Making a Video Impact in Social Media

While engaging content is important to Google Rankings and in particular Mobile Use, Video Content is imperative to attract and keep Social Media audience attention.

Some of the most astonishing statistics point to the increasing importance of producing video content specifically in terms of Social Media.

SOCIAL MEDIA VIDEO STATS

According to data from Facebook:• The number of video posts per person has increased 75%

Globally and 94% in the U.S.• More than 50% of people who visit Facebook in the U.S. every

day watch at least one video.• Between April 2015 and November 2015, the amount of

average daily video views on Facebook doubled from 4 Billion video views per day to 8 Billion.

According to data from YouTube:• 300 hours of video are uploaded to YouTube every minute• There are 3.25 Billion hours of video watched each month.• More than 1/2 of YouTube views come from mobile devices.• The average mobile viewing session lasts more than 40

minutes.• On average, there are 1 Billion mobile video views per day.• 9% of U.S small businesses use YouTube.

Social Media Users

VIDEO STATS OVERALLUsing the word “Video” in an email subject line:

– Boosts open rates by 19%– Boosts Click-through rates by 65% – Reduces unsubscribes by 26%

• Midway through 2015, mobile video plays exceeded 44% -- up 74% from 2014 and up a whopping 844% since 2012.

• Syndacast predicts 74% of all internet traffic in 2017 will be video.• Visual content is more than 40X more likely to get shared on social media than

other types of content.• The number of videos posted per person increased by users increased by 75% in 2015.• Video posts have 135% greater organic reach than photo posts.• US adults spend an average of 1 hour, 16 minutes each day watching video on digital

devices.

• 78% of people watch online videos every week, 55% watch every day.

According to a report by Cisco, by 2019:

• Video will account for 80% of global internet traffic.• Nearly 1 Million minutes of video will be shared every

second.• It would take an individual 5 million years to watch the

all the video that will be shared each month.

PERISCOPE (Live Video Streaming)• In July 2015, Periscope users were watching 40 years' 40 40

years’ worth of videos every day.• People spend 3x longer watching video which is Live compared to

video which is no longer Live.

FACEBOOK LIVE• The Facebook answer to Periscope. Relatively new, FB Live is available to all Pages and profiles on

Facebook for iOS, Android, and Facebook Mentions.• As of late July there have been over 6.8 Billion views of videos via Facebook Live since summer

of 2015.

VIMEO • 20% of B2B marketers in North America use Vimeo to distribute content.• There are 42 Million users of Vimeo in the US.

SNAPCHAT

• Snapchat users watch 6 Billion videos every day.

LESSER USED/KNOWN VIDEO PLATFORMS INCREASING IN ATTENTION

THE KEY IS TO FIND WHAT’S TRENDING or HUMOROUS…THEN PLAY OFF IT.

Click image to watch the video.

The Message to take away is as Digital Marketing and Social Media continue to expand, taking the lead in the marketing landscape, businesses will need to give up their apprehensions, experiment with messaging and embrace

Video.

Professionally Filmed Video is Best – A MUST for Corporate Videos.

In-House Camera Video is a Good Option – Examples (Team/Workplace Videos, Client Testimonials, Video of Worksites – Before/After, etc.)

Cell Phone Video is the Least Option but…it is still an Option.

Let us show you how to make the most of your Digital Marketing, Social Media Potential and Online Presence.

Visit us at: www.themauldingroup.com OR Contact us at: (770) 609-1018