Customer Analytics Foundation

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Copyright © 2015 ListenLogic. All rights reserved. The Foundation for Customer Analytics Hear Distinct Themes. Predictably. Prediction science requires not only good data but also good signal strength within the data. A signal is a piece or pattern of information that portends subsequent event. Consistency of the pattern delivers predictions with a high degree of confidence. Unfortunately, unstructured (textual) data (and the applications used to analyze this data type) fall short on delivering consistent signal in what data scientists observe as a typically noisy information set, as people have their own lingos and jargons. What a person infers is not so easily understood by a computer, so signal detection in unstructured data (i.e. Social Media, Contact Center Notes, IM, Email, Video, IVR etc.) is extremely difficult. ListenLogic’s Data Foundation is a multi-step data preparation process, which combines both data science and art. As we have discovered in the years we’ve focusing on unstructured data, both talents are necessary to find the signal in the noise. ListenLogic’s Customer Analytics Foundation: Cleans your unstructured data Refines and curates the text Determines its thematic structure Serves the prepared data back to you as an XML feed or JSON Now marry that signal to a specific customer. ListenLogic Customer Analytics Foundation improves the experience and the predictability of behavior for each individual customer—as you can hear each distinct voice. With strong signals, you can anticipate customer demands and create better strategies to engage, retain or potentially upsell her. [email protected] phone: 215.283.6393 To Find the Signal in What’s Said… Transform the Noise Into Consistent Results

Transcript of Customer Analytics Foundation

Page 1: Customer Analytics Foundation

Copyright © 2015 ListenLogic. All rights reserved.

     The Foundation for Customer Analytics    Hear Distinct Themes. Predictably.  Prediction science requires not only good data but also good signal strength within the data. A signal is a piece or pattern of information that portends subsequent event. Consistency of the pattern delivers predictions with a high degree of confidence. Unfortunately, unstructured (textual) data (and the applications used to analyze this data type) fall short on delivering consistent signal in what data scientists observe as a typically noisy information set, as people have their own lingos and jargons. What a person infers is not so easily understood by a computer, so signal detection in unstructured data (i.e. Social Media, Contact Center Notes, IM, Email, Video, IVR etc.) is extremely difficult. ListenLogic’s Data Foundation is a multi-step data preparation process, which combines both data science and art. As we have discovered in the years we’ve focusing on unstructured data, both talents are necessary to find the signal in the noise. ListenLogic’s Customer Analytics Foundation:

• Cleans your unstructured data • Refines and curates the text • Determines its thematic structure • Serves the prepared data back to you as an XML feed or JSON

Now marry that signal to a specific customer. ListenLogic Customer Analytics Foundation improves the experience and the predictability of behavior for each individual customer—as you can hear each distinct voice. With strong signals, you can anticipate customer demands and create better strategies to engage, retain or potentially upsell her.

[email protected] phone: 215.283.6393

 To Find the Signal in

What’s Said…

     

Transform the Noise

Into Consistent Results