Grow Your Business at the World's Largest Trade Fair … 2018 Sales Brochure.pdf · Grow Your...
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Grow Your Business at the World's Largest Trade Fair for Child, Baby and Maternity Products & Services *2018 forecast The 18 th Shanghai International Children Baby and Maternity Products Industry Expo 25-27 July 2018 National Exhibition and Convention Center (Shanghai) www.cbmexpo.com 266,548 m 2 4,300 brands* 2,900 exhibitors* 90,000 visitors* exhibitors*
Transcript of Grow Your Business at the World's Largest Trade Fair … 2018 Sales Brochure.pdf · Grow Your...
Grow Your Business at the World's Largest Trade Fair for Child, Baby and
Maternity Products & Services
*2018 forecast
The 18th Shanghai International Children Baby and Maternity Products Industry Expo
25-27 July 2018National Exhibition and Convention Center (Shanghai)www.cbmexpo.com
266,548m2
4,300brands*
2,900exhibitors*
90,000visitors*
exhibitors*
y Expo
Grasp Your Share of China’s Baby Products Market
Revenue Growth Forecast for 2017 ⑼
> 100%50%-99%
20%-49%1%-19%
< 10%< 50% 0
20%
38%
19%
11%
9%2%1%
Brand Owners / Suppliers Distributors
8-10 (High)4-7 (Mid)0-3 (Low)
73%
26%
1%
Sales Revenue of Respondents 2016 (RMB: million) ⑻
Number of Baby Products Stores ⑾
6%4%
16% 18% 16%
16%
12%
9%8%
67%
66%
27%
2%0%5%
2%1%5%
One-child policy in Chinaimplemented
2 kids allowed!
China: Your Huge Market Opportunity
China's per capita consumption is growing.
86% companies in the industry expect growth in sales revenue ⑺
With the abolition of the one-child policy, China's birth rate rose to a new height in this century.
China's middle class population is the largest in the world, with 109 million. ⑶
By 2022, 76% of China’s urban population will be considered middle class, and this proportion was only 4% in 2000. ⑷
Increasing Per Capita Disposable IncomeUS$ 3,573.15 (RMB 23,821) (2016) with 8.4%year-on-year growth. ⑵
(NOTE: exchange rate used 0.15 USD to RMB)
Per capita income increases with China’s rapid urbanization. In 2016, China’s urban population was about 836 million, accounting for 57.9% of the total population. It’s estimated that the urban population will reach 1 billion in 2020. ⑹
Sustainable Growth in Household IncomeIn 2016, the average household income had grown by 6.7% year-on year. And 10.7% of the average household income was spent on children. ⑸
+7.9% YOY17.86 million newborns (2016)
Around 45% of newborns are born to families with one
child.⑴ 1978: Today:
11,037
18,930
59,659
9,952
16,225
53,179
Tier 3 & 4 cities and countiesTier 2 citiesKey cities and Tier 1 cities
+18%
2013
8,23913,141
45,599
2014
+13%
2015 2016
12,062
21,015
65,091
+10%
(1) China’s National Health and Family
Planning Commission, Jan 2017.
(2)(3)(4)(6) National Bureau of Statistics of
China.
(5) China Children Baby Maternity
Products Industry Consumer Research
Report 2016 by UBM China.
(7) (8) (9) (10) China Baby Products
Industry Survey 2017 by UBM China.
(11) 2017 Child, Baby and Maternity
Market Research Report by Nielsen.
Sources:
Industry Confidence for 2017 ⑽
>1000 500-1000 100-500 50-100 20-50 10-20 <10
5%3%13%
Retailers
Held annually in Shanghai, China, CBME China is the world’s largest trade fair for child, baby and maternity products and services. This is your opportunity to showcase your products and services, meet qualified buyers and business partners and grow your business.
Exhibition Space
239,732 sqm
Total Number of Brands
3,952Total Number of Exhibitors
2,662
Visitor Attendance
88,316 Unique Trade Visitors
CBME China 2018Dates:
Move in: 23 - 24 July 2018
Exhibition: 25 - 27 July 2018
Venue:
National Exhibition
and Convention Center (Shanghai)
Address:
No. 333, Songze Avenue, Qingpu
District, Shanghai, China
*2018 forecast
* The show is open to trade buyers only. Only 18 and above will be granted access.
CBME China 2017 Recap:Show Scale:
266,548 sqm exhibition space
4,300 brands*
2,900 exhibitors*
90,000 trade buyers*
CBME China - Your Partner for Success
Licensing Expo China 2018
Organized by UBM China, Licensing Expo China is the region's must-attend licensing event. Licensing Expo China is part of UBM Licensing Expo, which organises Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo Japan, and NYC Summit, and the publishers of the licensing industry's most influential publication: License! Global.
Licensing Expo China will be held on 25-27 July 2018. Licensors from China and overseas will feature their latest brands/ licensing properties and have the opportunity to meet more licensees, retailers, distributors and more in the region.
Licensing Expo China 2018
Organized by UBM China, Licensing Expo China is the region's must-attend licensing event. Licensing Expo China is part of UBM Licensing Expo, which organises Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo Japan, and NYC Summit, and the publishers of the licensing industry's most influential publication: License! Global.
Licensing Expo China will be held on 25-27 July 2018. Licensors from China and overseas will feature their latest brands/ licensing properties and have the opportunity to meet more licensees, retailers, distributors and more in the region.
A Comprehensive Showcase of All Sectors in the Industry (Hall Plan)
Co-located with
20,000 m2 exhibition space 300+ brands/ licensing properties* 100+
exhibitors*
*2018 forecast
Level 2 Exhibition HallsLevel 1 Exhibition Halls
Licensing Expo China
Toys, Educational Products and Souvenirs
Food, Health Care Products and Snacks
Child, Maternity, Babyand Teenager Clothing,
Footwear and Accessories
Cool Kids Fashion Shanghai
International Pavilions
Baby Carriages, Car Seats and Furniture
Fun Learning Zone
Outdoor Recreation and Sports Zone
Fabulous Mom Zone
Fine Food Zone
Global OEM/ODM Zone
Smart Home Zone
Maternity and Baby Care Products
5.1H
1H
7.1H
3H
4.1H
5.2H
4.2H
6.2H
8.1H
6.1H
2H
Exhibitor Says
Exhibitor Says
● Meet your customers, understand their sales requirements and
increase sales.
● Find quality buyers and business partners, develop new business
relationships and get quality sales leads.
● Showcase your latest innovations, build your brand and increase
mindshare in China and the region.
We have gained a lot from CBME China 2017. Close to 1,000 potential
customers provided us their contact details, over 400 out of which are
qualified sales leads. Our new products are very popular on-site. Over 100
trade visitors give down payment. Muwanshijia has been in the exhibition
for over 10 years. CBME China provides us with a great platform to get in
touch with many new customers and explore more distribution channels.
CBME China is the China's leading trade fair for child, baby and
maternity products and services industry. Exhibitors can leverage
CBME China as the great platform to efficiently engage with retailers,
distributors, and other channels to promote their brands. We have
gained over 60 qualified sales leads, and 6 placed the orders on-site.
We are extremely satisfied with the result of CBME China.
Bin He, President, Zhejiang Muwan Toys Co., Ltd.
Yan Cheng, Vice President,Hunan Mengjie Home Textiles Co., Ltd.
CBME China is the industry’s most influential trade fair for child, baby
and maternity products and services. One can learn about the
industry’s development and trends at the trade fair. CBME China
provides a great platform for retailers and manufacturers to collaborate.
Retailers can learn about the latest baby products from manufacturers,
and manufacturers can obtain direct feedback from retailers. This is an
important factor to facilitate industry development.
Hua Chen, General Manager, Child, Baby and Maternity Industry Division, Beijing Wumart Supermarket Co., Ltd.
Buyer Says
“
CBME China is the trade fair we are really willing to visit, where we
can find brands and products we are interested in. This trade fair
helps us to make adjustment and it’s a great sourcing platform for us
to purchase new products and learn about new brands.
Lina Xia, Senior Manager, Branding Division, Parkson Business Group Co., Ltd.
Buyer Says
“
CBME China is where we can find a comprehensive range of child, baby
and maternity products and services. It is also the most effective platform for
us to find products, brands and network with industry peers. This trade fair
also provides us with a venue to see the trends in the industry and learn
from each other. We have started discussion with 53 brands after the fair.
Qin Gao, Vice President, Zhuhai Aiyingdao Commerce and Trade Chainstore Co., Ltd.
Buyer Says
“CBME China has become China's most influential trade fair for the
child, baby and maternity products and services industry, which
leads the industry development. This is a fast-changing industry, and
we have seen the changes in the trade fair.
Qu Feng, President, Greater China,Wyeth Nutrition (China) Co., Ltd.
Exhibitor Says
“
“
“
Meet Over 90,000 Professional Business Partners Looking for Your Products & Services
Source: CBME China 2017 Post-show Report
Purpose of Visit
CBME China is your face-to-face opportunity to :
Collect market information
Look for new products
Maintain relationship with suppliers/ business partners
Look for new suppliers
Seek franchisers/ principals
Place orders
93%
96%
93%
90%
89%
94%
Agent/ Distributor/ Wholesaler
Child, baby and maternity products all-in-one store
Manufacturer/ Brand owner
Buying Office/ Trading Company/ Importer/ Exporter
Online Agent/ Retailer
Toy Shop
Supermarket/ Hypermarket/ Pharmacy
Department Store
Professional Buyer
Licensor
Designer
Media
Service Company
Investor
Others
Business Nature of Visitors
Specialty store or franchised store for child, baby, maternity clothing and accessories
Association/Consulate
37.02%
28.57%
17.62%
12.48%
11.14%
7.34%
5.83%
5.50%
4.65%
3.11%
2.83%
2.67%
2.54%
2.44%
2.38%
1.97%
1.05%
Perfect Platform for You to Grow Your BusinessSpecialized Zones and Pavilions
Fabulous Mom Zone will showcase health & beauty, health & wellness/ fitness, maternity clothing, postpartum care services, prenatal, pregnancy, and postpartum care, and more.
Fabulous Mom Zone will showcase health & beauty, health & wellness/ fitness, maternity clothing, postpartum care services, prenatal, pregnancy, and postpartum care, and more.
Fine Food Zone will cover eggs, fresh and gluten-free produce, healthy whole foods, rice, seasoning for babies, and more.
Fine Food Zone will cover eggs, fresh and gluten-free produce, healthy whole foods, rice, seasoning for babies, and more.
Outdoor Recreation and Sports Zone will showcase bicycles, inline skates & roller skates, manual & electric scooters, and more.
Outdoor Recreation and Sports Zone will showcase bicycles, inline skates & roller skates, manual & electric scooters, and more.
Fun Learning Zone will feature early education in the form of play, music and movement programs, playground, swimming pool, photography, and more.
Fun Learning Zone will feature early education in the form of play, music and movement programs, playground, swimming pool, photography, and more.
Smart Home Zone will cover smart home appliance, household brands and products for child care and family use, and more.
Smart Home Zone will cover smart home appliance, household brands and products for child care and family use, and more.
As the baby products and services industry continues to develop, more and more new products and services are emerging. CBME China’s specialized zones and pavilions will be the perfect venue to showcase them.
Cool Kids Fashion Shanghai is China’s must-attend kids fashion event for trade profession-als. It features a complete overview of children clothing and accessories (ages 0-16 years).
Cool Kids Fashion Shanghai is China’s must-attend kids fashion event for trade profession-als. It features a complete overview of children clothing and accessories (ages 0-16 years).
International Pavilions
CBME China International Pavilions provide international brands with marketing opportunity to introduce and display products to the China market and beyond. Be seen with leading brands from your country and stand out on the busy show floor.
International Pavilions
CBME China International Pavilions provide international brands with marketing opportunity to introduce and display products to the China market and beyond. Be seen with leading brands from your country and stand out on the busy show floor.
Global OEM/ ODM Zone
Brand owners, retailers and even distributors from the region are looking for OEM/ ODM companies from all over the world to help produce and/ or design new products. Find factories who can manufacture your products based on your sourcing requirements.
Global OEM/ ODM Zone
Brand owners, retailers and even distributors from the region are looking for OEM/ ODM companies from all over the world to help produce and/ or design new products. Find factories who can manufacture your products based on your sourcing requirements.
Your Gateway to China’s Lucrative Child,Baby and Maternity Products & Services Market
Activities at CBME China to Create Business Opportunities
Get an inside look at China’s children, baby and maternity products market, and learn how to grow your business in the region at the Industry Summits and Seminars. Topics include industry trends, success stories, supply chain and distribution centers, e-commerce, panel discussion with industry experts.
CBME AWARDS is China’s industry's most anticipated awards. It brings renowned experts, industry leaders and media together. CBME AWARDS Gallery will feature the nominees for Innovative Products Awards, Influential Brand of the Year Awards, Baby Product Retailer of the Year Awards, Baby Product Regional Retailer of the Year Awards and more.
CBME China Products Design Contest Awards was launched in 2016 to encourage innovation, design excellence and creativity. Here, you can find innovative products and the aspiring inventors at their finest. You can bring their designs from the drawing board to production.
As a CBME exhibitor, you can qualify to have pre-arranged Private Buyer Meetings with buyers and business partners from big department stores, supermarkets, online retailers, chain stores, key distributors from China and abroad. This is the most efficient way for you to learn about their sourcing requirements and start getting sales orders.
Aspiring designers take center stage with their design and creations. The collections of the finalists will be displayed at Cool Kids Fashion - Kids Fashion Design Contest and they will take center stage at the Kids Fashion Show for final judging. Participate in the fashion shows to get more exposure for your brands.
CBME China recognizes design excellence and product innovation with the Innovative Products Awards. Stand out from your competitors as you nominate your most innovative and patented products. Winners are determined by popular votes and from a distinguished panel of judges.
In cooperation with the industry, the CBME China Charity Program was launched in 2015. To date, the program has raised funds to help autistic kids (2015), underprivileged children (2016) and in 2017, orphans. Join this charity programme to help underprivileged children in China.
Your Gateway to China’s Lucrative Child,Baby and Maternity Products & Services Market
Exhibitors who Found Success at CBME China
Meet Key Buyers at CBME China
* in alphabetical order… and more
* in alphabetical order… and more
Integrated Marketing Campaign Brings CBME China at the Forefront in the Industry Exhibiting at CBME China grants you access to a multitude of targeted marketing campaigns to attract a wide range of high-quality buyers to the event and to ensure maximum exposure to the child, baby and maternity buyer community.
4,300+Media exposure
● Online media● Outdoor media● New media
and news coverage …and more
400,000+Database Marketing
● Telemarketing● Direct Mailing● Electronic Direct Marketing
● SMS Marketing● Mobile Apps …and more
● 51Kids.com ● 61kids.com.cn ● Baby & Junior ● Baby & Kids Magazine
● baby.sina.com.cn ● baby.youku.com ● business.sohu.com ● aznarB
● ce.cn ● cfw.com.cn ● Channel Young ● China Business Journal
● China Trade News ● China Woman Daily ● chinasspp.com ● Chinese Business News
● cj.gw.com.cn ● cn.sonhoo.com ● cnfol.com ● eastday.com
● fashion.sina.com.cn ● fchinaw.com ● FOB Business Form ● Global Times
● iqiyi.com ● jiameng.com ● jmw.com.cn ● letv.com
● money.163.com ● Mother & Child ● mplife.com ● myzazhi.cn
● Nursery Online ● Nursery Today ● people.cn ● pop-fashion.com
● Puericultura Market ● Shanghai Morning Post ● shfinancialnews.com ● Singapore Business Times
● Sjfzxm.com ● toysgu.com ● Toybaba
● Xinhuanet.com ● Xinmin Evening News ● youku.com
… and more
孕婴童生活馆
SALES OFFICES
Your Gateway to Key Sourcing Hubs forChild, Baby and Maternity Products & Services
Shanghai China25 - 27 Jul 2018
TM
C H I L D R E N - B A B Y- M AT E R N I T Y E X P O
SOUTH EAST ASIA
Singapore25 - 27 Apr 2018
Mumbai India26 - 28 Apr 2018
Istanbul Turkey10 - 13 Jan 2018
Istanbul Kids FashionJul 2018
China and Other Overseas
Countries/ Regions
Mr. Luis Euan
+86 21 6157 3833
Singapore
Ms. Alicia Chen
+65 6592 0888*864
Korea
Mr. Hogun Cha
+82 2 6715 5410
United States
Ms. Coco Yang
+1 516 562 7824
Japan
Mr. Nobuaki Nito
+81 35296 1020
Turkey
Ms. Hatice Dincer
+90 212 2886 400
India
Mr. Pankaj Shende
+91 98215 02287
Spain/Portugal/France
Mr. Eduardo J. Teixeira-Alves
+34 9 5141 5284
Italy
Mr. Giorgio La Ferla
+39 2 5811 0007
Taiwan
Ms. Meiyu Chou
+886 2 2738 3898
