eMarketing Techniques Series - Online Video by Steve Petti

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Web Video

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Steve Petti, President of New Image Media, discusses the Power of Online Video at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.

Transcript of eMarketing Techniques Series - Online Video by Steve Petti

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Web Video

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www.newimagemedia.com

Warrensville Heights, OH(216) 514-1835

an Internet Video Company

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Video -The Medium most engaging and compelling medium easiest and most powerful way to get your message across eye and ear candy -video entertains has the largest share of common users unlimited creative possibilities

You already know...

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Video The Internet =+Killer App of Web 2.0, 3.0, 4.0...

lower production costs, lowest distribution cost, widest reach of users, searchable

interactive, shared, viral...

(Killer App for all devices)

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eMarketing Opportunities easy to hype events, products, services very promotional, viral, searchable Save money by training, educating, support,

corporate communications, reduced travel, greater reach

Make money sales promotions, product launches, advertising, sponsorship, syndication

Target marketing

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Getting Started.Start with an idea, a strategy a script and a story board.

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Tips: Know and Target your audienceThe audience is ONE PERSON Short is good -get to the point fast Interactive choices -break up long content Make it entertaining, make it viral

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The Production Always Look professional.

Should you hire? What’s your budget?Hiring a production company for all or part of the project.Do they have extensive Internet experience?

Should you DIY? Just like your business cards, brochures, and web site are a reflection of your business...

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Production Equipment Camera -consumer vs. 3cc

Lighting -just light!

External Microphone Tripod Talent

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Techniques Framing/composing -do it!

Tripod -better for compression

Pan and Zoom -careful, use sparingly

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DIY Editing, Encoding, uploading Digitizer -you need to get the video from the camera to

the computer!

You need to edit and encode:

iMovie, Windows Movie Maker Adobe Premiere, Final Cut Pro, Flash

Upload to the web:

Your web site Brightcove, You-Tube, Google

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Next: Technical stuff you need to know –Why? Effects:

Economics of YOUR business plan Quality costs -DIY vs Hiring Time costs -DIY vs Hiring Production Equipment/Hosting/ Talent

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Players, Encoding Options:Free vs Pro

Quicktime, Real, Windows Media, Flash MP4, H.264, Xvid, Divx, 3GP Silverlight (Flash Killer)

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Web Delivery Options:It just plays...

Progressive Download http:// shorter movies, no fee, no scrub

True Streaming rtsp://longer movies, $ servers, scrub

Video Podcasts, RSS feed, Downloads

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Movie size, frame rate, data rates (quality):Larger windows + smoother frame rates + higher data rate (quality)= larger files, require more bandwidth, server space, faster processors.

lighting -background -motion

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Bandwidth and Hosting:Know your own server’s bandwidth capabilities.

Only 6.66 viewers can simultaneously watch a 225 kbs movie on a T1 line simultaneously.

That might be OK if you expect low play rates.

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Bandwidth and Hosting:Tip:

For an email blast (lots of hits) use a video hosting service who can handle the load.

fee and free: Vitalstream/Playstream Brightcove for professional use

free: Google video, You-Tube when you just don’t care about quality, branding, other ads, or don’t have budget . Do care about exposure.

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Time Size Frame Rate Quality File size

1 min 320x240 15 225 kb/sec 1.65 MB1 min 320x240 15 350 kb/sec 2.56 MB

60 min 320x240 15 225 kb/sec 98.88 MB60 min 320x240 15 350 kb/sec 153.81 MB

File Sizes and Bandwith Data Rates

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So,what’s your strategy? how can you use web video to grow your business?