Audience Research Questionnaire

Q1. What is your sex?

Male

Female

Q2. What age category do you fit into?

15 years and below

16 – 20

21 – 40

41 – 60

61 +

Q3. Do you have a job?

Yes

No

Q4. How much would you expect to spend on a weekly magazine?

Under £1

£1-£1.99

£2-£3.99

£4 +

Q5. Do you regularly read music magazines?

• Yes

• No

If answered yes, please state which magazines you read:

………………………………………………………………….……………………………………………………….

…………………………………………………………………………………………………………………………..

Q6. How would you read a magazine?

• Digitally (e.g. on an electronic device such as a tablet)

• Paper printed version

Q7. What websites/social media do you regularly use?

Facebook

Twitter

Instagram

Tumblr

Snapchat

Other (please state others)

………………………………………………………………………………………….………………………….

Q8. Please name the brands you like or use often:

Q9. What music genres do you like?

• Rock

• Pop

• Metal

• Indie

• Alternative

• Other (please state others)

………………………………………………………………………………………………………………..

Q10. What are your interests or hobbies?

• Music

• TV/Film

• Gaming

• Reading

• The arts

• Sport

Q11. Do you enjoy attending live music events such as gigs, concerts or festivals?

Yes

No

Q.12 Have you attended any of the following festivals?

Reading/Leeds

Download

Sonisphere

Slam Dunk

Warped Tour

Latitude

Glastonbury

V Festival

Sun Down

Other (please state others)

…………………………………………………………………………………………………………………….

Q13. How much do you spend on physical or downloaded music per month?

Under £4.99

£5 - £9.99

£10 - £20

£20 +

Q14. Do you like free gifts and competitions in magazines?

Yes

No

Q15. What do you look for in a good music magazine?

Q16. Which colour themes would expect to see on a music magazine?

• Dark e.g. black, red, purple, blue, green

• Bright e.g. red, orange, yellow, white, blue

• Pastel colours

• Neon colours