Bus450 Social Media Game Mechanics

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Transcript of Bus450 Social Media Game Mechanics

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CONGRATULATIONS!

You’ve just earned your Presently Present Badge!

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Welcome to Game Mechanics

Troy, Janice, Alyssa, HaoMarch 5, 2012#bus450 #gamemech450

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Choose your presentation

AgendaLevel 0Level 1 – What are

game mechanics?Level 2 – Why game

mechanics?Level 3 – Can you find

a game?Level 4 – You’ve won

the game. Now what?

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6/26 required to get to the meat

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CONGRATULATIONS!

You’ve just unlocked the Quick Climber Badge!

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Level 1

What are game mechanics?

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What it’s not...

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NOT Gamification

Originally not a game → A game A process Uses game mechanics Badgeville

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Example: Starbucks

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NOT Game Design

Yet another process Instead of transforming, building a

game from the ground up Also uses game mechanics Example: Vancouver Tourism

Industry

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Game mechanics

The tools that game designers use to achieve an engaging experience based on human behaviour

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Game mechanics

Yeah, but what are these tools?

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The game mechanics are...

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Choose your presentation

47 vs. 5

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CONGRATULATIONS!

You’ve just earned your Quick and Dirty Badge!

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GAME MECHANICS WE’VE APPLIED SO FARWithout telling you

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Appointment Dynamic

Where players need to regularly check in or participate at a predetermined time in order to make a gain

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Examples:

Presentation - Presently Present Badge

Real Life – Happy hour Game – Farmville, Restaurant City

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Progression

Where success is gradual and broken down into various tasks that are visually displayed upon completion

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Examples:

Presentation - Progress bar at bottom

Real Life - Your University Degree Social Media - LinkedIn

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Communal Discovery

A community works together to meet a challenge

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Examples:

Presentation - Placing you in Groups Real Life - Family Feud Social Media - Urbanspoon

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Status

Where individuals try to achieve higher ranks or levels that induce envy

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Examples:

Presentation – Leader board Real Life – School: valedictorian Social Media – Foursquare, Klout

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Cascading Information Theory

When information is released little by little in order to maximize understanding in stages in a narrative

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Examples:

Presentation –More information as PPT slides progress

Real Life – Sex Ed Social Media – Fuck Cancer

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Level 2

Why use game mechanics?

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CONGRATULATIONS!

You’ve just unlocked the Knowledge Badge!

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Choose your presentation

no video

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Seth Priebatsch

The game layer on top of the world

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Lewin’s Equation

B = f(P,E) Behaviour is a function of a person

and the person’s environment

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Lewin’s Equation

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Game mechanics + business“By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified application.”

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Game Mech + Business

Influencing social through the use of game mechanics

new rewards ecosystem

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Game Mech + Business

Focus on customer acquisition and engagement → positive feeling

Encourages additional interaction with brand

Gamers learn through games influence choice and consequences

Work Environment:system that tracks employees' behaviours in order to quantify work completed

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Blissful Productivity

Compared to relaxing, you’re happier when you’re playing a game – even when you’re working hard

Jane McGonical’s Ted Talk, “Gaming can make a better world” WOW players play avg of 22 hrs/wk “optimized as human beings... doing

meaningful and rewarding work”

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Example: Google’s work environment

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Game Mech + SM? Success based on understanding of

human behaviour and social dynamics Social media often involves creating

communities Encourages engagement Platforms (eg//4sq) already all based

off GM incorporation of business functions, such as

4sq deals

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Game Mech + SM?

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Virality

Where multiple people are required to play and an increase in players garners a more positive result

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Example: Draw Something

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CONGRATULATIONS!

You’ve just earned your Mechanic Badge!

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Level 3

What are your game mechanics?

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Class activity

Identify game dynamics in your Community Building projects

Group that can identify the most game dynamics wins

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CONGRATULATIONS!

You’ve just earned your Presentation Badge!

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Level 4

You’ve won the game! Now what?

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Thank you!

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