Adrian Dimech s3854477

GAMIFICATION

Gamification is the use of game thinking and game mechanics in a non-game context.

Engages users and solve problems. It is used in applications and processes. Improve user engagement, Return on Investment, data

quality, and learning.

OVERVIEW

Builds loyalty.

Creates status.

Provides meaningful feedback.

Encourages exploration.

Why do we need it?

Gamification allows consumers to have fun, get useful information & encourages them to share it with their friends.

Gamification means engaging our audience on an exciting new platform.

Gamification has the potential to help people improve their health by making it fun, rewarding and engaging.

Gamification is ultimately not about buzzwords and mechanics, but better and more meaningful experience.

Effects on user

Competition Achievements Status Self – Expression Challenges Reputation Badges Social graph

Gamification Techniques

Types of Gamification

Zombies, Run!Mobile Applications

Missions Story Progress bars Achievement Collection Geo-Location

Zombies, Run!

Mobile Applications

Zombies, Run!

Design Interface

Gameplay

Connects with real life (Interactive)

Help to be active and be outdoors

Keeps you fit

User friendly

Gameplay

Why is zombie, RUN successful?

No run history. Costs $8 to purchase. Swearing. Not accurate while running. GPS and Accelerometer will decrease battery.

Negatives

Frequent/Intense Horror/Fear Themes.

Infrequent/Mild Alcohol, Tobacco, or Drug Use or References.

Infrequent/Mild Profanity or Crude Humor.

Frequent/Intense Realistic Violence.

Infrequent/Mild Sexual Content or Nudity.

Issues

“The size of the gamification market, currently estimated at around $100mm, will grow to more than $2.8b by 2016.” — M2Research

“Top gamification vendors are projecting 197% growth in 2012, up from 155% in 2011.”

Growth

What will I implement to my application from my research?

Interaction Motivation Gameplay Achievements Badges Points

Implementation

https://www.youtube.com/watch?v=B3LtPPOFeaI

Adrian Dimech s3854477