Pietro LeoTecniche di Customer AnalyticsTwitter: @pieroleo

© 2015 IBM Corporation2

CustomerAnalyticsat the

EXTREME

© 2015 IBM Corporation3

Portraits from New York

Stranger Visions

In Stranger Visions artist Heather Dewey-Hagborg creates portrait sculptures from analyses of DNA material collected in public places.

Source: http://deweyhagborg.com/strangervisions/

© 2015 IBM Corporation4

CustomerAnalyticsPractical

CHALLENGES

© 2015 IBM Corporation5

What are people saying?How do people feel

about my brand?

Who is this individual like?Who does she influence/follow?

What are her preferences?What words/offers will engage her?

CustomerAnalyticsPractical CHALLENGES

© 2015 IBM Corporation8

A beautiful Vacation!

What we did

© 2015 IBM Corporation9

Personality Insights from my Twitter Stream

© 2015 IBM Corporation10

Personality traits

Values and Needs

When I talk

© 2015 IBM Corporation11

CustomerAnalytics & TRUST

“Trust men and they will be true to you; treat them greatly and they will show themselves great.”

Ralph Waldo Emerson

© 2015 IBM Corporation12

Pietro LeoInnovation Agitator

@pieroleo

Grazie!

Note: On my photo shows also the results of Face Decrector, Age and Gender Recognition IBM Analytics Services

© 2015 IBM Corporation13

Few references to products and services used/mentioned

IBM Watson Cognitive Services on IBM BlueMixIBM Watson Developr Cloud BlueMix - https://console.ng.bluemix.net/home

http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/IBM Personality Insight - http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/personality-insights.htmlIBM AlchemyAPI Services - http://www.alchemyapi.com

IBM Cognoshttp://www-01.ibm.com/software/analytics/cognos/

IBM SPSShttp://www-01.ibm.com/software/analytics/spss/

IBM Watsonhttp://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html

IBM Watson Explorerhttp://www.ibm.com/smarterplanet/us/en/ibmwatson/explorer.html