Company Profile New
-
Upload
brand-you-design -
Category
Design
-
view
848 -
download
0
Transcript of Company Profile New
Sample of the Website Sitemap
Google Analytics Advantages
• Free• Sufficient possibilities for most companies• Easy to implement• Easy to use• Easy to understand
The Advertising Industry
-x%Magazine
<+1.0%FTA TV
+4%Newspaper
+7%Radio
USD4mOnline
Growth in 2005
The Advertising Industry
?%Magazine
?%FTA TV
?%Newspaper
?%Radio
+67%Online
Growth in 2006From USD4m in 2005
to USD6.4m in 2006 (f’cast)
Overview of Search
Aug '06 J uly '06 J un '06 Change
1 Google Sites 44.1% 43.7% 37.3% 6.82 Yahoo Site 28.7% 28.8% 29.7% -1.03 MSN-Microsoft Sites 12.5% 12.8% 15.8% -3.34 Time Warner Network 5.6% 5.9% 9.6% -4.05 Asia Network 5.5% 5.4% 6.0% -0.5
Others 3.6% 3.4% 1.6% 2.0
Google Sites
Yahoo Site
MSN-Microsoft Sites
Time Warner Netw ork
Asia Netw orkOthers
SHARE OF 6.5 Billion SEARCHES in 2005
Google has the majorityMarket share of global
6.5b searches
Where are the Organic Results?
Organic
Pay Per Click
Pay Per Click
Industry Research – Who gets the clicks?
The vast majority of clicks -- roughly 60 percent, go to organic listings.
Source: Enquiro, 2006
Organic Clicks vs Paid Clicks
• SEO pulls more traffic than PPC• Natural listings are perceived to be non-biased• SEO gives better ROI than any other marketing
medium
Analysis
Analysis
SEO Receipt
On Page FactorsPage Title
Keywords in ContentHeading Tags
Keyword ResearchHow do people search?
Competition level2-4 word phrases
Link Buildin
gInternal External
Anchor Text
Improved Rankings
Better VisibilityIncreased TrafficMore Leads/Sales
Why Choice SEO
Magazine (A4 Colour)RM 2,000 x 12 mths = RM 24,000
Newpaper (37cm x 8cm Colour)RM 30,000 x 365 Days= RM 1,095,000
Google & Yahoo (keywords ranking)RM 9,800.00
Estimate RM 800.00 per mth
Our Clientele
Thank You!!