HAZELBy

Sam Brands

Jelmer van der Ende

TABLE OF CONTENT

Current status

Improvements

New product line

CURRENT STATUS

Sales growth is only 1,5%

Aging

Minimal advertising

Target group is middle aged housewives

ACTION

Focus on modern women Image change New Logo

ACTION: NEW LOGO

HAZEL

Shiny, sophisticated and easy to use products High quality, so high quality pricing

ACTION ADVERTISING

Penelope Cruz

Scarlet Johansson Eva Longoria

ACTION: ADVERTISING

Celebrity advertising

Target group

Fits budget

Jennifer Love HewittKate Hudson

ACTION: LOCATION

Decrease supermarket share No direct sales anymore Upgrade colour cosmetics, fragrances and skin

care Retail sector

Employees who match our audience

Expensive and regular area

Keep the stores small

ACTION: INTERNET

Internet and e-commerce

Direct selling business model

Enter new market segments

Social media

ACTION: PRODUCT LINE

Men care more about appearance

New fast growing market

Target young and middle-aged men

ACTION: NEW MENS LOGO

HAXEL

DEODORANT

GEL

SHAMPOO

ACTION: ADVERTISING

Billboards

Cheap

Effective

BILLBOARDS

ACTION: EFFECTS AFTER 1 YEAR

QUESTIONS??