Creating green-field opportunities for customer analytics through

on-line experience

Today’s agenda

1 Recent evolution of the internet

2 The Analytical process

3 Greenfield opportunities in customer analytics

The internet is changing at an ever-increasing pace

M1Massive

processing

M1Massive

processing

The 3 emerging engines of change in today’s online world

M2Massive

communications

M2Massive

communications

M3Massed

minds

M3Massed

minds

Massive power + Massive power + storage = more data storage = more data than ever before than ever before

Massive communication power has createdan explosion of social networks

Whilst massed minds have enabled

scalable pattern recognition

Today’s agenda

1 Recent evolution of the internet

2 The Analytical process

3 Greenfield opportunities in customer analytics

The five stages of a customer analytics project

1. CONCEPTUAL

2. PROBLEM STRUCTURING 3. DATA

PREPARATION & EXPLORATION

5. RECOMMENDATIONS & DEPLOYMENT

4. ANALYSIS & MODELING

Analysts can now tap into new streams of data for analysis…

…and leverage distributed networks for crowdsourcing analytics

Today’s agenda

1 Recent evolution of the internet

2 The Analytical process

3 Greenfield opportunities in customer analytics

Today’s agenda

Opportunity # 1 : Predicting movies box-office revenue with Search data

A simple yet powerful model predicts revenue with accuracy…

… and performs well even after introducing a time-lag

Opportunity # 2: Leveraging the crowd

a

Case study : Predicting book sales in the first 15 weeks of release

Case study: Predicting uptake of new products in financial services