The Impact Of Social Media
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Transcript of The Impact Of Social Media
In 30 minutes or less
• What
• Why
• Bad
• Good
• Action
What?
Social Media
• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction.
Search Engine Watch
Social Media
• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction.
Search Engine Watch
http://www.bozell.com/insights/797/what-does-a-conversation-look-like/
http://www.ageofconversation.com/
Why?
96% of generation Y have joined a social network
34% of bloggers post opinions about products or brands
78% of consumers trust peer recommendations
14% trust advertisements
1. China
2. India
3. United States
4. Facebook
5. Indonesia
6. Brazil
7. Pakistan
8. Bangladesh
If Facebook were a country it would be the 4th biggest in the world
80% of Twitter usage is on mobile devices, people update anywhere, anytime.
The Challenge
Employees want to use consumer technology in
the enterprise
IT wants “enterprise-ready” tools: secure, controlled,
compliant, and manageable
Bad
So what goes on tour stays on
Good
Action
Ban it
Embrace it
Ignore it
Social media isn’t a strategy. It’s a set of extra communications tools that
potentially allows you to get personal.
The customer is now in charge.
Social media won’t make you a better company or make people love you,
unless…
Thanks [email protected]
bingethinking
http://stufforama.wordpress.com
http://www.bingethinkinghistory.com
