Club Leadership Summit 2016

WeLCoMetO the cLUbLeaDerShipSUmmit

cLUbS OF the FUtUreLorD’S CriCKet GroUnD

4th – 6th December 2016

GOLF GENIUS S O F T W A R E

offiCiaL partnerS

#CLS2016

Contents

Welcome 3

cLS contacts 5

Delegate List 6-7

Official agenda 8-9

Sunday Speaker 11

monday Speakers 11-18

tuesday Speakers 19-23

cLUbS OF the FUtUre

www.clubleadershipsummit.com #cLS2016 1LorD’S CriCKet GroUnD

WeLCoMe

Welcome to the club Leadership Summit 2016, supported by toro, e-Z-go, GolfGenius software, club inc. and Vitalizer Luxury.

the summit gathers the industry’s leading professionals from europe, the middleeast and asia and engages them in an innovative discussion revolving around acentral theme. this year, at our fifth annual summit, the theme is “clubs Of theFuture”. throughout the event we will be looking at innovations and ideas from themost successful business models and adapting them to the private club industry.

the summit will provide attendees with an invaluable opportunity to learn fromrenowned industry experts from around the world and network with fellow managersfrom some of the most prestigious clubs in europe. it should prove to be a hugelymotivating occasion with countless opportunities to address the unique challengesfaced by private golf clubs, as well as share effective business solutions and strategies.

every year we incorporate a fundraising initiative into the summit, raising money andawareness for causes that are close to our hearts. this year we will be campaigningon behalf of a charity called Golfing4life. We are thrilled to present an array of veryspecial auction prizes, which will be available to both delegates, and a select numberof invited non-delegates, to bid for during monday evening’s charity dinner.

We would like to thank delegates, invited guests, auction providers and our partnersfor their combined support in making the club Leadership Summit a pioneering andstandout industry event and look forward to welcoming you all to Lord’s cricketGround in December.

niall flanaganchairman, club Leadership Summit

cLUbS OF the FUtUre

www.clubleadershipsummit.com #cLS2016 LorD’S CriCKet GroUnD 3

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Your ContaCts for the suMMit

Niall, Doug, mike, anna, Laura & Nikki will be your points ofcontact throughout the event. if you need any help or haveany queries please use the contact details below.

Niall Flanagan07725 333 [email protected]

Doug Green07768 057 [email protected]

anna [email protected]

mike Gosling Laura mcDonald07791 154312

Nikki hunter07809 490147


DeLeGate List

rudy anderson President Pacific Links international

Garry ashfield Project Development Manager Golf east Kft.

Barry Beckett senior Marketing Manager toro

Daniel Blattler Managing Director the ad store uK

Kristoff Both Director of Golf alcanada

Michael Braidwood Director of education CMae

rob Bray Ceo edgbaston Priory Club

nick Brown Corporate accounts-eMea e-Z-Go

andy Brown senior sales Manager toro

andrew Bulloch Director of sales international Global northstar

John Colucci executive Vice-President Wheels upfounding Partner

tom Critchley founder and Ceo sPrint6GoLf Group Ltd

anna Darnell Director of Golf & resort operations the Grove

arnoud de Jager Managing Director GolfexploitatiemaatschappijDe Lage Vuursche B.V.

francisco David de Lancastre Director of Golf finca Cortesin

tom Delozier General Manager Quail hollow

Dorian Dugmore Ceo Wellness academy

robert ebdon assistant secretary (estates & Ground Development) MCC

Wilma erskine secretary/Manager royal Portrush

niall flanagan Ceo Club inc.

peter foord secretary the Berkshire

Christina franco Polar explorer south Kensington Club

James fuller General Manager Gog Magog

Stuart Gillett General Manager Golf at Goodwood

John Glendinning Ceo the Wisley

richard Goodley financial Controller the Wisley

Mike Gosling Videographer Mike Gosling video

Sebastian Gray Ceo sport Digital

Doug Green Cfo Club inc.

Dubravka Griffiths operations Manager the Buckinghamshire

Darren Griffiths Director of Golf Monte rei

David Hales owner David hales interior Design

neil Hampton General Manager royal Dornoch

www.clubleadershipsummit.com #cLS2016

Juan antonio General Manager national Golf Centre Madridfernandez Hernando

Craig Higgs Vice President of sales Golf Genius software

alan Hogg Ceo Kingsbarns

audrey Hogg Business Development Manager Kingsbarns

nikki Hunter event Manager Club inc. events

Gerry ivers General Manager Queenwood

Jörgen Kjellgren General Manager Båstad Golfklubb

Ben Laing Managing Director Branston Golf and Country

aurelio Landolt executive Director Vitalizer Luxury

Suzanne Landolt-parker sales Co-ordinator uK Vitalizer Luxury

Mark Lewis Golf operations Manager Cannes Mougins

Bernat Llobera area Golf Director arabella Golf Mallorca

Chris Lomas secretary Worplesdon

Laura McDonald Managing Director european Golf Challenge

Mrinal Madina Director the ad store uK

Lidia Munoz Marketing and operations Manager san roque Club

Marc newey Ceo roehampton Club

Keith pelley Ceo the european tour

fred popp Ceo teamup

ian randell Ceo PGas of europe

tom reilly Director of talent Management Billy Casper Golf

Javier reviriego General Manager real Club Valderrama

Howie roberts General Manager Yas Links

Michael Sawicki General Manager Parkstone

paul Schunter Director of Golf & operations Cuddington

David Shepherd Ceo the scandinavian

Jeremy Slessor Managing Director eGD

anna Solheim Copywriter & social Media Manager iamawordnerd

prasad Suryadevara Ceo Global northstar

riccardo tirotti Business Development Manager Marco simone Golf & Country

Mark Vickery Consultant & interim Manager Various clubs

Claire Welsh Communications Manager the open

alex Woodward General Manager Boyce hill

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offiCiaL aGenDa

SUnDaY4th DeCeMBer

MonDaY5th DeCeMBer

tUeSDaY6th DeCeMBer

16:00Check-in hotel reception

17:45transfer tothe Lord’sMuseumFrom hotel reception

18:00Drinksreception &tour of Lord’sthe Lord’s museum


10:00Daniel Blattler,Managing Director,the ad Store UKMrinal Madina,Director,the ad Store UKthe value in branding

09:15Jeremy Slessor,Managing Directorof european GolfDesignFuture thinking

14:00Dr Dorian Dugmore,Ceo, Wellnessacademythe corporate athlete

16:00fred popp,Ceo teamupClaire Welsh,Brand Managerr&aDeveloping “theOpen” brand

LUn

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08:45transfer tothe thomasLord SuiteFrom hotel reception

09:25niall flanagan,Chairman, ClubLeadershipSummit.Welcome

09:00arrival tea/Coffeethomas Lord Suite

15:30refreshmentBreak

09:00arrival tea/Coffeethomas Lord Suite

19:25niall flanagan,Club inc. Welcome to Lord’s

19:30robert ebdon,assistant Secretary,(estates & GroundDevelopment) MCCrefurbishment of Lord’s

20:00networkingand foodthe Lord’s museum

22:00Carriages

09:30tom reilly,Director of talentManagementBilly Casper Golfhow to find and hire thebest people for your club

10:15John Colucci,executive Vicepresident &founding partner,Wheels Uphow to retain membersthrough loyalty and service

11:15tom Critchley,owner ofSprint6GoLfChristina franco,MembershipDirector of SouthKensington ClubSebastian Gray,Ceo Sport Digitalengaging members touse their club and addedvalue benefits

17:15Monday Closure& transfer to Hotel

18:15transfer to the Longroom at Lord’sFrom hotel reception

19:00Steven orrGolfing4life charity introduction

Group photographthe Long room bar& concourse

14:00Close of Summit



12:15Lunch & networking thomas Lord Suite

19:15Gala Dinnerthe Long room

Keith pelleythe future of the tour

Charity auctionadger brown - auctioneer

11:00tom Delozier,Ceo Quail Hollowhow to get ready for theUSpGa 2017 and thepresidents cup 2021


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SUnDaY sPeaKer

educated at hurstpierpoint college, robert graduated from South bank University, London, with a 1stin construction management in 1988. he spent eight years with the building contractor James Longleyduring which time he project managed the construction of grand-stands at cheltenham, Goodwoodand Fontwell park racecourses. he joined Synergy in 1998 and specialised in the sports and educationsectors of construction. robert then acted for Sussex ccc between 2008 and 2011 and project managedtheir ground development work at the county Ground, hove. robert also project managed the refurbishmentand extension of the pavilion at the Oval in the early 1990’s and this led to him being invited by mauricede rohan in 2004 to join the estates committee at mcc.

robert was elected a member of the mcc in 1994 and was appointed assistant secretary (estates andGround Development) mcc in april 2014. Since then, and in addition to being responsible for the Lord’sestate, he has led the mcc’s £200 million ground development planning. the first project in the grounddevelopment plan is the £25 million new Warner Stand which is on site now and is due for completion inapril 2017. robert is married to claire, a midwife, and they live near horsham in Sussex, they have twosons, James and William and a daughter, hannah.

rObert ebDON aSSiStaNt SecretarY(eStateS & GrOUND DeVeLOpmeNt) mcc


MonDaY sPeaKers

tom reilly is the Director of talent management for billy casper Golf, owner-operator of the world’s fifthlargest portfolio of golf courses, country clubs and resorts, and a leading provider of professional management,consulting and marketing services.

Over the past 25 years billy casper Golf has created the most powerful operating platform in golf, fueled byan infrastructure of high-performing people, systems and economies of scale. reilly is essential in developing,directing and overseeing the company’s most important asset: its people.

With more than 7,600 in-season employees, 150 golf courses in 28 states and regional Support Officescoast-to-coast, reilly oversees abundant opportunities for highly-talented managers to join the billy casperGolf family. innovative training programs, including its proprietary "ace the Guest experience," “building Ourbuffalo” mentorship program, billy casper Golf University and bcG Superintendent institute, foster environmentsideal for personal and professional growth.

tOm reiLLY DirectOr OF taLeNt maNaGemeNt FOr biLLY caSper GOLF

John colucci has been an aviation executive for 25 years working as executive Vice president- Founding partnerwith Wheels Up. his other experience includes cOO of Leading edge aviation Solutions and executive Vicepresident of avantair. prior to that John was executive Vice president for NetJets® inc, the world's largest providerof private aviation services responsible for all revenue. before joining NetJets in 1993, John was Vice president ofNew business Development for Gulfstream aerospace and had previously held various sales positions with ibm.

in 2006 John founded the world’s first carbon offset program focused on the private aviation industry. in 2007 theprogram was sold to terrapass, LLc, the leading brand of carbon offset products for individuals and corporations.

John is a veteran of the U.S. marine corps, having entered active duty out of high school. after the marine corps, hegraduated from Queens college, city University of New York with a b.a. in political Science. John remained in the marinecorps reserve, retiring in 2000 after 24 years’ total service. he is a veteran of Operation Desert Shield/ Desert Storm.

JOhN cOLUcci execUtiVe Vice preSiDeNt- FOUNDiNG partNer WheeLS Up

“TO ME GOLF IS A FORM OF MEDITATION.”

THE BRIDGE SERIESAlexander Lundqvist

“I LOVE THE ENDLESS CHALLENGE OF THE GAME.”

@JLINDEBERGSPORT | JLINDEBERG.COM

MonDaY sPeaKers

Sebastian began his career with Quest Software working in their microsoft sales team, leaving after a numberof years to setup his company developing mobile apps. this progressed into User interactions and digitalmedia, leading to the creation of Sport Digital, a digital media company that specialize in the managementand commercialisation of the digital landscape for athletes, actors, musicians and celebrities. two yearsafter its founding, Sport Digital now looks after over 300 athletes, including Gareth bale, anthony Joshua,and adam Lallana, utilising and developing their digital and social media footprint with the long termobjective of quantifying and realising their digital media value.

SebaStiaN GraY ceO, SpOrt DiGitaL

Dr Dorian Dugmore (phD cardiovascular medicine), Director of beyond the barriers, is internationally recognised asan expert in cardiovascular health, preventative medicine and wellness. his programmes have won World andeuropean best practice awards for corporate wellness.

Dorian has been working in cardiovascular medicine and Wellness for 30 years and has written extensively onhealth, exercise and heart disease. he was formerly the Director of the world famous toronto rehabilitationcentre in canada, considered the best in the world for cardiac rehabilitation. Dorian is past Secretary Generalof the World council for cardio pulmonary rehabilitation and is currently on the nucleus for Sport cardiologyand prevention, belonging to the european Society of cardiology.

he currently leads a unique programme at Wellness international monitoring the health and fitness of over 120Football League managers, this work having being featured on "tonight with trevor mcDonald".

DOctOr DOriaN DUGmOre ceO, WeLLNeSS acaDemY

tom has worked in golf for almost 20 years, including almost 7 years at the european tour and briefer periodsat various sports marketing agencies, including imG. During his time at the ‘tour’ he ran numerous tournamentsthroughout europe, including heading up the site team at the ryder cup in 2006. after leaving the ‘tour’ in2007 he has continued to work primarily in golf developing strategy and running events for brands such asSap, UpS, turkish airlines, Genworth, barclaycard and aberdeen asset management.

tom grew up in a traditional golfing family but realised golf needs to modernise to compete with other sportsin the future. this led him to create SpriNt6GOLF, which he launched in June 2016. SpriNt6GOLF is a newmore dynamic golf format involving 6-hole games on a 30-second Shot clock, focused around a free phoneapp. tom and his team’s goal is to take SpriNt6GOLF to the professional tours around the world knowing itwill spark a whole new wave of golf fans, and have a very positive impact on the sport.

tOm critchLeY FOUNDer, ceO & OWNer OF SpriNt6GOLF

the first thing i get asked is “why” i want to go to the North pole. the second is why i want to go on my own.there is never a good reason when explaining a passion. the North pole has been just that, a passion. ever sincehearing the first stories of men who slipped into frozen sleeping bags at night exhausted after a long day ofhauling, i wanted to go there, i wanted the privilege if travelling in one of the greatest wildernesses imaginable;challenging my body and mind to do so against the odds. i face a far greater comfort then they ever did and acertainty at least, that my journey will not end with a plunge into the molten core of the earth.

a dream can only become reality when your belief and desire are coupled with the confidence that comes fromexperience. Working as a guide in italy and africa has given me a vast body of experiences as well as allow meto have chunks of time to dedicate to personal challenges climbing and racing in a variety of environments.it was not until a few years ago that after participating in, and winning, the polar race 2005 to the magneticNorth pole with team mate Justin packshaw that i started to focus on growing that dormant dream of reachingthe true North pole.

chriStiNa FraNcO memberShip DirectOr, SOUth KeNSiNGtON cLUb


notes



MonDaY sPeaKers

Steven has been a full time golf coach for 15 years and recently became the youngest ever recipient of thepGa master professional title.

Over this time he has left no stone unturned in a desire to understand the truth’s as they relate to highperformance in both golf and personal achievement. he has a master’s Degree (mSc) in sports coaching, is aUKcc Level 4 coach and is currently working towards a professional Doctorate in elite performance at theUniversity of central Lancashire. his coaching is driven mainly by 3 key questions:

• how do we most effectively learn the golf swing/develop golf skill?

• What are the key factors that produce peak performance in the playing environment?

• how does a golf coach become more expert over time?

he has been exposed to several of the world’s leading coaching minds in a variety of fields and is also a tutorfor the pGa of Great britain. he works within england Golf as regional coach for the south-east. in media print,Steven is on the instruction staff and is a regular contributor to Golf World magazine. he works with golfers ofall levels from beginners to national squad members to challenge and european tour players.

SteVeN Orr ON behaLF OF GOLFiNG4LiFe

Fred’s has spent 20 years working in conjunction with officials throughout the sports business, promotingand activating a fundamental shift that viewed sports teams, leagues, events, and organisations as“brands”. applying corporate brand building logic and practices to the sports world’s most ambitiousentities has proven to be overwhelmingly successful.

Over the past three years Fred led the award-winning rebrand of the OpeN, working alongsidemalcolm booth and the r&a communications and marketing department. the programme has beenoverwhelmingly successful.

FreD pOpp chieF execUtiVe aND FOUNDer, teamup consulting

claire is marketing and communications manager for the Open, golf's oldest and most prestigiouschampionship. Organised by the r&a, golf's global governing body for golf, the Open brings together theworld's best players in pursuit of the historic claret Jug trophy and the title of champion Golfer of the Year.

based at the home of golf in St andrews, claire leads on the Open's marketing communications and digitalcontent strategies, working to bring the championship to fans around the world across multiple channels.Originally from canada, claire has worked in the golf industry for 13 years including at the rbc canadianOpen and at the rio 2016 Olympic Games where she led golf's digital content and social media team.

cLaire WeLSh marKetiNG aND cOmmUNicatiONS maNaGer, the OpeN

notes


MonDaY sPeaKers

On monday august 3, 2015, canadian Keith pelley became the fourth chief executive in the history of theeuropean tour, following in the footsteps of John Jacobs, Ken Schofield and George O’Grady.

prior to joining the european tour, pelley was president of rogers media in canada, who he joined in 2010and where he was responsible for leading the overall operations of the company’s diverse portfolio.

a passionate sports advocate, pelley has 30 years of experience in the sports and media industries. prior tojoining rogers media, he was executive Vice-president of Strategic planning at ctVglobemedia and presidentof canada’s Olympic broadcast media consortium, where he led rogers’s and ctV’s unprecedented coverageof the Vancouver 2010 Olympic Winter Games.

pelley was also president and ceO of the toronto argonauts Football club (2003 to 2007), where under hisleadership, the club rose in popularity with average home-game attendance more than tripling in just fouryears. in his first full year with the club, pelley helped guide the argos to the 2004 Grey cup title.

pelley began his career in 1984 as an on-air personality at OmNi television, before joining tSN in 1986 and FOxin 1994 where he worked as a game producer for NFL, NFL europe, NhL, and mLb. he returned to tSN in 1997as Senior Vice-president of programming & production and was appointed president in 2001, where he remaineduntil 2003 before joining the argonauts.

pelley is a graduate of ryerson University with a b.a. in radio and television arts, and also received an atcLdiploma from trinity college in London, england.

Keith peLLeY chieF execUtiVe OF the eUrOpeaN tOUr

“�Golfing4Life�provide�young�talent�with�opportunity,�encourage�their�belief�and�give�coreunderstanding�of�human�values.�These�three�fundamentals�inspire�not�only�performancein�sport�but�in�life�itself�”

Sir�Clive�Woodward,Rugby�World�Cup�winning�coach�

........�Providing�opportunity�

Embracing�talent��........�

www�golfing4life�com


tUeSDaY sPeaKers

Jeremy has been involved in the golf course business since 1976. in that time, he has workedthroughout europe, the United States and africa.

Jeremy joined eGD in 1994, becoming managing Director two years later. in addition tooverseeing the successful day-to-day operation of the company, his specific responsibilitiesinclude meeting with potential and existing clients, assisting in the initial analysis of projects andthen overseeing the company’s services for each of its projects. Given the wide geographicrange of the company’s business and the equally wide range of clients for whom the companyis working, Jeremy is acutely aware of current trends as they relate to golf resort development,together with the technical, financial and practical issues that result. Jeremy is a frequentspeaker at international conferences and seminars as well as a regular contributor tomagazines and periodicals.

JeremY SLeSSOr maNaGiNG DirectOr OF eUrOpeaN GOLF DeSiGN


#cLS2016 www.clubleadershipsummit.comLorD’S CriCKet GroUnD20

notes

tUeSDaY sPeaKers

Daniel’s latest venture is the ad Store UK. a full service marketing agency that’s part of a globalnetwork of independent creative agencies. as a spin-off of blattler, the ad Store UK taps into hisextensive experience and resourses. adding to the skills and experience are his two businesspartners Stephan hammes and mrinal madina as well as the 10 partner agencies – a greatresource when working with international clients.

Daniel founded his agency blattler Ltd in 2003, a boutique creative agency that helps brandsdefine themselves, engage with their audience and tell their story. Some of his clients includemercedes-benz, Jpmorgan private bank, the Wisdom council and the Swiss embassy.

Daniel’s career started in Switzerland where he learned the meaning of hard work as anapprentice at a cheese factory. a normal day would start at 4am and tools were downedat 11pm. perfect preparation for a career in marketing.

he married an english girl at the age of 22 and moved to London two years later with a sevenmonth old son. Still happily married and now with two grown up children, Daniel never stoppedworking the long days – now tending to brands.

DaNieL bLattLer maNaGiNG DirectOr, the aD StOre UK


mrinal is an entrepreneur who has joined forces with Daniel blattler and Stephan hammesto run a full service marketing agency, the ad Store UK, which is part of a global networkof independent creative agencies. mrinal’s focus is on business development and accountmanagement. his work interests include all things digital, content management and he isan avid networker.

mrinal is a keen golfer and was a founding partner in a start up that looked to improve thelesson experience in golf, connecting coaches and golfers through an online platformcalled cadin.

mrinal got the “golfing bug” at University where he took advantage of the student membershipoffer of £60 for club membership at barnham broom. he has been a member of golf clubs for15 years and his current club is the richmond.

mrinal is married and has two young children, he tries to keep fit, tries even harder to keep hishandicap at a sensible level and is regularly involved with charity fundraising.

mriNaL maDiNa DirectOr, the aD StOre UK

tUeSDaY sPeaKer

tom DeLozier is the General manager of Quail hollow club in charlotte, North carolina.Quail hollow is an exclusive private club that has a storied tradition of bringing the best playersin the World to the carolinas. the club continues this tradition as it will host the 99th pGachampionship in 2017 and the presidents cup in 2021.

arnold palmer was instrumental in the creation of Quail hollow club and also played a big partin hosting the Kemper Open invitational Golf tournament through the 1970’s and World SeniorsGolf tournament through the 1980’s. For the past 13 years the club has served host to theWachovia/Wells Fargo championship that is continued to be regarded as best in class on thepGa tour. Some of the previous winners at Quail hollow hosted tournaments include tomWeiskopf, miller barber, peter thompson, bruce crampton, Gary player, Jim Furyk, tiger Woods,rickie Fowler and rory mcilroy.

Quail hollow club is a full service year around facility that includes 18 holes of championshipgolf, several golf practice complexes, 7 tennis courts, swimming pools, and two clubhouseswith multiple dining and event areas. the club employs a year around staff of 130 teammembers representing nine different departments.

Quail hollow club’s mission statement is ‘Good to better and better to best’ and the club’smotto is ‘Greatness has a home’.

tOm DeLOZier GeNeraL maNaGer, QUaiL hOLLOW


notes

#cLS2016 www.clubleadershipsummit.comLorD’S CriCKet GroUnD24

The Ad Store UK

Some people run a business, others nurture a brand. Building brands is personal; it can be intense and it’s certainly rewarding. The Ad Store UK is part of a global network of independent creative agencies. We build brands and help manage them. Every day. At every touch-point.

London | [email protected]

club inc.

50 Grosvenor hill

mayfair

London

W1K 3Qt

#CLS2016

@weareclubinc

Club Leadership Summit 2016

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