Bus450 Social Media Game Mechanics
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Transcript of Bus450 Social Media Game Mechanics
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CONGRATULATIONS!
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Welcome to Game Mechanics
Troy, Janice, Alyssa, HaoMarch 5, 2012#bus450 #gamemech450
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Choose your presentation
AgendaLevel 0Level 1 – What are
game mechanics?Level 2 – Why game
mechanics?Level 3 – Can you find
a game?Level 4 – You’ve won
the game. Now what?
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6/26 required to get to the meat
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CONGRATULATIONS!
You’ve just unlocked the Quick Climber Badge!
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Level 1
What are game mechanics?
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What it’s not...
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NOT Gamification
Originally not a game → A game A process Uses game mechanics Badgeville
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Example: Starbucks
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NOT Game Design
Yet another process Instead of transforming, building a
game from the ground up Also uses game mechanics Example: Vancouver Tourism
Industry
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Game mechanics
The tools that game designers use to achieve an engaging experience based on human behaviour
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Game mechanics
Yeah, but what are these tools?
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The game mechanics are...
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Choose your presentation
47 vs. 5
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CONGRATULATIONS!
You’ve just earned your Quick and Dirty Badge!
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GAME MECHANICS WE’VE APPLIED SO FARWithout telling you
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Appointment Dynamic
Where players need to regularly check in or participate at a predetermined time in order to make a gain
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Examples:
Presentation - Presently Present Badge
Real Life – Happy hour Game – Farmville, Restaurant City
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Progression
Where success is gradual and broken down into various tasks that are visually displayed upon completion
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Examples:
Presentation - Progress bar at bottom
Real Life - Your University Degree Social Media - LinkedIn
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Communal Discovery
A community works together to meet a challenge
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Examples:
Presentation - Placing you in Groups Real Life - Family Feud Social Media - Urbanspoon
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Status
Where individuals try to achieve higher ranks or levels that induce envy
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Examples:
Presentation – Leader board Real Life – School: valedictorian Social Media – Foursquare, Klout
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Cascading Information Theory
When information is released little by little in order to maximize understanding in stages in a narrative
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Examples:
Presentation –More information as PPT slides progress
Real Life – Sex Ed Social Media – Fuck Cancer
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Level 2
Why use game mechanics?
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CONGRATULATIONS!
You’ve just unlocked the Knowledge Badge!
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Choose your presentation
no video
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Seth Priebatsch
The game layer on top of the world
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Lewin’s Equation
B = f(P,E) Behaviour is a function of a person
and the person’s environment
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Lewin’s Equation
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Game mechanics + business“By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified application.”
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Game Mech + Business
Influencing social through the use of game mechanics
new rewards ecosystem
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Game Mech + Business
Focus on customer acquisition and engagement → positive feeling
Encourages additional interaction with brand
Gamers learn through games influence choice and consequences
Work Environment:system that tracks employees' behaviours in order to quantify work completed
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Blissful Productivity
Compared to relaxing, you’re happier when you’re playing a game – even when you’re working hard
Jane McGonical’s Ted Talk, “Gaming can make a better world” WOW players play avg of 22 hrs/wk “optimized as human beings... doing
meaningful and rewarding work”
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Example: Google’s work environment
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Game Mech + SM? Success based on understanding of
human behaviour and social dynamics Social media often involves creating
communities Encourages engagement Platforms (eg//4sq) already all based
off GM incorporation of business functions, such as
4sq deals
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Game Mech + SM?
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Virality
Where multiple people are required to play and an increase in players garners a more positive result
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Example: Draw Something
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CONGRATULATIONS!
You’ve just earned your Mechanic Badge!
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Level 3
What are your game mechanics?
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Class activity
Identify game dynamics in your Community Building projects
Group that can identify the most game dynamics wins
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CONGRATULATIONS!
You’ve just earned your Presentation Badge!
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Level 4
You’ve won the game! Now what?
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Thank you!
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