WebCongress Lima / Motoko H/ Digital Marketing Landscape
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Transcript of WebCongress Lima / Motoko H/ Digital Marketing Landscape
Top 10 Languages on Internet
In Millions of Users (Number of countries speak in the language)
Traditional + Simplified Chinese
World Top Social Networking Sites
• China/Asia
• Russia
• Others
Qzone
Messenger
Skype
Google+
Baidu Tieba
Viber
Tumblr
Snapchat
LINE
Sina Weibo
Vkontakte
Use the popular
SNS in your
target market
Social Media
– No Longer Just For Young
Audiences
In 2015, there are an estimated 76,000 social media marketing
professionals in the workforce.
Over 70% of marketers would increase their
budget in Digital, Mobile, and Social channels,
if ROI measurement was improved
Mobile ad spend to overtake
desktop by end of 2015
But, do Mobile Ads bring conversions?
Ad
Conversion
Rate:
Mobile Advertising, Not for B2B?
In May 2015 polling by Regalix, 51% of B2B marketers worldwide said
their company invested in mobile marketing.
Respondents reported so-so results when it came to effectiveness.
More than 75% said such initiatives were just “somewhat” effective, vs.
10% who said they were “very” effective.
Social Media in China
WeChat app was a direct
driver of US$1.76billion in
lifestyle spending in 2013
Many worlds famous brands such as Nike,
Burberry, & Starbucks run campaigns on
China’s social networking sites.
THANK YOU!
MOTOKO HUNT
President, Search Marketing Consultant
AJPR.com
Twitter: @motokohunt
Data Sources:
Yandex, Google, Baidu, Ethnologue-Languages of the World, Nielsen Online, Internet World Stats, Statista, eMarketer, iResearch China,
Econsultancy, d+d Asia Marketing Association, Millward Brown Digital, BMJ, CNZZ, & Global Web Index