INN Mediapack 12Oct11
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Transcript of INN Mediapack 12Oct11
Media Pack2011
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_Who we areCopyright INN London 2010
INN London Limited was established in 2009 to showcase the heart and soul of foreign cities at a unique London event; and to the rest of the world via its online home
Copyright INN London 2010
INN’s remit is twofold:To educate, inspire and engagea consumer audience to sample and appreciate a city’s cultureTo develop and reinforce successful commercial relations based on creativity and culture
_The INN FoundationCopyright INN London 2010
New Commission Fund:8 emerging Turkish artists commissioned Exclusive multidisciplinary works generatedNew commissions debutedat INN London 2012
In addition to INN’s core remit,a dedicated foundation will benefit and support the citizens, creative talent and businesses of both London and our partner cities
_The digital framework
Offering an expanded virtual festival, an online community linking London and Istanbul creatives and businesses, a blog, online shop and archive for online learning
_The Venues, May 2012
Building wrap Gallery and venue space
Outdoor cultural capsules
_Delegate breakout area
A unique event exploring the intersection between the Business and Creative SectorsCreating & reinforcing relationships between Anglo/Turkish companiesIn conjunction with UKTI, FCO, British Council, Arts Council and sponsorsDeveloping international, commercial and creative opportunities for SMEs and individualsGala dinner and networking event for UKand Turkish dignitaries and business leaders
_ The Business of Creativity
_INN Partners & advisors
The core INN team has over 60 years experience in events and marketing within the fields of Arts, Culture and Entertainment
The team will work in partnership with UK government agencies and cultural institutions
INN will also work closely with foreign government agencies, cultural institutions and tourist organisations
The project will be realised in collaboration with the above partners, with support from key commercial businesses from the UK and partner country
Copyright INN London 2010
_INN Founders
Nicole EliasDevelopment Director Nicole helped found publisher Emap’s (now Bauer Media)Creative Solutions department, creating major events and ideas for a range of blue chip clients
At Dazed Group, she was Commercial Director and established a thriving business across their magazine, TV and photography portfolio.
Most recently, Nicole was Development Director at the ICA. Nicole specialises in new business opportunities and strategies
Steve WallingtonFounder & Creative Director
Steve’s background is a founder and Creative Director of the Point Blank creative agency.A design company that grew to incorporate the film company Vanishing Point Films and the Fashion label Worn By.
The company produced award-winning success for clients such as BBC, MTV, Pretty Polly and Levis.
Prior to Point Blank,Steve worked for 12 years in advertising where headed up the design agency at Leagas Shafron and the studio inYoung & Rubicam.
David RidingsCo-founder & Cultural director
A former Marketing Director at Current TV (UK), he helped launch the channel in Italy and organised conferences for the channel’s President, Al Gore.
At MTV UK, he helped launch 'BOOM' with the Department for Education and Schools (DFES), enabling schoolchildren to create music videos. Further work included creating a national music tour for the channel.
As a strategist at Rocket/PHDhe won a Mediaweek Awardfor the UK launch of the innovative Shazam.
Point Blank created the marketing campaign for the European MusicAwards in Edinburgh 2003. The creative idea was taking over the cityof Edinburgh with subversive advertising using graffiti artists. PointBlank managed to convince the services of Banksy who had neverbefore done any commissioned advertising.
He created three artworks to take over typical picture postcardimages of Edinburgh. Satellites to reflect the broadcast around theworld, limousines to refect the talent that would be performing at theevent and parachuting TV's to represent the mass audience MTVEMA's would be touching.
All three images are originals created in the distinguishable blackairbrush style on Art Paper and have been framed in black Ash.
Original Banksy stencil artwork
48sheet campaign
MTV European Music Awards
ICA Becks Fusions @ Trafalgar Sq
Current TV’s Al Gore at London launch
Copyright INN London 2010
Over the next five years INN will showcase leading cities from the powerhouse BRICT nations:
IstanbulShanghaiMumbaiSão PauloMoscow
Istanbul
London 2011Oct
Mumbai
London
London
Istanbul Sept 2012
Sao Paolo
London Jan 2013
Mumbai
May 2012IstanbulLondon May 2012
Mumbai INN London Sept 2013
Sao PaoloINN London Sept 2014
ShanghaiINN London Sept 2015
MoscowINN London Sept 2016
_London is the global hub from which physical content from INN exhibitions will depart London and journeyto other partner territories...linking cities through culture
_Why Istanbul?
_A continuation of Istanbul’s position as European Capital of Culture 2010_A thriving cultural, artistic and design scene little known outside of Istanbul itself_An opportunity to expand on the UK’s existing strong trade links with Turkey
I S T A N B U L
M U S I C
E D U C A T I O N
F O O DP H O T O G R A P H Y
D E S I G N
A R T
A R C H I T E C T U R E
F A S H I O N
F I L M
Hussain Chalayan
Ahmet Baytar
Emel Kurhan
Tamer Koseli
Ersinhan Ersin
Nuri Bilge Ceylon Emre Ünel
Restaurant 29Can Su Boguslu Haci Bekir
Osep Minasoglu
Isil Özgentürk
1001 Istanbuls in My Binoculars
Nuri Bilge Ceylon
Burhan Dogançay
Art Biennial
Rodeo
Istanbul Modern
Istanbul Foundation for Culture & Arts
EMI
Once Upon a time on my Street
Post Dial
Goodoubets
Zeynep Fadillioglu
Istanbul Fishmarket
Kür at Ba ar
Latife Tekin
John Scott
Buket Uzuner
Mehmet Murat Somer
Elif-Safak
Orhan Pamuk
L I T E R A T U R E
ISTANBUL INN
LONDON
INN London focusses on contemporary culture, offering unique insight into these dynamic global cities
Ufuk Atan @ Milk Gallery
Balkan Naci Islimyeli @ Istanbul Modern
Gokce Celikel @ Galleri Non
Banubirecikligil @ Gallery X-ist
000 000
Esra BasibuyukExtra Struggle
Balkan Naci Islimyeli
Istanbul INN LondonART SHOWCASE
Istanbul's art scene has exploded over recent years, with events such as the Biennale and Contemporary Istanbul establishing thecity a firm foothold on the world art map, whilst a panoply of galleries have emerged, ranging from small independents up to Garanti Bank's vast Platform space.
Working with our artistic partner IKSV (Istanbul Foundation for Contemporary Arts); Istanbul Modern and the city's leading independent galleries, INN will bring a selection of the best of Contemporary Art to London, providing a platform for existing and emerging talent toshowcase their work toan international audience, much of it being showedin the UK for the first time.
Copyright INN London 2010
Istanbul INN LondonFASHION SHOWCASE
Hussein Chalayan
Yazbukey Ahmet Baytar
Dice Kayek
Emre Ünal Fashion Photography Vogue Turkey
Now in its 4th edition, Istanbul Fashion week has started to garner worldwide attention,with a slew of emerging designers looking to break onto the world stage. Whilst several Turkish designers have already become household names, a new wave of designers and boutiques are heralding a thriving and dynamic scene.
INN will chart the recent progress of the Istanbul fashion scene, showcasing some of its leading lights, and running a series of talks and panels, catwalk shows and pop-up boutiques during a dedicated week which will assemble talent with UK investors and industry advisers.
Bora Aksu
Copyright INN London 2010
Derin
Derin
Istanbul INN LondonDESIGN SHOWCASE
Tabanlioglu
TEGET ARCHITECTURAL OFFICE was established by two architects, MehmetKütükçüo¤lu and Ertu¤ Uçar, in Istanbul in the early 2000s. Teget has beeninvolved substantially with the generation of form and abstract geometricstructures in parallel with global tendencies in architecture. Their approachis more like ‘theme and variations’ combining the environmental approachand modernism with geometric rationalism. One can say that there is alwayssomething unidentifiable in the geometries of Teget’s work which is intuitiveand personal.
Ertug Uçar
Aziz SariyerAutobanHouse Hotel by Autoban
Tamer Koseli
Tamer Koseli & Banane Mag Iznik Tiles
Istanbul's architecture scene is thriving againsta backdrop of a a rapidly expanding city, attracting both internationaltalent into the city, aswell as developing homegrown talent forthe international market. Leading design collectives such as Autoban, Ilya and Derin are names to watch on the world stage, both at shows such as Milan's Salone Mobile as well as via collaborations with brands such as De La Espada.INN will showcase emerging concepts, products, and projects, offering architects and designers the chance to discuss their work and investigate commercial and investment opportunities with UK investors, developers and retailers.
Copyright INN London 2010
Istanbul INN LondonCONTEMPORARY SHOWCASE
Semih Kaplanoglu’s Honey
Reha Erdem's KosmosArcola Theatre
Zeynep Tanbay Dans Projesi
Kürşat Başar
Elif-SafakMehmet Murat Somer
Istanbul's location and history have ensured that it has developed into a unique cultural hub. Straddling East and West, as well as the traditional and modern, the resultant amalgam has ensured a rich and varied cultural scene.
INN will provide a snapshot of the best creativity and culture Istanbul has to offer.Talks, debates, Q&As, films, shows introducing talent ranging from prize-winning authors to suburban hip-hop scenes; modern danceto theatre; street art to stories from the citizens themselves to offer a true insight into the incredible city that is Istanbul.
Copyright INN London 2010
Istanbul INN LondonFOOD SHOWCASE
Mikla Restaurant
Mehmet Gurs Lucca
Haci Bekir
Spice Market
Ulus29
From the simplicity of Sardines hauled in fresh from the Bosphorus through to intricately spiced meats, Istanbul's culinary landscapereflects an eclectic blend of influences from both East and West; ancientand modern.
INN will offer a sampleof these delights, working with key restaurants in Istanbul to curate taster menus, whilst several of the city's renowned mixologists will craft cocktails, and a selection of award-winningTurkish wines willprovide more thansuitable accompaniment.
Copyright INN London 2010
Istanbul INN LondonMUSIC SHOWCASE
Cem Mansur Goodoubets
Post Dial/Topkapi music Sinan Bokesoy
123
IKSV institute
Istanbul's contemporary music scene offers a broad spectrum of sounds and styles ranging from Turkish psychedelia to techno; from dance to disco re-edits. Reflecting the city's own heritage, much of the music is still inspired by, and rooted in traditional instrumentation,whilst several composers are pushing musical boundaries usingmodern technologies.
INN will present live gigs, club nights and workshops from the city's emergent talent - the majority of whom will be making their UK début.
Copyright INN London 2010
_The cultural hub
The inaugural event will celebrate Istanbul for a month-long period in the heart of London. Kings Cross is London’s gateway into Europe and a thriving creative community...
Arrow train to Olympic Stadium Olympic Stadium St. Pancras Hotel
St. Martin’s College
St Martins
British Libary St Pancras International
The INN interior will be multidisciplinary anddesigned to reflect the sensibilities of Istanbul
Istanbul INN London Gallery Istanbul INN London Nightlife
Istanbul INN London Dining
Programme subject to confirmation & change
1 2 3 4 5 6
INN Pods in Park Gala Launch
Location:London Parks
INN Pods in Park INN Pods in Park INN Pods in Park INN Pods in Park INN Pods in Park
9 10 11 12 13 14 15
INN Pods in Park INN Main EventPress LaunchLocations:Camden Centre &The Dairy Gallery
Trade conferenceGala DinnerProposed partners:Istanbul Municipality, UKTI & Mayor’s Office
Friends & Family daytime launch
&Sponsors Evening
Live gig&DJ club night
Taste of Istanbul
Live gig&DJ club night
Taste of Istanbul
16 17 18 19 20 21 22INN Presents: Art ForumProposed partner:UK Arts CouncilIKSV
INN Presents: Cultural ForumProposed partner:British CouncilIKSV
INN Presents: Fashion ForumProposed partner:UK Fashion CouncilIstanbul Moda / LCF
INN Presents: Design ForumProposed partner:Design CouncilIstanbul Design Week
Live gig&DJ club night
Taste of Istanbul
Live gig&DJ club night
Taste of Istanbul
23 24 25INN Gallery close INN Final Day
Gala AuctionProposed partners:Istanbul Municipality, UKTI & Mayor’s Office
INN Pods close
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
PLANNED PROGRAMME - MAY 2012
INN London
Jonathan McDonaldWeb
Ringan LedwidgeRattling Stick FilmsFilm
Jenny JonesArchitect
Georgia ArnoldMTV Staying AliveCharity
Pablo FlackBistrothequeCuisine
Advisors
Nicki BidderStarworksFashion
Nina SteigerSoho TheatreTheatre
Nihal ArthanayakeBBC Radio 1Music
Anabel CutlerElle DecorationInterior Design
Andrew FoxallFoxall AssociatesDesign
Advisors Advisors
Steve WallingtonCreative Director
David RidingsCultural Director
Nicole EliasProject Development Director
INN London has developed a multi-disciplinary panel of advisors and producers for INN and its Foundation
James Whatley1000 HeadsSocial Network
Raoul ShahExposureNetwork
Simon GrantTate ArtArt
Masoud GorloskyTank MagazineFashion
Ceyda PekencHulya SoyluRedmint Communications
Foundation
Peter BlakeEducation & Ethics
Neil JohnstonPaddington TrustSocial & community
_INN London cultural commitee
CreatorSteve WallingtonFounder / Creative Director
David RidingsCo-Founder / Cultural Director
Kürşat Başar Show Host
Haluk Bilginer Actor
Sinan BökesoyComposer
Aydin EsenJazz Pianist
Stephanie GalliaBanané Mag / DJ
Artists & Performers123Musicians
GoodoubetsDJ’s
RevoltersMusicians
Cem MansurComposer
Ahmet BaytarShoe Designer
Efe AydarAutoban
Cemal ArmanTopkapi Music
Levent ÇalikoğluIstanbul Modern
Arhan KayarDesign Dream Factory
Serdar GülgünHistorian
ContributorsSenem BurkutogluProject Development
Giulia CampanerBanané Mag
Cem MirapLucca Restaurant
Can DunaBusiness Development
Mehmet ErgenArcola Theatre
Yörük KurtaranTog
Advisors
Collator
Mahmut SinopluProject Development
Deniz GoranAuthor
Thomas RouechéCornucopia Magazine
Ceyda PekencHulya SoyluRedmintCommunications
Baris CeliloğluSchool & Theatre
Atilla AksoyWorks Advertising
Advisors
_ Istanbul Supporters
Ceren ArkmanKurye Visual Arts
Kerimçan GuleryuzGaleri X-ist
Yeşim TuranliPi Artworks
İnci Dalli Iznik Foundation
Bergin AzerDogançay Foundation
Can BasyigiMilk Gallery
Galleries
Nicole EliasStrategy & Development
Communicator
Galleryin Central London
Outdoor48 & 6-sheet PosterCampaign
TV Campaign
Event Footfall
Media Partners
PR Campaign
PR Opportunities
Event Exposure
Online Campaign
Print Campaign
Building Branding
Copyright INN London 2010
_INN_Exposure
Posters: 6-sheets 6 millionPosters: 48-sheets 3.6 millionPrint media 9 millionOnline media 20 millionTV 200,000Footfall 240,000Media Partners 9 millionRetail Partners 500,000PR coverage 90 million
Total 138,740,000 OTS As verified by Zenith Media 2010
Building Branding 200,000
Activity has already begun in Istanbul to engageand involve the Turkish public in this major initiative*
*If you are unable to play this film please click on this link: http://vimeo.com/30450615
HurriyetMedia Partner
INN POD Website VIP guests at
Contemporary
ART Installation IstanbulContemporary Event
In November 2011, Istanbul INN London will be officially announced in Turkey Inspirational cultural and business leaders will create their own short ‘INN my Istanbul’ film live at the VIP launch event These films will be distributed nationwide via our Turkish media and communications partners.
Media campaign
_ The INN Universe
CREATIVITY BUSINESS
POLITICS
L O N D O N
C I T Y C U R A T O R S