1. Greece Succeeding in TourismNov 2011Tasia Maroudas Head of Sales, Greece Google Confidential and Proprietary

2. Google Confidential and Proprietary 3. Google Confidential and Proprietary 4. Google Confidential and Proprietary 5. 5 Google confidential 6. 6 Google confidential 7. Consumer Adoption of the Internet isExponential TV Internet Radio Print1836 18951450 1922 1927 194119902010TechContent Users Advertising7 Google confidential 8. Adoption of online travel is global1/3 of the worlds travel saleswill be online by 20128 Google confidential 9. 9 Google confidential 10. Stage 1: Dreaming 1010 Google confidential 11. Stage 2: Researching 1111 Google confidential 12. Stage 3: Booking 1212 Google confidential 13. Stage 4: Experiencing13 Google confidential 14. Stage 5: Sharing 1414 Google confidential 15. The Greek Online Landscape Local players have prevailed Advanced technology and competition The online market share is getting bigger YoY Expanding to new markets (Russia, Poland, Romania etc)15 Google confidential 16. The Greek online travel pie today!16 Google confidential 17. Interest in online travel - Greece Consumers are moving online at an unprecedented rateSource: Google Internal Data | 2006 Oct 2011 17 Google confidential 18. Greek travel businesses are expanding18 Google confidential 19. Greek airlines have a global presence19 Google confidential 20. Greek National Tourism Organization &Google promote tourism online have taken advantage of web tools to promotetourism in Greece Ministrys goal is tohave short-term effectiveresultsthe current rise in departures from Russia is due to this campaign, You in Greece20 Google confidential 21. Campaign Plan21 Google confidential 22. Greece iswhere travelers Search for it22 Google confidential 23. Greece is found on targeted sites withDisplay ads23 Google confidential 24. and its engaging too!24 Google confidential 25. 25 Google confidential 26. mulumesc26 Google confidential