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KlientBoost and Kissmetrics Present: PPC Analytics [infographic]
Customer analytics infographic
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Did not follow best practices in using customer data, so unable to engage customers in a relevant fashion. Identify high-value customers and send them targeted marketing messages Optimize product bundles and offer times based on historical and recent customer behavior BEST-IN-CLASS STEPS TO SUCCESSFULLY MANAGE THE BUYER’S JOURNEY Delighting customers is no easy task for today’s organizations. The constant growth of information on numerous products and services empower customers with crucial intelligence that influences their purchase decisions. Achieving success in keeping in-tune with customers’ rapidly changing needs requires businesses to streamline their customer data management activities to personalize each customer interaction. The activities that are used to proactively manage this buyer’s journey can be compared to navigating a treacherous river. Success in completing a journey through this river requires companies to make the right decisions across each phase of the buyer’s journey by coordinating their activities, sharing information and working collaboratively to create lifetime customers. Companies successfully managing customer data collection use the following key differentiators: 61 % BIC 57 % BIC 61 % BIC CUSTOMER DATA COLLECTION Integrate internal data with external data Track, measure and report Social media platforms Integrate internal data about customers / prospects with external data (e.g. online, social) to gather a more comprehensive view of customer interactions Identify most influential customers within social media platforms Track, measure and report the impact of each piece of digital content on driving customer behavior TOP CHALLENGES FOR TODAY’S BUSINESSES 48% 32% Increased competition Rapidly changing customer expectations Manage/navigate the buyers’ journey by leveraging customer analytics best practices Customer retention BIC 158% greater than All Others Customer satisfaction BIC 16.4-times greater than All Others Avg profit margin per customer BIC 8.14-times greater than All Others Return on mktg investments BIC 844% greater than All Others We know our customers! 360° VIEW OF THE CUSTOMER: Seamless integration of customer data across enterprise systems (i.e. ERP, CRM) 52 % Report customer engagement performance results by role 73 % BIC 70 % BIC 48 % All Others: 55% All Others: 31%
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Transcript of Customer analytics infographic
Did not followbest practices in using
customer data, sounable to engage
customers in arelevant fashion.
Identify high-value customers and send them targeted marketing messages
Optimize product bundles and o�er times based on historical and recent customer behavior
BEST-IN-CLASSSTEPS TO SUCCESSFULLYMANAGE THE BUYER’S JOURNEYDelighting customers is no easy task for today’s organizations. The constant growth of information on numerous products and services empower customers with crucial intelligence that in�uences their purchase decisions. Achieving success in keeping in-tune with customers’ rapidly changing needs requires businesses to streamline their customer data management activities to personalize each customer interaction. The activities that are used to proactively manage this buyer’s journey can be compared to navigating a treacherous river. Success in completing a journey through this river requires companies to make the right decisions across each phase of the buyer’s journey by coordinating their activities, sharing information and working collaboratively to create lifetime customers.
Companies successfully managingcustomer data collection use the following key di�erentiators:
61%BIC
57%BIC
61%BIC
CUSTOMER DATA
COLLECTIONIntegrate internal data with external dataTrack, measure and report
Social media platforms
Integrate internal data about customers / prospects
with external data (e.g. online, social) to gather
a more comprehensive view of customer interactions
Identify mostin�uential customers
within socialmedia platforms
Track, measure and report the impact of
each piece of digital content on driving customer behavior
TOP CHALLENGES FOR TODAY’S BUSINESSES
48% 32%Increased
competition
Rapidly changingcustomer expectations
Manage/navigate the buyers’ journey by leveraging customer analytics best practices
Customer retentionBIC 158% greater than All Others
Customer satisfaction BIC 16.4-times greater than All Others
Avg pro�t margin per customerBIC 8.14-times greater than All Others
Return on mktg investmentsBIC 844% greater than All Others
We know ourcustomers!
360° VIEW OFTHE CUSTOMER:Seamless integration
of customer data acrossenterprise systems (i.e. ERP, CRM)
52%
Report customer engagementperformance results by role
73%
BIC70%
BIC48%
All Others: 55%
All Others: 31%
