INNOVATION & GAMIFICATIONJAMES GARDNER

MD, EUROPE

“What’s the newest thing I can think of

today?”

Breakthroughs don’t pay

Desperately, I turned to the crowd

“Innovation is not my

job”

“Where’s my

breakthrough?”

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Balance

£12.00

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LIV

E N

OW

Where you are: try things now

15/1 Opening Ceremony16/2 Opening Run17/1 JavelinYour purse:

Lloyds TSB

Lloyds TSB

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£502.21

Socializers

Killers

Explorers

Achievers

Bartle Test

“Points-ification is

Rubbish”- Richard Bartle

Innovation games…

… are platforms

Innovation crowds are different to

gamers too.

Innovation crowds

form playful groups

The Magic

Number

Fake it till you make it…

Permission

Innovation crowds are playfullyobservable

Exposetheunexpected

CreateTipping

Points

Shared Joy

Innovation crowds make experments a game

Change Behavior

New Knowledge

Big society…

Crowds……or

Mobs

TheCustard

BathEffect

33

In the end, the money made no

difference.

Thank you