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Critical, real-world insight into your market

Customer analysis includes:

Easy-to-understand, actionable information

At a glance

Age, Income, Education

Presence of Children

Homeownership, Home Value

Ethnicity

Marital Status

Distance & Drive-Time

Nielsen PRIZM™ segmentation

Lifestyle & interests

Purchase history

Market potential & penetration

Target prospect list

We'll start by helping you

understand more about your

customers, refine your existing

strategy and target high

potential prospects. Deliver the

right messages, the right offers

and the right imagery.

UnderstandYour Customers

Find the Right Prospects

Our proprietary analytics suite identifies the unique characteristics of your customers and

zeroes in on the right prospects.

• Learn what your best customers have in common

• Pinpoint look-alike prospects using existing customer data

• Determine how far customers travel to shop your stores

• Find high-opportunity neighborhoods

• Understand the effect of competitors and natural barriers on your business

• Build a targeted marketing strategy based on customer demographics and purchase behavior

• Use the intelligence to develop competitive blunting strategies and minimize competitor threats

ABC CORP PROFILE

HOUSEHOLDHOME VALUE Count % Comp Index Count % Comp$1,000 - $24,999 38 0.46% 52 5,209 0.89%$25,000 - $49,999 10 0.12% 31 2,301 0.39%$50,000 - $74,999 29 0.35% 29 7,004 1.20%$75,000 - $99,999 101 1.23% 43 16,906 2.90%$100,000 - $124,999 186 2.27% 46 29,099 4.98%$125,000 - $149,999 447 5.46% 68 46,925 8.04%$150,000 - $174,999 677 8.26% 76 63,052 10.80%$175,000 - $199,999 964 11.76% 97 70,718 12.11%$200,000 - $224,999 978 11.94% 108 64,287 11.01%$225,000 - $249,999 859 10.48% 116 52,664 9.02%$250,000 - $274,999 729 8.90% 120 43,124 7.39%$275,000 - $299,999 639 7.80% 132 34,458 5.90%$300,000 - $349,999 873 10.65% 131 47,575 8.15%$350,000 - $399,999 572 6.98% 134 30,313 5.19%$400,000 - $449,999 362 4.42% 130 19,897 3.41%$450,000 - $499,999 222 2.71% 117 13,491 2.31%$500,000 - $774,999 423 5.16% 111 27,235 4.67%$775,000 - $999,999 59 0.72% 76 5,565 0.95%$1,000,000 + 26 0.32% 47 3,973 0.68%Total Analyzed Count 8,194 583,796Total Input Count 9,434Enhance Rate % 86.86%

DEMOGRAPHICS SUMMARY

Customers Base Universe

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

Home Market Value - % Comp

Base Universe represents top 95% zipsCore SegmentNiche SegmentDevelopmental Segment

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

Home Market Value - % Comp

$1K -$24K

$25K -$49K

$50K -$74K

$75K -$99K

$100K -$124K

$125K -$149K

$150K -$174K

$175K -$199K

$200K -$224K

$225K -$249K

$250K -$274K

$275K -$299K

$300K -$349K

$350K -$399K

$400K -$449K

$450K -$499K

$500K -$774K

$775K -$999K $1,000K

Index 52 31 29 43 46 68 76 97 108 116 120 132 131 134 130 117 111 76 47

0

20

40

60

80

100

120

140

160

Home Market Value - Index

File SummaryNumber of records input was: 9,434The overall match rate was: 92%

ZIP City % of FileYour top 3 ZIP codes are: 84057 OREM 7.41%

84663 SPRINGVILLE 5.13%84097 OREM 5.06%

TOTAL 17.60%

Demographic SummaryYour customers are 1.6 times more likely to be $125,000 - $149,999 than the average consumer in your market area.

In terms of the Length of Residence category, your customers index at 139 in the 15+ years segment, which is 1.4 times above the average.

In general, your customers are much more likely to fall into the $350,000 - $399,999 segment than other consumers in the market. They index at 134 in this Home Value grouping.

The average age of your customers is 53 while the average age of the market is 46. Your customers are 15 percent older than the market average.

Your best customers earn $117,106 in annual income versus the market average of $71,133.

PRIZM Summary

Your best PRIZM clusters are:

Index % of FileSunset City Blues 203 3.43%Middleburg Managers 185 2.56%Beltway Boomers 180 2.98%Blue Blood Estates 165 2.43%White Picket Fences 162 6.90%Top Clusters 359.03 8.98%

All Other Clusters 91 81.70%

Your core customers are most likely to:Order from QVC Mail order collectibles Read American Legion MagazineEat at Olive Garden Collect coins Read VFW magazineOrder from Gevalia Kaffe Play baseball Read Scouting MagazineShop at Talbots Take a ski vacation Read Architectural Digest Shop at Wal-Mart pharmacy Rent/Buy kid's videos Read People en Espanol

SunsetCityBlues

MiddleburgManagers

BeltwayBoomersBlueBlood

Estates

WhitePicketFences