World's Fair Corporation - Executive Committee Meeting Reports - 04-22-1963

Box# 35

Folder# 660

World's Fair Corporation:

Executive Committee Meeting Reports ( 17)

Apr 22,1963

UN 18 JOH ltR 1: OltiOI

NEW YORK WORLD'S FAIR 1964~1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52, N.Y. • T!LtPHONE·AAtA CODE 212 • WF 4·1964 • CABlE AoOAtS& "WORLDSfAIR"

I'EACC T"IIOUOM IINOC1t8T...,OINO

366 DAYS TO OPENING OF FAIR

AGENDA

EXECUTIVE COMMITrEE MEETING

APRIL 22, 1963

. /"' Thomas J. Deegan, Jr. -Presiding

~GENDA ITEM 1. Approval of minutes of Executive Committee meeting-March 28, 1963

VAGENDA ITEM 2. Financial status

a. Financial report - (See reference memorandl.Un)

b. Authorization for Bank resolution - on facsimile signatures

(See reference memorandum)

c. Report- (See reference memorandum) ~

- 1. Closing of Washington office j ~~ 2. Addition to staff

:Murray Davis Assistant to the President

,g. Report - Advance Ticket Sales and Program.

~GENDA ITEM .3. Industrial Section

a. Ratification of executed agreements

1. National Retired Teachers Association and American Association of Retired Persons - 4-4-63

A08£RT MOSts PIIEaiDlNJ

Mr.Spargo

Mr.Moses

Mr.Deegan

Mr • .Stone

More ••••••

_ ....... .,@--... DAYS TO OPENING DAY

2. Pavilion of American Interiors, Inc. Amendment of Rider No. 2 3·27 -63

3. s. P.S. Construction, Inc. (Project 64)

Surrender of lease 4-8-63

4. Others

b. Status report - (See reference memorandum)

1. Unicef

2. Hall of Man Exhibit

3. Pan American Highway

~GENOA ITEM 4. Transportation Section

i

j AGENDA ITEM 5.

a. Status report 7 (See reference memorandum)

1. Hall of science

Terrace Club

International Section

.2:· Ratification of executed agreements

1. International Expositions Corporation Amendment - executed 4-1-63

2. Japanese Exhibitors' Association of New York, Inc. 4-4-63

Mr.St.onc

Mr.St.onc

Mr.Tozzoli

Mr. Robinson Mr. Screvane Mr.Preusse Mr. Tozzoli

Mr. Robinson Mr. Tozzoli

Gov. Poletti

More ...... .

- ?. -

3. Greek Pavilion 4-10-63 New York World's Fair 1964-65, Ltd.

4. Polynesian Tradinq Society, Inc.

5. Liberia Letter of Termination 3-27-63

6. Others

b. Status report - .(See reference memorandwn)

~GENOA. rrEM 6. United States Pavilion

a. Status report - (See reference memorandwn)

I AGENDA ITEM 7. State Area

!· Ratification of executed aqreement

1. State of New York Amendment No. 1

2. Other

.Q. Status report (See reference memorandum)

1. Texas - Angus Wynne

2. California

AGENDA ITEM 8. Concessions and Operations

!· Ratification of executed agreements

1. Goldfarb Exposition Souvenir Corporation (costwne jewelry) 4-2-63

2. Continental Circus, In(}.· . Modification of lease 3-26-63

-3-

Gov. Poletti

Gov. Poletti

Gen. Potter

Gen. Potter

Gen. Potter

Mr. Constable

More .•.••.

.:3. Amphitheatre, Inc. Modification and Amenchnent 3 .. 26-63

4. Others

b. Authorization

1. Agreement to lease to United States Government for Post Office purposes (See reference memorandum)

.£• Status report (See reference memoranda)

1. Assembly Pavilion

d. Appointment of special policemen

Nicholas J. Gaffney Frank Gentile John R. Carrillo William L. Dietrich James T. Hurley George L. Sampson George C. Wade'

~ENDA ITEM 9 •. Lake Area

Bayard F. Walker Anthony S. Ciarello Walter R. Sundberg Frank Vespoli, Jr .. George Griffin · Joseph L. Jove DS.vi d M. Gleason

- (See reference memorandum) /

a. Sta:tus ·report

AGENDA ITEM 10. Fair Engineering and Construction

a. Authorizations - (See reference memoranda)

1. Amphitheatre Rehabilitation

2. Three Public Comfort Stations and Boy Scout Camp

3. Service Area Facilities

4. Information Booths

5. Unisphere and Flagpole lighting and miscellaneous lighting

- 4-

Mr. Constable

Mr. Constable

Mr. Constable

Judge Rosenman

Gen. Potter

More ••..

6. Public Address System -Second Staqe

7. Decorative features and li<JhUnq for IRT .. LmR Overpass

8. Flushing Airport Parking Field

·9. World's Fair Assembly area

10. World's Fair Street and directional signs

11. Display Planting

!!· Report on award of contracts (See reference memorandum)

1. Entrance Towers

2. Flagpoles

3. Post Office

,g,. Status report (See reference memorandum)

~~AGENDA ITEM 11. Expediting construction

a. Status report - (See r~erence memorandum)

AGENDA ITEM 12 •. Depar"tment of Parks ' . Engineering and construction

a. Status report - (See reference memorandum)

AGENDA ITEM 13. Arterial Program


AGENDA ITEM 14. Communications and Public Relations


1. No. 8 Progress Report

- 5-

Gen. Potter

Gen. Potter

GeD Pntter

Mr.Andrews

Mr. Hodgkiss

Mr. Berns

AGENDA rrEM 15. Other business

!· 1964 Auto Licenses

AGENDA ITEM 16. Next meeting of Executive Committee Friday, June 7, 1963..&. 9:30A.M.·

- 6 -

Mr.Preusse

AGENDA ITEM lOa

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

. TO: Mr. Robert Moses DATE! April 15, 1963

William Whipple, J'r.

euaJECTAgenda Items for Executive Committee Meeting- April 22, 196~

The following construction items are submitted as Agenda Items for ~~ J•r·oval by the Executive Committee at their meeting on April 22, 1963:

1. Amphitheatre Rehabilitation - Contract No. 7. 1-63-01 Request for approval to advertise and award a contract for certain

repairs and rehabilitation of the Amphitheatre in accordance with our lease agreement and with plans and recommendations Stl.pplied by Mr. Adam Kopf. Engineer's Estimate for this work is $400,000. and is within budqet. ·

2. Three Public Comfort Stations and Boy Scout Camp - Contract No. 6. 3-63-01 Request approval to advertise and award a contract for Three Public

Comfort Stations to be built at the Bus Terminals and a structure for the Boy Scout camp. This project has been designed by Andrews & Clark and is estimated at $100,000., which is within budget.

3. Service Area Facilities -Contract No. 6. 2-63-01 Request approval to advertise and award a contract for Service Area

Facilities in Block 14 as requested and required by the various maintenance services. Plans have been prepared by Andrews & Clark are estimated to be $100, 000. , which is within budget.

4. Information Booths -Contract No. 5.1-63-01 Request approval. to advertise and award a contract for Information

Booths as designed by Kahn & Jacobs. Engineer's Estimate for this project is $55,000. , which is $13,000. over the previous budget. of :f-1.2, 000.

5. Unisphere and Flagpole Lighting and Miscellaneous Lighting -Contract No. 18. 6-63-01

Request approval to advertise and award a contract for Unisphere and Flagpole Lighting and Miscellaneous Lighting designed by Hamel & Langer. Engineer's Estimate is $500, 000., which is within budget.

6. Public Address System -2nd Stage- Contract No. 18.7-63-01 Request approval to advertise and award a contract for Public Address

System- 2nd Stage designed by Hamel & Langer. Enqineel'S Estimate is $245, ooo., which is within budget.

/

MEMORANDUM

NEW YpRK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. R. Moses cAm April 15, 1963

fi'RO,..t We Whipple, J"r. }Rge 2 SUilJECT:

Agenda Items for Executive Committee Meeting - April 22, 1963

7. Decorative Features and Lighting for ffiT-LffiR Overpass Contract No. 20. 4-63-01

Request approval to advertise and award a contract for Decorative Features and ll:Jhting for ffiT-LIRR Overpass designed by Andrews & Clark. Engineer's Estimate is $150,000., which is within budget.

B. Elushinq Airgort Parking Field- Contract No. 37.4-63-01 Request approval to advertise and award a contract for Flushing

Airport Parking Field designed by Andrews & Clark, Engineer 1 s Estimate is $1,400,000., which is within budget.

9. World 1s Fair Assembly Area- Block 35A - Contract No. 52.·1-63-01 Request approval to advertise and award a contract for World's Fair

Assembly Area - Block 35A designed by Eggers & Higgins. · Engineer's Estimate is $1,200,000., which is within budget. ·

lO.World's Fair Street and Directional Signs - Contract No. 53. 1-63-01 Request approval to advertise and award a contract for World's Fair

Street and Directional Signs designed by Clarke & Rapuano •. Engineer's Estimate is $100, 000., which is with~ budget.

WW/WEG/mc

TO:

SUBJECT:

MEMORANDUM

NEW'YORK WORLD'S FAIR 1964·1965 CORPORATION

:Mr. Robettt Moses DAmApril 16, 1963

William Whipple, J'r. /

Additional enda Item for Executive Committee Meetin

Please add the following item for approval to those already submitted:

DisplaY Planting - Contract No. 16. 7-63-01

Request approval to advertise and award a contract for Display Planting for the two operating periods of the Fair. This project has been designed by Clarke & Rapuano. Engineer's Estimate is $696,000., which is within budget. ·

WW/WEG/mc

TO:

FROM:

AGENDA ITEM 9a

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-196~ CORPORATION

MR. ROBERT . MOSES

SAMUEL I. ROSENMAN

DATE: APRIL 16, 1963

SUBJECT: LAKE AREA STATUS REPORT

1. Amphitheatre - The modification agreement covering concessions, the root and the construction o£ a fence in front or the amphitheatre has been executed by Amphitheatre, Inc. and the Fair Corporation.

2. Circus - The modification agreement authorizing the use or part of the circus site for the construction of the·monorail and providing tor a ventilated rather than an air-conditioned building has been executed by Continental Circus, Inc. and the Fair Cor.poration.

3. Chun King - As a result or the change in· the location ot one ot the Brass Rail stands, a small strip (12 1 x 100

1) was left vacant between Chun King and the American

Indian Pavillion. Chun King has agreed to inco~orate this strip into its site and provide for its landscaping.

4. Wax Museum - In order to make room for the possible enlargement of the Compass-Wynne project, the Wax Museum has been relocated alongside Chun King.

5. Savage Theatres - Mr. Savage has advised us that he has obtained his financing and has selected tour new sites.

6. Compass-Wynne Theatre - Mr. Wynne has not yet decided whether to take the balance of Block 56 for the construction or the State of Texas eXhibit.

AGENDA ITEM 8c

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO, ROBERT MOSES DATE• ·April 16, 1963

PROM• STUART CONSTABLE

suBJECT, STATUS REPORT ON CONCESSIONS - OUTSIDE THE lAKE AREA·

WHEELS EQUIPMENT. :me. (Baby Strollers and Wheel Chairs)

. CoWlSel expects comments on agreement from attorney for Wheels Equipment, Inc. by 4/19. Expect signed agreement by 5/1.

THE BRASS RAIL

Dra:ft of Amendment No. 8 dealing with transformers and sale of film is in their hands for examination. CoWlSel expects to receive comments from the Brass Rail shortly and to send them the final form of Amendment for signature by 4/19. We expect Amendment No. 8 to be signed by 4/30.

GREYHOUND AT THE FAIR. INC.

Rider agreement No. 5 to Concession Agreement, dealing with financial arrangements in regard to Monorail, executed by Fair Corporation on 4/16 and sent to Greyhound for signature on 4/16.

Rider agreement No. 6 to Concession Agreement, dealing with Telephone Information service, executed by Fair Corporation on 4/16 and sent to Greyhound for signature on 4/16.

Expect qreyhound to return signed Amendments 5 and 6 by 4/29.

HEARST METROTONE NEWS. INC, (Official World's Fair Motion Picture Photographer)

Counsel will send revised agreement to Hearst for signature on 4/19. ~ct signed agreement by 4/25.

MEMORANDUM


TP• ROBERT MOSES DATE• April 16, · 1963

!'RoM. STUART CONSTABLE

s~BJECTa STATUS REPORT - LICENSE AGREEMENTS (Estimated Revenue to the Fair less than $100, 000)

FLAGS

License agreements were signed with Hortie-Van Mfg.· Co. on 3/20 and Armin Flag Co. on 3/22 for this non-exclusive license. No advance payment.

BALL POINT PEN AND MECHANICAL PENCIL

The agreement has been signed by Parker Pen Co. and Media anti will be signed by V. P-Operations 4/17. Advance payment $15,600.

BALLOONS

Counsel expects to return draft of agreement with Arlington Hat Co. to Media by 4/23. Expects signed agreement by 5/6. Guaranteed minimum royalty to the Fair Corporation $8, 000. Advance payment $2, 667. 00.

CIGARETTE LIGHTERS

Fair counsel expects to return draft of agreement with Ebsco Industries to Media on 4/19. Expect signed agreement by 5/1. Advance payment $37, 500.

PLASTIC mFLATABLE TOYS

CoWlsel returned ch:aft of agreement with Alvimar Manufacturing Co. to Meclia on 4/8. Contract needs further revision. Expect signed agreement 5/1. Advance payment $10,000.

VINYL PLASTIC AND LEATHER WALLETS, KEY CASES AND RELATED SPECIALTY PRODUCTS

License agreement was signed by Peerless Plastics, Inc. and Media on 4/15. V. P. -Operations signed agreement 4/16. Advance payment $25, 000.

(Continued)

MEMORANDUM


TOa ROBERT MOSES DATE• April 16,' 1963

PROM a S'!UAJa.T CONm' ABLE

suBJECT• STATUS REPORT - LICENSE AGREEMENTS {Continued) {Estimated Revenue to the Fair less than $100, 000)

-2-

PAPER AND PLASTIC STICKERS, DECALS AND CAR EMBLEMS

We have authorized Media to conclude regotiations with Allen Hollander Co. , !nc. Media submitted agreement to Fair Corporation for approval on 4/15. Expect signed agreement by 5/6. Advance payment $15,000.

PACKAGED TOY MINIATURE ITEMS

Media expects to submit agreement with Multiple Products Corp. to Fair Corp. for approval by 4/24. Advance payment $25, 000.

CALENDAR TOWELS

Media sent agreement to Indian Head Mills, Inc. for signature on 4/11. Expect signed agreement 4/24. Advance payment $5,170. ·

CARRYALL BAG MADE OF NETTING MATERIAL {Amendment to Macksan Importers, Inc. - Rainwear License)

Media submitted agreement with Macksan Importers, Inc. to Fair Corp. for approval on 4/15. Expect signed agreement by 5/1. Advance payment $2, 500.

WRAPPrnG PAPER {Amendment to Interstate Bag Co. - Shopping Bag License)

Media submitted amendment to Interstate Bag Co. for signature on 4/11. Expect signed agreement 4/23. No advance payment.

POSTERS

Media expects to submit agreement with Thomson-Leeds Co. to Fair Corp. for approval on 4/25. No advance payment.

(Continued)

MEMORANDUM


TO: ROBERT MOSES DATE: APRII.I 16, 1963

,ROM1 STUART CONSTABLE

sUBJECT: STATUS REPORT- LICENSE AGREEMENTS (continueg}_ (Estimated Revenue to the Fair less than $100, 000)

- 3-

SUNGLASSES

We have authorized Media to conclude negotiations with Tri-Zyl Optical Corp. However, Industrial Department is negotiating with I\.ayex Co. about a possible exhibit and, therefore, Kayle is holding up negotiations on this license agreement. Advance royalty $10, 000. upon signing, $20, 000. within six (6) months.

SCHOOL SUPPLIES (Amendment to Hassenfeld Bros., Inc. -Children's Luggage License)

Media expects to submit draft of agreement to Fair Corp. for approval by 4/30. Advance payment $10, 000.

SOUVENlR KNIFE

Media submitted agreement with Imperial Knife Associated Companies, Inc. to Fair Corp. for approval on 4/5. Counsel expects to return agreement to Kayle for submission to Imperial for signature by 4/19. Advance payment $6,000.

GLASS PRODUCTS

Media expects to submit agreement with Anchor Hocking Glass Co1·p. to Fair Corp. for approval 4/29 •. Advance payment $15,000.

GLASS TRAYS

Media expects to submit agreement with Houze Glass Corp. to Fair Corp. for approval on 4/23. Advance payment $8, 125.

CHILDREN'S LUGGAGE

Media expects to submit agreement with Hassenfeld Bros. , Inc. to Fair Corp. for approval by 4/23. Advance payment $15, 000.

(continued)

MEMORANDUM


TO: ROBERT MOSES DATE: APRIL 16, 1963

~RoM, STUART CONSTABLE

SUBJECT: STATUS R,EPORT- LICENSE AGREEMENTSlcontinued) {Estimated revenue to the Fair less than $100, 000)

-4-

ST.Al\11PED METAL TRAYS, CANISTERS AND RELATED STAMPED METAL ITEMS

Media submitted agreement with Frederick A. Krause Associates, !ric. to Fair Corp. for approval on 4/5. Counsel expects to return agreement to Media for signature by 4/19. Advance payment $10, 000.

BOARD GAMES, PLASTIC PUZZLE GAMES, JIGSAW PUZZLES

Media expects to submit agreement with Milton Bradley Co. to Fair Corp. for approval by 5/1. Advance payment $19, 000 •

. PUNCHOUT BOOK AND ACTIVITY BOOK

Difficulties have arisen in negotiations with Doubleday & Co. . Inc. Media will submit recommendations on this license to us shortly. 4\,dvance payment $10, 050.

POSTER STAMPS

At request of Industrial Division this license is being held in abeyance because the item is a good premium potential for prospective exhibitor::.;. Agreement with Davis, Delaney, Inc., will be finalized as soon as above arrangements are completed. Advance payment $25, 000.

OOLLS AND GUITARS

We have authorized Media to conclude negotiations with Mattei, Inc. Media expects to submit agreement to Fair Corp. for approval by 5/1. Advance payment $10, 000.

BANKS AND PLAY MONEY

We have authorized Media to complete negotiations with RMS Sales Co. Media submitted agreement to Fair Corp. for approval on 4/15. Expect signed agreement by 5/6. Advance payment $25, 000.

{continued)

MEMORANDUM


:ro. ROBERT MOSES DATEr April 16; 1963

FROMa ' STUART CONSTABLE

suBJECT, STATUS REPORT- LICENSE AGREEMENTS (Continued) (Estimated Revenue to the Fair less than $100, 000)

- 5-

PAPER BOOK COVER

We authorized Media to conclude negotiations with World Wide P1·oducts on 4/4. Media expects to submit agreement to Fair Corp. for approval Ly 4/15. Expect signed agreement by 5/6. Advance payment $6,000.

MATCHBOOKS

We have authorized Media to conclude negotiations for this non-exclusive license with the following five (5) companies. Lion, Universal, Diamond, Match Corp. of America and American Match. Media expects to submit agreements to Fair Corp. for approval by 5/15. No advance payment.

AGENDA ITEM Be

MEMORANDUM

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION


FROM: STUART CONSTABLE

SUBJECT: STATUS REPORT - OLYMPIC CONTRACT

Mr. Vogel advises that the Olympic contract has been referred to the Board of Estimate by the Corporation Counsel. The matter of liability insurance has been dropped entirely from the contract and the Corporation Counsel has asked the Board of Estimate to act on whether they want liability insurance inc.luded or not.

Mr. Vogel feels that this would go before the Board of Estimate at the next meeting, April 25th.

~··---· - --=::t=f=7 " ~ ) :>£ CJ ~-{_/l __

AGENDA ITEM 8c •·· .

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION //


FROM: STUART CONSTABLE

SUBJECT: STATUS REPORT - SPECIAL EXHIBITS

BOY SCOUTS OF AMERICA

The Boy Scouts of America have completed plans for the development of their 26, 000 square foot area in the Industrial and Special Exhibi.ts section. Featured will be flags from each of the 50 States and a demonstration area and an assembly area for the 200-Boy Scout Service Corps (regularly on duty at the Fair), and for visiting Scout groups. World's Fair consultants, Andrews & Clark, are working closely with the Boy Scouts on the development of their plans.

MORMON CHURCH

Elder Harold B. Lee of the Mormon Church, broke ground for thek pavilion in an impressive ceremony on March 27. The building will include a replica, 120 feet high, of the front facade of the great Mormon Temple in Salt. Lake City. Pilings are now in the groWld, and preliminary plans fo'!-' the building have been approved by the Fair. Construction is on schedule.

SYNAGOGUE COUNCIL OF AMERICA

The area reserved for the Synagogue Council's proposed Jewish exhibit was released on March 1. At this time there is no Jewish exhibit planned for the Fair •

. THE B~LY GRAHAM PA VIT.,ION

The Billy Graham Evangelistic Association broke ground on April17 for an exhibit sited on almost 15, 000 square feet near the main entrance. The Billy Graham Pavilion, designed by Edward Durell Stone, will include a 600-seat theatre, a children's play area, counseling rooms, and restful landscaping. Mr. Graham and Mr. Moses participated in the ceremonies and Mr. Graham expects to. visit the Fair from time to time. in 1964 and 1965.

. •• more •••

MEMORANDUM



P'F10M1 STUART CONSTABLE Page 2

suBJEcT: STATUS REPORT - SPECIAL EXHIBITS {cont' d)

THE PROTESTANT CENTER

Preliminary plans for the Protestant Center, to be built on better than 75,000 square feet of land, have been approved by the World's Fair Corporation and test borings have .been completed. professor J. Marshall Miller, Program Director, has received written commilmcnts and/or signed contracts for approx:imately 50% of his total exhibit space, which is being rented to Protestant denominations and affiliated groups, for a cost of $75. per square foot for the two-year period of the Fair.

The building will include a "Court of Protestant Pioneersrr, behind which will lie exhibit halls, and a theatre seating 372 people, and a. small chapel.

AGENDA ITEM 8bl

MEMORANDUM


TO: MR. MOSES DATE: April17, 1963

FROM: John v. Thornton

suBJEcT: Post Office Lease

We are informed by representatives of the Post Office Department that a corporate resolution authorizin9" the execution by the Fair Corporation of the proposed "Agreement to Lease" with the Post Office will be necessary.

We recommend that a resolution be adopted by the Executive Committee at its April 22nd meeting in the following form:

RESOLVED, that the President is authorized and directed to arrange for the negotiation and execution of an Agreement to Lease and such other agreements as may be necessary or appropriate between the Fair Corporation and the Post Office Department to provide for the operation of a post office at the Fair site in general accordance with the form of Agreement to Lease submitted to this meeting, with such additions or modifications as may be approved as to substance by the President and as to form by counsel.

JVT:dsm

AGENDA ITEMS 6~-7,2

MEMORANDUM


TOr DATEr APRl.L 15, 1963

PROMr

MR. ROBERT MOSES

W. E. POTTER

SUBJECTr FEDERAL AND f!rATES AREA STATUS REPORT

A summary of the status of space allocation in the Federal and States Area is as follows:

Lease Signed

Space Allocated

United States Maryland Missouri New Jersey New York State West Virginia New England States (6) Florida illinois Hawaii Oklahoma Alaska Minnesota Four Concessions Areas Bus Stations

California Louisiana New Mexico Tennessee Pennsylvania Kentucky Montana

· Virqin Islands Texas

196, 349 sq. ft. 35,951 55,998 87,519

129,392 34,409 81,518

114,179 55,540

121,696 36,321 32,277 46,296 37,511 2,400

1, 067,266 sq. ft. 75, 373 sq. ft. 37,576 . 33,915 38,889 44,997 15,132 24,785 31,000 45,000 30,000 Los Angeles

New York City Existing Building

Total Total Federal and States Area

Percentage

376,667 sq. ft. 1,440,000 sq. ft. 1, 580,000 sq. ft.

91%

MEMORANDUM


TOI MR. ROBERT MOSES DATE: APRlL 15, 1963

PROM I w. E. POTTER

IUBJECTI FEDERAL AND STATES AREA STATUS REPORT

Alaska

California

Delaware

illinoiS

Los Angeles

LouiSiana

-2- .

Legislature appropriated $600, 000 for . Alaska Exhibit on April 9, 1963.

Mr. George Murphy is actively developing plans for a California Pavilion.

The Delaware Committee was unable to raise funds for their pavilion and has released their space. We have offered the space to New Jersey who for several months has had an interest in acquiring it.

Mr. Fairfax Cone, newly appointed Chairman of the illinois Commission, visited the Fairgrounds and conferred with Mr. Moses, General Potter and Fair staff on Aprill2, 1963. He is interested in the Disney figure of ·Lincoln as a focus. Two bills authorizing an exhibit and appropriating $1, 000, 000 have been introduced in the illinois Legislature. Sponsorship is bipartisan.

The City of Los Angeles has requested space. We have been requested to meet with a representative body of city leaders. There are indications that the group wants to .go ahead despite the possibility of a state exhibit.

A proposal has been made to the LouiSiana Commission for a joint entertainment and state exhibit.

MEMORANDUM

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION

TO: MR. ROBERT MOSES DATE: APRIL 15, 1963

,ROMI w. E. POTTER

euBJIECT:FEDERAL AND STATES AREA STATUS REPORT

Minnesota

Missouri

Montana

New Jersey

New Mexico

Tennessee

West Virginia

-3-

Groundbrealdng is scheduled for 2:30p.m. on April 22, 1963. Governor Karl Ro1 vaag will participate. Senators Humphrey and McCarthy have indicated that they will be present.

Groundbrealdng is scheduled for May 24, 1963 with Governor Dalton at the Fair.

Mr. Upshaw will visit the Fair on April 16, 1963 to discuss plans for the Centennial train at the Fair. . They plan to use the train in Europe between the two Fair seasons.

Groundbreaking is scheduled for May 27, 1963. Governor Hughes will participate.

Despite passage of a bill authorizing the issuance of $850, 000 of state debentures, political problems have caused a schism so severe that the state will probably withdraw.

The state legislature has approved plan for exhibit and state officials are expected to visit the Fair shortly.

Groundbreaking is scheduled for April 29, 1963. Governor Barron plans to participate •

. Potter

- j}GENDA rrc;M bb

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION

TO: Mr. Robert Moses DATE! Aprll16, 1963

I'ROM: Allen E. Beach

•u11.111cT: Executive Committee Meeting -- Status of Participants in International Area.

L The following International participants have signed contracts:

Country Space Architect Cont.ractor

Argentina 31,930 sq. ft. Austria 17,683 yes Belgium 164,811 yes yes BrazU 33,812 Central America: 6,000 yes yes

Costa Rica El Salvador Guatemala Honduras Nicaraqua

Chile 6,000 China, RepUblic of 24,529 yes ym:; Ethiopia 10,000 France · 77,846 yes yes Germany 20,210 yes yes Greece 18,000 yes yes Guinea 22,000 yes Hong Kong 9,011 yes yes India 25,018 yes Indonesia 40,000 yes yes Ireland 12,230 yes yes Japan 49,983 yes yes Japan Exhibitors 35,000 yes Jordan 8,000 yes yes Korea 18,000 yes Kuwait 6,000 lebanon 10,000 yes Malaya 8,898 yes yes Mali 25,000 yes Mexico 30,001 yes Morocco 6,000 Pakistan 10,000 yes yes Panama 6,114 yes Philippines 15,000 yes

.._

I. (Cont'd)

Sierra leone 6,498 yes Spain 50,000 Sudan 10,000 yes Sweden 20,000 yes Switzerland 15,000 yes yes 'Th.alland 12,000 yes 'l\lnisia 23,000 yes Turkey 29,951 yes United Arab Republic 20,000 yes Union Africaine et Malqache 55,874

(12 African Nations:) yes yes

Cameroun Ivory Coast Central African Republic Malagasy Republic Chad Mauritania Conqo (BrazzavUle) Niqer Dahomey Senegal Gabon Upper Volta

Uruguay 8,037 yes Vatican· 52,778 yes yes Venezuela 20,000 yes

The following additional participants have signed for space in the International Area:

.Exhibitor S£ace Architect Contractor

Arlington Hat 6, 000 sq. ft. yes yes Brass Rail 106,805 yes yes Christian Science Pavilion 25,189 yes yes Rev. Billy Graham 37,000 yes yes International Plaza 62,770 yes yes Swiss Sky Ride 62,910 yes yes The Ha.1l of Fre~ Enterprise . 5,000 yes yes

II. The following participants scheduled to sign contracts in the near future:

Country Space Architect Contractor

Caribbean 20, 000 sq. ft. yes Italy 50,000 yes Tahiti 12,000 l=Ortugal 6,000

m. 'Tile following participants signed contracts but have since advised l:hP. Fair that they wish to withdraw:

Country Space Architect Contractor

Colombia 9, 969 sq. ft. yes Liberia 10,000 Peru q 6,000 USSR 78,000

'f/1. . • .• .. .....

J MEMORANDUM . ~~

••••

• TOI Commissioner Robert Moses, President, New York World's Pair P'ROM1 Guy P. 'lozzoli DATE• April 12, 1963 SUBJECT• ~'liON SBC'riON, WQRLD 18 PAIR • SUMMARY OP SPACB IIDJlliiiW ALLOCA'liONS AND NEGC7rJATIONS

nTUIIII.,. PILC

COPY TOt

'labulated belw is the current a~atus of leases or agreements signed, or under active negotiation in the Transportation Section:

Leases Signed or Participation Agreements Signed

General Motors Ford Motor Company Chrysler Corporation Transportation & Travel Pavilion Greyhound Heliport Sinclair Refining Company U. S. Rubber Company Century Grill International SKP Industries, Inc. Mobile Homes Mfgrs. Assn. Arlington Hat Company Brass lail Concessions Mobile Care Intercontinental Cuisine

Leases Under Actiye Negotiation

Auto Thrill Show SocODJ Mobil Oil Company • Eastern Air Lines Hall of Science

Sub total

Stroller Concession Fibu rair (Judge losenmania negotiations)

Sub total

'rarAL

Total Area ..

Area (S.F.)

367,006 304,998 254,021 112,509 84,643 60,263 34,418

·15,000 14,351 7,770 6,000 7 0000

64,481 10,000 15,052

1,357,512

175,000 10~000 10,000

200,000 12,000 11o000

424,000

2,ooo,ooo s.r-~

1,781,512 s.P.

4 • • \'

Coamhsioner Robert Moses - 2 - April 12, 1963

LBASBS UNDER ACTIVE NEGOfiATION

Auto thrill Show

Socony Mobil.Oil Company

Stroller Concession

Eastern Air Lines

'Antique Auto Show

Hall of Science

GFT:nb

All of the remaining questions on this project have been resolved. The Fair's legal staff is now putting the lease into final form and a signing is expected momentarily.

·Socony is very close to obtaining final corporate approval for their exhibit.

Mr. Constable's office is in the finnl r.tnr,~u of negotiations with Alfa Rentals, Inc., for the operation of stroller rental concess.ious in hoth the Transportation and Industrial Sections of the Fair.

We are continuing to work with Eastern on a plan which would involve a major sales promotion campaign and a physical tie-in with the carrier's very successful air shuttle service. A final decision is expected shortly.

In conjunction with Mr. Constable's office, we are working with a group headed by Mr. Theodore Gladstone on an unusual display of antique automobiles, This show would occupy its own building on a 16,000 sq. ft. plot •. The structure that is proposed would simulate a two-story, turn-of-thecentury "carriage house", Not only is this approach very appropriate for the project, but it should also provide a refreshing contrast with the clean lines of the modern architecture that will predominete at the Fair.

We have received Wallace Harrison's plans on the Hall of Science and we our meetings with quite a number of prospective corporate participants, I will report to you separately on our progress with the companies and New York City authorization, Mr. Robinson and Mr. Screvane are also contacting companies for participation.

~~~~ uy , Tozzo 1 irector World Trade artment

/ AGENDAITEM 3b

MEMORANDUM

. NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

'IO: Mr. Robert Moses DATE: AprU 16, 1963

FROM: Mr. Martin Stone

SUBJECT: INDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS.

Tabulated below is the status of space to date in the Industrial Area under the jurisdiction of this Section. It does not, therefore, include space allocated to concessions or religious exhibits, both under the jurisdiction of Mr. Constable's department.

Total Rentable Area: 3, 245, 696 sq. ft.

~eases Signed

Companies and Associations

American Cyanamid Co. (Formica Div) Argus, Incorporated Bell System Exhibit, The Coca-Cola Company, The Continental Insurance Company, The E. L duPont de Nemours & Company, The Dynamic Maturity Eastman Kodak Company Electric Power & Light Exhibit, Inc. Equitable Life Assurance Society of the U.S. Festival of Gas General Cigar Co., Inc. General Electric Company International Business Machines Corp. s. C. Jolmson & Son, Inc. Liebmann Breweries, Inc. (Rheingold) National Cash Register Company Pepsi-Cola Company Radio Corporation of America F. & M. Schaefer Brewing Company, The Scott Paper Company Seven-Up Simmons Company Travelers Insurance Companies· Westinghouse Electric Corporation

§g,. Ft.

22,700 152, 582 104,935 . 46,314

12, 699 46,956 18,378 69,497 47,204 20,000 79,290 15,023 56,101 54,038 33,206 49,385 18,892 93,696 30,002 45,478 24,992 45,088 10, 931* 49,487 22, 000*

1, 168,874 .

MEMORANDUM

NEW YORK WORLD'S FAffi 1964-1965 CORPORATION

TO: Mr.· Robert Moses DATE: Apri116, 1963

FROM: Mr. Martin Stone

SUBJECT: INDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS.

page 2

Leases Signed (continued)

Multiple-Exhibitor Pavilions

Better Living Building Country Fair, The (Intercontinental Cuisine, Inc.) Graphic Arts Pavilion · Hall of Education House of Good Taste, Inc. , The Pavilion of American Interiors, Inc. World of Food

Total Leases Signed

*not including areas given without charge to exhibitors in return for landscaping and maintenance:

Simmons Company - 3, 319 sq. ft. Westing'house Electric Corporation - 5, 664 sq. ft.

Sq. Ft.

80,489 42,800 56,001 50,001 74,160 38,110 50,066

391,627

1,560,501

INDUSTRIAL SECTION

PROGRESS REPORT · (as of Aprill6, 1963)

I. Since our last Progress Report of March 21, 1963 there have been two signings for a total of 170,960 sq. ft.:

A) AMERICAN .ASSOCIATION OF RETIRED PERSONS and NATIONAL RETIRED TEACHERS ASSOCIATION AARP and NRTA have signed a lease for 18,378 sq. ft. on Block 7, Lot 6. Ground was broken on April 4, 1963. This exhibit will be known as "Dynamic Maturity, " and will involve an expenditure of over a million dollars.

B) ARGUS INCORPORATED The Argus lease has been signed for 152, 582 sq. ft. in Block 9, Lot 15, for an Argus Photo Fun Land.

n. Lease negotiations are in progress among the following companies:

A) PARKER PEN have decided to postpone their decision. Top management is evaluating the higher budget figures which accompanied our final presentation on Aprilll, 1963 •

. B) RELIANCE MANUFACTURJNG CO~ Attractive design plans have been submitted for this exhibit, which is proposed to occupy 30, 000 sq. ft. in Block 11, Lot 7. Lease negotiations are under way.

m. Favorable progress can be reported in the following situations:

A) AMERICAN INSTITUTE OF ARCIDTECTS The New York City and State Associations of the PJ.A have submitted a resolution to be acted upon at their National Convention (May 5-9) indicating their desire for a small, prefabricated individual pavilion at the Fair (3, 600 sq. ft.).

B) CHUNKY CORPORATION This company has sent us a letter of intent for 12, 000 sq. ft. in Block ll, Lot 8. The exhibit will be in the form of a modernistic children's playqro1.md based largely

. on the "Sculpture Continuum" as designed by Oliver 0' Connor Barrett.

m. (continued)

Page 4

INDUSTRIAL SECTION

PROGR.ESS REPORT (as of April16, 1963)

C) H. J. HEINZ CO. Interest of the Heinz Company in being represented at the Fair has been reawakened. At the request of M:r. Jack Heinz, discussions are in progress with their legal counsel, Mr. J. M. Crookston, for possible sponsorship of the Assembly Bowl or the World's Fair Model at the main entrance.

D) PHrLIP MORRIS Considerable interest has been expressed in possible sponsorship of the Assembly Bowl, with its accompanying exhibit area. The feasibility of such a project is under consideration by Philip Morris' corporate officers.

E) SUNKIST GROWERS are considering a Pavilion designed to house the Model of the Fair and a Sunkist exhibit in Block 21, Lot 1. ·

F) YELLOW PAGES The concept of an exhibit pavilion to house the Fair Model in Block 21, Lot 1, awaits action of the President.

IV. Disappointing news must be reported from the following:

A) MELVILLE SHOE Despite feasibility studies, and full exposure to the opportunities open to Melville Shoe at the Fair, this company has decided against participation.

V. MULTIPLE EXIITBITS Irregularities in keeping to construction payment schedules are continuing with a number of. multiple exhibit pavilions:

A) GRAPIDC ARTS has been billed for $ll2, 000 which was due April 5. A notice of termination from Erwin Witt will go out this week.

B) THE COUNTRY FAIR (Intercontinental Cuisine, Inc.) is in arrears on their Aprill, 1963 payment of $30,104.

v~· (continued)

Page 5

INDUSTRIAL SECTION

PROGRESS REPORT (as of April 16, 1963)

For various reasons, some of which are now being rectified, BETTER LIVING, HALL OF EDUCATION and WORLD OF FOOD are behind on their construction schedules. The latter tv.o have not yet really begun construction.

We are continuing to follow these situations closely.

AGENDA rl'itM i.:B.


SUMMARY STATEMENT OF RECEIPTS AND DISBURSEMENTS

FROM AUGUST 18, 1959 TO APRIL lS, 1963

Receipts: Contributions Proceeds of bank loans (see contra) Proceeds of 6~ World's Fair Notes * Rents, licenses, parking and utilities income Admissions - Advance ticket sales Miscellaneous income

Total receipts

Disbursements: Repayment of bank loans (see contra) Construction cost Other pre-Fair expenses

Total disbursements

Cash and deposit balance April 15, 1963

Distribution of balance: Cash

Less - Unremitted withheld taxes Cssh in transit from Agents U. S. Treasury Bills, $1,500,000

Principal Amount Operating and construction deposits

$4,670,407.81 37,804.94

*Total subscribed Total pledged

$ 90,100.00 3,000,000.00

26,494,000.00 10,948,343.78

342,050.04 204,174.45

3,000,000.00 11,628,588.72 15,682,978.72

4,632,602.87 90,000.00

1,488,071.08 4,556,420.88

$29,726,000 485,000

$30, 211 '000

$41,078,668.27

30,311,567.44

$10,767' 100.83

$10 l 767,100.83

.AGENDA ITEM_24,

MEMORANDUM /' NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

10• MR. MOSES DATE• Aprilll, 1963

PROM• Mr. Wltt

Approval is requested from the Executive Committee for the use of facsimile signatures for payroll checks issued against our PAYROLL ACCOUNT at the Manufacturers Hanover Trust Company, 37-29 Junction Boulevard, Corona,. New York.

The facsimile signatures will be those of Erwin Witt and Stuart Constable.

If you approve, I am informed by counsel that it is appropriate to have the attached standard form of banking resolution adopted by the Executive Committee.

EW:dsm

UNISPH£1U: 011161

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUISHINO 52, N.Y. • TELEPHONE·AREA CODE 212 • WF 4·1964 • CABLE ADDRII:SS "WORLDSF'AIR"

~ERT MOSES

Apri12, 1963 V ""uoorNT .. EAC£, fHqQUOH UHtiE.ASTAHDihO

MEMORANDUM TO EXECUTIVE CO:M~MITTEE

FROM ROBERT MOSES

SUBJECT: Report of closing of Washington Office and Appointment of Assistant to the President

These two items do not require Executive Committee action

but I wish you to be informed of them.

As you know, Murray Davis has been working with Jim Delaney

and others on various Washington problems such as the post office, the

commemorative stamp, and the special postal rate, and has done an

excellent job. In order that he may follow up on these tasks and help

me with a number of other special projects which do not fall directly

into one existing division but fall into several and require special

treatment, I have appointed him Assistant .to the President, effective

Aprill, 1963, at $25,000 a year. It is contemplated that he will be

on the staff until the close of the 'Fair.

I see no need, however, for continuing much longer a Wasbi

office as such and propose to close it no later than July 1,

total expenses of the Washington office, including the co

Mr. Upham, the secretary, the lease, etc. run ~9 t

f I /J

/V PRESIDENT

-..-"@--.... DAYS TO OPENING DAY

\

AGENDA ITEM 1 Ob

MEMORANDUM


TO: Mr. Robert Moses DATE: April 15, 1963

FROM: William Whipple, Jr. SUBJECT: •

Report on Agenda Items Approved at Executive Committee Meetmq -:M"arch 28,1963

1. Entrance Towers - Contract No. 35. 1-63-01

Bids were opened on :March 29, 1963. A contract was signed with Harris Structural Steel Co., Inc. on April 2,1963 in the amount of $261,632.

2. Temporary Pools, Theme Light Towers and Sculpture FoundationsContract No. 15. 4-62-01

Bids were opened on :March 22, 1963. A contract was signed with Auserehl & Son Contracting Corp. on 1ff.a.rch 28, 1963 in the amount of· $724,776.

3. Flagpoles - Contract No. 46. 0-63-01

Bids were opened on Thursday, Aprilll, 1963. Low bidder was North American Iron & Steel Co. in the amount of $114, 144. A contract was signed on April 19, 1963.

4. Post Office - Contract No. 56. 1-63-01

A contract was negotiated with Fuller Construction Co. in the amount of $250,000. to provide this facility.

WW/WEG/mc w Chief Enq4le '

AGENDA ITEM lOc

MEMORANDUM


TO: Mr. Robert Moses DATE: Aprill6, 1963

FROM: William Whipple, Jr. SUBJECT: Design and World's Fair Construction

Your approval is requested of the following report for presentation to the Executive Committee.

Further progress has been made in putting the 1963 World's Fair program under contract. World's Fair contract awards have been made for temporary pools, entrance towers, flagpoles and for the post office. A large number of oth.;r designs are being finalized, with 17 budget items scheduled for contract award by l June. Some of this .represents slippage from earlier schedules. In particular, the procurement of street lighting standards continues to make extremely slow progress through the City agencies. The Commissioner of Purchases has now promised his cooperation, and action is expected in May. The Press. Building has been completed. The storm sewer system, the tidegate and the first part of the paving have been turned over to the World's Fair for maintenance following completion under Park Department contract. The five maintenance buildings are almost complete except :for electric power in the smaller buildings. Construction continues normally. on other World's Fair contracts.

Special measures have been worked out for coordination of construction of the Unisphere with the contractor for the surrounding pool and fountain.

The Park Department curbs and paving contract also required special. plans for coordination with utilities contractors and with exhibitors construction. A priority of work by area has been arrived at and exhibitors' cooperation has been asked.

The Fair grounds are becoming much more congested with increasing construction activity. Parking of workmen cars is beginning to be a serious problem, and preparations are being made to initiate off-road parking on a temporary basis. Dust is causing difficulty and dust palliatives are being placed on roads. Thirteen additional exhibitors have started construction within the last 30 days, and about 40 more are expected within the next month. Plans have now been received from 116 exhibitors. Plans are being processed for necessary approvals without material delays.

In most cases the requirements for utility services are not final, but there have been received in the Construction Permit Office $40,750. in water connection charges and $51,372. in electrical connection charges, as well as $52,019. in plan review fees.

WW/wr ~rc

Chief Engineer

AGENDA ITEM 11a

MEMORANDUM


TO: MR. MOSES DATE: APRIL 15, 1963

FROM: WILLIAM DENNY

suBJECT: STATUS REPORT - CONSTRUCTION

There have beer •. ten. (IQ)groundbreaking ceremonies:

Mormon - 3/27 American Association of the Retired 4/5 House of Good Taste- 4/5 U. S. Post Office - 4/15 Belgium - 4/11 Central America- 3/28 India- 4/8 Sierra Leone - 4/10 Venezuela - 3/29

Six (6) Exhibitors have selected a contractor:

Central America Jordan

Japan U. S. Post Office

Japan- 4/15

Mali American Association of ;Retired.

Five (5) International Exhibitors have selected New York architects:

Brazil Central America Mali

U.A. R. Sweden

Conformity Committee has taken action on three (3) submissions

There have been Four (4) Construction Starts:

Formica Christian Science International Plaza American Association of Retired

Superstructure started on one (1)

Federal

This report is as of the cJ.ose of business on April 15th. All other actions to be carried on next months report. ~

lit:ennyC

• ~ ANDREWS 6 CLARK, INC.

N.Y. WORLD'S FAIR 1964-1965 COR:POR:ATION

EXECUTIVE COMMITTEE MEETING

April 22, 1963

Status of Park Department Construction Contracts

City Share

1. Basic Roads & Utilities $ 3, oog, ~~!I!· Estimated Completion 99% Final Inspection in Progress

2. Electrical & Communication Conduits 736,090 Estimated Completion 99% Final Inspection in Progress

3. Tide Gate & Dam 144,940 Estimated Completion 99% Final Inspection in Progress

4. Relocate QJ.leens Botanical Gardens 296,889 Estimated Completion 85%

5. Tree Planting - 1st Phase 111,635 Estimated Completion 94%

6. Roosevelt Avenue Parking Field 396,440 Parking field completed and in use.

7. IRT-LIRR: Overpass Lawrence Street Overpass 2,179,387 Estimated Completion 85%

. 8. Tree Planting - 2nd Phase 138,039 Estimated Completion 96%

9. Ground Cover Planting & Seeding_ 195,615 Estimated Completion 2%

10. Second Stage Roads & Utilities 559,828 Estimated Completion 22%

11. Two Wells in Lake Area 117,830 Estimated Completion 44%

12. Lake Area Development 279,484 Estimated Completion 51%

.... • !"«'

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

ANDREYIS S. CLARK; INC.

e 2 M

N.Y. WORLD'S FAIR: 1964-1965 CORPORATION

EXECUTIVE COMMI'ITEE MEETING

April 22, 1963

Permanent Park Pools Estimated Completion 25%

Second Stag:e Electrical & Communications S2:stems Estimated Completion 20%

Additional Planting Estimated Completion 1%

Pedestrian OverQass Entrance Building: Estimated Completion 6%

Alterations to Sewage PumQing: Stations Estimated Completion 1%

Botanical Gardens Administration Building: Estimated Completion 32%

Development of Arboretum Area Estimated Completion 29%

Additional Wells in Lake Area ·Awaiting approval from Mayor's office.

Third Stag:e Roadwa2:s and Grading: Contract awarded.and work is underway.

Covered Assembl2: Pavilion Contract deleted from construction program.

.Fifth Phase Lands caQing: Contract plans approved and advertised for bid opening on Apri115

TOTAL

City Share

$ 2, 357,282

1,766,860

136,152

729,978

30,350

176, 231

223,917

137,417

2,601,323

359,600

$16, 773, 582

COPY

TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY TRIBOROUGH STATION. BOX 35

N E W Y 0 R K 3 5. N. Y.

TELEPHONE TRAfALGAR 6·9700 MEMBERS:

GEORGE E. SPARGO G£NERAL MANAGER

ROBERT MOSES. CHAIRMAN GEORGE V. MCLAUGHLIN, VICE CHAIRMAN WILLIAM J, TRACY, VICE CHAIRMAN

April 16, 1963

MEMORANDUM TO COMMISSIONER MOSES

FROM ARTHUR S. HODGKISS

Attached is the most recent report on arterial highway construction in the vicinity of the World's Fair. Copies of this report have been sent to the following:

Hon. Nelson A. Rockefeller Hon. Paul R. Screvane Hon. Edward F. Cavanagh, Jr. Hon. Mario J. Cariello Hon. J. Burch McMorran Mr. E. Burton Hughes Mr. Austin M. Sarr Mr. Charles F. Preusse Mr. John V. Thornton Mr. Lou Crandall Mr. Austin J. Tobin Mr. Guy Tozzoli Mr. William J. Donoghue Mr. Richard c. Guthridge Mr. w. Earle Andrews Mr. Gilmore D. Clarke Mr. John F. Lucey Mr. Sidney M, Shapiro Mr. James M. Slattery Mr.. Edward A. Tully Mr. Robert Bayard Mr. Thomas J. Deegan, Jr. Hon. Ralph J. Bunche Mr. Wallace K. Harrison Hon. Richard c. Patterson, Jr.

Mr. Bernard F. Gimbel Mrs. Albert D. Lasker Mr. William E. Robinson Hon. Samuel I. Rosenman Hon. John T. Carroll Mr. Sol Okun (Highways) Mr. Samuel B. Schiffman (Public Works) Mr. Ralphael Carter (Public Works) Mr. A. E. Dickson (Public Works, Babylon) Shumavon, Buckley & Goul Parsons, Brinckerhoff, Quade & Douglas Brown Engineers Tippetts ... Abbett-McCarthy-Stratton Praeger-Kavanagh Merritt-Chapman & Scott Corp. Mr. Arthur Johnson Hendrickson Bros. Grow-Catapano-Orlando Mr. Lawrence E. Gerosa Gull Contracting Co. Corbetta Contracting Co. DeLillo Contracting Co. Gen. William Whippl e Gen. William Potter Gen. Harry E. Meyers

Memorandum to Commissioner Moses

Mr. Stuart Constable Hon. Charles Poletti Mr. William Berns Mr. Martin Stone Mr. William Denny Mr. Spargo Mr. Lebwohl

ASH:F Attachment

/s/

April 16, 1963

Mr. Vermaelen Mr. Caplan Mr. Lewis Mr. Curran Mr. Scham Mr. Kaveny Mr. Gray-Mr. Barry

A. S.H. Arthur S, Hodgkiss

Assistant General Manager

April 15, 1963

MEMORANDUM TO ARTHUR S. ~ODGKISS

FROM JOHN T. O'NEILL

Subject: Progress Report on Arterial Highway Construction in the Vicinity of the

World's Fair

While there has been some improvement in progress, the completion of all of the highway contracts by the opening of the Fair is extremely uncertain.

9ontract No. 2 {Merritt ... l\/Iount Vernon) is still the most critical. The progress schedule indicates this job to be over two months behind schedule. However, this does not reflect the actual conditions with respect to critical items of construction and the contractor's inability to effectively plan and manage the job.

The completion of the Long Island Expressway collector-distributor roads is four months behind schedule, This creates a corresponding delay in the sequential operations of constructing the collector-distributor roads on the Grand Central Parkway, demolishing the old Long Island Expressway Bridge, constructing the new bridge, and complete paving of the Grand Central Parkway during this paving season. Moreover, the contractor has not submitted an acceptable plan and program for demolishing the old bridge, which was originally scheduled to be demolished by March 15, 1963,

The Long Island Rail Road Bridge "roll-in" was scheduled for March 15, 1963. It now looks as if this work will be about three months late. This delay also affects the paving of the Grand Central Parkway and the land· scaping.

The Roosevelt Avenue structure is probably more critical than the Long Island Expressway bridge since it involves interference with

-2-

Slattery's adjacent contract. This work was originally scheduled to be completed by Apri115, 1963 - it is now scheduled for October 1, 1963, six months later. The completion of the paving of the Grand Central Parkway will be touch and go before cold weather. Special arrangements will have to be made to complete the landscaping during the fall.planting season.

Contracts No. 3 and No •. 5 (Tully & DiNapoli) are running approximately two months behind on the completion of all bridges. This in turn delays completion of the walls and service roads. The diversion of traffic to the service roads will be delayed at least a month until July 1, 1963. This delay pushes the scheduled completion of the concrete paving of the Grand Central Parkway back to December, 1963. This schedule is too tight in the event of an early winter.

Contract No. 11 (Johnson, Drake & Pipeg:}_ is behind schedule approximately two months in two critical items - deck paving and drainage. This in turn has a chain reaction effect on the park service roads, realignment and reshaping of Flushing River, grading and topsoiling and landscap· ing. At a meeting last week, the contractor agreed to increase his deck paving crews and speed up the remaining work on the cofferdams, piers and drainage. This schedule is extremely tight and will require the utmost cooperation on the part of all concerned.

Contract No. 13 (Arthur Johnson Col.l>.) has fallen seriously behind during the winter. The critical item is the Jewel Avenue Bridge, which is approximately three months behind schedule. This delay can seriously affect the completion of the Grand Central Parkway paving by Merritt-Mount Vernon. Moreover, the completion of the 69th Road Bridge over the Van Wyck Expressway during this construction season is dubious •. These delays will also interfere with the landscaping contract which will be awarded about July 1, 1963. The contractor has submitted a revised schedule which theoretically shows the job on time.

Contract No. 15 (Ottayiano) continues to improve. The fabrication discrepancies in the River span steel have not been corrected. However, the contractor is completing his forming and accelerating his deck pouring. The real problem on this job is to complete the rebuilding of the existing bridge during this construction season. This requires demolition, pile driving, steel erection and concrete work simultaneously in a very constricted area. Any further slippage in this contract will further delay completion of Slattery's connections for Northern Boulevard and the Van Wyck Expressway.

Contract No. 16 (Tully & DiNapoli) is three months behind schedule on the construction of the 20th Avenue Bridge and job performance to date does not portend optimism. Unless there is a substantial increase in work effort, the completion of the northbound expressway during this construction season is marginal. Likewise, the landscaping contract may be adversely affected.

/s/ JOHN T. O'NEILL JOHN T. O'NEILL

jto/g

No. 1.

No; 2

No; 3

No; .6

No, 7

April15, 1963

Arterial Highway Construction Progress in the Vicinity of the World's Fair

Refer to map for contract locations.

On time. Grading and paving ramps and eastbound roadway near 94th Street. Paving 23rd Avenue. Grading Astoria Boulevard. Trimming side slopes.

Three months behind schedule. Poured north pedestal Bent 557 for elevated structure at Roosevelt Avenue. Poured deck for Long Island Rail Road bridge. Grading and paving ramps and collector-distributor roads at Long Island Expressway. Paving northbound parkway. Drainage.

One month behind schedule. Completing walls. Forming deck on east half of Main Street bridge. Drainage. Demolishing Union Turnpike bridge.

Completed.

One month behind schedule~ Pouring cantilevers. Grading service road north of 164th Street. Completing first half of bridges at Parsons Boulevard, 164th and 168th Streets.

Two months behind schedule. Paving south service road at Midland Parkway. Placing foundation course on eastbound parkway. Grading and drainage in westbound parkway. Working on Midland and Utopia Parkway bridges. Electrical work.

On time. Restoration in progress.

.. -

No. 8

No. 9

No. 10

No. 11

No. 12

No. 13

:t{o. 14

No. 15

No. 16

No. 17

Two months behind schedule, Erecting structural steel and forming decks on viaducts. Grading. Drainage.

Completed.

Two months behind schedule, however, a revised schedule indicates the job is on time. Concreting 69th Road bridge and ramps. Poured deck for pedestrian bridge. Grading and drainage; removing surcharg·e. Lighting.

Four months behind schedule. Two pile drivers operating north of Long Island Expressway. Forming and pouring decks at north end. Erecting structural steel at south end, Drainage.

On time. Erecting structural steel. Forming and pouring decks.

Over two months behind schedule, however, a revised schedule indicates the job is now on time. Poured wing walls on east arch; forming center arch of Jewel A venue bridge. Grading. Drainage.

On time. Pouring ramps at Grand Central Parkway and Northem Boulevard eastbound, Pouring viaduct deck.

Five months behind schedule. Completed pouring viaduct decks except river spans. Completing steel erection. Placing curbs, railings. Cleanup in asphalt plant and fender system.

Four months behind schedule, Backfilling at 14th Avenue bridge. Poured footing at 20th Avenue bridge. Pouring approach slabs at Linden Street bridge. Grading and placing foundation course on west service road.

On time. Paving Union Turnpike and connecting ramps, Completed steel on four-level bridge. Grading and drainage on expressway south of parkway.

AGENDA ITEM lila

MEMORANDUM

NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION

TOI Mr. Robert Moses DATE: AprU 16, 1963

PROMa BUl Berns

suBJECT: Communications and Public Relations Status Report (Consultants-- Thomas Deegan, William Donoghue, J". Walter Thompsoil)

1. Progress Report :/1:8

Publication .. _ April 22, 1963

Distribution-- One Year •ro Opening Day~ to Board of Directors, Press and quests.

2. · Fair News, Vol. 2, No. 5

Special Edition for dedication of News Center .. May 4, 1963

Distribution to members of the Press, editors and publishers throughout the world. Will highlight working press facilities for Fair. ·

3. News Center Dedication-- May 4, 1963

Speakers:· Pierre Salinger, Presidential Press Secretary1 Mr. Moses, Mr. Deegan, Mr. Berns, Dedication ll:OO AM. with bus tour of site and lunch.

Invitees: Members of the working press and the working press associations. Bronze medallions will be presented to the president of each press association present.

4. World's Fair Progress Film

Progress Film Number 3 is now in preparation. Completion date is end of May. Lowell Thomas will be the narrator.

· Progress Film Number 2 has been viewed by a television audience of over 10 million to date.

5. Television and the Fair

Opening Day Television Program being offered to Networks for a rights fee of $250, 000. 00. Future uses by the Fair of television will be considered

.. "' r •

Mr. Robert Moses -2- April 16, 1963

primarily for promotion of attendance, and where pos:;;ible as revenue for tre Fair. The Communications Department of the Fair and the Vice President of the Fair for Communications will administer this area, reporting to the President and the Executive Committee.

6. Other Activities:

The Fair now has in operation, through the Communications Department, a Speakers Bureau, a Promotion and Tie-In Advertising office, and a Radio and rrelevision promotion office. In addition, the Fair's photo lab is now in full working operation, preparing the first of the many millions of photos which will be processed at the Fair.- Daily briefings are given to magazine and newspaper people.

7. Attached is a report on the mounting public relations activities of the Fair, as reported in Public Relations News.

WB:a.h Attachment: Public Relations News dated April 15, 1963 {Vol. XIX, No. 15)

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Dear Subscriber:

The Public Relations Weekly for Executives

~tA ~ FOUNDED 1944

127 EAST 80tiJ STREIET • NEW YORK 21 1 N.Y. • TRafaiQer li•70&0

Volume XIX, No. 15 April 15, 1963

Every member of the public relations profession is affected by the initial 1,600-page portion of the Security & Exchange Commission's Report to Congress on its Special Study of the Securities Markets. As in the case or the bulk of the document, the 84 pages of its Chapter IX which are of particular concern to the PR field strike us as considerably more detrimental than the summary of them in the SEC release about it. The general feeling of relief ("the Report's not nearly as bad as I feared it would be" is a typical comment of those who have read only the release) seems to us unwarranted and potentially dangerous. If the SEC pursues its plan to seek new powers from Congress, there will be hearings at which the rather sordid details given in the Report -- and doubtless others not included -- will be emphasized. While these involve only a small minority of financial PR counsel (and most named with unfavorable implications are not prominent within the PR field), the fact remains that airing of their questionable practices cannot help but bring discredit to PR as a whole. What's more, if there should be enacted, as suggested by the Report, "a statute providing criminal sanctions and civil liability for intentional or reckless dissemination of false and misleading statements, including forecasts unwarranted by existing circumstances,11 much valuable corporate publicity will be withheld and innocent PR directors or counsel might conceivably be jailed for having participated in releasing prognoses which seemed reasonable at the time they did so.

You will read some unpleasant things when the printed copies of the Report are available (all that has been given to the media so far is a lengthy release which summarizes the first section). For example, many pages are devoted to establishing the thesis that financial PR counsel in general sell their services to clients by representing, indirectly even when not directly, that the results of their efforts will be an increase in the price of the client's stock (inferring that this is necessarily bad practice). And nothing is said about other valuable services performed by such counsel. You will find the statement that fB§A "purports to exercise a degree of selfregulation" and has in its code a prohibition against dissemination of false or misleading information but that "the only cases which have been heard thus far, however, have involved disputes between PR men over fees or clients." (This last comment is no longer true. At least one member has been censured for ethical reasons and four more cases are in process.)

It was, of course, inevitable that the Report would be one-sided. One may also suspect that the instances of questionable behavior cited are the most sensational the committee making the study could find. (The SEC frankly says that "rather than exhaustively surveying prevailing corporate practices in financial PR, the Special Study made an i.ntensive study of the activities of 46 companies, all of which had conducted significant PR activities or had extreme price fluctuations in their stock, with particular emphasis on five companies whose activities stood out as demonstrating specific practices or problems." In addition to those five, two others are mentioned iinfavorably.) The Report, albeit somewhat grudgingly, concedes that "many"

Copyright, 1963, Public Relations News. Quotation not permitted. Content may not be reproduced in whole or in part.

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companies and "their publicity agents" conduct their activities "with restraint and propriety. 11 And there is comfort in the statement that financial publicity can "act as a valuable supplement to the disclosures required by the securities acts." Yet the Report adds: "Where publicity perverts the concept of full disclosure, where the purpose or effect is manipulative, the impact of public relations becomes a matter of concern."

That last sentence is an example of one of the most distressing aspects of the Report as a whole: it virtually equates PR with publicity. However, the SEC should not be too severely criticized for this all too common confusion. Even such a usually accurate publication as Barron's states that "a titillating section (of the Report) exposes the machinations of PR men and the ease with which they deceived the financial press."

The PR field had been thoroughly warned that a derogatory report was likely. There are a number of PR leaders who feel that the PRSA has not done all it might have to meet the challenge. It did appoint a committee for this purpose, but action during an investigative phase is necessarily limited. If PRSA has been remiss, this has been in two areas only: failure to examine formally into the conduct of any members who may have sinned in financial PR and not issuing a statement coincident with the Report's publication. On the first count, it is understandable that PRSA would not wish to prejudice the defense of anyone while SEC investigations were in progress. But surely it could have released a strong statement while the publicity was hot. Wide attention would have been given to a promise to discipline any PRSA members which it finds to have violated its own code prohibiting the dissemination of false or misleading information and to asist the SEC in the investigation and prosecution of any non-member (claiming to be a PR practitioner) guilty of the violation of existing law. PRSA's President ~ B. Stevenson, when queried by us last Thursday, reported that the Society's lawyers are studying the document, that offending members will be punished, that PRSA officers will appear at Congressional hearings "if invited," but that no decision has been reached on whether it will intervene if llQ! invited ... We hope intervention will be sought. It's an axiom that rebuttal or an unjust accusation, especially if delayed, carries less weight and reaches fewer people than the accusation itself.

****** PR Personnel & Firms: LOUIS S. GOMOLAK, "Electronic Industries," named PR Dir., Jerrold Electronics (Phila.) ... WILLIAM A. HOSIE and KENNETH P. BOCHAT upped to V.P., Hill & Knowlton (NYC) ... ELI FOX, United Community Funds & Councils of America, becomes PR Dir., Nat'l Fed'n of Settlements & Neighborhood Centers (NYC) ... GORDON KIDD, PR & Publ. Mgr., Info. Systems Div., ~.moves to American Metal Climax (NYC) as Employe Comns. Mgr ... Struthers Scientific & Int'l Corp. (NYC) appoints THEODORE FEIT as Spec. Servs. Mgr ... McCANN-MARSCHALK will represent E. F. Hutton & Co ... AMF's Thermatool Corp. appoints GENE BARTCZAK ASSOCS. (North Bellmore, N.Y.) .. . American Bowling Enterprises retains D. PARKE GIBSON/ASSOCS. (NYC) .. . MICHEL-CATHER (NYC) to handle Okonite Co ... Tru-Connector Corp. appoints F. P. WALTHER JR. & ASSOCS ... BOB HOWE AGENCY (Chicago) selected by Famly ~· . . Divco-Wayne Corp. (automotive & mobile home products) appoints ROBERTS. TAPLINGER ASSOCS. (NYC) ... CARL LEVIN ASSOCS. (Washington) re-tained by Commonwealth of Puerto Rico ... To JOHN SCOTT FONES INC. (NYC): Pioneer Aerodynamic Systems, Rodgers Assocs., M. Eisenberg & Bros., Maintenance Mngt. Corp., and American Messer Corp ... LYNN FARNOL GROUP (NYC) incorporates with Alice Regensburg, former Creative Servs. Dir., as Pres ... At KETCHUM, MacLEOD & GROVE, V.P. Robert M. Brown now in chg of the NYC PR dep't; G. Rainer Esslen continues as Dep't Mgr. and Suprvr. of ind'l PR acc'ts: William J. Catrow succeeds Brown as Consumer PR Suprvr. in Pittsbur~h.

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ATTRACTING. C A S E S T U D Y No. 905

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MILLIONS .QE PEOPLE 'l'O.AN EVENT

One or the most ambitious public relations programs or our time is that or the New York World's Fair 1964-1965. PR has been an integral part of every facet of its creation and operation and will continue to be so. The Fair must deal with a very wide variety of publics: neighbors in Flushing (a part of New York City); city officials; union labor; foreign governments; exhibitors, both domestic and foreign, and their expected 25,000 workers; its own staff of 200; the approximately 215 opinion leaders who are serving as its Board or Directors; religious organizations; transportation companies; hotels, rooming houses, and restaurants whose services will be needed to keep the millions or expected visitors comfortable and happy; media throughout the world; and, above all, the hundreds or millions of people from among whom the attendees will be drawn.

The Fair, a non-profit enterprise being conducted on city park land, is managed by the New York World's Fair 1964-1965 -Corporation, of which Robert Moses, energetic and prominent public servant, is president. In contrast to the handling of the 1939 New York World's Fair, where little attention was paid to any aspect of PR except publicity, every policy is carefully evaluated in advance in the light of its PR implications. Prime responsibility for recommendations in this area rests upon Thomas J. Deegan Jr., Chairman or the Fair's Executive Committee, himself aPR counsel. Assisting are two NYC PR firms-- William J. Donoghue Corporation and Thomas J. Deegan Company, Inc. (of which L. Richard Guylay is President). The Donoghue organization is responsible for publicity and press relations; the Deegan firm's duties are in such areas as radio-TV, speakers bureau, special projects, and promotion. Six Deegan executives, headed by Senior Vice President Howard S. Johnson, have moved over to the Fair's recently opened press building. With them is a corresponding six-man Donoghue team, led by Peter J. McDonnell, who is also the Fair's Director of Publicity.

The Fair's Board of Directors is another source of counsel, since it includes top executives of wire services, broadcasting networks, fifteen media with mass circulation, and this PR publication ... In addition, by tapping the PR talent of the exhibitors, the Fair has available the experience of some of the outstanding PR executives of the U.S.A. and other countries.

Coordinating the activities of this array of a broadcasting executive most recently with RCA. Vice President-Communications of the World's Fair biweekly PR-Staff meetings.

talent is William Berns. He carries the title or and serves as chairman of

Favorable publicity is being developed in connection with such events as these. Contracts have been signed by 126 exhibitors and 52 concessionaires and licensees. There have been 49 groundbreaking ceremonies, including ones in which such newsmakers as President Kennedy {in person) and Pope John XXIII (via transatlantic telephone) participated (ceremonies at the Vatican were telecast throughout Europe). Groundbreakings are commemorated in widely distributed booklets. There have also been more than 300 appearances of members of the speakers bureau, at least 1,500 visits to the Fair site by groups or opinion leaders, over 50 special features placed in leading magazines and newspapers, and 835 releases sent out to newspapers and radio-TV stations. (Special copies of releases also go to ad and PR firms, legislators, diplomats, government officials, transportation and shelter organizations, libraries, schools, and the Fair's directors and exhibitors.)

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Other information tools already in use. in development. or in continuing production are: a press kit, with a distinctive cover themed to the Fair; "Fair News," a four-page monthly {soon to be released twice as often); and an elaborate periodic report of progress. (The seventh such report. recently issued, is an 86-page, slick-paper. Btxll-inch presentation. It includes an introduction by Moses in which, among other things, he states the management's position on controversial issues; aerial photos; maps; some 50 pictures, mostly in color, of prospective exhibits and vistas; stories about groundbreaking ceremonies; statement of the budget; organization chart; and a list of top personnel.)

Since the opening date is still 53 weeks orr. much or the publicity designed to reach the general public has been held back or is just beginning. Here are some examples of what's planned. The Fair's symbol, the Unisphere, a permanent. 120-ft., stainless steel globe being presented by U. S. Steel Corporation, will be pictured on an estimated one billion items (hats, sweaters, dolls, match books, handkerchiefs, souvenirs. etc.). Already, American Sugar Refining Company has wrapped 10,000,000 cubes of sugar, without charge to the Fair or its own customers. with covers depicting the Unisphere ... Fair-themed displays will appear in the windows of travel agencies, transportation companies, and retail stores here and abroad.

Messages about the Fair are already showing on New York City telephone directories and protective covers for text books and will appear on restaurant menus all over the world, auto license plates and road maps, commercial calendars, and letterheads and envelopes of corporations and federal, state, and city government agencies. There will be advertising by both the Fair and its exhibitors (direct mail, sky writing, posters, mass and local media, magazine and newspaper supplements, etc.). Closed circuit radio and TV will carry the story to workers in a wide variety of places and to personnel of military installations. Some 100,000,000 persons, it's estimated will see scale models of the entire Fair. Many countries are expected to issue special postage stamps. Foreign banks have been promoting World's Fair Savings Plans since 1961. Exhibitors are planning TV shows. Trips to the Fair will be offered as prizes in hundreds of contests and as premiums in trading stamp catalogs. At least two major studios are planning feature films based on the Fair, one of them an Alfred Hitchcock thriller which will use the Fair as its location.

The gigantic PR effort offers promise that the New York World's Fair 1964-1965 will live up to Deegan's prediction that "it will achieve the biggest single box office in history" -- estimated by some authorities at 80,000,000 admissions. . .............. . . . . . . . . . . . . . . . . For Your PR Source File. Write To: E. R. Leonhard, Pres., Paterson Parchment Paper Co., Bristol, Pa., for "Bankbook of your Benefits," medinn for communicating to employes the hidden costs of fringe benefits ... Dr. John W. Ferree, Exec., Dir., National Society for the Prevention of Blindness, 16 E. 40th St., NYC 16, for "This is Me," brightly illustrated booklet which serves as a "short.:.form," inexpensive annual report to contributors.

Sincerely yours.

9~ Editor

PUBJ.IC RELATIONS NEWS, U7 East 80th Street, New York :Zl, N.Y. Subs<:ription: $45 per year, U.S.A.

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World's Fair Corporation - Executive Committee Meeting Reports - 04-22-1963

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Transcript of World's Fair Corporation - Executive Committee Meeting Reports - 04-22-1963