eMarketing Techniques Conference_eLearning and Web Video
36
THE MEDIA LANDSCAPE HAS CHANGED
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Mark Turkeltaub, Director of Business Development at Mind Grab Media, discusses the eLearning and Web Video at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Transcript of eMarketing Techniques Conference_eLearning and Web Video
THE MEDIA LANDSCAPE HAS CHANGED
SILENT FILMS
TALKIES
RADIO
TELEVISION
GORILLA
INTERNET
CENTER OF GRAVITY
“But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt that -”eventually”- online becomes the main business.”
BILL KELLER, THE NEW YORK TIMES EXECUTIVE EDITOR, JULY, 2007
NEW YORK TIMES QUOTE
INTERNET USE UP
TELEVISION VIEWING DOWN
INCOME OVER $40K 91% HAVE ACCESS
COLLEGE DEGREE93%
HAVE ACCESS
BABY BOOMERS (50-64)
THOSE WE SAID WOULD NOT ADAPT 70%
SHOPPED ONLINE
HOW DO WE TAKE ADVANTAGE??
ONLINE NEWS PAPERS
BRICK & MORTAR
E-LEARNING
2007 USER GENERATED
VIDEOS (UGV)
22 BILLION VIEWS
48% OF ALL USERS WATCHED A
UGV
MALES 18-3475% WATCHED AT LEAST ONE UGV
PER WEEK
WHAT DO THEY ALL
HAVE IN COMMON?
VIDEO
According to eMarketer, “…there will be 183 million online video viewers by 2011 – a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods”.
MUSIC VIDEOENTERTAINMENT
NEWSE-LEARNINGPODCASTS
HOW DO YOU BUILD A BRAND
WITH WEB VIDEO?
TRAINING
SELF-PROMOTION
MARKETING LAUNCH
RE-PURPOSING CONTENT
