Eduardo Fernandez - Black Berry - WebCongress Bogotá 2013

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WebCongress ed fernandez @efernandez

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Eduardo Fernandez - Black Berry - WebCongress Bogotá 2013

Transcript of Eduardo Fernandez - Black Berry - WebCongress Bogotá 2013

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WebCongress

ed fernandez @efernandez

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Who am I3 generations journey

ed: Mobile computing platforms

ed Gf: Energy, utilities Infrastructure

ed Jr: Hyperconnecting people&things

to singularity

smartphones

electricity

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Why Does Superman Wear His Underwear Outside His Pants?

A) Express & Signify masculine strenghtB) Aesthetics, emphasize human figure definitionC) Printing techniques for comics last century

http://www.huffingtonpost.com/quora/why-does-superman-wear-re_b_2132374.html

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from events & data (knowing) forming patterns (understanding) to predictions

Any fool can knowThe point is to understandand, beyond understanding, predict

Einstein

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PatternsState of the art in Tech:

KPCB internet trends. Mary Meeker & Liang Wu. Asymco. Horace Dediu

Why this is happening: Everet Rogers. Diffussion of innovations

http://en.wikipedia.org/wiki/Everett_Rogers

Why is it important to people? Richard Dawkins. Selfish gene

& references

& why are we here?

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Internet

“The internet makes human desires more easily attainable, it offers convenience”

“Convenience on the internet is basically achieved by two things: speed & cognitive ease”

http://www.wired.com/business/2013/09/ev-williams-xoxo/

Ev Williams. Twitter co-founder

the mighty engine for convenience

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every

traditional business has a

digital bullet with

its name engraved

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Internet: how far can it go?World population

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Internet: where are we?ChinaIndiaIndonesiaRussiaPhilippinesBrazilMexicoArgentinaColombia

Growth driven by emerging markets*End 2013 estimated on YoY growth rate of 8%. Source: UN/ITU, internetworldstats.com 2012

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Photo sharing

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A.P.I.

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Apps & Devices everywhere

Source: ProgrammableWeb. @johnmusser

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Source: ProgrammableWeb. @johnmusser

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Source: ProgrammableWeb. @johnmusser

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Mobile Trends: a brave new world

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Internet becoming Mobile First

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PostM

att M

urphy + Mary M

eekerhtt

p://kpcb.com/insights/top-10-m

obile-internet-trends

[ Post PC era ]

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New computing cycles

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Moore’s law

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WirelessSmallerPowerfulCheaper

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Smartphone adoption

World is here

not even half way

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… Platforms

Platforms

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f r a g m e n t a t i o n

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Complexity of mobile phone marketmobile phone market share doesn’t tell the full story

Source: VisionMobile

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Operating systemsOver the next two years, innovation in user experiences comes from new software platforms.

legacy frameworks, current operating systems, struggle to deliver disruptive innovation.

Potential innovators include BlackBerry OS 10, Firefox OS and Tizen.

Established players will selectively implement elements, but fail to gain the slick integration of the originals.

CCS insights. Predictions for 2013 and beyond

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the TIC TAC TOEmobile strategy

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Hardware OS Cloud

Google

Motorola

Nokia

Microsoft

Apple

RIM

2000

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Hardware OS Cloud

Google

Motorola

Nokia

Microsoft

Apple

RIM

2007

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Hardware OS Cloud

Google

Motorola

Nokia

Microsoft

Apple

BlackBerry

2012The year of the fruit

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People motivations are changing?

1943 - Maslow 2013 - ?!?

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Online & Offline boundaries blurring

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People: • New paths in Maslow’s pyramid• ‘truth’ is a tweet, photo or video clicked & sent away• New definitions of ‘success’: money may not be in• Access to luxury more important than owning luxury – Rise of sharing economy

• Self-realization and self-actualization online• (Win)^3: You help me, I help you, we help others• Klout score in your resume• Managing man-machine symbiosis, key competencies.• Global network, global thinking, global objectives. A collective intelligence

arising (Singularity)

new generation of social entrepreneurs

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Entrepreneurship

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People: new generations Reduced sense of security since 2001 terrorists attacks

Destabilized economy since Global Financial crisis 2008

High unemployment levels – ‘Evil’ corporationsIncreasing perceived fiscal pressure – self sustain or live out of the system

Pervasive & cheap computing everywhere

Tech-entrepreneur heroes – Dorsey, Zuckenberg, Larry, Sergey

All tools you need in the web: crowdfunding yourself (kickstarter)

reduced loss of aversion (nothing to lose) fostering self driven -entrepreneurship (most benefitial path in given conditions)

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Matt M

urphy + M

ary Meeker

http://kpcb.com/insights/top-10-m

obile-internet-trends

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Arguably the worst recession, Undoubtely the biggest technology opportunity ever…

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What should we do?

1. Engage in POLITICS ?!?2. EDUCATE (help next gen. understand)

3. DO vs WATCH (create, innovate, act)

@efernandez