eMarketing Techniques For Entrepreneurs

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Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.

Transcript of eMarketing Techniques For Entrepreneurs

  • 1. NACCE 2K8 - 1/6/08 By: Brad Kleinman How to use eMarketing to build and retain a community of entrepreneurs

2. Introduction

  • Who am I?
  • What is Corporate College?
  • What is the Key Entrepreneur Development Center?
  • Our eMarketing programs
  • ** This is not your typical presentation **

3. 4 Caveats

  • 80/20
  • Water from a Fire hose
  • Have fun!
  • Foundations

4. What well talk about

  • Accountability MIH
  • Why use eMarketing
  • Specific Strategies and tactics
  • Case Study
  • How to get started today!

5. Pick an AccountabiliBuddy

  • Choose a partner
  • Introduce yourself
  • Commit to do ONE thing you learn today
  • Connect during NACCE
  • Check up with each other - MIH

6. Benefits of eMarketing

  • Easy to use
  • Easily quantifiable
  • Extreme Personalization
  • Interact with users
  • Time Efficient
  • Cost efficient
  • High Return on Investment

7. 8 Different Techniques

  • Website
  • Search Engine Optimization
  • Email Marketing
  • Video
  • Podcasting
  • Blogs
  • RSS
  • Web 2.0

8. Web 2.0?

  • A user driven virtual world
    • User driven content
    • Rich, interactive and user-friendly
    • Community and Social Network
    • Incorporation of Video and Mobile
  • Ex. Blogs, wikis, social networks, online video, etc

9. From Web 1.02.0

  • Web 1.0
    • Cost prohibitive
    • Websites for informational purposes
    • Used to show success
  • Web 2.0
    • User-driven
    • Extremely interactive
    • Cost friendly

10.

  • Conduit/Feedburner
  • iContact/Constant Contact
  • LinkedIn/Facebook
  • PBWiki/WetPaint
  • Digg/StumbleUpon
  • Upcoming.org/Confabb
  • Technorati/Blogger

Check out our one-pager on cool Web 2.0 sites! 11. Importance of a Website

  • Awareness
  • Sales Cycle
  • Deeper information
  • Open 24-7-365
  • Referral tool

Thanks to Duct Tape Marketing 12. Importance of a Website (cont.)

  • Automate marketing
  • Capture leads
  • Reduce ad costs
  • Deliver a product
  • Create a community

Thanks to Duct Tape Marketing 13. Importance of a Website (cont.)

  • Serve subscriptions
  • Up sell and cross sell
  • Answer questions
  • House data
  • Collaborate and manage projects

Thanks to Duct Tape Marketing 14. Are you Optimized?

  • Keyword Rich
  • High-Quality Content
  • Inbound Links

Thanks to Duct Tape Marketing 15. Optimize your site TODAY

  • Page title
  • Keyword density
  • H1 , H2,H3tags
  • Bold text
  • Anchor text
  • Keyword phrase or theme foreachpage
  • Robot friendly page URL

16. Email Marketing - Is it effective?

  • YES
  • Benefits:
    • Inexpensive
    • Easy to create
    • Easy to track and monitor

17. Tips on email marketing

  • Focus on the readers needs
  • 60/40 editorial to promotion content ratio
  • Use your prime real estate
  • Assume your email will be skimmed
  • Have an interesting subject line
  • Sender from name

18. Tips on email marketing (cont.)

  • Run a spam checker
  • Forward-to-a-friend
  • Link to web version
  • Opportunity to unsubscribe
  • Request to add sender to safe-senders list
  • Physical mailing address provided

19. Dont be a spammer

  • 70%-90% of all e-mail = SPAM. (Clickz.com)
  • Avoid CAPS in Subject line
  • Avoid Words Like: Click Here or FREE
  • Use Bright Colors and Large Fonts Sparingly
  • Look Like a Newsletter
  • Limit your Email Message Size to 20K to 40K

20. RSS The common denominator 21. Why Blog?

  • SEO friendly
  • Youre an expert
  • Customer relations
  • Get feedback
  • PR and Media
  • Track and monitor

22. Blogging Tips

  • Set up Monthly/Quarterly/Yearly Goals
  • Dont get discouraged if no one is showing up
  • Read other blogs/forums
  • Its not just about business, its about you!
  • Establish policy

23. Really Simple Syndication

  • Syndicating information quickly and easily
  • Getting live feeds directly to a users computer
  • Have websites send information to YOU
  • Opt-in only
  • Create and promote feeds: Feedburner
  • Aggregate feeds: iGoogle, Google Reader

24. iGoogle RSS Feed 25. Video

  • Virtual Learning
  • Personal Connection
  • Easily Syndicated
  • Free to post
  • Built in SEO
  • 50% of the US population will watch online video in 2008

26. Video as the new marketing medium

  • 50% of population will watch online video in 2008
  • Minimal investment with High ROI
  • Where to spend your time:
    • Content and Production (50%)
    • Packaging (20%)
    • Promotion (15%)
    • Metadata (15%)

Thanks to tubemogul.com 27. Podcasts

  • Streaming audio files on the internet
  • Post like talk-shows / radio-shows
  • Customers can subscribe automatically download
  • itunes hosted easily downloaded to ipod

28. Effective Podcasts

  • Know your audience / target
  • Clearly organized message
  • Have notes online
  • Make your podcast:
    • Informative
    • Valuable
    • Engaging
    • Entertaining

Thanks to blog.podblaze.com 29. Case Study - KeyEntrepreneurs.org 30. Google Calendar 31. Videos for marketing 32. Post-Conference Live Slideshows 33. Video Resources 34. Blogging / RSS 35.

  • Start a blog(blogger.com, wordpress)
  • Subscribe to a blog and post comments(technorati.com)
  • Subscribe to a podcast(itunes.com)
  • Join Linkedin.com
  • Start an email campaign
  • Create an igoogle.com account
  • Integrate google analytics
  • Pick out keywords for your website

AccountabiliBuddy System 36. HOTTopics in eMarketing

  • HOTTopics are informal sessions at NACCE occurring each night after conference sessions have ended
  • HOTTopics Discussion #1
    • eMarketing Roundtable : Share best practices with your colleagueswhats worked, what hasnt?
    • Monday night @ 8PM @ theHOTTub
  • HOTTopics Discussion #2
    • Social networking : How to use Facebook and LinkedIn to connect to your market
    • Tuesday night @ 8PM @ theHOTTub
  • HOTTopics Discussion #3
    • eMarketing Workshop : Start a blog, analyze your site, get started today!
    • Wednesday night @ 8PM @ theHOTTub

37. Thank You!!!

  • VisitKeyEntrepreneurs.orgfor more information.
  • Contact us to learn how to run profitable eMarketing programs at your college

Brad Kleinman [email_address]