World's Fair Corporation - Executive Committee Meeting Reports - 02-28-1963

Box# 35

Folder# 658

World's Fair Corporation:

Executive Committee Meeting Reports ( 15)

Feb 28,1963

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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52, N.Y. • TELEPHONE·AREA CODE 212• WF 4·1964 • CABLE AODRESS.WORLOSFAIR"

·"~·~ ......... PtACt; THIItOUOH tJNDCfli&TANDINO

419 DAYS TO OPENING OF FAIR

AGENDA

EXECUTIVE COMMITTEE MEETING

FEBRUARY 28, 1963

/. Thomas J. Deegan, Jr. - Presiding

VAGENDA ITEM 1. Approval of minutes of Executive Committee meeting-January 24, 1963

j AGENDA ITEM 2. Financial status

V §:. Ratification of previously authorized · contract 1-27-63

National Cash Register Company (Rental of cash registers)

/b. Financial Report - (See reference memorandum)

l,/.£· Advance ticket sales

1. Designation of Official Ticket and Information Centers

2. Arrangement with American , Express Company

/AGENDA ITEM 3. Industrial Section

_@:. Ratification of executed agreements

1. Intercontinental Cuisine, Inc. (Agriculture U.S.A.) 1-31-63

2. Edward H. Burdick Associates, Inc. (Better Living Pavilion) Substitute lease - 2-7-63

ROBERT MOSES "IIEIIDENT

Mr.Spargo

Mr.Spargo

Mr.Deegan

Mr.Stone

. (

The World of Food, Inc. Amendment No. 1 - 1-24-63

4. Others

v<. Status report - (See reference memorandum)

~GENOA ITEM 4. Transportation Section

a. Ratification of executed agreements - .

v,/1. Travel and Transportation Pavilion, Inc. Amendment No. 2 2-1-63

Sinclair Refining Company Amendment (Additional space)

3. Others

b. Status report - (See reference memora.11dum)

J 1. Autorarna (Auto Thrill Show)

J 2. Terrace Club

~GENDA ITEM 5. International Section

§:. Ratification of executed agreements

1. Pedro Abelardo Delgado B 2-8-63 (Pavilion for Centralarnerica)

2. Swedish New York World's Fair Consortium - 2-14-63

3. Hashemite Kingdom of Jordan Amendment - 2-18-63

4. The Spanish Pavilion Arnendment - 2-19-63 (Additional space}

- 2-

Mr.Stone

Mr.Storie

Mr. Tozzoli

Mr. 'I'ozzoli

Gov. Poletti

·5. Humberto Serani & Cia Ltda. 2-25-63 (Pavilion of Chile)

6. Others

b. Status report / - (See reference memorandtun)

rhQENDA ITEM 6. United States Pavilion

\/AGENDA ITEM 7. State Area

a. Status report j - (See reference memorandtun)

,j ~ENDA ITEM 8. Concessions and Operations

~· Ratification of executed agreements

Fair Corporation approval of agreement between Greyhound at the World's Fair, Inc. and Mobile Care at the World's Fair, Inc.

2-8-63

Mobile Care at the World's Fair, Inc. 2-8-63

Greyhotmd at the World's Fair, Inc. Rider agreement No. 3 - 2-8-63

Fair Corporation approval of agreement dated 2-7-63, between Greyhound at the World's Fair, Inc. and Kalamazoo Manufacturing Company - Tractors

Fair Corporation approval of agreement, dated 2-7-63, between Greyhound at the World's Fair, Inc. and Clark Equipment Company - Lounge chairs

Billy Graham Evangelistic Association Amendment No. 1 - 2-15-63

Century Grill International Amendment (Additional space) 2-21-63

Intercontinental Cuisine, Inc. (Restaurant)

- 3-

Gov. Poletti

Gov. Poletti

Mr.Pender

Mr.Pender

Mr. Constable

~ DancingWaters, Inc. 1-29-63

rvlo. National Council, Boy Scouts of Axnerica - 2-13-63 (See reference memorandum)

11. Others

b. Authorization requested - (See reference memoranda)

Goldfarb Novelty Co., Inc. (Costume jewelry)

Authorization to conclude and execute Alfa Equipment Leasing, Inc. (Baby stroll~rs and wheelchair concession)

Swiss Exhibits, Inc. (Clocks)

Brass Rai 1 Supplement No. 8

5. Others

~·. Axnendrnent to Rules and Regulations (See reference memorandum)

J1. Cable ride

d. Status report - (See reference memorandum)

1. Post Office

2. Commemorative stamp

.§_. Appointment of special policemen

Frank B. Monahan Robert A. Stetzner Thomas A. Parr Ralph Reed John B. Beck

- 4-

Charles H. Robinson Joe C. Hughes · William H. Welsch Alonzo A. Renton Joseph H. Spaeth

Mr. Constable

Mr. Constable

Mr. Constable

Mr. Constable

Mr. Constable

/.GENDAITEM 9. Lake Area

% Authorization

Mr. Constable

1. Monorail , (See reference memorandum)

/~. Monkey Speedway (See. reference memorandum)

V b. Status report - (See reference memorandum).

Mr. Constable

1. Wynne Club

~ENDA ITEM 10. Fair Engineering and Construction Mr.Pender

a. Award of contracts - (See reference memorandum)

1. Street lighting

2. Fountains of the Planets

3. Pumps for all fountains

4. General Electric Company - lamps

b. Status report - (See reference memorandum)

~GENDA ITEM 11. Expediting construction / (See reference memorandum)

/ hGENDA ITEM 12. Department of Parks

Mr.Pender

Mr.Denny

Mr.Andrews Engineering and Construction

~· Status report J {See reference memorandum)

~GENDA ITEM 13. Arterial program Mr. Hodgkiss

~· Status report (See reference memorandum)

- 5-

AGENDA ITEM 14. Communications and Public Relations

!· Status report (See reference memorandum)

AGENDA ITEM 15. Next meeting of Executive Committee -March 2~, 1963

February 26, 1963

- 6 -

Mr. Berns

UNI.I'HCIIIt eo111

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUIHINO 52, N.Y. • TELtPHONI•AREA CODE 212· WF 4·18&4 • CAIILE ADDIIESS"WORLDSFAIR"

..... cr; THROUGH UNOitiiST""OII•O

ROBERT MOSES I'RUIDI:MT

E:RN£STINE M, HAIG UCRCTM'I' or T•l C:OIIIIOA-1'1011

.... ,IT_I<T TO Till fi~UIOIH"I'

-....... s---

January 30, 1963

IMPORTANT

NOTICE OF CHANGE OF DATE

Please note on your calendar that the next

meeting of the Executive Committee. will be held in the

Board Room. Administration Building, Flushing Meadow

Park, on Thursday, February 28, 1963 at 9:30 A.M .•

Agenda will follow.

Secretary ifj

448 DAYS TO OPENING DAY

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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

SUMMARY STATEMENT OF RECEIPTS AND DISBURSEMENTS

FROM AUGUST 18, 1959 TO FEBRUARY 19, 1963

Receipts: Contributions Proceeds of bank loans (see contra) Proceeds of 6~ World's Fair Notes * Rental from leases and licenses Admissions - Advance ticket sales Miscellaneous income

Total receipts

Disbursements: Repayment of bank loans (see contra) Construction cost Other pre-Fair expenses

Total disbursements

Cash and deposit balance February 19, 1963

Distribution of balance: Cash

Less - Unremitted withheld taxes Cash in transit from Agents U. s. Treasury Bills, $3,500,000

Principal Amount Operating and construction deposits

$2,923,502.00 • 26,839.91

*Total subscribed Total pledged

$ 90,100.00 3,000,000.00

26,215,000.00 9' 437, 905 .10

113,820.64 170,039.94

3,000,000.00 10,947,141.41 14,627' 915.06

2,896,662.09 18,640.00

3,472,614.86 4,063,892.26

$29,451,000 505,000

$29.956,000

\ AGENDA ITEM 2~

$39,026,865.68

28,575,056.47

§10,451 ,809 ·ll

$10,451,809.21 =

AGENDA ITEM 3E,

MEMORANDUM


TO: Mr. Robert Moses DATE: February 21, 1963

FROM: Mr. Martin Stone

SUBJECT: INDUSTRIAL SECTION - SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS.

Tabulated below is the status of space to date in the Industrial Area under the jurisdiction of this Section. It does not, therefore, include space allocated to concessions or religious exhibit..c:;, both under the jurisdiction of Mr. Constable's department.

Total Rentable Area: 3, 245, 696 sq. ft.

Leases Signed

Companies and Associations

American Cyanamid Co. (Formica Div. ) Bell System Exhibit, The Coca-Cola Company, The Continental Insurance Company, The E. I. duPont de Nemours & Company, The Eastman Kodak Company Electric Power & Light Exhibit, Inc. Equitable Life Assurance Society of the U. S. Festival of Gas General Cigar Co~, Inc. General Electric Company International Business Machines Corp. S. C. Johnson & Son, Inc. Liebmann Breweries Inc. (Rheingold) National Cash Register Company Pepsi-Cola Company Radio Corporation of America F. & M. Schaefer Brewing Company, The Scott Paper Company Seven-Up Simmons Company Travelers Insurance Companies Westinghouse Electric Corporation

Sq. Ft.

22,700 104,935 46,314

. 12,699 46,956 69,497 47,204 20,000 79,290 15,023 56,101 54,038 33,206 49, 385 18,892 93,696 30,002 45,478 24,992 45,088 10,931 49,487 22,000

997,914

'' ~\

MEMORANDUM



FROM: Mr. Martin Stone

SUBJECT: INDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS.

page 2

Leases Signed (continued)

Multiple-Exhibitor Pavilions

"Agriculture, U.S. A. " (Intercontinental Cuisine, Inc. ) Better Living Building Graphic Arts Pavilion Hall of Education House of Good Taste, Inc., The Pavilion of American Interiors, Inc. World of Food

Sq. Ft.

42,800 80,489 56,001 50,001 74,160 38,110 50. 06§.

391,627

Total Leases Signed 1,389,541

INDUSTRIAL SECTION

PROGRESS REPORT (as of February 21, 1963)

I. Since our last Progress Report of January 16, 1963, we have received a signed lease from the following company:

(A) INTERCONTINENTAL CUISINE, INC. ("Agriculture, U .B.A.") has signed a lease for 42, 800 sq. ft. in Block 15, adjacent to ·the World of Food. Ten per cent of their building space has been offered without charge to the U.S. Department of Agriculture.

n. Lease negotiations are in· progress among the following companies:

(A) ARGUS IN CORPORA TED This company has made definite plans for a proposed exhibit (132, 000 sq. ft. in Block 9), to take the form of an Argus Photo Fun Land. We expect to meet with their lawyers in New York on Monday, February 25, to begin lease negotiations.

(B) PARKER PEN is in the lease negotiation phase (approximately 16,000 sq. ft. in Block 11, Lot 14). They are proceeding with exhibit plans, and we expect that these negotiations will be completed upon the return from Japan early in March of their Vice President, Mr. Mack, who must sign all contractual obligations of the company. '

(C) RELIANCE MANUFACTURING CO. has informed us that they will definitely take 30,000 sq. ft. in Block 11, Lot 7. We are meeting next week to complete details and to proceed with the preparation of a lease.

ill. Favorable progress can be reported in the following situations:

(A) AMERICAN INSTITUTE OF ARCHITECTS The New York City and New York State Associations have proposed a small AIA exhibit covering approximately 3, 600 sq. ft. (in Block 15, in the lot between RCA and the Brass Rail). They will determine its feasibility before the end of this month.

m. (continued)

Page 4

INDUSTBlAL SECTION


(B) AMERICAN MACHINE & FOUNDRY Negotiations continue with AMF through their Vice President, Mr. Fred Madeo, who has recommended to Mr. Carter Burqess consideration . for an exhibit in the space under the Bowl of the Assembly Area. We are hopeful, however, that Mr. Burgess will accept our own proposal for sponsorship of the. entire Assembly Area (140, 000 sq. ft.}.

(C) s. ROBERT ELTON, owner of the Pauli on of American Interiors, has been granted a hold on Block 5, Lot 11 (11, 000 sq. ft. ) for a client (name undisclosed) who desires a separate pavilion, adjacent to and to be managed by Mr. Elton.

{D) LADIES HOME JOURNAL continues to remain enthusiastic on the potential of a model home exhibit which is assiqned for location, on a tentative basis, in Block 11, Lot 10.(24, 700 sq. ft.).

{E) LEVER BROTHERS CO. A meeting with Mr. William Prout {Vice President, Planning and Promotion) and Mr. Humphrey Sullivan (Vice President and Public Relations Director) has reawakened the interest of Lever, based upon the concept of a Hall of Art.

(F) LIBBY McNEILL & LIBBY Ted Royal of J. Walter Thompson has opened a new approach to their client. ~. Albert Maleske (Advertising Director) and Mr. William Lourie (account supervisor for the agency) visited the Fair on February 19th. Both of these gentlemen were favorably impressed with the site formerly under consideration by Brown & Williamson (approximately 1?, 000 sq. ft. , Block 21, Lot 1), where they might feature in their exhibit the model of the Fair now in the Administration Building. This concept is being preserted to the Libby executives.

(G) LOWENBRAU This company is considering an exhibit and restaurant on the northern portion (30, 000 sq. ft. ) of the Assembly Area, Block 35A. The matter will be voted on by their Board of Directors in Germany on or about February 21.

m. (continued)

Page5

INDUSTBlAL SECTION


(H) THE AMERJCAN ASSOCIATION OF' RETIRED PERSONS is actively considering a Golden Age Club in Block 8, Lot 5 (20, 000 sq. ft.).

(I) VENDO continues to be interested in an exhibit featuring a fully automated restaurant. Possible sites have been discussed and a.n answer is expected by the end of February.

IV. Disappointing news must be reported from the following companies:

(A) AMERICAN MEDICAL ASSOCIATION has irrevocably abandoned all hope for a proposed Hall of Medicine, despite personal intervention of Red Motley, and only after 7 of the 12 pharmaceutical companies approached refused participation. The project must now be relinquished.

(B) BROWN & WILLIAMSON This company has definitely decided not to participate in the Fair, notwithstanding a letter of intent as well as steps that were taken by the firm to retain an architect, a designer, and a builder. It is clear that the architect, Skidmore Owings & Merrill, felt that the original budget of $1,500, 000 to $2, 000, 000 could not suit the client, regardless of our efforts to induce Brown & Williamson to reconsider. The do.or is now closed. We may be able to salvage some kind of s~ttlement but there is no hope. for an exhibit at the Fair.

(C) LIGGE'IT & MYERS TOBACCO CO. After a visit to the Fair by Mr. Laurence Bruff (Vice President) and Mr. Samuel White (Vice President), as well as representatives of J. Walter Thompson, a meeting was held with the Chairman of the Board, Mr. William Blount, and the President, Mr. Zach Toms, attended by Mr. Norman Strouse, President of J. Walter Thompson, as well as Messrs. Bruff and White.

Liggett & Myers were considering Block 21, Lot 1 (14, 684 sq. ft.) for an exhibit featuring a. model oft he Fair as an Information Center at the entrance. Alas, the decision was negative, in view of other commitments of monies for the 1964 season.

rv. (continued)

Page 6

INDUSTRIAL SECTION


(D) ELGIN NATIONAL WATCH COMPANY Since this company has failed to give us any definite word on an exhibit at the Fair, as well as a tie-up with Elgin as the official time piece of the Fair, we have had to abandon pursuing Elgin in view of Governor Poletti's prospects with the Swiss Watchmakers.

(E) SPERRY & HUTCHINSON Both the Advertising Director and the Public Relations Director of S&H are still open to concept suggestions (other than a redemption center) provided they involve an expenditure of less than $1,000, 000, but the prospects are slim that S&H will be persuaded to exhibit at the Fair.

(F) ENDICOTT JOHNSON After giving serious consideration to an exhibit this company carefully examined building costs and found that representation in the Fair was beyond their budget.

V. · Developments since the last Progress Report among the Multiple Exhibitors include:

(.A) GRAPIUC ARTS Lease has been reinstated and now carries deadline provisions, building and payment schedules, etc.

(B) BETTER LIVING has signed a lease for smaller space (80, 489 sq. ft. ) • Terms of the new lease provide for a firm ~onstruction schedule, restrictions on dealing with foreign companies, etcr. Ground was broken on February 13, 1963. ·

{C) HALL OF EDUCATION broke ground February 14, 1963.

{D) WORLD OF FOOD broke ground January 23, 1963.

VI. Special Projects include:

{A) PAN AMERICAN illGHWAY Standard Oil Co. (N.J.) has given us a negative answer as of February 20, after a full presentation to all concerned, including company public relations counsel, pressures from the State Department and all the efforts of Dr. Bertram D. Tallamy, acting as consultant for the Fair.

....... ' .

Page 7

INDUSTRJAL SECTION


VI.. (A) PAN AMERICAN HIGHWAY (continued)

· In order to meet the deadlines which are necessary for this project, we must proceed now to seek private financing for a Pan American Iilghway-Circarama exhibit based upon an admission charge.

(B) UNICEF A meeting with Walt Disney in California aroused his enthusiasm for the UNICEF project but Walt Disney's submission since our visit to California of cost estimates, as well as the royalty he is seeking for his participation, make it completely impractical to include Disney in the UNICEF project.

It might be interesting to note that Disney's proposal includes a demand for 10% of the gross revenue of a ride which he would develop, $500, 000 guarantee against such percentage, as well as payment to Disney of 2-1/2 times direct costs for the construction and supervision of a UNICEF ride-- all this and ownership to be retained by Disney for use in Disnefland after the Fair. We mus~ therefore, now proceed to look elsewhere.

.. ·· AGENDA ITEM 4b

MEMORANDUM x ...... .

REFER NOTED TO •

TO: Commissioner Robert Moses, President, New York World's Fair DATE BY DATE

FROM: Guy F. Tozzoli DATE: February 19, 1963 SUBJECT: TRANSPORTATION SECTION, WORLD'S FAIR M SUMMARY OF SPACE ~ ALLOCATIONS AND NEGOTIATIONS RETURN TO FILl

COPY TO:

Tabulated below is the current status of leases or agreements signed, or under active negotiation in the Transportation Section:

~ase'/ (igne( !J-/.kart icipationA Jgreementf/Hgnei/ l''

/General Motors ~~ord Motor Company VMarine Center VChrys1er Corporation VTransportation & Travel Pavilion I Greyhound

Heliport Sinclair Refining Company U. S. Rubber Company Century Grill International SKF Industries, Inc. Mobile Homes Mfgrs. Assn. Arlington Hat Company Brass Rail Concessions Mobile Care

Leases Under Active Negotiation

Sinclair (additional space) Auto Thrill Show Socony Mobil Oil Company Eastern Air Lines Aerospace Island Intercontinental Cuisine Auto Museum The Great Book Stroller Concession Centu.ry Grill International (add 9 1 space) Fihn Fair (Judge Rosenman's negotiations)

Total Area -

Area (S.F.)

367 ~006 304,998 130,000 254~021 112,509

84,643 60 ~ 263 15' 152 15 ~000 11,001 7 ~ 770 6,000 7,000

64A81 10,000

Sub total 1~449,844

19,266 175 ~000

10,000 10,000

110., 787 15,052 17,000 6,000

12,000 3,350

17.000

Sub total 395,455

2,000,000 S.F.

Total: 1,845,299 S.F.

Other negotiations in progress are described in this report.

A······

Commissioner Robert Moses February 19, 1963

STATUS OF NEGOTIATIONS

I. Leases under Active Negotiation

Company_ Sq. Ft.

Sinclair (Additional Space)

Century Grill International 3,350

Marine Center

Auto Thrill Show

Transportation & Travel Pavilion, Inc.

Stroller Concession

130,000

175,000

112,509

12,000

Status

With your approval, we have transmitted a lease supplement to Sinclair under which the area will be enlarged from 15,152 to 34,418 ft. In this new area, Sinclair will not be permitted to build any structures other than outdoor exhibits. Sinclair will assume the substantial expense of landscaping and maintaining the area and will pay· an additional $16,000. in rent. Sinclair's execution is i.uuninent •

Century Grill has submitted a prelbninary site plan which would require an increase of 3~350 sq. ft. in their leased area (from 11,001 to 14,351 sq. ft.). This plan was approved by the Conformity Committee on December 27 8 1962. Accordingly, an An,,.,.~,n,.·r AI"

lease amendment has been signed by the lessee The amendment results in an immediate addi• tional rent payment of $6,700.

On Ja~uary 20 I met with representatives of the Outboard Marine Corporation. They outw lined a plan for a very attractive marine exhibit to be called 11Boating U.S.A.". In the next week or so this project should be refined enough to discuss with you.

On February 20 J there will be a final meeting in Mr. Constable 1s.office which is intended clear up all outstanding questions on this project. The lease should be signed shortly thereafter.

As you know, an amicable settlement has been reached on the unfortunate controversy that arose on this project. The lessee is pro• ceeding on its revised plans and is continu its aggressive promotion program.

It finally appears that the stroller concess• ion will become a reality. As a matter of fact, we now have two firm proposals • one from Alfa Rentals, Inc. and another from a syndicate headed by Mr. Rubie who is the largest stockholder in The Hertz Rent-A-Car Corporation. Mr. Constable's office is evaluating these proposals and will probably select Alfa Rentals because of overall exper• ience and competence.

•••••••

Commissioner Robert Moses •3• February 19, 1963

.Q_ompany !g. Ft. Status

Eastern Air Lines 10,000 On February 17~ 1963, we met with Eastern to progress a proposal we submitted to them someD time ago. Under this plan Eastern would build a major sales promotion campaign around the World's Fair and would tie the Fair in physi• cally with its very successful air-shuttle service. A final decision is expected shortly

Intercontinental Cuisine 15,052 In conjunction with Mr. Constable's office an agreement had been reached to lease 15,052

Auto Museum

II. Other Negotiations

Company Sq. Ft.

Socony Mobil Oil Co.

sq. ft. for an unusual restaurant. The agree• ment calls for a sliding scale of percentage of gross revenues to be applied against the basic rental of $8.00 per sq. ft.

Subsequent to the above, we were advised to defer all action until Mr. Stone had settled his negotiations with this client for a large area in the Industrial Section. Since we understand that this matter has now been sati factorily resolved, we will proceed with this concessionaire. Hot.;ever, we must effect a change in location because of recent develop• menta in the Aerospace picture.

We are continuing to pursue this project although the construction and operating costs make it appear somewhat doubtful at this point.

The promotion staff of the Mobil Oil Company, the domestic marketing arm of Socony Mobil, has recommended participation with a specific exhibit proposal. Higher management has the recommendation under consideration and we hope for a decision in the near future.

····~··

Commissioner Robert MOses •4• February 19 1 1963

~ompanx Sq. Pt, Status

Aerospace Island 190,000 Through the intervention of Mr. Screvane, are aware of the recent development that new looks toward the creation of a permanent museum of space exploration. NASA has requested a short period to come up with a plan.

GP'T:nb

,. MIMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

Mr, Robert Moses .,.,., Februa.ry 21, 1963 /

Charles Poletti i l.J.,;,_:tt.' T01

I' ROM I ~

IUII.IICTr Execmtlve Committee Meeting --·Status of Participants in :rnternational Area

L The following International participants have siqned contracts:

Country Space Architect Contractor

Argentina 31, 930 sq. ita Austria 17,683 yes Belgium 164,811 yes yes Brazil 33,812 Central America: 6,000

Costa Rica El Salvador Guatemala Honduras Nlcaraqua.

Chile 6,000 China, Republic of 24,529 yes yes Colombia 9,969 yes Ethiopia 10,000 France 77,846 yes yes Germany 20,210 yes yes· Guinea 22,000 yes Hong Konq 9,011 yes yes India 25,018 yes Indonesia 40,000 yes yes Ireland . 12,230 yes yes Japan 49,983 yes J'ordan 8,000 yes Korea 18,000 yes Kuwait 6,000 ~banon 10,000 yes Malaya 8,898 yes yes Mali 25,000 yes Mexico · 30,001 yes Pakistan 10,000 yes yes Panama 6,114 yes Peru 6,000 Philippines 15,000 yes Sierra Leone 6,498 yes Spi.1n 50,000

L (continued)

Sudan Sweden Switzerland Thailand Tunisia Turkey United Arab Republic Uruguay Vatican Venezuela

10,000 20,000 15,000 12,000 23,000 29,951 20,000 8,037

52,778 20,000

yes yes yes yes yes yes yes

yes yes

The followinq additional participants have signed for space in the International Area:

Exhibitor

Arlinqton Hat Brass RaU Christian Science Pavilion Rev. Billy Graham International Plaza Swiss Sky Ride The Hall of Free Enterprise

Space

6, 000 sq. ft. 106,805 25,189 37,000 62,770 62,910 5,000

Architect

yes yes yes yes yes yes yes

yes

yes

Contractor

yes yes yes yes yes yes

·:cr. The followinq International participants have selected a site and contracts are in the hands of appropriate officials for signature:

Country

caribbean: Dominican Republic Haiti Jamaica Trinidad & Toba.qo Others

East 'Africa: Kenya Tanqanyika Uganda

Space

20,000

12,000

Architect Contractor

yes

lL (continued)

Greece Italy Morocco Netherlands Syrian Arab Republic Union Africaine et Malgache

12 African Nations: Cameroun Central African Republic Chad Conqo (Brazzaville) Dahomey Gabon Ivory Coast M.alaqasy Republic Mauritania Nlqer Seneqal Upper Volta

18,000 50,000 6,000

24,081 9,000

48,790

yes yes

yes

yes

m. The folloWing participants have reserved sites or announced intent to participate:

Countr;p,: Space Architect

Algeria 6,000 Arch of the America$ 13,000 yes Bolivia 6,000 yes J'apa.n (adclitional space) 80,000 Libya 6,000

· Portuqal 6,000

yes

yes

Contractor

MEMORANDUM


P'ROMs

MR. ROBERT MOSES

W. E. POTTER

DATEs FEBRUARY 21, 1963 ·

SUBJECT a ~EDERAL AND STATES AREA STATUS REPORT A summary of the status of space allocation in the Federal and States Area is as follows:

Lease Signed

Space Allocated (Intent Indicated)

Sqace Tentatively Reserved or Requested

United States Maryland Missouri New '1ersey New York State West Virqinia New England States (6) Florida minois Hawaii Oklahoma Alaska Arkansas Four Concession Areas Bus Stations

196, 349 sq. ft. 35,951 49,998 87,519

129,392 34,409 81,518

114,179 55,540

121,696 36,321 32,277 40,000 37,511 2,40Q_

1, 054,970 sq. ft. 37,755 sq. ft. 43,698 37,576 29,522 46,296 45,000 15,000 15,000 20,000

Delaware Heartlands ( 4) Louisiana New Mexico Minnesota Pennsylvania Kentucky Montana Nassau County New York City Existing Building

289, 847 sq. ft. 42, 000 sq. · ft. · Washington

·Michigan Virqin Islands California

20,000 31,000

Lake Area

Total Total Federal and States Area

Percentage

93, 000 sq. ft.

1, 440, 000 sq. ft. 11 5401 OQO Sq, ft.

931

MEMORANDUM


'1'01 MR. ROBERT MOSES February 21, 1963

FROM• w. E. POTTER

suBJECT• FEDERAL AND STATES AREA STATUS REPORT -IDinois

Florida

New Jersey

Nevada

California

Missouri

Georgia

Texas

- 2-

Governor Kerner has asked Fairfax Cone, ·Fair Director, and Chicago's Mayor Daley to act as co-chairmen of the nlino1s World's . Fair Commission, Funding is proposed from private sources and the State Agriculture Fund.

The Citrus industry has pledged $1 million for the exhibit and design is now progressing rapidly. Construction is scheduled to start in March, A drive for matching funds from industry is under way. State :fwlds will be asked from the Legislature,

Construction started in February. Governor Hughes will come to the Fair for the groundbreaking in the latter part of March.

General Potter testified before the legislative finance committees. There is interest. There is a possibility of a modest size pavilion.

Governor Brown has written a letter· authorizing Ge0rge Murphy to develop a California Pavilion and attempt to raise funds from industry. Mr. Murphy visited the Fair on February 18, 1963 to discuss ways and means.

The legislature has appropriated $500,000 for its share of a Missouri Pavilion. The Commission is raising the remainder from industry.

Governor Sanders has reluctantly rejected the proposal for a Georgia Pavilion.

Mr. Lynch, Chairman of Commission, has reported that they are unable to raise the necessary funds. The site has been reassigned to Minnesota.

MEMORANDUM


MR. ROBERT MOSES February 21, 1963

FROMt w. E. POTTER.

suBJECT. FEDERAL AND STATES AREA STATUS REPORT -Oklahoma

West Virginia

Wisconsin

Mississippi

- 3-

General Potter will meet with the new Oklahoma Commission on February 27 to discuss their participation.

General Potter testified before the joint finance committees of the West Virginia legislature on February 13 supporting an appropriation of $800, 000. Reception was good.

Lt. Governor Olson visited Fairgrounds on February 19 and agreed to study feasibility of a Wisconsin exhibit.

Governor has asked state officials to reconsider state participation. He is still anxious to exhibit.

. .AriENriA.iTEM ·sa: io

MEMORANDUM


TO, MR. MOSES DATE• February 13, 1963

PROM• MR. CONSTABLE

suBJECT• LEASE AGREEMENT WITH THE BOY SCOUTS

. Pursuant to my memorandum to you of August 3, which you approved, we have for some months been negotiating with the Boy Scouts of America concerning their participation in the Fair.

'Ihe lease agreement was signed on February 13, subject to ratification by the Executive Committee.

· The Fair will pay to the Boy Scouts, in four installments in 1964 and 1965 a total of $100, 000.

The Fair will·provlde the Boy Scouts with free land adjacent to and under the Van Wyck Expressway and will build a small office as Boy Scout headquarters. 'They will also provide simple landscaping.

The Scouts undertake to provide at the Fair a "Service Corps" of 130 boys, with proper supervision and control, on duty during both summers. The Fair has obtained, by the Agreement, control over the functions of the Corps at the Fair site.

The representatives of th£: Boy Scouts and members of my department are developing joint plans designed to bring Scouts from all across the country to the Fair in large numbers and to ensure maximum publicity for the Fair at various Scouting publications and meetings.

I recom~=~d that the Executive Com .. m. ittee approve and ratify the lease j rent as ~:cu~dAF::~~da, 1963. , _

J ~"--' Qt ft-,/{A'71

e

. .AdEN.D.A 'iTEM .8b 1

MEMORANDUM


f

TOr ROBERT MOSES DATEr FEBRUARY 51 1963 ~·

PRCMr STUART CONSTABLE

suBJKCT• PROPOSED LICENSE FOR WORLD'S FAIR COSTUME JEWELRY AND SUNDRY ITEMS

One of the basic principles of our licensing program has geen the grant of exclusive rights for a particular category of articles to the selected licensee. This procedure has proved sound in that it has led to the presentation of substantial business offers from leading companies which consider the excl"usive grant a valuable franchise.

However, as we approach the category of costume jewelry and boutique items, and the traditional imported souvenir sundry items such as, to mention a few, water globes (sometimes called "snowball novelties"), paper mache and earthenware bowls and placques, and antimony desk weights, Media Enterprises, Inc., our licensing agent, found it difficult to establish clearly defined categories that will present the desired breadth of end products· for the pUblic.

In Media's opinion limited grants to different licensees for these imported items would not be of sufficient value to each individual company to induce significant financial commitments to the Fair or to assure the investment in inventory that would give the buying public the wide choice of retail products desired. ·

On the other hand, the award of this broad license grant involving both domestic and imported items to one firm, knowledgeable in merchandising these many products, and skilled in their distribution, with the right, under close supervision of the Fair through Media, to arrange for the manufacture of souvenir products by a number of domestic concerns and to arrange for importation of a wide range of products from foreign sources, would have many advantages, including:

1. A wider line of merchandise from which the public could choose.

2. A considerably higher royalty rate.

3. A larger advance commitment to the Fair.

4. A much more effective control by the Fair of quality and prices of these products.

• •• more •••

~·

MEMORANDUM


TO a ROBERT MOSES DATE• FEBRUARY 5, 1963

PROM•. STUART CONSTABLE PAGE2

suaJKC'ti f:ROPOSED LICENSE FOR WORLD'S FAIR COSTUME JEWELRY AND SUNDRY ITEMS (cont'd)

Under this arrangement, it is Media's belief that a procedure can be devised which would offer to the Brass Rail the opportunity to

· achieve the type of mark-up it has desired on good quality products, while at the same time retaining retail price levels which would not gouge the public. ·

Twenty-one· companies submitted competitive proposals covering some or all of the costume jewelry items. These offers range from a 3% to 15$ ro;yalty and from no advance to $20, 000.

Four companies submitted proposals on the basis of the grant of the so-called overall category.

1. Alfred Adler Co. , Seattle, Washington 2; Century Souvenir Co. Inc. , Seattle, Washington. 3. Enco, Inc. , New York City 4. Goldfarb Novelty Co. Inc., New York City

A<Rer offered a $60,000 advance against a 5% royalty.

Century·Souvenir offered an advance of $160,000 against 10% royalty on the first $2, 000, 000; · 12-1/2% on the next $ 500, 000; 15% on the 11 $ 500, 000; 20% on the " $ 500, 000; and 25% on all sales over $3, 500, 000.

Enco offered an advance payment of $150,000 against a 10% royalty.

Goldfarb offered an advance of $150, 000 against a 10% royalty.

Media would eliminate Adler for two main reasons:

1. The business proposition to the Fair is far less attractive than the other offers.

2. A newly organized operation in New York City could not do justice to this qrante

••• more •••

MEMORANDUM


TOr ROBERT MOSES DATEr FEBRUARY 5, 1963

FROM• STUART CONSTABLE PAGE 3

suBJECT: PROPOSED LICENSE FOR WORLD'S FAIR COSTUME JEWELRY AND SUNDRY ITEMS (cont'd)

Century Souvenir Co. is owned by the former State Senator Howard Bargreen of Seattle and while this proposal is the most attractive financially, Media did not include this company in the running for the final grant. Bargreen suffers the same organizational handicaps as does Adler. but even more so· since Bargreen is primarily a one-man operation. Moreover, the poor calibre of goods offered by Bargreen on the stands he operated at the Seattle Fair disqualifies his company from consideration.

The choice then narrows down to Enco and Goldfarb.

In an effort to arrive at a proper decision, Media interviewed the major buyers for Woolworth's and the Union News. In both cases, Media was advised that these two companies had excellent reputations with their customers -- reliable service, good products, sound merchandisers.

Since the company selected for this license must work closely with the Brass Rail, Media put the principals of the two companies in touch with Dave Berge of Brass Rail. As a result of the meetings, it developed that Enco, in order to work on a special basis with Brass Rail, requested basic financial commitments from that company.

Goldfarb requested no such requirements. Obviously, it is in the interest of the overall souvenir operation at the Fair site that Brass :Rail not be forced by such financial commitments to push the sale of those products in the overall category to the detriment of other souvenir items which may enjoy a better reception from the buying public. Moreover, it is clear. that the company selected for this grant will prove of invaluable assistance to Brass Rail in counselling on proper inventory control,· counter display and merchandising techniques. A relationship that is based upon financial commitments deemed onerous by Brass Rail may well not produce the additional benefits that should otherwise arise from such an association.

••• more •••

.. MEMORANDUM


ROBERT MOSES DATEr FEBRUARY 5, 1963

P'ROM• STUART CONSTABLE PAGE4

suBJEC:T• PROPOSED LICENSE FOR WORLD'S FAIR COSTUME JEWELRY AND SUNDRY ITEMS (cont'd)

Both companies enjoy excellent reputations with their sources of finance and both employ union labor in their own establishments.

Media recommends that this license be awarded to Goldfarb velty Co. Inc. The staff agrees with this recommendation and I

concur.

In view of the fact that the total royalties to the Fair could exceed $400, 000, I request authorization from the Executive Committee to award this license to Goldfarb Novelty Co. , Inc.

. AGENDA ITEM 8b' 2

MEMORANDUM

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION

TOr ROBERT MOSES DATE· FEBRUARY 21, 1963

FROM. STUART CONSTABLE v/

suBJECTrALFA EQUIPMENT LEASING, INC. (Baby Stroller and Wheel Chair Concession)

On December 20th, the Executive Committee authorized the President to negotiate and conclude an agreement with Howard R. Suslak and Richard S. Robie for this concession.

On January 25th, we received a proposal for the same concession from Alfa Equipment Leasing, Inc. of Beverly Hills, California.

On January 25th, we addressed identical letters to Suslak and to Alfa outlining the minimum terms which would be acceptable to the Fair Corporation, and we requested immediate replies.

The proposals received were very similar. Each applicant would lease a total of 24, 000 square feet in four locations at a minimum guarantee of $8.00 per square foot-- $192,000 -- to apply against the following percentages:

SUSLAK & ROBIE

10~ of the first $1, 000, 000 12% on the next million 14% on the 3rd million 18% on the 4th million

22% on the 5th million 25% on the 6th million

$100,000 120,000 140,000 180.000

50% on all receipts over $6, 000, 000

They will pay us 12-1/2% of the gross receipts from the sale of refreshments, souvenirs and

$540,000

220,000 250,000 $1,010,000

the sale (not rental} of strollers and wheel chairs.

All receipts from advertising will be included in their gross •

. • • more .••

... MEMORANDUM


ROBERT MOSES DATE: FEBRUARY 211 1963

FROMr STUART CONSTABLE PAGE2

suB.JECT, .ALFA EQUIPMENT LEASING, INC, (cent' d) (Baby Stroller and Wheel Chair Concession)

r

ALFA 10% of the first $1, 000,000 15% on the next million 15% on the 3rd million 15% on the 4th million

20% on the 5th million 20% on the 6th million

$100,000 150,000 150,000 150,000

20% on all receipts over $6, 000, 000

All receipts from the sale of souvenirs and from advertising will be included in their gross.

$550,000

200,000 200,000

I do not believe that either group will gross $4, 000, 000.

$950,000

I recommend that the proposal from Alfa Equipment Leasing, Inc. be accepted for two reasons:

f'

/ 1. The estimated revenue to the Fair on the first $4, 000, 000 gross [,_, will be $550, 000 or $10, 000 more than from Suslak and Robie.

1\: ·~ 2. Alfa~w operating the same concession in 5 parks on the

l (\ " ~t Coa.Si..--··

V { VI "7equest authorization from the Executive Committee to negotiate /and conclude a concession agreement with Alfa Equipment Leasing, Inc. l If, for any reason, the agreement with Alfa is not executed, we shall renew negotiations with Suslak.

. Ql[Jt~~

TO:

FROMr

~ , · • • ' • • • · • • • r ' ' r r •

AGENDA ITEM 8 b 3 MEMORANDUM


ROBERT MOSES r STUART CONSTA~E

DATEr February 25, 1963

SUBJECTr SWISS EXHIBITS, INC. OFFICIAL TI:M:E

Attached is a letter to Swiss Exhibits, Inc. dated February 11, 1963 giving Swiss Exhibits, Inc. the option to erect and operate ten clocks in agreed upon public places on the Fair grounds. ·

The clocks will bear a legend approved by the Fair Corporation such as "Official Time of the World's Fair 11 and "Sponsored by the Swiss Watchmakers• Association".

The Fair Corporation will give Swiss Exhibits, Inc. the right of first refusal with respect to providing additional clocks at the Fair site.

In turn, Swiss Exhibits, Inc. has agreed to pay Fair Corporation $10, 000, which sum will be :in addition to the rent payable to the Fair Corporation for its exhibit plot. The option expires if:

1. The terms outlined in our letter of February 11th are not acceptable to Swiss Exhibits, Inc.

2. The agreement of participation for Swiss Exhibits, Inc. to construct a pavilion is terminated for any reason.

3. The $10, 000 called for under the option letter is · not paid to us by February 28th.

h If Swiss Exhibits, Inc. requests a reasonable extension of rf', ime t~ pay sqch money, I would think it appropriate to grant such ·v._ ~enson. J D Aufuorization is requested to conclude an agreement with

Sw Exhibits, Inc. substantially in accordance with the terms set fo\th in the attached letter. _

Attachment ~·- ~, u.)\) .'~-l=-a(..,~

UNISPHCRC Olg,6t

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION I NTE:R NATIONAL. EXPOS ITI 0 N "AT FLUSHING M E:AOOW PARK

F'Lu&HtNG 52, N.Y. • TtL;:;"HONt. ARtA Coot 212 • WF' 4•1964 • CAa&.e AooAtsa ·woRL.OSF"AIR•

,.CACC '""OUOH UWDCM.TA,.OU•G

&·rt..ss Ex.lUbits, Inc. 09 Wall Street New Yorl' 5~ New York

February llt 1963

Attention: Mr. 'Marcel R. Duriaux, J?J,~es1dent .

·· Gentlemen:

Swiss E)dtibits, Inc. , a corporation formed by you, has previously. · . contracted, by agreement executed January 21, 1963, fol .. 15,000 square feet of e>:hibit space (Block 33 Lot 27) at the New York World's Fair 1964-1965. · Corporation. ·

Provided that said agJ.·oement shall ba faitl'lJ..CW.ly adhered to, and . complied ·with, and in ca'lSidel·ation of yom" paying to the Fair Corporation on or be:fore February 28, 1963 a11 additional sum of $10,000 in cash or·

. certified chec.~ dravm on a New York ba.,..,.k, the Fair Corporation is prepared to enter into a further agreernemt with you on the follo\ving terms:

1. You shall) at yom .. O\V!1 e~q;ense, install, maintain, supply with· electricity ~"ld service ten (10) clocltS in public places on the Fair grounds selected by the Fair Corporation foj;' the accommodation and convenience of the public. Such clocks shall be oi s. size, typo and n.pp:a:l.'!:a.'"l.ce appropriate .

. to, and consona.'l'lt with, ·the la."'l.dzcaping· and su.:rrou.l'ldings wherein they ·slcll be located, and shall bG subject· to the a1)proval of the Fab: Corporation· as to . · such matters. . To the ei~ent necessary such clocks shall be suitably mountecl by you on appropriate pedestals or bases. Each such clock ma:h at your option, bear a lege11d, in a size, style and color approved by the Fair COl'P· • as follows: 1101ficial Time of the World's Fairn and 11Sponsored by the Swiss Watchmakers' Association11 ,

· 2. In the event that the Fair Col'poration determines that more than ten (10) clocJ!'.s axe required in public places on the Fair grounds for the accommodation and ccnvel'lience of the public, the Fair Corporation shall give you the first oppol·tm11ty to Pl'Ovide and service such additional cloclr.s, at your o;:po--nse, and shall not permit ru1y other person to provioo any such cloc.?ts unless and until you shall have declined to do so. You shall nothy the · Fair Coz-pc:r:ation of your decision to supply or not to supply any such cloolts withirl" ten (10) days aftel· the Fair Corporation notifie~ yo~ of its need therefor_

436

2:::ss E:dli'bits, Inc. \

Fobl'"\lary 11, 1~83

3. You shall have the s:unc obligations with resp:::!ct to a:ny clcc!o and appu.rtenant structl.ll"CS constxucted Ol" installed by you as you have with l."c:;c~ct to S-"lY building o::." structure crectQd on yom• e:-:nibit) etc. , including wit.i.cut limitation the obligation to pay ti1o nol·mru. clcct.l·ical charqes of the Fail' Cor:?O•

·. ration and the obligation of demolition and removal,

4. · You shall submit by June 1, 1963 for· our approvcl. i'li!.l irJo~maticn as to the clocks which you are to :fill:-nish and you shall furnish such. clocks at· such time thereafter as we may require,

5. You understand that the Fail· Corporation may mr.ke aJ.•rangcments to have the time announced ovcl .. t.. loud spe~'~wr system, mentioning the name

. oi 2. clock or wr.~chmal~er in connection therc\'Jith; that ~ticipants in the Fair may display clocl-:s and watches at tl1.eil• pl .. emises including on o:.- n.bout the . e:ctcriors of their builcling·s, and may announce the time in connection with their· activities; that the Fair Corporation may malce a license ~eem.ent or agree.;. ments vrith a clock or watch manuiactUl"er or ma.nufacture1 .. s authol.'"izing such manufacturer 01 .. manUfacturers to produce and sell clocks~ \Vatches and other timepieces usino· the name, symbol, tradema.rlc or tradenam.e of the Fair Corporation; and that your only ri.ghts will be those conferred by the :fu:rther agreement ~eferred to above.

6. In the event that the ag--"eement, executed .Jammry 21, 1963, between you and llto Fair Corpo1·ation relating to Lot 27, of Block 33 shru.l hereafter for 'J:fly l·euson oo terminated by th0 Fair Corporation~ any rights g-canted by the :further agreement relating to cloci:s may also be terminated by the Fau· Co1•po- . . ration at its option. Similarly in the event t."tat the :fw:·ther ag1•eement relating to clocks shall hel .. cafter :for any 1•eason be terminated by the Fair Corporation~ the Fair Col·poration shall also have the right at its option to terminate the agreement l'Clating to Lot 271 of Block 33. . · ·

This offer by the Fair Co:i.•pol·ation is contingent upqn your executing by Februal'y 28, 1963 an agreement embodying the above terms and in :form satiS• factory to our counsel, and your paying us the sum of $10, 000 by such date. :In the event that these conditions are not fulfilled, this otic~ shall become null and void. ·

NEW YORK WORLD1S FAIR 1964-1965 CORPORATION

BY.~~~~~----------Wm.. A. Kane JY..: .. ~c·~c:: of Concessions

''' '' '''' • o o I' I I •

AGENDA ITEM 8b i MEMORANDUM


To. ROBERT MOSES DATE; FEBRUARY 25, 1963

FROM: STUART CONSTABL

suBJECT. AMENDMENT TO BRASS RAIL AGREEMENT (SUPPLEMENT NO. 8)

v-

This amendment will provide that Brass Rail grants to the Fair Corporation the right to place television vans and equipment on 16 concession sites and to install television connection points on such sites.

The amendment will also provide that the Pair Corporation will permit Brass Rail to utilize transformer capacity from Fair Corporation's transformers at or adjacent to Brass Rail's concession sites. (10)

In turn, Brass Rail will pe:cmit Fair Corporation to utilize transformer capacity from Brass Rail transformers at 11 concession sites. Because of excess transformer capacity which will be provided to Brass Rail, Brass Rail will pay to the Fair Corporation $2, 890.

Supplement No. 8 does not affect Brass Rail's duty to pay for any electricity which it might consume.

Fair Corporation will i.nstall 3 MCD communications conduit on or near 17 Brass Rail concession sites. The conduit will be used by Brass Rail for telephone purposes, and by the Pair Corporation for television and other purposes. Brass Hail will pay the Fair Corporation one half of Fair Corporation's costs for design, installation and maintenance of the abovementioned conduits.

Our engineers have advised us that by virtue of the arrangements outlined above, the Fair Corporation will make substantial savings with respect to the providi.ng of power, etc. in connection with the Fair Corporation's television locations at the Fair site.

. Also included in this supplement is a provision relating to the percentage to be paid to the Fair Corporation on Brass Rail's sales of film, photographic supplies and photographic equipment purchased

... more ...

MEMORANDUM


TO: ROBERT MOSES

FROMr STUART CONSTABLE

DATE: FEBRUARY 25, 1963

PAGE 2

suBJECT, AMENDMENT TO BRASS RAIL AGREEMENT (SUPPLEMENT NO. 8) (cont'd)

from Medo; that is, Brass Rail will pay to Fair Corporation a flat 11% of gross receipts rather than a percentage varying from 12% to 20% as presently required under their lease. We believe that this is more realistic because of the relatively small mark-up on film. Although Brass Rail will pay only 11% of gross receipts on sales of film, gross receipts from such sales are to be added to other gross receipts in determining the percentages payable to the Fair Corporation on those other gross receipts and the times at which such percentages will escalate.

~uthorization is req.ues.ted to negotia .. te an. d execute Supplement No. 8 e ass Rail lease substantially in accordance with the terms s for ab ve.

\j --~\ jf~T~_c;-(\

TO:

FROM:

SUBJECT:

.. '.' .. AGENDA ITEM 8c

MEMORANDUM


MR. MOSES DATE: February(14, 1963

John V. Thornton )/ ~t.· v I I

Cable Ride - Amendment to Rules and Regulations.,~ ;J"

In the Swiss Skyride agreement, executed between the Fair Corporation and Von Roll A. G., the Fair Corporation agreed that it will not permit any participant, whose agreement with the Fair Corporation is signed subsequent to the Von Roll agreement, to construct or operate on his premises an overhead passenger cable ride of substantially the same design and appearance as that of Von Roll.

In order to implement this provision of the Von Roll agreement, and also to implement a commitment made in the agreement with The Seven-Up Company, we believe it is advisable to amend Article 22 of Part 1 of the Fair Corporation's Special Regulations by changing the heading thereof to read "Special Exhibits, Amusements and Activities" and by adding the following subparagraph after subparagraph {c):

"(d) Without express \vritten permission of the Fair Corporation, no participant may erect or operate a passenger cable car ride at the Fair site or use, at any time prior to the official close of the Fair, the phrase 'World of Sandwiches' in connection with his project, attraction or activity at the Fair or in any material related thereto." ·

We recommend that this amendment to the Rules and Regulations be submitted to the Ex:ecutive Committee for approval.

J.VT:dsm

MEMORANDUM


TO: ROBERT MOSES DATE• FEBRUARY 21, 1963

FROM• STUART CONSTABLE

suBJEcT. STATUS REPORT ON CONCESSIONS OUTSIDE THE LAKE AREA

HEARST METROTONE NEWS, INC.. {Official World's Fair Motion Picture Photographer)

A revised agreement was sent to Hearst for signature on February 14th. We expect signed agreement by March 7th.

FIRST NATIONAL CITY BANK

A draft of Amendment No. 1 to the Lease, providing for an additional 20, 361 sq. ft. in Lot 7, Block 14, has been prepared by counsel and sent to the staff for comments. When comments are received by co'?llsel, the draft will be revised if necessary and submitted to the Bank for examination. We expect Amendment No. 1 to be signed by March 11th.

POST OFFICE

Frank Viola, Chief Engineer, New York Region, Post Office Department, is optimistic that Post Office will approve plans. Crandall and Davis will meet with Viola to finalize plans week of February 25th.

COMMEMORATIVE STAMP

The World's Fair commemorative stamp will not be . authorized in Washington until June 1963 but Murray Davis has been

assured by Sean Keating, James F. Kelleher and the Chairman of the Advisory Board for the Postmaster General that it will be approved.

MEMORANDUM


To. ROBERT MOSES DATE• February 21, 1963

FROM: STUART CONSTABLE

sueJECTr STATUS REPORT- LICENSE AGREEMENTS (Estimated Revenue to the Fair less than $100, 000)

COOKBOOK The Hearst Corporation, Good Housekeeping Division, and

Fair Corporation signed agreement January 18th. Advance payment of $16,000 received by Media Enterprises, Jnc.

PLAYING CARDS

Stancraft Playjng Card Co. and Fair Corporation signed agreement February 4th. Advance paj~-_lent of $3, 900 received by Media Enterprises, Inc.

SCARVES AND HANDKERCHIEFS

Vera, Inc. and Fair Corporation signed agreement on February 20th. Advance payment of $17, 500 received by Media Enterprises, Inc.

NECKTIES

The Tie King and Fair Corporation signed agreement on February 20th. Advance payment of $12, 500 received by Media.

BIBS, PLACE MATS, NAPKINS, TABLECLOTHS, APRONS, TOWELS AND POT HOLDERS

Haffkine Manufacturing Co., Inc. and Fair Corporation signed agreement on February 20th. Advance payment of $12, 000 received by Media Enterprises, Inc.

RAINWEAR

.Nlacksan Importers, Inc. and Fair Corporation signed agreement on February 20th. Advance payment of $10,000 received by Media Enterprises, Inc.

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MEMORANDUM


TO: ROBERT MOSES DATE• FEBRUARY 21, 1963

FROMs STUART CONSTABLE Page 2

suaJECTr STATUS REPORT- LICENSE AGREEMENTS (cont1d) (Estimated Revenue to the Fair less than $100, 000)

FLAGS

We have authorized Media to conclude negotiations with Annin Flag Co. and Hortie-Van Mfg. Co. Media submitted agreements to Fair Corporation for approval on February 20th, Expect signed· agreements by March 11th. No advance payment

FLASH CARD SETS AND CARD GAMES

We have authorized Media to conclude negotiations with Ed-U-Cards Manufacturing Corp. Media submitted agreement to Fair Corporation for approval on February 15th. Expect signed agreement by Ma.rch 18th. Advance payment $6, 000.

CIGARETTE LIGHTERS

Revised agreement with Ebsco Industries was submitted to the Fair Corporation for approval on February 11th. We expect signed agreement by March 18th. Advance payment $37, 500.

BOARD GAMES. PLAS'IIC PUZZLE GAI\..1ES, JIGSAW PUZZLES '

We have authorized Media to conclude negotiations with Milton Bradley Co. Media will. submit to Fair Corporation an agreement for approval by March 4th. Advance payment $19,000.

BALLOONS

We have authorized Media to conclude negotiations with Arlington Hat Co. Media will submit agreement to Fair Corporation for approval by March 4th. Guaranteed minimum rental to the Fair, $8,000. Advance payment $2, 667,

PLASTIC INFLATABLE TOYS

We have authorized Media to conclude negotiations with Al vimar Manufacturing Co. , Inc. Media will submit agreement to Fair Corporation for approval by March 4th. Advance payment $10, 000 •

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MEMORANDUM


ROBERT MOSES

FROM. STUAR.T CONSTABLE

DATE• February 21, 1963

Page 3

suBJECT• STATUS REPORT - LICENSE AGREEMENTS (Cont'd. )

SUNGLASSES

We have authorized Media to conclude negotiations with American Optical Co. Media will submit agreement to Fair Corp. for approval by March 4th. Advance payment $14,175.

CALENDAR TOWELS

We have authorized Media to conclude negotiations with Indian Head Mills, Inc. Media will submit agreement to Fair Corp. for approval by March 4th. Advance payment $5, 170.

PACKAGED ~rOY JVITNIATURE ITEMS

We have authorized Media to conclude negotiations with Multiple Products Corp. Media will submit agreement to Fair Corp. for approval by March 11th. Advance payment $25, 000.

PAPER AND PLASTIC STICKERS, DECALS AND CAR EMBLEMS

We have authorized Media to conclude negotiations with Park Electro Chemical Corp. Media will submit agreement to Fair Corp. for approval by March 11th. Advance payment $25,000.

PUNCHOUT BOOK AND ACTIVITY BOOK

We have authorized Media to conclude negotiations with Doubleday & Co. , Inc. Media will submit agreement to Fair Corp. for approval by March 18th. Advance payment $10,050.

CHILDREN'S LUGGAGE

We have authorized Media to conclude negotiations with Hassenfeld Bros. , Inc. Media will submit agreement to Fair Corp. for approval by March 18th. Advance payment $15,000.

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MEMORANDUM


TOr ROBERT MOSES DATE• February 21, 1963

FROM: STUART CONSTABLE Page 4

suBJECT. STATUS REPORT- UCENSE AGREEMENTS (Cont'd.)

BALL POINT PEN AND MECHANICAL PENCIL

This license is being held up pending a decision by Parker Pen Co. on exhibit space at Fair. Cotmsel for Parker Pen expects agreement for 15, 000 sq. ft. plot in Industrial Area will be signed shortiy. At that time license agreement will also be signed. Advance payment $15, 600.

POSTER STAMPS

Media is working with Fran Miller of Port Authority for Poster Stamp promotion involving Transportation Exhibitors. ~s soon as these arrangements are finalized Media can complete this negotiation with Davis, Delaney, Jnc. Advance payment $25,000.

FLIGHT BAGS

An agreement for this license was signed with Bearse Manufacturing Co. on June 7, 19 62. Bearse paid an advance to Media Enterprises of $25, 000 against a 15% royalty. The second highest bid was a $5, 000 advance against a 5% royalty.

Bearse soon learned its offer of 15% was too high. They discovered there would be additional sales commissions and distribution costs not anticipated and which would seriously affect Bearse's ability to market a good product at the popular price level and still pay the Fair 15%.

Bearse has requested that the percentage be reduced from 15% to 5%, the amount originally offered in other proposals. Jn return for this reduction Bearse would release from its license, the rights to produce folios and tote bags made of netting material. These releases will enable Media to obtain a proposal from a 1mionized company to produce a line of vinyl plastic items with an advance payment o~ $25, 000.

Mr. Moses approved the change in Bearse's agreement.

MEMORANDUM



FROMt STUART CONSI'ABLE

suaJECT• PROPOSED LICENSE FOR WORLD'S FAIR VJNYL PLASTIC AND LEATHER WALLETS, KEY CASES, AND RELATED SPECIALTY PRODUCTS,

The products to be covered in this recommendation are diliicult to categorize under one title. The one element common to all the articles is the fact that they are manufactured from a flexible and durable material, such as vinyl plastic, mylar or leather.

The products involved are wallets, change purses (other than clutch purses and women's handbags), bill folds, address books, card and · license cases, key cases, luggage tags, automobile visor and map kits, portfolios {valuable document cases, brief cases, passport and ticket cases), pocket secretaries, business diaries, comb and file sets, and writing cases.

These items lend themselves to treatment as appropriate souvenir products with a definite functional value to be sold at retail an:d as advertising specialties to be utilized by national concerns for internal company purposes and for promotional projects.

Media Enterprises interviewed eleven companies in an effort to negotiate the best contract for the Fair. These companies and their proposals are:

1. Veteran Novelty Company - New York, New York Vinyl plastic bill folds. 5% royalty. No advance.

2. R. & L. Draisin Company- Belleville, N. J. Comb and file sets, wallets and pocket secretaries,

portfolios, key cases, litter bags {all products to be made of vmyl). $210 advance against 7% royalty.

3. Carter Leather Goods Co. Inc. -New York, N.Y. Leather and vinyl wallets, key cases, pocket

secretaries, key holders, clutch purses and money clips. $1, 250 advance against 5% royalty on items retailing up to $5 and 7-1/2% royalty on all items retailing above $5.

{Continued)

MEMORANDUM


To, ROBERT MOSES DATE• February 20, 1963

FROMJ STUART CON&TABLE

susJECT, Proposed License for World's Fair Vinyl Plastic and Leather Wallets, Key Cases, and Related Spec:ialty Products. {Continued)

- 2-

4. Joshua Meier Company, Inc. - New Yor\{, N. Y. Vinyl pocket secretaries. $1, 500 against a

15% royalty.

5. Standard Plastic Products, Inc. -Plainfield, N.J. Wallets, pencil cases, as well as children's

luggage. $5, 000 advance against 5% royalty.

6. Olympia Novelty Corp. - New York, N. Y. Wallets, pocket secretaries, key cases,

clutch purses. $10, 000 advance against a 5% royalty.

7. Peerless Plastics, Inc. -New York, N. Y.: All the products listed in the second paragraph

of this memorandum, to be made of vinyl plastic, mylar plastic, and/or leather. $25, 000 advance against a 10% royalty on articles for ultimate retail sale, and 7-1/2% royalty on advertising specialty (non-retail) sales. ·

8. Flex-A-Purse Corp. - Long Island City, N.Y. No proposal.

9. Buxton, Inc. - Springfield, Mass. No proposal.

10. Adams-Steven Leather Goods, Inc. -New York, N.Y. No proposal.

11. Philip Florin, Inc. - New York, N. · Y. · No proposal.

(Continued)

MEMORANDUM



FROM. STUART CONSTABLE

suB.JECT, Proposed License for World's Fair Vinyl Plastic and Leather Wallets. Key Cases, and Related Specialty Products. (Continued)

- 3-

Of the seven proposals described above, Peerless Plastics is clearly the best. 'This company is a recently acquired subsidiary of Faber, Coe and Gregg, Inc. of New York.· This latter firm, one of the oldest distributors of tobacco products in the country, has a large force of salesmen servic:ing hotel and airport outlets and the general retail trade, including leading department an.d chain stores having tobacco counters. It operates 242 retail outlets :in five major cities {New York, Newark, Chicago, Pittsburgh and Miami) in-clud:ing several at Idlewild Airport. Peerless Plastics, before the merger, concentrated on advertising specialty business and has a completent sales staff for this purpose.

Peerless Plastics has a completely integrated manufacturing plant in New York City where it employs union labor. It uses the five regional warehouses and distribution po:ints of Faber, Coe and Gregg located in the five cities listed above. Media visited the Peerless plant and found it to be a substantial and apparently well managed operation with a staff of from 150 to 2q0 employees. Conversations with its bank references evoked the highest p1(1's_; for Peerless' financial stability.

,?-'t~~edla recommends that the license be awarded to Peerless U ~ v 1 • h:"staff agrees and I concur.

In view of the fact that the estimated royalties to the Fair will not exceed $60,000, I request :your approval of this award. .. . if

""<(\ J d-v;~~ / )

FROM,

MEMORANDUM


ROBERT MOSES /

STUART CONSTABL~ DATEr JANUARY 241 1963

suBJECT• PROPOSED LICENSE FOR WORLD'S FAIR BOARD GAMES, PLASTIC PUZZLE GAMES AND JIGSAW PUZZLES.

Media Enterprises, Inc. , our licensing agent, interviewed the following five companies before making a recommendation for this license.

Milton Bradley Company, Springfield, Massachusetts Transogram Company, Inc. , New York City Lowell Toy Company, New York City Hassenfeld Bros. Inc. , Pawtucket, Rhode Island Ideal Toy Company, Long Island City, New York

Only the first two companies submitted proposals.

Transogram Company offered an advance payment of $7, 500 against a 5% royalty on Board Games only.

Milton Bradley Company offered an advance of $10, 000 against 5% royalty on all three items.

Bradley is a nationally established toy concern thoroughly versed in promotional activitie~ including network television, with top-notch distribution facilities. ·

Both companies employ union labor.

M · recommends that the license be awarded to the "Y+'...,."-Y Bra y Company. The staff agrees with this decision and

. In view of the fact that the estimated royalties to the Fair will not exceed $60,000, I request your approval of ~s award.

~~:x~

., , 1

•• \ \~)) -fh MEMORANDUM

'/ )tt~. \'' NEW YORK WORLD'S FAIR 1964-1965 CORPORATION 7· ~T MOSES / DATE· JANUARY 25, 196!l

FROMr STUART CONSTABLV

suBJECTr PROPOSED LICENSE FOR WORLD'S FAIR PACKAGED :MINIATURE TOY ITEMS

This category would cover helicopters, prehistoric animals of the world, airplanes and automobiles of all nations, sea creatures, boats and ships of all nations, missiles, wild animals of the world, farm animals of all naq.ons, and horse and wagon sets. These products would retail from$. 25 to $5. 00.

Multiple Products Corporation, New York City, submitted the only proposal. This company employs union labor.

They offer an advance payment of $25, 000 against a 5% royalty.

Media recommends that the license be awarded to Multiple Products Corporation. The staff agrees and I ;concur in this decision.

Af In view of the fact that the estimated royalties to the Fair will (YJnot ";:::J $60,000, I request yo_:r ~pproval of this a~ard. _

rt~ ~n 4-~ c:=;)b_~L,

. ~ / ·I /V}/4 i MEMORANDUM

k, }ll.if' ~ NEW YORK WO lo•s FAIR 1964-1965 CORPORATION

U~//t~BERT MOSES DATE. JANUARY 25, 1963

/ FROM! STUART CONSTABL

suBJECT• PROPOSED LICENSE FOR WORLD'S FAIR CHILDREN'S LUGGAGE

Media Enterprises, Inc., our licensing agent, interviewed the following 4 companies.

American Matal Specialties Corporation, New York City Standard Plastic ~oducts, Inc., Plainfield, New Jersey Miner Industries, Inc., New York City Hassenfeld Bros. Inc. , Pawtucket, Rhode Island

American offered an advance payment of $5, 000 against 5% of the royalties for train case, hat box, overrp.ght bag and a musical kazoo toy.

Standard offered ~ advance payment of $5, 000 against 5% royalty for a line of heat sealed vinyl plastic children's luggage, wallets, cosmetic cases and lunch boxes.

Miner offered a 5% royalty for children's luggage with no advance payment.

Hassenfeld offered an advance of $15, 000 against a 5% royalty on train cases, overnight bags, hat boxes, coloring activity sets including paints and/or crayons and/or chalk and/or pencils.

All companies employ union labor.

Media recommends that the license be awarded to Hassenfeld Bros., Inc. The staff agrees with this decision and I concur.

In view of the fact th.at the estimated royalties to the Fair will not m\!a $50, 000, I request your approval of this award.

u~ -~71~~

MEMORANDUM


To, RDBERT MOSES . /

FROM: STUART CONSTABLr.

DATE: JANUARY 24, 1963

sueJECT. PROPOSED LICENSE FOR WORLD'S FAffi NECKTIES

While the total potential volume of sales for this product will not reach the heights anticipated for licensed products of broader sales appeal, there will be a market for World's Fair Neckties, both on and off the Fair site.

; .

Before making a recommendation, Media Enterprises, Inc. , our · licensing agent, interviewed 8 companies which are listed below. The first six companies submitted proposals; the other two did not.

Superba Cravats, Inc., Rochester, New York George Cravats, New York City Berkley Cravats, Ltd. , New York City Wembley, Inc., New Orleans, Louisiana A. Schreter & Sons Co. , Inc. , Baltimore, Maryland The Tie King, Inc. , New York City Krasnow Belt Company, Long Island City, New York Raxon Fabrics Corp., New York City.

Of the six proposals submitted, only the following three were interesting to Media.

Wembley, Inc. offered an advance payment of $6, 600 to apply against a 10% royalty.

A. Schreter & Sons Co. offered an advance of $10, 17 5 to apply against a 10% royalty.

The Tie King, Inc. offered an advance of $12, 500 to apply against a 10% royalty.

. A strong factor in Tie King's favor is the fact that it is unionized. Its employees are members of the Amalgamated Clothing Workers of America, AFL-CIO.

A. Schreter & Sons is non-union.

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MEMORANDUM


ROBERT MOSES DATEt JANUARY 24, 1963

FROMr STUART CONSTABLE PAGE2

suBJECT, PROPOSED LICENSE FOR WORLD'S FAIR NECKTIES (cont'd)

MEMORANDUM


TOr ROBERT MOSES /

STUART CONSTABL

DATEr JANUARY 25, 1963

FROMs

SUBJECTr PROPOSED LICENSE FOR WORLD'S FAJR FLASH CARD SETS AND CARD GAMES

This group involves flash card sets which are comprised of individual cards having a picture of an exhibit on one side and descriptive material on the reverse side. They have both entertainment and educational appeal.

The other type of articles - card game sets - is comprised of packaged cards similar in size to the standard playing card, each set of cards utilizing the Fair1s exhibits for a card game purpose, similar to "Old Maid" and "Go Fish", perennial children's card game favorites.

The one proposal for this license came from Ed-U-Cards Manufacturing Corporation of Long Island City, a recognized leader in this field.

It offered an advance payment of $6,000 against a 5% royalty plus an additional $4,000 minimum guarantee by the end of the contract period. This practice of minimum guarantees is fairly standard in toy license agreements. /

edia recommends that the license be awarded to Ed-U-Cards Manu-· :S:Cturing Col'Poration. The staff agrees with this decision and I oncur.

~w of the fact that the estimated royalties to the Fair will not ed $25, 000, I request your appr;ru .:f this a7~ ~

~ l tJ1C7 /:vt I

. -

TOr

FROM I

MEMORANDUM


ROBERT MOSES J SWART CONSTABLE

DATEr JANUARY 25, 1963

suSJECTr PROPOSED LICENSE FOR WORLD'S FAIR BALLOONS

'l,oy balloons bearing the Unisphere and/or reproductions of leading exhibits or scenes of the Fair are a logical product,. of obvious appeal to children, for inclusion in the Fair Corporation's licensing program.

Retailing at from 59 to 50~, these articles are traditional with Fairs and entertairunent features of all natures. They likewise can p~ove to be excellent promotional items as give~aways, both on and off the Fair site.

Balloons do sell in both a deflated and inflated state, but the inflated balloon is by far the greater retail sal es item. In the opinion of Media Enterprises, Inc., our licensing agent, the greatest volume of balloon sales at retail will be made on the Fair site. Balloons, however, present a special problem in their sale on the Fair site because they will require special sales attention and considerable space at the stands.

Media negotiated with 8 organizations.

Pioneer Rubber Company, Willard, Ohio Van Dam Products, Inc., New York City The Maple City Rubber Co., Norwalk, Ohio Oak Rubber Company, Ravenna, Ohio Arlington Hat Company, New York City National Latex Company, New York City Toy Balloon Corp., New York City Miner Industries, Inc. , New York City

The first 5 submitted proposals.

Pioneer offered a 5% royalty with no advance payment.

Van Dam offered a 5% royalty with no advance payment..

Maple City offered an advance payment o{ $1, 000 with a 5% royalty.

Oak Rubber offered an advance of $5, 000 against 5% royalty and requested that rubber balls be included in the license •

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MEMORANDUM


TOt ROBERT MOSES

FROMt STUART CONSTABLE

DATE• JANUARY 25, 1963

PAGE 2

suBJECT• PROPOSED LICENSE FOR WORLD'S FAIR BALLOONS (cont'd)

Arlington Hat Company, Inc. which has the novelty hat license and concession offered $8, 000 advance payment against 5% royalty on its wholesale sales and 10% royalty on retail sales on the Fair site.

Arlington believes ·the sale of ballons at its novelty hat stands would offer a logical tie-in in view of the nature of their appeal to children..

Arlington's regular distribution arrangements off the Fair site for its line of novelty hats follow the same buying channels required for the sale of balloons. It would sell at retail on the Fair site and at wholesale off the Fair site.

Arlington understands that this balloon license would not reduce in any way its override obligations to the Fair on all its receipts as a concessionaire. It would also make the balloons available at wholesale prices to the Brass Rail.

Arlington would commit itself to purchase its balloons only from companies em laying organized labor.

a recommends that the license be awarded to Arlmgton Hat t:Jattri)aJly. The staff agrees and I concur in this decision.

In view of the fact that the estimated royalties to the Fair will not exceed $25, 000, I request your approval of this award

~~~,t"-

TOt

MEMORANDUM


ROBERT MOSES . /'

STUART CONSTABW

DATE. JANUARY 25, 1963

suBJECT• PROPOSED LICENSE FOR WORLD'S FAIR PLASTIC INFLATABLE 'IOXS

This grouping would include toys such as swim rings, surf mats, wading pools, beach balls, globes and weighted roly poly novelties.

Their common characteristic is their flexible, vinyl plastic construction which makes possible compact packaging in the deflated form with the toy achieving normal size upon inflation after puchase.

Media Enterprises, Inc. , our licensing agent, interviewed the following four companies, all of which employ union labor.

Kestral Corporation, Springfield, Massachusetts Alvimar Manufacturing Co., Inc., New York City Ideal Toy Company, Long Island City Doughboy Industries, New Richmond, Wisconsin

The first two companies submitted proposals.

Kestral Corporation offered 5% royalty with no advance payment.

Alvi.mar offered an advance payment of $10, 000 to apply against a 5% royalty.

Media recommends that the license be awarded to Alvimar Manuing Co. , Inc. The staff agrees with this decision and I concur.

:view of the fact that the estimated royalties to the Fair will not i ~ ceed 30, 000, I request your approval of this award.

u . ~1:>i?tA£-~ ~ .

MEMORANDUM


FROM a

,..-ROBERT MOSES /

SWART CONSTABL

DATE• JANUARY 28, 1963

suBJECT. PROPOSED LICENSE FOR WORLD'S FAIR TOWELS, APRONS AND TABLE LINEN.

The items covered in this category include towels of all types and material; aprons for women, children, and men (bar type); children's bibs; place mats; table linen and pot-holders.

For the most part; all of these products are sold in one department of the large department or variety stores. Each of these articles lends itself appropriately to the use of the Fair's Rights in creating a souvenir item of practical use.

Media Enterprises, Inc. , our licensing agent, interviewed 11 companies:

J. F. Zucker Company, Inc., New York City ·Hedaya Brothers, New York City Tropix Togs, Inc., Miami, Florida Haffkine Mfg. Company, Inc., New York City Hanco Art Novelty Company, New York City Arway Manufacturing Corp., Brooldyn, New York Linde Products Manufacturing Co. , Goldsboro, North Carolina Bonart Mills, Inc. , New York City Glenco, Inc., Bergenfield, New Jersey Ullman Company, Brooldyn, New York Jo-Do Specialty Company, Inc. , New York City

The first 4 companies submitted proposals but only one was of interest to Media.

Haffkine Mfg. offered an advance payment of $12, 000 against a 5% royalty on bibs, place mats, napkins and table cloths, aprons, potholders and towels (excluding calendar towels).

Haffkine has been in business for over 20 years. . It produces good quality merchandise for popular priced selling, and a higher priced range for the finer department stores.

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MEMORANDUM


ROBERT MOSES DATE! JANUARY 28, 1963

PROM! STUART CONSTABLE PAGE 2

suBJECT, PROPOSED LICENSE FOR WORLD'S FAIR TOWELS, APRONS AND TABLE LINEN (cont' d)

Haf:fkine would not object to the exclusion of the calendar towels from its license.

It would also agree to a non-exclusive arrangement on place mats of paper for sale to resta.urants on the Fair site.

Haf:fki.ne's credit and financial recommendation check out most satisfactorily and its operation is unionized. ~

Media recommends that the license be awarded to Haffkine Mfg. Company, Inc. The staff agrees with this decision and I concur.

· In view of the fact that the estimated royalties to the Fair will not

~ Y4 ~<-)( C)fi{i7~;

MEMORANDUM

AIR 1964-1965 CORPORATION

ROBERT MOSES DATE• JANUARY 29, 1963

PROM a STUART CONSTA~

suB.JECTa PROPOSED LICENSE FOR WORLD'S FAIR CALENDAR 'IOWEL

Indian Head Mills, Inc. wishes to produce a calendar towel that is a dish towel usually used at first as a decorative towel in the ldtchen since it has reproduced on its face the 12 months of the year. Once the year has passed, it then becomes a "worldng" towel.

Indian Head specializes in this type of towel and believes it can do a national promotion job of considerable significance with this item. It is one of the leading textile companies in the United States operating some 23 plants throughout the Eastern and Southern states. It enjoys a AAA-1 Dun & Bradstreet rating and is undoubtedly a top-quality concern in this field.

Indian Head Mills offers an advance payment of $5, 170 against a royalty of 7-1/2% on the first $80, 000 of gross sales and 10% on all subsequent sales for only these calendar towels.

While a number of Indian Head Mills plants are organized, that company has made it clear that the calendar towels will be manufactured in the plant of its parent company, Stevens Linen Associates, Inc., Dudley, Massachusetts, which is not unionized.

Judge Maguire has been given full information regarding Indian Head Mills and he has stated to Milton Kayle, "In view of the facts set forth with reference to proposed license by Indian Head Mills, Inc. , your proposal concerning deli very to the site and sale on the Fair site would appear to be all that you can secure. "

(

/ Media Enterprises, Inc. , our licensing agent, recommends that /' / '-the license be awarded to Indian Head Mills, Inc. The staff agrees

for with this decision and I concur. .

() view of the fact that the estimated royalties to the Fair will not , 000, I request your approval of this award.

TO;

FROM•

MEMORANDUM


ROBERT MOSES /

STUART CONSTAB

. DATE: JANUARY 28, 1963

sueJECTo PROPOSED LICENSE FOR WORLD'S FAIR SUNGLASSES

Sunglasses, as novelty items making use of the World's Fair Rights, have appeal both as mementos of the Fair and as functional products. They should enjoy good reception from the buying public both on the Fair site and off the site, but their sales effectiveness off the Fair site will depend to a great degree upon the breadth of the distribution facilities available to the selected licensee, and the nature of the promotional backing given its product by the licensee.

Media Enterprises, Inc., our licensing agent, has negotiated with the two largest sunglass companies who between them do the bulk of mass velum~ retail selling of a quality nature throughout the United States; namely, Foster Grant Co. , Inc. , Leominster, Massachusetts, and the A:znerican Optical Company (Cool-Ray Division) 1 Boston, Massachusetts.

Foster Grant Co. finally decided not to submit a formal proposal.

American Optical has been in business since 1833 and now operates six major plants in the United States. It is by far the largest and best known manufacturer of optical supplies, precision instru.rnents and popularly-priced sunglasses in the United States. Its plastic and metal Polaroid sunglasses, retailing at from $. 98 to $4. 98, are sold in virtually every retail outlet in this country. This company enjoys an AAA-1 Dun & Bradstreet rating. We believe the combination of the two names "American Optical" and "Polaroid" , well known to the buying public, would be excellent additions to the growing roster of leading national companies now listed as World's Fair licensees.

American Optical offers an advance payment of $14,175 against a 7% royalty.

It does not employ union labor; however, we are advised that only o~e other company in the United States, namely Bausch and Lomb, makes ground and corrected sunglasses, the sole type of high quality merchandise proposed by American Optical for inclusion in its World's Fair line of products. Bausch and Lomb is also non-union. Judge Maguire has no objection to American Optical.

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MEMORANDUM


TO: ROBERT MOSES DATE: JANUARY 28, 1963

FROMr STUART CONSTABLE PAGE 2

SUBJECT. PROPOSED LICENSE FOR WORLD'S FAIR SUNGLASSES {cont'd)

/l//··, /Media recommends that the license be awarded to / }. · erican Optical Company. The staff agrees with this decision 1 ncur.

l./ In view of the fact that the estimated royalties to the Fair ot exceed $45, I request your approval of this award.

~~l.ii~;u)z;

, AGENDA ITEM 9a 1

:MEMORANDUM


TO: MR. ROBERT MOSES DATE: FEBRUARY 25, 1963

FROM: SAMUEL L ROSENMAN

SUBJECT: AUTHORIZATION OF EXECUTIVE COMiviiTTEE TO CONCLUDE A LICENSE AGREE:MENT FOR A MONORAIL AMUSEMENT RIDE AROUND THE LAKE AREA

As has been reported to the last two meetings of the Executive Committee, we have been negotiating with two companies interested in installing a monorail amusement ride around the Lake Area. After examining possible routes in conjWlction with the Engineering Department, it was determined that the most feasible route would be a route which began at a station located just west of the Circus, then running along the street which curves in front of the Amphitheatre and in front of Block 57 and Block 56, then turning to the left and going around Block 56, then coming back along the northerly side of the Lake .Area, crossing over the overpass which crosses the Long Island Expressway, and returning to the point of origin at the station west of the Circus.

We asked both parties to submit proposals, in writing, based upon this route. We received from Maroda Enterprises, Inc. a proposal of $100,000 payable on signing as a guaranteed minimum against a percentage of 17 1/2% of gross receipts. We received from American Crane and Hoist Corp. a proposal of $250, 000 payable on signing as a guaranteed minimum against a percentage of 15% on the first $3 million, 25% frorh $3 million to $6 million and 30% of all amounts in excess of $6 million of gross receipts. Maroda Enterprises, Inc. would post a $50,000 security and American Crane and Hoist Corp. would provide a $100,000 demolition bond to cover dismantling and removal of the system and restoration of the property. The following is a schedule showing the relative amounts to be received by the Fair Corporation based upon the two proposals. It should be kept in mind, however, that staff estimates that gross receipts will approximate $4 million.

-.

SUBJECT: MONORAIL Paqe2

Gross Maroda Enterprises, Inc. American Crane Receipts Proposal of 2/14/63 and Hoist Corp.

Proposal of 2/13/63

$ 1 Million $ 175,000 $ 250, 000*

2 Million 350,000 300,000

3 Million 525,000 450,000

4 Million 700,000 700,000

5 Million 875,000 950,000

6 Million 1, 050,000 1,200,000

7 Million 1, 225,000 1, 500,000

8 Million 1, 400, 000 1,800, 000

9 Million 1, 575,000 2, 100,000

10 Million 1, 750,000 2,400,000

*Minimum

The length of the ride will be approximately 5, 000 feet and the charge to patrons will be 759 for adults and 509 for children under 12.

All costs of construction, operation and maintenance under both proposals will be at the expense of the licensee with the Fair Corporation receiving a percentage of gross receipts as outlined above.

We believe that the existence of the monorail in the Lake Area will be a great attraction for the Fair and a tremendous draw for the Lake Area. ·

SUBJECT: MONORAIL Page3

The proposals of the two parties were reviewed by Mr. Constable, Mr. Witt, General Whipple, Mr. Geibelhaus, Mr. Lyttle and Mr. Kane and it is their opinion, as well as the opinion of this office, that we enter into an agreement with .American Crane and Hoist Corp. for the following reasons:

1. The Fair would receive $250, 000 on signing of the agreement as a guaranteed minimum compared to only $100, 000 from Maroda Enterprises, Inc.

2. American Crane and Hoist Corp. proposes to use a dual system having seven cars, each car carrying 40 passengers, on each of two rails. Maroda Enterprises, Inc. would have a single system (although they have discussed but have not engineered a dual system) having 15 two-car train units carrying 12 to 15 passengers each. Because of the problems on headway and loading, it is estimated that the American Crane and Hoist Corp. system will have greater capacity, especially during the peak hours, and, therefore, a greater potential of revenue to the Fair Corporation.

3. American Crane and Hoist Corp. has already constructed two monorail systems which are presently in operation. It is Mr. Geibelhaus' opfuion, although this is based solely on conversations with the engineers, that the engineers from American Crane and Hoist Corp. appear to be better versed in the problems which will be encountered in the construction of the system, especially with respect to guarding against damage to, and interruption of, utilities in the areas where the foundations will be placed.

Authorization is hereby requested to conclude an agreement with American Crane and Hoist Corp. , on the basis of their proposal as outlined above with such additions and modifications as may be approved by the President.

There is a limited period of time remaining for the construction of the monorail system. It is also requested that if, in the opinion of the President, an agreement with American Crane and Hoist Corp. has not been concluded within a reasonable period of time following the approval requested herein, the Fair Corporation be authorized to conclude an agreement with Maroda Enterprises, Inc. , on the basis of their proposal as set forth above with such additions and modifications as may be approved by the President.

... SUBJECT: MONORAIL Paqe4

.We do not believe that this monorail will, in fact, be competitive with the operations of the transportation concession-

. aire at the Fair. We recommend that the President be authorized to take such action as in his judgment, and upon the advice of counsel, is indicated to resolve any problem involving transpor~tion.

AGENDA ITEM 9a 2

MEMORANDUM


TO: MR. ROBERT MOSES DATE: FEBRUARY 20, 1963

FROM: SAMUEL I. ROSENMAN

SUBJECT: AUTHORIZATION OF EXECUTIVE COMMITTEE TO CONCLUDE A LEASE WITH MONKEY SPEEDWAY, INC.

Mr. William Kreisner of Bantam Match Corporation, 86 East Merrick Road, Freeport, Long Island, proposes to create a new corporation for the purpose of installing, on a 6, 000 square foot site in the Lake Area, a Monkey Speedway.

This will consist of three or four miniature racing cars operated by monkeys. There will be facilities for 250 to 300 persons to watch the races and a monkey show which will be given in conjimction with the races. The speed of the racing cars and their position on the track will be controlled through mechanical devices so that the cars cannot go out of their respective lanes or go faster than the controlled limit. Mr. Kreisner has been advised that no contract can be signed unless he obtains clearance from the American Society for the Prevention of Cruelty to Animals and he has already discussed the matter with the Society. Lessee will pay the Fair $2 a square foot minimum guarantee against a percentage of 5% on the first million dollars of gross receipts, 7 1/2% of the second million dollars of gross receipts and 10% of amounts in excess of $2 million of gross receipts.

Authorization is hereby requested to conclude a lease in the usual form on the above terms with such additions and modifications as may be approved by the President.

TO:

FROM:

-···~· '.. . ' .

MEMORANDUM


MR. ROBERT MOSES

SAMUEL I. ROSENMAN

DATE: FEBRUARY 20, 1963

SUBJECT: LAKE AREA STATUS REPORT

l. Amphitheatre - The amendment to the lease with respect to financing the construction of a roof has been revised to provide that subject to the Amphitheatre obtaining the necessar.1 approvals and subject to the work being substantially completed by April 1, 1964, the Fair Corporation will allow the sponsor to deduct from the rent a sum equal to one-half of the cost of the roof (the sponsor paying the other one-half) but·not in excess or $150,000 as the Fair Corporation's contribution to the construction or the roof. The amendment to the lease will also cover approval or concessionaire contracts made by the Amphitheatre.

2. Monorail - The two groups interested in the installation of a monorail in the Lake Area have made written proposals to the Fair Corporation which proposals are the subject or a separate mem·orandum requesting authorization to conclude an agreement.

4.

Dancing waters, Inc. - A lease covering 6,000 square feet on which the Lessee will construct a dancing waters pool housed in a fabric building has been signed by both the Fair Corporation and the Lessee.

Monkey Speedway - We have drafted and sent to the proposed Lessee a lease covering 6,000 square feet on which. the proposed Lessee will construct a monkey speedway consisting of miniature racing cars operated by monkeys within fixed lanes and with controlled speed. Authorization to conclude a lease is being requested by separate memorandum.

NIKKO Shrines - We have received a proposal for the eXhibition of miniatures of the NIKKO Shrines to be

SUBJECT: LAKE AREA STATUS REPORT PAGE 2

housed in a Japanese style building and garden to be constructed on a 34,000 square £oot site. The International Division is checking with the Japanese Consul and with JETRO to determine whether or not there will be any objection. No action by the Executive Committee is being requested at this time.

6. Magic Show, Motion Picture Theatres - No further progress can be reported at this t!me.

AGENDA ITEM. iO a MEMORANDUM


/ TO: Mr. Robert Moses DATE: February 20, 1963

FRoM: William Whipple, Jr.

SUBJECT:

Based on analysis of the bids received on the Fountain of the Planets, Street Lighting throughout the Fair, and the Pumps for all Fountains, the following contract awards are recommended. As previously indicated to you, the total will be well within budget.

On Fountain of the Planets, on which we received two bids, negotiation with The Lummus Company resulted in a reduction of $102,065. by elimination of two auxiliary structures. It is recommended that we sign agreement with The Lummus Company, the low bidder, in the reduced amount of $2, 005, 93 5.

On the Street Lighting, on which we had thirteen bids, the lowest was Broadway Maintenance at $748,904. This has been checked out and we recommend award.

On the Pumps for the Fountains, we received five bids, the lowest being Layne & Bowler Pump Company with a basic bid of $89,124. less $6, 713. for salvage. Due to a reduction of two pumps, this contract has been reduced by $2,850, and award is recommended on that basis.

WW/wr Chief Engineer

.. AGENDA ITEM 10~

MEMORANDUM



FRoM: William Whipple, Jr.

suBJECT: Design and Worldrs Fair Construction

Your approval is requested of the following report on presentation to the Executive Committee.

The contract for the Fountain of the Planets, including pumps and controls has been awarded as has the Basic Street Lighting Contract. The remain· ing contracts for Temporary Lighting & Fountains for Pools are being processed and will be awarded shortly.

The Third Phase Paving Contract for completion of all roads, curbs, etc. is now out for bid. Also out for bid are contracts for the Meadow Lake & Lawrence Street Parking Fields and Rodman Street Bus Terminal.

The Assembly Pavilion has now been passed by the Board of Standards & Appeals and the Buildings Department. It is being prepared for open bid by the Parks Department.

The Press Building will be completed before the end of March and the five Administrative Maintenance Buildings very shortly thereafter.

Final drawings for the Entrance Towers have been processed and will be advertised soon.

The World's Fair Assembly Area is in final design and final plans are expected before the end of ·March.

Final drawings for the Information Booths and Flagpoles are nearing completion and should be out soon.

After advent of the first of the year, in spite of exceedingly cold weather, eight additional exhibitors have started construction and several whose work had been parf:i:ally shut down because of changes in plan have re-started. Considering the number of plans recently filed with the Construction Permit Office, there is little doubt that by the first of March at least ten additional exhibitors will have started work. In several instances we have let these contractors set up their shanties and offices at the site even though finaJ. plans have not been approved.

continued •••••

•

Mr. Robert Moses

William Whipple, Jr.

Fountain of the Planets

February 211 1963

The Ford Motor Co. and the G. E. Corp. have proceeded to the extent that they are presently closing the exterior of their building and expect to start their interior work very shorUy.

WW/wr

MEMORANDUM


TO: MR. MOSES DATE: FEBRUARY 20, 1963

FROM: WILLIAM DENNY

SUBJECT: AGENDA ITEM FOR EXECUTIVE COMMITTEE MEETING- FEB. 28, 1963

There have been three ground-breaking ceremonies: namely- Hall of Education; Better Living and France.

Eight exhibitors have selected eontractors: Liebmann, Formica, Florida, Pakistan, Switzerland, Swiss Sky Ride, Brass Rail and Marinas of the Future.

Three International exhibitors have selected New York architects: Venezuela, Switzerland and Malaya.

Lebanon has selected its foreign architect.

Santa Maria (Concessions) has s•7lected a New York architect.

Conformity Committee has acted on submissions by twelve exhibitors.

A member of the expediting staff visited Mexico, Panama, and Peru with an International staff representative. It is expected that Mexico will shortly authorize the New York architect to proceed with award of a: construction contract. Panama and Peru exhibits will not be financed by the respective governments. Construction schedules were worked out with private interests who may be able to finance these exhibits.

AGE NDA ITEM 12

ANDREWS B. CLARK, INC.

N.Y. WORLD'S FAIR 1964-1965 CORPORATION l// EXECUTNE COMMITTEE MEETING

February 28, 1963

Status of Park Department Construction Contracts

1. Basic Roads & Utilities Estimated Competion 98% Fi."l.al Inspection in Progress

2. Electrical & Communication Conduits Estimated Completion 98%

3. Tide Gate & Dam Estimated Completion 99%

4. Relocate Queens Botanical Gardens Estimated Completion 84%

5. Tree Planting - 1st Phase Estimated Completion 89%

6. Roosevelt Avenue Parking Field Parking field completed and in use.

7. IRT- LIRR Overpass Lawrence Street Overpass Estimated Completion 71%

8. .Tree Planting - 2nd Phase Estimated Completion 96% Final Inspection in Progress

9. Ground Cover Planting & Seeding Estimated Completion 2%

10. Second Stage Roads & Utilities Estimated Completion 12%

11, Two Wells in Lake Area Estimated Completion ·35%

12. Lake Area Development Estimated Completion 43%

13. Permanent Park Pools Estimated Completion 17%

City Sh~e

$3,098,295

736,000

144,940

296,889

111,635

,396,440

2,179,387

138,039

195,615

559,828

117, 830

279,484

2, 357,282

ANDREWS B. CL.ARK. INC.

- 2-

N.Y. WORLD'S FAffi 1964-1965 CORPORATION

EXECUTNE COMMITTEE MEETING

FEBRUARY 28, 1963

14. Second Stgge Electrical & Communications S~stem.§_ Estimated Completion 1 CP!o

15. Additional Planting Estimated Completion 1%

16. Pedestrian OverQass Entrance Building Estimated Completion 2%

17. Alterations to Sewa.qe PumQing Stations Contractor directed to start work Jan. 14

18. Botanical Gardens Administration Building: Estimated Completion 25%

19. DeveloQment of Arboretum Area Estimated Completion 5%

20. Additional Wells in Lake Area Bids received Dec. 21; awaiting approval from Mayor's office.

21. Third Stgge Roadways and Gradigg: Contract Plans approved by Park Department and forwarded to Mayor's office under terms of new City Charter.

22. Covered Assembl~ Pavilion Contract Plans submitted to Park Department for approval Feb. 18

TOTAL

City Share

$1,766, 860

136, 152

729,978

30, 350

176, 231

223,917

137,417

4, 171, 000

1, 510, 000

$19,493, 659

TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY TRIBOROUGH STATION. BOX 35

NEW YORK 35, N.Y.

TELEPHONE TRAFALGAR 6·9700 MEMBERS: ROBERT MOSES. CHAIRMAN

COPY

GEORGE E. SPARGO GeNERAL MANAGER

GEORGE V, MCL.AUGHL.IN. VICE CHAIRMAN WIL.L.IAM J, TRACY, VICE CHAIRMAN

February 20, 1963

MEMORANDUM TO COMMISSIONER MOSES

FROM ARTHUR S. HODGKISS

Re: Progress on Arterial Highway Construction in the Vicinity of the World's Fair

Attached is the latest report on progress of arterial highway construction in the vicinity of the World's Fair.

Contract No. 2 (Merritt-Mount Vernon) -Grand Central Parkway, Northern Boulevard to Kew Gardens Interchange, is falling further behind and is now two months behind the revised schedule which called for completion on December 31, 1963. Underpinning of the Roosevelt Avenue elevated structure is behind schedule and is not being pushed as it should be. The State up to now has not been able to secure a definite program for the demolition of the existing Long Island Expressway bridge over the Parkway.

Contract No, 11 (Johnson, Drake & Piper) - VanWyck ExpresswayLong Island Expressway Interchangeo Scheduled completion date October 30, 1963. The originally scheduled date for completion of cast-in-place piles has slipped from December to the latter part of May. The contractor is working two shifts on cofferdam excavation and may be able to recoup a part of this lost time, This contract is approximately four months behind schedule.

Contract No, 15 (Ottaviano) - Flushing River Bridge. Scheduled completion date January 31, 1964. The contractor is fallirg behind on the revised schedule submitted to the State Department of Public Works which requires concreting of bridge decks next winter. He must be required to work Saturdays, holidays and overtime to complete the work on schedule.

Copies of this rE.port have been sent to the following:

Memorandum to Commissioner Moses

Hon. Nelson A. Rockefeller Hon. Paul R. Screvane Hon. Edward F. Cavanagh, Jr. Hon. Mario J. Cariello Hon, J. Burch McMorran Mr. E. Burton Hughes Mr. Austin M. Sarr Mr. Charles F. Preusse Mr. John V. Thornton Mr. Lou Crandall Mr. Austin J. Tobin Mr. Guy Tozzoli Mr. William J, Donoghue Mr. Richard C. Guthridge Mr. w. Earle Andrews Mr. Gilmore D. Clarke Mr. John F. Lucey Mr. Sidney M. Shapiro Mr. James M. Slattery Mr. Edward A. Tully Mr. Robert Bayard Mr. Thomas J. Deegan Hon. Ralph J. Bunche Hon. James J. Delaney

ASH:F Attachment

-2- February 20, 1963

Mr. Bernard F. Gimbel Mr. Wallace K. Harrison Mrs. Albert D. Lasker Mr. Arthur H, Motley Hon. Richard c. Patterson, Jr. Mr. William E. Robinson Hon. Samuel I, Rosenman Gen. William Whipple, Jr. Gen. William Potter Gen. Harry E. Meyers Mr. Stuart Constable Hon. Charles Poletti Mr. William Berns Mr. Martin Stone Mr. William Denny Mr. Spargo Mr. Vermaelen Mr. Caplan Mr. Lewis Mr~ Scham Mr. Curran Ivlr. Kaveny Mr. Gray Mr. Barry

/s/ A, S. H. Arthurs. Hodgkiss

Assistant General Manager

February 18, 1963

MEMORANDUM TO ARTHUR S. HODGKISS

FROM JOHN T. O'NEILL

SUBJECT: Progress Report on Arterial Highway Construction in the Vicinity of the World's Fair

No substantial improvement in progress has been made on any of the contracts since the last report.

Contract No. 2 (Merritt-Mount Vernon) is slipping further behind the 11last ditch" schedule. Drastic action is necessary to require the contractor to work all additional hours possible, (Saturdays, holidays, overtime), and to utilize more personnel, equipment and expeditious means for construction operations. The underpinning of the Roosevelt Avenue elevated structure is falling behind and requires extra effort to get it back on schedule. The plan for the demolition of the old Long Island Expressway structure appears in .. definite. Consideration should be given to provide falsework under the structure to expedite demolition.

Contract No. 11 {Johnson, Drake & Piper) is still critical. The schedule for completion of cast .. in-place piles has slipped from December to May-June. The contractor is working an extra shift on cofferdam excavation and may be able to offset some of the slippage.

Contract No. 14 (Slattery) while ahead of schedule could be taking advantage of suitable working days to complete the Northern Boulevard and Astoria Boulevard routes over Grand Central Parkway in order to expedite the reconstruction of the southbound lane of Grand Central Parkway.

Contract No. 15 (Ottaviano) is not improving progress. The contractor is not maintaining the last schedule furnished the State. Steel erection is falling behind and work on the north transition structure should be accelerated. The contractor must be required to work all additional hours possible, (Saturdays, holidays, overtime), to improve progress on this job.

JT01N:F Attachment

Lsi JOHN T. O'NEILL JOHN T. O'NEILL

No. 1

No. 2

No. 3

No. 4

No. 5

No. 7

No. 8

No. 9

February 18, 1963

Arterial Highway Construction Progress in the Vicinity of the World's Fair

Refer to map for contract locations.

On timee Drainage, utilities. Concrete work at Brooklyn-Queens Expressway bridge and at south pedestrian bridge.

Two months behind schedule. Concrete work at retaining wall at 72nd Street, World's Fair bridges at City Building and across Long Island Expressway. Installing elevated structure jacking towers at Roosevelt Avenue.

Two months behind schedule. Pouring concrete walls. Completed temporary bridge at Union Turnpike; striping and placing barri .. cades for detour.

Completed.

On time. Pouring cantilevers and parapets on walls.

Two months behind schedule. Pouring arches on Utopia Parkway bridge. Constructing temporary widening on eastbound roadway to which traffic is to be diverted next week. Demolishing Midland Parkway bridge.

On time. Completing sewer in Utopia Parkway.

Two months behind schedule. Concrete work on retaining wall and abutments of pedestrian bridge and north abutment of main line viaduct. Steel erection held up because of rejection of several girdexs; extent of delay is indefinite.

Completed.

No. 10

No. 11

No, 12

No. 13

No. 14

No. 15

No. 17

-2-

One month behind schedule. Driving piles for structure at grade. Pouring concrete for 69th Road bridge. Drainage.

Four months behind schedule. Driving piles and pouring concrete footings and caps for viaducts. Building cofferdams. Contractor is working two shifts on cofferdam excavation.

On time. Erecting structural steel and setting deck forms on viaduct.

Two months behind schedule. Completed pile driving, pouring footings and forming arch for Jewel Avenue bridge.

On time. Drainage.

Five months behind schedule. Erecting steel.for river spanse Forming walls in transition area. Setting bridge railings. Electrical work.

Four months behind schedule. Placing reinforcing and ring stones on 14th Avenue bridge arch. Excavating old footing at 20th Avenue bridge. Setting deck forms on Linden Street bridge. Grading and drainage in northbound roadway.

On time. Grading in area of old Grand Central Parkway.

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MEMORANDUM

NEW YORK WORLD'S FAIR

TO: Mr. Robert Moses DATE: · February 21, 1963

FROM: Bill Berns

suBJECT: Communications and Public Relations Status Report.

{Consultants-- Thomas Deega.n, William Donoghue, J. Walter Thompson)

# 1. Progress Report :fF 8

Publication date April 22, 1963.

· Information from each Division of the Fair being collected.

2. Fair News Vol. 2, 4/: 3

Publication date will be March 6, 1963

3. Meetings

Fourth meeting with public relations representatives of exhibitors scheduled for March 6th, 1963.

Briefing of WCBS staff on Feb. 21st.

Academy of Television Arts and Sciences, World's Fair Forum, held on Feb. 20th at the Hotel Astor.

4. Television

WNDT- Channe113- Program taped and scheduled for Telecast on Feb. 28th at 11:10 PM, featuring engineering aspects of the Fair.

5. Radio - Newsreel - Television .. Working Press Association.

Dinner -April 22nd- at Americana Hotel.

Dinner will honor President Truman with Freedom of Information Award. Mr. Moses is to speak on "One Year to Opening of Fair."

6. Speakers Bureau

Mr. J. J. Wuertlmer of the Deegan Company organizing list of available speakers and scheduling dates.

more

,...,_._ ,

Mr. Robert Moses -2- February 21, 1963

7. Promotion Materials Package.

The Deegan Company and J. Walter Thompson have prepared initial list of 7 5 items which the Fair will make available for tie:-in advertising and promotion on a cost basis.

a. Radio- TV

"Radio New York", a broadcasting operation which services program. material to Latin America, Europe and Africa, will center their

· entire day's programming schedule on April 22nd around the Theme "One-Year-To-Opening of New York World's Fair."

. 9. DuPont

Now planning a large-scale special event featuring the Fair to take place in Wilmington on April 22nd, 1963o

10. United States Steel

11. RCA

Will place the first steel for the Unisphere on March 6, 1963 in ceremony with Messrs. Moses, Deegan, Blough and E:i.ffel (Mr. Ei.ffel will represent the Eiffel Tower Corporation in Paris).

Communications Division has held several meetings with RCA to plan for the closed circuit TV and studio operation at the Fair in the RCA Exhibit.

12. Venezuela Groundbreaking:

February 22nd, 1963. Communications Division serviced 50 Latin American TV stations with a news film of this event.

13. Progress Film

Communications Division now working on a revision of the progress film to be ready on April 22nd, 1963.

14. New Folders a) Consumer folder printed in seven languages for worldwide distribu

tion to be ready by March 15th, 1963.

b) Ticket information folder now being distributed to 15, 000 travel and transportation agents.

. .... .

c) Housing folder: in cooperation with the World's Fair Housing Bureau, distribution of 500,000 Housing Folders to be distributed March 15, 1963.

World's Fair Corporation - Executive Committee Meeting Reports - 02-28-1963

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Transcript of World's Fair Corporation - Executive Committee Meeting Reports - 02-28-1963