Sneak Peek

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But there are problems: @vuact 1 Today, 3 billion videos online are growing by 250,000 hours daily. Consumers spend 10 billion hours monthly watching video.* Video is dicult to explore and dicult to interact with. It is dicult to identify the valuable parts in videos. The desired content can be a moment in time, not the whole video. Publishers don’t get the engagement and usage they want. *eMarketer, June 2013. YouTube, August 2013. Video experience is ripe for change. Smart Video Watching Vuact helps people find and share meaningful videos and meaning in videos. Mikko Jarvenpaa [email protected] Nov 6, 2013

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Transcript of Sneak Peek

Page 1: Sneak Peek

But there are problems:

@vuact1

Today, 3 billion videos online are growing by250,000 hours daily. Consumers spend 10 billion hours monthly watching video.*

• Video is difficult to explore and difficult to interact with.• It is difficult to identify the valuable parts in videos.• The desired content can be a moment in time, not the whole video.• Publishers don’t get the engagement and usage they want.

*eMarketer, June 2013. YouTube, August 2013.

Video experience is ripe for change.

Smart Video Watching

Vuact helps people find and share meaningful videos and meaning in videos.

Mikko [email protected]

Nov 6, 2013

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@vuact2

Vuact Makes Watching Smart

Insightful Video PlayerVuact player enables emotional reacting in moments in video, and shows the viewer highlights of best parts (Smart PreviewTM).

Meaningful InteractionEngaging content with high sharing, higher retention, and lower dropoff.

High Video ROIPersonalization and emotional targeting serves the viewer but also publishers and advertisers. Our revenue comes from providing value to the latter two.

We capture, analyze and show crowdsourced reactions to video content, enabling finding and sharing meaningful videos.

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Viewers Publishers Advertisers

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Vision: “Goodreads For Video”

@vuact3

What is user’s story and take of a video? Who is an expert? Who finds the best parts?Reaction TimelineTM makes participation easy. Time-based comments add context.

Insightful, inclusive, social experience. Higher engagement.

Automatic Smart PreviewTM for low-friction engagement and quick ‘snacking’ of content.

Mission: Vuact helps people find, watch and share meaningful videos and meaning inside videos.

(Appendix V: consumer site designs and specs)

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Mobile Video: Creating The Habit

@vuact4

Highlights in #robotics

Dolphin withprosthetic fin

Evolution of sharkrobots

What we know a

Filter U m ? S

U m ? S x

With Smart Previewing of videos, Vuact users can quickly catch up on highlights and save full videos for later watching.

Get the latest highlights in a topic you follow.

Preview videos, save best ones for later watching queue, share and interact in the app.

This is the value-adding habit we are creating. Easy, powerful reviewing of video highlights for not missing out; for being informed; for learning.

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Benefits for B2C and B2B

@vuact5(Appendix I: details on product and conversion hooks)

Interaction ➤ Engagement ➤ Insight ➤ User value

Vuact playerA highly engaging product with multiple user hooks

Vuact Advertising Optimizing existing ads and

creating new units

Content analysis and knowledgeMore accurate, granular content recommendations

Publisher LicensingDrives revenue, promotes the new experience to audiences

The highly engaging product creates value for publishers and innovative opportunities for advertisers. It is the basis for making Vuact into the preferred experience for meaningful video everywhere.

Product Concepts: Benefits:

Increased ROI for video

Retention, sharing

Engagement, sharing

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MIKKO JARVENPAACEO

•Google PMM, HackFwd CMO, Startups; MSc Phil Science (LSE), BBA Business

•10 years experience in marketing, product management, startups. Advisor & founder, indie filmmaker.

KALLE KORHONENCTO

•Open Source committer in multiple Apache projects. Cisco, Latitude, startups; MSc Computer Science

•15 years experience in development, architecture, entrepreneurship. Created video conferencing, Android enterprise apps.

ADRIANO BLANARUProduct LeadWharton MBA

DRAGAN SAHPASKIEngineering Director

DUSKO JOVANOVSKILead Front-enddeveloper

ALEJANDRO SCANDROLILead Back-enddeveloper

Industry Experience, Connections and Passion.

PETE PETRASHLead ProductDesigner

@vuact6