eMarketing Techniques for Virginia Community College System
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It’s not just about your website… It’s about your web strategy. eMarketing Techniques How to take advantage of Web 2.0 and Social Media to grow your organization today By Brad Kleinman WorkSmart - eMarketing
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13-Sep-2014 -
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Brad Kleinman's keynote speech at the 2008 VCCS Hire Education Conference at The Homestead.
Transcript of eMarketing Techniques for Virginia Community College System
It’s not just about your website…It’s about your web strategy.
eMarketing TechniquesHow to take advantage of Web 2.0 and Social
Media to grow your organization today
By Brad KleinmanWorkSmart - eMarketing
Agenda
• Introduction• Accountability• From Web 1.0 -> Web 2.0• Social Media Trends• Benefits of eMarketing• Create your Marketing System• Specific eMarketing Techniques• Q & A
4 Caveats…
• 80/20
• Water from a Firehose
• Have fun!
• Foundations
Accountability
Accountability
1. Choose a partner2. Introduce yourself3. Commit to do ONE thing you learn today4. Connect outside of this webinar5. Check up with each other - MIH
The New Web
• A user driven virtual world
– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
Who was the person of the year in 2006?
The New Web
Statistics & Trends
• Social media trends– Facebook over 122M, $10B value– A blog is created every half second– Over 150K videos uploaded to YouTube every day
Benefits of eMarketing
• Easy to use• Easy to quantify• Easy to customize• Easy to interact with users• Time Efficient• Cost efficient• High Return on Investment
Creating a Marketing System
eMarketing Best Practices - Microsite
1.) Make it EASY to buy2.) ENGAGE your users
3.) Make sure you GET their email
eMarketing Best Practices – Email
1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up
eMarketing Best Practices – Email
• Use your prime real estate• Assume your email will be skimmed• Have an interesting subject line• Sender from name• Run a spam checker• Avoid CAPS in Subject line
eMarketing Best Practices – SEM
1. Use title tags2. Key in to your keywords3. Inbound links!
eMarketing Best Practices – SEM
• Page title• Keyword density• H1, H2, H3 tags• Bold text• Anchor text• Keyword phrase or theme for each page• Robot friendly page URL
Use Social Media
