Incite: Marketing Summit 2013 - Sneak Peek
1
Secure your place with our ultra-early bird passes and SAVE $895 on your ticket at www.incitemc.com/marketing The Incite: Marketing Summit incitemc.com/marketing #IMCSUMMIT September 18-19, New York Your SNEAK PEEK into how the Incite: Marketing Summit is shaping up! Map the Future of Multi-channel, Customer-centric Marketing at a glance: Insight on the issues we’ll be discussing AGENDA The Customer- Centric Future Change your corporate culture to focus better on the customer Moving Customer- Centric Without Causing Chaos Get a customer-centric internal organisation that’s simple, not complex How To Listen, So You Can Talk Back Better Get more useful insight about your customers, and use it to do better Communications Build Unique Customer Experiences Manage a complex Communications landscape and integrate many channels to build one effective stake- holder experience Less Silos = More Success Break down internal barriers and get everyone singing from the same hymn sheet Data Driven Creativity Let what you learn help you do better marketing campaigns Keeping It Super-Relevant Segment and target your customer-based - and get more relevant to every one of them Hit Them When They’re Listening Choose the right channels, and use them at the right time for better engagement Think Fast, Act Faster Use real-time insight for quick- decision making and responsive marketing Define Your Impact On The Bottom Line How new data sources give you more detail on how effective your marketing is Work Better With Your Cheerleaders Spot important brand advocates and get them onside Solomo For Competitive Advantage Pointless portmanteau or the new way to beat the competition? we have already confirmed to contribute SPEAKERS Sony Electronics Mike Fasulo Chief Marketing Officer Aflac Michael Zuna Chief Marketing Officer Sears Jennifer Dominiquini Chief Marketing Officer (Seasonal and Outdoor Living) Restaurant.com Christopher Krohn Chief Marketing Officer Arby’s Russell Klein Chief Marketing Officer BASF Robin Rotenberg Chief Communications Officer MetLife Claire Burns Chief Customer Officer Chobani Nicki Briggs Chief Communications Officer Ericsson/Coinstar Nora Denzel Non-Executive Director Citigroup Ben Eyler Vice-President, Marketing and Communications Barnes & Noble Sasha Norkin Vice-President, Digital and Channel Marketing Home Depot Fred Neil Vice-President, Marketing, CRM and Customer Insights Diageo Michelle Klein Vice-President, Global Marketing (Smirnoff) Hewlett Packard Rob Wait Vice-President, Marketing Whole Foods Bill Tolany Head of Integrated Marketing
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Transcript of Incite: Marketing Summit 2013 - Sneak Peek
Secure your place with our ultra-early bird passes and SAVE $895 on your ticket at www.incitemc.com/marketing
The Incite: Marketing Summit
incitemc.com/marketing #IMCSuMMItSeptember 18-19, New York
Your SnEAk pEEk into how the Incite: Marketing Summit is shaping up!
Map the Future of Multi-channel, Customer-centric Marketing
at a glance: Insight on the issues we’ll be discussingAGENDA
The Customer- Centric Future
Change your corporate culture to focus better on the customer
Moving Customer-Centric Without Causing Chaos
Get a customer-centric internal organisation that’s simple, not complex
How To Listen, So You Can Talk Back Better
Get more useful insight about your customers, and use it to do better Communications
Build Unique Customer Experiences
Manage a complex Communications landscape and integrate many channels to build one effective stake-holder experience
Less Silos = More Success
Break down internal barriers and get everyone singing from the same hymn sheet
Data Driven Creativity
Let what you learn help you do better marketing campaigns
Keeping It Super-Relevant
Segment and target your customer-based - and get more relevant to every one of them
Hit Them When They’re Listening
Choose the right channels, and use them at the right time for better engagement
Think Fast, Act Faster
Use real-time insight for quick-decision making and responsive marketing
Define Your Impact On The Bottom Line
How new data sources give you more detail on how effective your marketing is
Work Better With Your Cheerleaders
Spot important brand advocates and get them onside
Solomo For Competitive Advantage
Pointless portmanteau or the new way to beat the competition?
we have already confirmed to contributeSPEAKERS
Sony ElectronicsMike FasuloChief Marketing Officer
AflacMichael ZunaChief Marketing Officer
SearsJennifer DominiquiniChief Marketing Officer (Seasonal and Outdoor Living)
Restaurant.comChristopher KrohnChief Marketing Officer
Arby’sRussell KleinChief Marketing Officer
BASFRobin RotenbergChief Communications Officer
MetLifeClaire BurnsChief Customer Officer
ChobaniNicki BriggsChief Communications Officer
Ericsson/CoinstarNora DenzelNon-Executive Director
CitigroupBen EylerVice-President, Marketing and Communications
Barnes & nobleSasha NorkinVice-President, Digital and Channel Marketing
Home DepotFred NeilVice-President, Marketing, CRM and Customer Insights
DiageoMichelle KleinVice-President, Global Marketing (Smirnoff)
Hewlett packardRob WaitVice-President, Marketing
Whole FoodsBill TolanyHead of Integrated Marketing
