Game Mechanics : Designing for Social commerce

By Ordinary Joe

What is Player Journey ?

Good games takes the player on a journey towards mastery

What is MDA Framework ?

Use game techniques to guide and motivate the players jour-ney

Subsection of Game Mechanics

PointLevelLeaderboardBadgesChallenges/

QuestsOnboardingEngagement

loopsLottery

More then….

DiscoveryOwnershipCommunityProgressionStatusUrgent OptimismInfinite Game-

playEpic Meaning

What is Social commerce ?

Using SNS(Social Network Service) commerce transaction.

If more than a certain number of buyers come together to provide exceptional prod-ucts for a discount sale.

Game Mechanic applied to Social commercePoint a. Without having to purchase,

b. You can get point from that only recommend to your community! c. Point can be used like cash.

Game Mechanic applied to Social commerce

Level and Badges a. if you get a good evaluation for your recommend, your level will go up! b. And indication that the level of badges will go up too! c. So You will be required to more referrals.

Game Mechanic applied to Social commerceLottery a. Some time when buying goods, you can

also get lucky through a lottery! b. Then you get some much cash point or

some goods coupon!

Game Mechanic applied to Social commerce

Social Community How are we playing with? What are we playing with?

With your social community to social com-merce will give you pleasure to!

Reference

Gamification by Design by Zichermann, Gabe. O’reillyMedia.

2011.10.22

http://gamification.org