Company Profile New

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Transcript of Company Profile New

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Sample of the Website Sitemap

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Google Analytics Advantages

• Free• Sufficient possibilities for most companies• Easy to implement• Easy to use• Easy to understand

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The Advertising Industry

-x%Magazine

<+1.0%FTA TV

+4%Newspaper

+7%Radio

USD4mOnline

Growth in 2005

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The Advertising Industry

?%Magazine

?%FTA TV

?%Newspaper

?%Radio

+67%Online

Growth in 2006From USD4m in 2005

to USD6.4m in 2006 (f’cast)

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Overview of Search

Aug '06 J uly '06 J un '06 Change

1 Google Sites 44.1% 43.7% 37.3% 6.82 Yahoo Site 28.7% 28.8% 29.7% -1.03 MSN-Microsoft Sites 12.5% 12.8% 15.8% -3.34 Time Warner Network 5.6% 5.9% 9.6% -4.05 Asia Network 5.5% 5.4% 6.0% -0.5

Others 3.6% 3.4% 1.6% 2.0

Google Sites

Yahoo Site

MSN-Microsoft Sites

Time Warner Netw ork

Asia Netw orkOthers

SHARE OF 6.5 Billion SEARCHES in 2005

Google has the majorityMarket share of global

6.5b searches

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Where are the Organic Results?

Organic

Pay Per Click

Pay Per Click

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Industry Research – Who gets the clicks?

The vast majority of clicks -- roughly 60 percent, go to organic listings.

Source: Enquiro, 2006

Organic Clicks vs Paid Clicks

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• SEO pulls more traffic than PPC• Natural listings are perceived to be non-biased• SEO gives better ROI than any other marketing

medium

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Analysis

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Analysis

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SEO Receipt

On Page FactorsPage Title

Keywords in ContentHeading Tags

Keyword ResearchHow do people search?

Competition level2-4 word phrases

Link Buildin

gInternal External

Anchor Text

Improved Rankings

Better VisibilityIncreased TrafficMore Leads/Sales

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Why Choice SEO

Magazine (A4 Colour)RM 2,000 x 12 mths = RM 24,000

Newpaper (37cm x 8cm Colour)RM 30,000 x 365 Days= RM 1,095,000

Google & Yahoo (keywords ranking)RM 9,800.00

Estimate RM 800.00 per mth

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Our Clientele

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Thank You!!