanagement erfordert hoch

qualifiziertes unddamit kostenintensives

Personal.Mittelstndler mit ihremschma-

lenIT-Budget knnendiese Kostenhufig

nicht schultern.Die Dienstleistungenvon

IBMbieten sowohl einenprofessionellen

Schutz derFirmendaten vorAngriffenaus

demI nternet alsa ucheine zuverlssige

Lsung zu r Datensicherung unddaszueinem Bruchteil derKosten, die frfir-

meneigene Lsungenanfallenwrden.

Flexibler Schutz rundumdieUhr

Die ManagedSecurity Servicesvon IBMInternet Security Systems(ISS)stellen die

Infrastruktur,die kompetenten Experten

unddasKnow-howbere it,dasUnter neh-

menfrden Schutz ihrerSysteme vorAn-

griffenausdem Internet brauchen.

DasIBM Virtual-Security OperationsCen-

ter(Virtual-SOC)bildet die Grundlage aller

ManagedSecurity Services.Eskombiniert

die Kompetenz vonacht globalenSOCs

(Security OperationsCenter)mit ausge-

reiftenAnalyse- undKorrelationsfunktio-nen,knstlicher Intelligenz,ausgewiese-

nemS icherheits-Know-howund einem

effektivenwebbasierten Managementpor-

tal ineinem einzelnen,einheitlichen Sys-

tem.Mithilfe deswebbasie rtenManage-

mentportalsknnen Fhrungskrfte den

Statusvonsicherheitsrelevanten Ereignis-

sen,einschlielichunbefugter Zugriffsver-

IT-Services

Live-Webcast

Zusammenmitden PartnernIT-BUSINESS,

IT-BUSINESSAkademie,SearchStorage.de

undSearchDataCenter.de veranstaltetIBM

einenLive-WebcastzumThema BietenSie

IhrenKundenmehr SicherheitmitIBM.

Mehr Informationen unddie Anmeldungfinden Sieunter:

Advertorial

Termin:2.November2009

Die professionellenIBM Services fr denMit-

telstandentlastensowohl die IT-Abteilung als

a uc hda s IT-Budge t .Da durc hk nne nsic h

die Mitarbeiter wieder vollundganz den ge-

schftskritischenAufgabenwidmen.IBM bie-

tetfolgende Services an:

Sourcing Services fr denMittelstand

IT-Strategie undIT-Architektur

Middleware Services

EndUser Services

IntegratedCommunicationServices

Business Continuity undResiliency

InternetSecurity Services

Site undFacilities Services

Server Services

Storage undData Services

Maintenance undTechnicalSupport

NhereInformationen zu den IBMIT-Services

fr den Mittelstanderhalten Sieunter:

INITIATIVE FR DEN MITTELSTAND

IBM Lsungenfr denMittelstand

Security Services undDatensicherung mit IBMVielemittelstndischeUnternehmensindsowohlpersonellalsauchinhaltlichmitder

Aufgabeberfordert,dieFirmendatenwirkungsvollvorexternenAngriffenund

internemDatenverlustzuschtzen.DieLsung:professionelleServicesvonIBM.

Im modernen Kommun ikationszeital ter

mssenVertraulichkeit,I ntegritt undVer-

fgbarkei t derF i rmendaten rundumdie

Uhr gewhrleistet sein.Ein ausgereiftes

Sicherheitsmanagement erfordert hoch

qualifiziertesund damit kostenintensives

Personal.Mittelstndler mit ihremschma-lenIT-Budget knnendiese Kostenhufig

nicht schultern.Die Dienstleistungenvon

IBMbieten sowohl einenprofessionellen

Schutz derFirmendaten vorAngriffenaus

demInter net alsauch eine zuverlssige

Lsung zur Datensicherung undda s

zueinem Bruchteil derKosten, die frfir-

meneigene Lsungenanfallenwrden.

Flexibler Schutz rundumdieUhr

Die ManagedSecurity Servicesvon IBM

Internet Security Systems(ISS)stellen die

Infrastruktur,die kompetenten Experten

unddasKnow-howbe reit,das Unterneh-

menfrden Schutz ihrerSysteme vorAn-

griffenausdem Internet brauchen.DasIBM Virtual-Security OperationsCen-

ter(Virtual-SOC)bildet die Grundlage aller

ManagedSecurity Services.Eskombiniert

die Kompetenz vonacht globalenSOCs

(Security Operations Center)mit ausge-

reiften Analyse-und Korrelationsfunktio-

nen,knstlicher Intelligenz,ausgewiese-

nemS icherheits-Know-howund einem

effektivenwebbasierten Managementpor-

tal ineinem einzelnen,einheitlichen Sys-

tem.Mithilfe deswebbasiert enManage-mentportalsknnen Fhrungskrfte den

Statusvonsicherheitsrele vantenEreignis-

sen,einschlielich unbefugterZugriffsver-

IT-Services

Live-Webcast

Zusammenmitden PartnernIT-BUSINESS,

IT-BUSINESSAkademie,SearchStorage.de

undSearchDataCenter.de veranstaltetIBM

einenLive-WebcastzumThema BietenSie

IhrenKundenmehr SicherheitmitIBM.

Mehr Informationen unddie

Anmeldungfinden Sieunter:

Advertorial

Termin:2.November2009

Die professionellenIBM Services fr denMit-

telstandentlastensowohl die IT-Abteilung als

a uc hda s IT-Budge t .Da durchk nne nsic h

die Mitarbeiter wieder vollundganz denge-

schftskritischenAufgabenwidmen.IBM bie-

tetfolgende Services an:

Sourcing Services fr denMittelstand

IT-Strategie undIT-Architektur

Middleware Services

EndUser Services

IntegratedCommunicationServices

Business Continuity undResiliency

InternetSecurity Services

Site undFacilities Services

Server Services

Storage undData Services

Maintenance undTechnicalSupport

NhereInformationen zu den IBMIT-Services

fr den Mittelstanderhalten Sieunter:

INITIATIVE FR DEN MITTELSTAND

Example Citrix-Advertorial



tence

9PartnerRecruitment


The stated discounts of the basic rate are valid for purchase on orders for one calendar year.


CitrixGeek Speak ist eine neue,informelle

und effektive Veranstaltungs-undKommu-

nikationsplattformfralle technischversier-

tenMitarbeiter desIT-Channelssowie Fir-

menkunden,umKnow-how interaktiv aus-

zutauschenundsofort indie Community zu

verbreiten.CitrixExperten,ausgesuchte Mit-

arbeiter der Fachdistribution,autorisierte

CitrixTechnology Professionals(CTP),SBC-

undIT-Consultantssowie Gastmoderatoren

ausgesuchte r He rste l le rmode rie ren die

GeekSpeakVeranstaltungen.

Au fden Ci trixGeekSpeaks

wirdWissennicht einseitigpr-

sentiertModeratoren undTeil-

n eh mer kom m en stattdessen

m itein an derin terakt iv in sGe-sprch u n ddisku t ieren ber

aktu elle tech no log isch e Her-

ausforderungenund Lsungs-

anstze.JederTeilnehmerkann

sozumErfolgder Veranstaltung

bei tragen ,wen n er berei t is t ,

sein Wissen zu tei len u n dvon

anderenzulernen.

Neu an Citrix Geek Speak ist,

dass Social Media ein fester

Bestandteil der Community ist.

Die Diskussionen, die auf dem Event entste-

hen, werden live in ausgewhlten Social

Media Kanlen verffentlicht und anschlie-

end weiter fortgefhrt.

CitrixGeekSpeakssind offen fr alle

technisch versierteMitarbeiter von:

allenIT-Fachhndlern(mit undohne Citrix

Autorisierung)

Firmenkunden

CitrixGeekSpeakDiskusssionsthemen:

Client Virtualisierung verndert denDesk-

topderZukunft unddamit auch

Arbeitswelt?

DesktopVirtualisierung MythBusters

Hype oderAllheilmittel?

Citrix Geek Speak das etwas andere Event Smartphones und PDAs bitte

NICHT ausschalten!

DasCitrixGeek Speak startet topdown

das bedeute t:C itrixg ibt vorabe ine

grobe Themenrichtung vor,welche sich

dannvor Ort bottom-upin diese Rich-

tung weiterentwickelt odereine andere

Richtung einschlagenkann in jedemFall

aberindie Richtung, die die Mehrheit der

anwesendenTeilnehmerinteressiert.

Damit wirinhaltlichflexibel, aberdennoch

fundiert reagierenknnen,sindimmereine

Reihe von Experten (Moderatoren)aus

unterschiedlichstenFachgebietenvor Ort

dasknnen Mitarbeitervon Citrixaber

auchSpezial isten ausde r Commun ity

sein,die mit dentechnischenThemen

bestensvertraut sind.

Au fe inegroeLe inwandim Ve ransta l-

tungsraumwerdendie Live-Diskussionen

ausSocialMediaKanlenwie Xing,Face-

book,TwitterundBlogs projiziertaktuelle

KommentareundDiskussionenflieendi-

rektindie virtuellenKanleein.Sieknnen

damitsofortmiterleben,wiediegenerierten

InhaltederTeilnehmerum dieWeltgehen

undonlineweiterdiskutiertwerden.Selbst-

verstndlichknnenSie auchdirekt von

derVeranstaltungausper Notebookoder

SmartphoneInhaltein Ihrenbevorzugten

Web-Commun itie sposten C itrix ste l lt

eigenshierfr ein kostenlosesWireless-

LANfralleTeilnehmerzurVerfgung.

Die Atmosphre ist entspannt,die Teilneh-

merdiskutierenund vernetzensichin der

Kaffeepause oderbei einemBiernach der

Veranstaltung mit den anderenTeilneh-

mern.

Startam2

7.10.2009

inHeidelb

ergmitein

em

Intel-Exper

ten

PrintMedia

Academy

Anmeldung

unter:

www.citrix

.de/geek-s

peak

Snackbar-Sponsor:

Technik-Diskussion 2.0 live & virtuell

WeitereInformationenzumKonzept,Termine

undOrte findenSie unter:

www.citrix.de/geek-speak

K

urhanFotolia.com

Fractional size Basic price 3 x 6 x 9 x 12 x 25 x

4c 1/1 page 10,000 9,405 8,910 8,415 8,118 7,920

2/1 page 18,900 17,860 16,920 15,980 15,416 15,040

Junior Page 7,000 6,693 6,555 6,210 5,865 5,658

Junior Page Panorama 13,200 12,707 12,445 11,790 11,135 10,742

C S


21/42

Profile

Reader analysis


editorial sector

IT-BUSINESS Market

Job Market

Special forms

of advertising

Special Publications Technical Data

21

Advertorial


+

Channel combination Switzerland

Germany and Switzerland are the top markets for infor-

mation technologies in central Europe. Attain the deci-

sion makers of the IT specialized trade in Germany and

Switzerland by using the Channel combination. Vogel

Business Media owns IT-BUSINESS in Germany and the

trade magazine SWISS IT-RESELLER in Switzerland.

With IT-BUSINESS and SWISS IT-RESELLER with in total

38.000 published copies you reach the decision makers

in the swiss and german IT Channel and CE market.

Please ask your Account Manager for individual combi-

nation offer.


22/42


22

Source: Reader Analysis Fachpresse Welle 2/2008 IHA-GfK AG

14% IT specialized trade

13% IT-Consultant

13% Intern. Software-/Hardwaremanufacturers/developers

13% Distributors

10% System integrators

10% Swiss software-/hardware manufacturers/developer4% Media, communication3% Value Added Reseller (VAR)

3% Outsourcer, Datacenter, Application Service Provider

2% Retailer, consumer retailer

2% Internet Service Provider

1% Online specialized trade/online shop

8% Miscellaneous

2,0% No facts

1% CE-UE specialized trade1% Web architect, webdesign

W SWISS IT-RESELLER, CH, DISTRIBUTION ANALYSIS

The distributed circulation of SWISS IT-RESELLER

addresses VARs, specialized trade, manufacturer,

system integrators, OEMs, consultants, distributors

and retailer in the swiss and german ICT market.

Distributed circulation:

4.500 copies, personally addressed to managing

personel of swiss IT and CE companies.

23

23Data deliveryS ifi ti


23/42

Profile

Reader analysis


editorial sector

IT-BUSINESS Market

Job Market

Special forms

of advertising



2323

Technical Data

W By mail

Please send your data carrier along with the name

of file, sender details and a binding proof/printing

proof to:

Vogel IT-Medien GmbHAnzeigendisposition IT-BUSINESS

August-Wessels-Str. 27

D-86156 Augsburg

Telephone: +49 821 2177-202

W Data delivery

1. Label the file/folder as follows:

ITB_Client_Issue (Example: ITB_IBM_2209)

2. Transmission of data: by E-Mail [email protected]

FTP Server ftp://80.81.28.7

Login: ftpuser

Password: vit

W File formats

Please send print optimized pdf files or open mac/

pc files of current layout or illustration software.

Data deliverySpecifications

W Colour composition

Maximum exhaustive sum for four colours is for

neutral picture areas 290%.

W Colour separation

Coloured pictures have to be made in CMYK, specialcolours (HKS or Pantone), DCS2-formats and duplex,

triplex, quadroplex have to be separated in CMYK.

W Picture resolution

60 raster units, 300 dpi

W Printing colours

Only use printing colours of the european colour

scale (Euro scale) for offset print in DIN 16539. Only

use original control stripes for copies and print in all

colours, which correspond to the BVD-Fogra-

standard.

W Proof

The proof should be made on circulation paper or

paper with similar surface and colouring. Corrections

without proof are to be marked

WIncrease of tone qualityThe tolerances of increase of tone quality in print are

40%-area +/-3% 80%-area +/-2%

W Format IT-BUSINESS

Magazine format 230 x 300 mm

Type area 200 x 281 mm (3 columns)

W Format special publications

Magazine format DIN A4 (210 x 297 mm)

All formats only in side-cut

W Printing specifications

Printing method Rotary offset (Heatset)

Paper LWC glossary

W File construction

A trim of 3mm is required for advertisements printed

in sloping way. Please note that important features

of your advertisement are not placed next to the mar-

gins (5 mm trim tolerance).

W Printing symbols

Symbols for margin, folding and cutting vave to be 3

mm outside the picture margin, the thickness of prin-

ting symbols should not exceed 0,1 mm.

W Fonts

Do not use system scripts or fonts electronically writ-

ten by the layout program. The minimum font size for

negative font and raster font is 7 point.

W Lines and Frames

Minimum thickness of line is 0,3 point or 0,1 mm


24/42

25


25/42

25

The information Portal for the IT-Channel

Content-Online

Profile IT-BUSINESS.de

Lead generation

Classic Online Advertising

Content Sponsoring

Infoboard & Turbo Advertising

Providers Profile

Webcast

Whitepaper

Partner Zone

Advertorials



26/42

26

Mediapack 2010 | Online www.it-business.de

IT-BUSINESS.de Online advertising from classic to multimedia

IT-BUSINESS.de, the information website in the IT mar-

ket is the platform where IT partner, manufacturers and

distributors meet for information exchange.

Visitors find context relevant contents that are prepared

quickly, currently, precisely and structured. The suc-

cessful method of the Vogel Business Efficiency Portals

(see graphic design below) provides exactly the infor-mation which users are looking for.

IT-BUSINESS.de provides advertising customers with

innovative forms of lead generation and additionally the

complete media portfolio of a modern and target group

orientated online offer.

Now you have the choice between classic banner for-

mats, effective newsletter advertisement, outstanding

sponsorings and innovative multimedia formats.

Lead Generation

Lead Generation is developing into an important basic

element for successful B2B online marketing. It offers

you the possibility, with a broad offer of promotional ele-

ments, to get into direct contact with potential custo-

mers. That way you can support your sales department

and reinforce your market position.

IT-BUSINESS.de

is IVW certified

27That's the way how IT-BUSINESS de works the Business Efficiency Portal


27/42

27

Classic

Online Advertising

Content Sponsoring Infoboard & Turbo-Advertising

Providers Profile

Webcast Whitepaper

Partner Zone

Technical SpecificationsBusiness Effizienz Portal

IT-BUSINESS.de

On IT-BUSINESS.de information is transformed into

relevant special interest knowledge. Every portal is a

turning point where IT business partners meet.

Here, Only Relevant Contents Count.

The Business Efficiency Portal IT-BUSINESS.de is an

open information platform on the internet, focusing on

the IT market. In a highly qualified editorial environment,

vendors present their business activities and messag-

es. The users find worthy information for their profes-

sional demands: precise, fast, structured.

Every User Leaves A Trace

To retrieve these worthy information, the user has to

register. That way, the vendors can exactly see, who

acesses the documents they had provided. They receivevaluable knowledge about the user and can take the

next step to directly contact him or her.

That s the way how IT BUSINESS.de works the Business Efficiency Portal

User

Relevant information Solutions Saving time

Dont guess but know!

Company/advertiser

1:1 dialog detailed knowledge

about user No waste of coverage Optimization of media budget

Dont guess but know!

Subject specialized

editorial team

THE BUSINESS EFFICIENCY PORTALS:

Offer the user an efficient way to get information

Are a highly affine and targeted environment for advertisers

BUSINESS

EFFICIENCY

PORTAL.de

BUSINESS

EFFICIENCY

PORTAL


28/42

28


Classic Online Advertisement Formats

Skyscraper

The skyscaper is placed on the right hand side of the

website and offers you another prominent opportunity

to place your message on IT-BUSINESS.de.

Size: 160 x 600 pixSize: 160 x 600 pix: 160 x 600 pix

Max. file size: 49KMax. file size: 49K: 49K

Formats: HTML, GIF, JPG, Rich MediaFormats: HTML, GIF, JPG, Rich Media: HTML, GIF, JPG, Rich Media

Fullsize Banner

The fullsize banner is the workhorse in online advertising and is

placed in the content areas of IT-BUSINESS.de. Due to its familiar

measurements you can address the audience in a more confident

way.

Size: 468 x 60 pixSize: 468 x 60 pix: 468 x 60 pix


Formats: HTML, GIF, JPG, Rich Media

Content Ad (Rectangle)

The content ad gives you the chance to advertise in

the middle of all happenings. With an almost square

format your strikingly and structured designed ad cre-

ates a lot of awareness.

Size: 336 x 280 or 300 x 250 pixSize: 336 x 280 or 300 x 250 pix: 336 x 280 or 300 x 250 pix


Formats: HTML, GIF, JPG,Formats: HTML, GIF, JPG,: HTML, GIF, JPG,

Rich Media



s

9PartnerRecruitment



Leaderboard Standard/Leaderboard Expandable

The leaderboard is a big format banner at the top of the website. It

places your advertising message prominentely and offers you enough

space (Expandable with expand/close-buttons for a visually inter-

esting design.

Size:Size::

Standard 728 x 90 pix

Expandable 728 x 90 pix und 728 x 210 pix



29Hockeystick/WallpaperSticky Ad (Skyscraper)


29/42

Business Efficiency Portal

IT-BUSINESS.de


Providers Profile

Webcast Whitepaper

Partner Zone

Technical SpecificationsClassic

Online Advertising

The Wallpaper occupies the complete top and right adver-

tising areas. By surface area its the biggest and most pro-

minent possibility to advertise on the IT-BUSINESS infor-

mation portal. The hockeystick is a combination of

leaderboard and skyscraper and comprises only one part

of the complete advertising area.

Size: 728 x 90 pix on the top,

160 x 600 pix or 120 x 600 pix

on the right

Max. file size 2 x 49K


Video Ad

The Video Ad is a content ad which is filled with your ad-

vertising film. Placed in between the content area you re-ach verifiable the high attention of a picture animated ad-

vertising format.

Size: 336 x 280 pix

Max. file: 49 K

Formats: swf

Peel Back

The Peel Back is an animated dog-ear which is embedded in the

right top edge of the website and attracts the attention of the usersvia animation. As soon as the user clicks with his mouse on the edge,

the Peel Back rolls back and shows off the hidden behind advertising

area. When the user leaves the area, the Peel Back rolls back into the

edge.

Size: Please deliver a complete flash file

with mouseover and integrated click

tag

125 x 125 pix, expanded 400 x 400 pix

Max. file size: 49 K

The particularity of the sticky ad is that it always stays in the visual fo-

cus of the user, even if the user scrawls down the website. This ad-

vertising format reaches high awareness, as the placement of the ban-

ner plays a decisive role for a high click rate.

Size: 160 x 600 pix

Max. file size 49K

Formats: GIF, JPG, PNG, open flash file

Please note:When delivering a flash file please integrate a click-

tag and deliver an additional GIF file.


30/42

30


RON Run of Network: Ad appears on all pages

across the websites of Vogel IT-Medien, for example

SearchSecurity.de, SearchStorage.de and

SearchNetworking.de.

ROS Run of Site: Ad appears on all pages of

IT-BUSINESS.de

ROC Run of Category: Ad appears on all channels

and subchannel pages of the specified category of

IT-BUSINESS.de you choosed.

Discount AdImpressions per Campaign

50,000 5%

100,000 10%

200,000 15%

* Definite and exclusive placement in an optional area

** Placements with CPM are subordinated to definite weekly

placements

Cost per CPM** ROS ROC RON

Fullsize Banner 95 105 85

Content Ad (Rectangle) 155 170 140

Skyscraper 130 140 112

Sticky Ad 140 150 120

Hockeystick/Wallpaper 220 235 205

Leaderboard Standard 120 130 110

Leaderboard Expandable 140 150 125

Page Peel 140 150 125

Video Ad 120 130 110

Price list Online

Discounts on request.

Cost per week* Homepage Channel Sub Channel

Fullsize Banner/Content Ad 1,800 1,500 1,000

Skyscraper 2,300 1,600 1,100

Sticky Ad 2,100 1,800 1,500

Hockeystick/Wallpaper 2,900 2,500 2,000

Leaderboard Standard 2,500 2,000 1,500

Leaderboard Expandable 3,900 3,500 3,000

Peel Back 3,900 3,500 3,000

Video Ad 2,500 2,000 1,500


31Newsletter Advertisement


31/42


IT-BUSINESS.de


Providers Profile

Webcast Whitepaper

Partner Zone

Technical SpecificationsClassic

Online Advertising

Form of Advertisement 1 week 2 week 3 week 4 week

Top Position 1,750 1,650 1,550 1,450

Medium Position 1,250 1,150 1,050 950

Standard Position 950 850 750 650

Specification for text ads:

Logo size max. 80 x 80 pix

Max. file size 49K

File format jpg

Max. number of

text characters: 400 characters incl. blanks

Top Position

Medium Position

Placements in newsletters

Standard Position

Standard Position

Fullsize-Banner

468 x 60 pix

Fullsize-Banner

Fullsize-Banner

or Text Ad

Fullsize-Banner

Standard Position Fullsize-Banneror Text Ad

Standard Position Fullsize-Banner

Cost per cw, in , excl. VAT

The following newsletters reach the readership and

community of IT-BUSINESS.de:

IT-BUSINESS Today (daily)

IT-BUSINESS breaking news (when required)

IT-BUSINESS Channel Update (once a month) Sent

out to user who explicitly ordered a newsletter to the

following subjects:

Topics:

- Manufacturers - Distributors

- Service Provider & Partner - Cooperations

- Particulars - Products & Solutions

- Market Research - Management

- Law

Specifications for Fullsize Banner (see page 28)

Please note that outlook 2007 only shows the first

frame of animated GIF banners. Therefore we request

to deliver a non-animated banner. Please pay

attention to our technical specifications for online

advertisement on page 40.



s


tence

9PartnerRecruitment




32/42

32


Content Sponsoring

W Keyword Advertising

Capitalize on the many searches generated

across the network each month on IT-

BUSINESS.de. IT-BUSINESS applies an

extremely powerful semantic search

engine, that delivers intelligent strikes to all

available contents. The keyword advertising

gives you the opportunity to appear promi-nently with your linked logo above the list of

results, every time your booked keyword has

been entered into the search box.

Keyword Advertising 3 Key-

words

6 Key-

words

9 Key-

words

12 Key-

words

Sponsor position strike list

Linked Logo

Reporting

Running time: 3 months

990 1,500 1,750 1,890

W Channel Sponsoring

Through the sponsoring of a whole

channel, you can position yourself

in segments that are your turf when

it comes to offering solutions and

proving competence. This way, you

prompt security professionals to

permantently connect your bran-ding with a specific topic.

See page 31 for a complete list of

all available channel topics

Running time: 1 month

Please send us your logo in gif or jpg, max. 150 x 120 pix. Please send us your logo in gif or jpg, max. 150 x 60 pix.


9 Image&BrandAwarenes

s


tence

Thema sponsored by

Channel Sponsoring 1 Channel 2 Channels 3 Channels

Presence on all content pages

within one topic/channel

Linked logo

1 month running time

Running time: 1 month

1,900 3,500 4,900

33Infoboard Turbo Advertising


33/42


IT-BUSINESS.de

Classic

Online Advertising

Webcast Whitepaper

Partner Zone

Technical SpecificationsContent Sponsoring Infoboard & Turbo-Advertising

Providers Profile

IT-BUSINESS Infoboard Rate/E-Mail Flatrate/month

Presence on homepage and in the Daily newsletter

Logo and subject line linked to your original newsletter oryour press release

190 490

Advertisement + HTML Mailing = Maximum Success

Your additional success as advertising customer of the

current print issue: without any expenditure of additio-

nal time we convert your advert into a HTML Mailing

and send it to 23.000 ICT reseller (turbo).

Optionally we can let your mailing ticker on the Info-

board or in our daily newsletter (turbo plus).

The IT-BUSINESS Infoboard is an advertising ele-

ment prominently placed on the starter page that

contains your newsletter or your press release.

Via the subject heading of your email and your

company logo it informs the visitor of IT-BUSI-

NESS.de about your recently published informa-

tion. This information can be opened and read as

original document in a new window.

The IT-BUSINESS Infoboard is published in all

regularly dispatched editorial newsletters.

Its as simple as that:

You register once for this service and complement

your mailing list with your personal infoboard

address. Please ask your account manager forfurther detailed information.

Advertisement Turbo Rate

Modification of advertisement into a

HTML-mailing

Adding in of response element Text support reference line

Delivery to 23.000 IT and telecommu-

nication reseller

1,490

Advertisement Turbo Plus Rate

See Turbo, additional publication

of HTML-mailing in IT-BUSINESS

Infoboard for 1 week

Placement on starter page Placement in daily newsletter

1,650



34/42

34


Providers profile with product showroom

The extensive databank with pinpointed search func-

tions offers reliable answers to the question Who sup-

plies what kind of solutions? With your detailed pro-

viders profile you are available with your contacts and

an extensive company profile in the IT trade at any time.

In addition we support you with a basic company pro-

file installation free of charge. Your company address

Profile Services Price/Year

Basic profile Company address Hosting of your whitepaper (max. 5)

Telephone/fax and webcasts (max. 5)free

Premium profile

Logo

Complete contact data

Extensive companys profile

Highlighted listing in database

Management contact with photo

Product showroom with photos Possibility of publication of further photo material

Transmission of press releases about your company

Link to your companys RSS feeds

Hosting of your whitepapers and webcasts (10 each)

Publication of relevant topics in the event calendar

1,200

Service option Maintenance of your providers profile 240All rates are quoted in excl. VAT



s


tence


is not lodged yet? Please contact your account mana-

ger.

Control the success of your profile

With our IT-BUSINESS customers portal you ensure the

topicality of your company data and have an overview

about the number of accesses to your profile. We ensure

the data administration of your company on request.

Example Premium Profile

35Live-Webcast

*Co-Marketing-Discount!Afterverifiabledelivery

ofthe

personallyforyou designed

HTML Mailing to your partners


35/42


IT-BUSINESS.de

Classic

Online Advertising

Content Sponsoring Whitepaper

Partner Zone

Technical SpecificationsInfoboard & Turbo-Advertising

Anbieterprofil

Webcast

IT-BUSINESS Partner Conference

With the IT-BUSINESS Partner Confer-

ences you reach the IT partners directly

and live on the workplace. A successful-

ly established interactive communications

platform offers you the possibility to contact your tar-

get group directly via internet and to generate high at-

traction on your information within an interested audi-

torium.



9Product&SolutionCompetence

9PartnerRecruitment

9Leadgeneration


Exklusiv-Conference Partnership

Duration of conference: approx. 1 hour + 15 min. soundcheck

Promotion

Announcing advertisement in IT-BUSINESS

1 week presence in newsletter IT-BUSINESS today

E-Mail-mailing to presence participants of IT-BUSINESS Akademie

Personal invitation of potential partners via phone call

Outbound-Reminder-Call approx. 15 min. before beginning of conference

Supply and postage of free headsets to new participants

Administration & Services

Introduction of your specialized speaker

Introduction to theme

Integration of a survey in your presentation incl. reporting

Registration website with agenda

Recording and supply as on demand webcast on IT-BUSINESS.de

Reporting participants

6,900 *

Co-Marketing

Discount inclusive

5,520

HTML-Mailingtoyourpartne s

andcustomers,youllgeta20%

discount.

Online-Congress

20 min. speaking-slot per partner (3-5)

Target group Channel & Decision makers

per partner

6,900 *

Online Congress

IT-BUSINESS presents individually selected topics in

cooperation with 3-5 partners (or exclusive in form of a

campaign) as an online conference that lasts for max.1,5 hours. Ask your account manager for the interest-

ing possibilities of combination!

Combi-Conference

Conference-Double-Feature: two partners in a Partner-Conference

Duration of conference: 2x45 min. + 15 min. soundcheck

per partner

6,000 *

Combi-Conference Channel & Decision maker: IT-BUSINESS.de + TechTarget-Portal 11,500 *


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Live-Tech Cast Tech Cast Duration of conference: approx. 1 hour + 15 min. soundcheck

Promotion

Announcing advertisement in IT-BUSINESS

Announcing banners on IT-BUSINESS.de and editorial newsletters

E-Mail-invitation to registered participants of IT-BUSINESS Akademie

Personal invitation of potential partners via phone

Reminder-e-Mail with login data approx. 15 min. before start of conference

Supply and postage of free headsets to new participants

Registration website with agendaAdministration & Services

Introduction of your specialized speaker

Introduction to topic

Integration of a survey in your presentation incl. reporting

Recording and supply as on demand webcast on IT-BUSINESS.de

Reporting of participants

6,900 *

mit

Co-Marketing-

Discount:

5,520

Additional options

Singular branding of headsets with your logo 500

Self-use license 1,000

Combi-TechCast IT- decision maker

Benefits see Exclusive

Additional target group IT-decision makers (Search Portal)11,500 *

Technical Workshop in Webcast Format

In search of new business software, functionality and

usability play an important role. The innovative Tech-

Cast Format offers you the unique possibility to acquaint

an interested and technical versed auditorium with the

advantages of your software.

Via application sharing you present the range of func-

tions of your application live via communication plat-

form of our business media portals and thus you can re-spond directly via chat function to requests of the

recipients.

* Co-Marketing-Discount!

Afterverifiabledeliveryofthe

personallyforyoudesigned

HTML-Mailingtoyourpartners

andcustomers,youllgeta20%discount.

37Studio-Webcast


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IT-BUSINESS.de

Classic

Online Advertising


Providers Profile

Whitepaper

Partner Zone

Technical SpecificationsWebcast

IT-BUSINESS Partner Briefing

Preparation of your presentation for recording

Briefing for the presenters + Make-up

Recording

Real time composing of presentation/speaker/artwork via bluescreen

Post production Premium-Webcast on IT-BUSINESS.de

Hosting for three months

All generated leads included

Onsite promotion for three months

4,900

IT-BUSINESS Partner Briefing

You want to personally convince potential partners of

your products and solutions? IT-BUSINESS offers you

the recording and promotion of your presentation in

terms of a partner briefing. Our professional team will

personally train you on your video cast of your presen-

tation in our inhouse TV studio. Then we publish and

promote the IT-BUSINESS Partner Briefing on IT-BUSI-

NESS.de.

Services (See additional services in the SERVICE chapter)

Licence for own usage 1,000

100 DVDs (minimum purchase amount) 500YourMarketin

gBenefit:

9Image&BrandAwareness


tence

9PartnerRecruitment

9Leadgeneration


Combi-Briefing Channel & Decision maker

Services see IT-BUSINESS Partner Briefing

Additional Search-Sites expert-Briefing (target group IT- decision maker)

10,500


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All Rates quoted in , add. VAT

Whitepaper

Whitepaper Basis-Paket Basic Rate Cost/Lead (optional)

10 Whitepapers

3 months hosting

Teasertext

Keyword assignment of 3 terms from the thesaurus

Teasertext and keywords exchangable at all times

Reporting

free 50

Whitepaper Premium-Paket

10 Whitepapers

3 months hosting

Teasertext

Keyword assignment of 5 terms from the thesaurus

Teasertext and keywords exchangable at all times

Promotionbox on starter page and topic channel

Highlighted listing in the whitepaper database including Logo

Highlighted announcement in the newsletters

Support of lead generation via banner advertisement on website Reporting

Generated Leads inclusive

4,900

Services (See additional service in the SERVICE chapter)

Additional Whitepaper (hosting only) 50 each

Preparation of whitepaper in standard-layout 350/A4 page



tence

9Leadgeneration


In the IT-BUSINESS whitepaper database we publish

corporate brand press releases with high solution

potential and efficiency for the IT channel target group,

i.e.

Technology studies

Presentations

Market studies

Case studies

Concepts

Best Practices

Theres a basic principle for your Value Contents: The

more neutral, technical and less sales orientated these

are, the more likely the audience will read them.

You will reach a high success rate, if your potentialcustomer perceives you as a future orientated and tech-

nically competent supplier of solutions.

IT-BUSINESS.de can use and transform all kinds of

document formats like DOC, PDF and PPT into the White-

paper format.

39IT-BUSINESS Partner Zone your own microsite embedded into an editorial context


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IT-BUSINESS.de

Classic

Online Advertising


Providers Profile

Webcast Whitepaper

Partner Zone


The Partner Zone on IT-BUSINESS.de is an individu-

al area, that you can customize to your demands. In your

Special Zone you cannot just promote your advertising

message. As a complement it offers you the possibility

to present yourself as a competent solution partner with

your Whitepapers, Webcasts or other multi media con-

tents, as well as news, dates and appointments etc.

Because of the automatic input of editorial content

related to your company, the user gets an extensive

overview of your companys solution competence.

Partner Zone Basic Rate

Layout Template

Individual content possible features are:

- Introtext and logo

- Whitepaper and Webcast listing

- Link to vendor profile- Advertorial

Exclusive banner package for Leaderboard and Skyscraper

Reporting

3,500

for 3 months

Partnerzone Basic

Partner Zone Premium Rate

Customized design

Individual content possible features are:- Logo

- Link to vendor profile

- Promotionboxes: additionally promoted Whitepapers,

Webcasts and software downloads

- Testimonials

- Link to events

- Listing of Whitepapers und Webcasts

- Advertorial

Integration of editorial content (e.g. news, articles, tests, ...)

Exclusive banner package for Leaderboard and Skyscraper

Reporting

22,500

for 3 months

further month:

4,900

Partner Zone Premium

Leaderboard

Skyscraper

IndividuellerContent

Leaderboard

Skyscraper

Individueller

Content

Zone-Logo

PromoBox

PromoBox


9Image&BrandAwaren

ess

9Product&SolutionCompetence

9PartnerRecruitment


Example Premium Partner Zone

Citirx Technology Alliance


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Technical Specifications for Online Advertising

WData Delivery

Per E-Mail: At least three days before the start of

the campaign to: [email protected]

Via the Vogel Customer Center:

Here you can in real time upload and administer

your data yourself and control the success of your

campaigns.

URL: https://www.kunden.vogel.de

You will receive your personal password as soon as

your order has come in. For further questions,

please contact your account manager.

WGeneral Technical Details for Banners

Data Formats

HTML, GIF, JPG, Rich Media

Data size

Please take the stated data sizes (p. 29/30) into

account.

Link for the Landing Page

Has to be named for every banner.

Redirect-/ Third-Party Advertising

Adserver is possible (customers responsibility)

Flash-banner

Please send an additional GIF file.

Use the following Click tag:

on (release)

{

getURL(_level0.clickTag, _blank);

}

Alternative Text

You do have the possibility to integrate text on mouse

over action into the banner through the alternative

text. Please state the text you want to include,

additionally.

Text AdsText Ads for newsletters and the website have to be

sent to the following E-Mail address at least three days

before the date of publication: [email protected].

Please communicate to us the address of the link, the

time period you want to book, the previously agreed ad-

vertising spaces and the contact person.

Newsletter Banner

Please note that outlook 2007 only shows the first frame

of animated GIF banners. Therefore we request to de-

liver a non-animated banner.

!


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Please find the general conditions for advertising in theVogel Customer Center: www.kunden.vogel.de

Publishers programme Vogel IT-Medien


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Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de

p g g

Target group IT decision makers Target group Public SectorTarget group IT channel

You will find the complete program of the publishing house VOGEL Business Media at www.vogel.de

IT-Business - Mediapack 2010

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