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Euclid Chamber of Commerce Presentation on eMarketing Techniques
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eMarketing Techniques at the Speed of Light eTactics You Can Implement Today David Toth David@worksmart- emarketing.com Follow me on Twitter - @ WorkSmart
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The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.
Transcript of Euclid Chamber of Commerce Presentation on eMarketing Techniques
eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
David [email protected] me on Twitter - @WorkSmart
About The Speaker – David Toth
Session Outline
• Accountability• Web 1.0 -> Web 2.0• Social Media Trends• Benefits of eMarketing• Creating your Marketing System• Specific eMarketing Techniques
– Website Optimization– Email Marketing– Search Engine Optimization– Social Media Optimization
• Question and Answer
Accountability
Web 2.0 - The New Web
• A user driven virtual world
– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
What is Web 2.0?
Statistics & Trends
• Social media trends– Facebook over 250M, 700K users per day– A blog is created every half second– Over 150K videos uploaded to YouTube every day– 75% of adults 18-24 are on social networks
Annual Growth of social networking• Facebook – 200%• Twitter – 1400%
Budget Line Increases VS Decreases
Significant Barriers to Adoption
Creating Your Marketing System
Optimizing Websites for Conversion
• Design–Capture viewers attention immediately–Make sure you have a call-to-action–Get them to come back
• Analysis–Google Analytics
Engage your users
Google Analytics – Tracking Success
Website Best Practices
1.) Make it EASY to buy2.) ENGAGE your users
3.) Make sure you GET their email
Use Email Marketing!
• Cost effective– ~ 500 = $15/month
• View opens and clicks– Know exactly who opened it and when
• Develops relationships– You open email from people you trust
Email Marketing Best Practices
1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up
Organic VS Paid Search
SEO VS PPC
eMarketing Best Practices – SEO
1. Use title tags2. Key in to your keywords3. Inbound links!
RSS – The common denominator
The Technology & The tools
Facebook – The Social Network
Getting Started
• Optimize your profile– Basic info– Personal info– Contact info– Education and work– Privacy Settings
Privacy Settings
Facebook Basics – Navigation
What’s on your mind?
Facebook Advertisements
Facebook Share
Facebook Connect
Facebook Public Profiles
Facebook Pages Versus Groups
• Pages have more benefits than groups– Facebook Insights– More customization flexibility– Post on friend’s walls as the organization– Open to anyone, not just Facebook users– Obtain a vanity URL (over 100 fans)
Your ‘Canvas’
Bring in custom graphics/flash!
Measure Fan Size AND Interactions
Fan Size
Interactions
Measure Quantity AND Quality of Posts
Quantity of Posts
Quality of Posts
Using LinkedIn
Using LinkedIn
Using Twitter
Getting Started with Twitter
1. 90% / 10%– Focus on giving it away
2. Use Search.Twitter.com for real-time tweets– RSS -> Email
3. Use a URL shortener– Cli.gs
4. Retweet! (RT)– Evangelist re-tweeting system
5. Use #LWL hashtag– Hashtags.org to track
Creating Your Marketing System
eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
David [email protected] me on Twitter - @WorkSmart
