Questionnaire analysis

Q1

After watching the first 5 minutes of our documentary 'The Delicious truth' what

do you think the main message is?

How ice cream ef -fects our body and healthHealth causes of Ice creamHow Ice cream is madeThe truth about ice cream

After analysing this question I have gathered that most viewers are aware that the main aim of the documentary is to let consumers know the health risks of Ice Cream, this is what the documentary was mostly based on and the most popular answer for this question with 4 people. There were then equal results for what other viewers thought of the documentary, 2 people for each answer equally thought the documentary was about how ice cream affects our body and health, how Ice Cream is made and the truth about Ice Cream. All of these aspects were part of documentary although it seemed that the health causes was the main focus. The results from this question has made me think that we interviewed the correct people to relate, a mix of health professionals to people who produce Ice Cream. This has given the audience a thought that the documentary maybe well structured and thought out, therefore belief in what is said throughout the product.

Q2

On a scale of 1-10 how well would you say the voiceover works with the docu-

mentary? 10 being very well and 1 being not well at all

1097

Most people (8) who conducted the questionnaire answered ‘10’ or ‘9’ as these were equal results, meaning that the voiceover of the project works well with the documentary. Only 2 people answered with a lower number of ‘7’. This makes me very confident to say that the documentary voiceover was relevant and worked well with the project overall. I have learnt that the emphasis used in the voiceover is relevant to the topic because it shows confidence towards the topic.

Q3

On a scale of 1-5 rate the following aspects within the documentary (Edit-

ing)

5

4

6 people that carried out this questionnaire rated the documentary as being edited to a high standard (5). Only 4 people; the minority chose 4/5, which is still a high mark. This has given me great confidence that the documentary succeeded to look professional in the editing aspect. There may be little improvement to be made, e.g. with cutaways to be pan and zoomed with precision, these small aspects may have been what these viewers thought needed improvement.

Q3

On a scale of 1-5 rate the following aspects within the documentary (

Camerawork)

54

Out of the 10 people who carried out the questionnaire and answered the question, 8 people rated the camerawork as being 4/5, this is a high mark that I feel confident about however only 2 people answered with 5/5, this gives me an indication that there is improvement to be made. I will ensure that in future development of the documentary the camera work in some clips will be recorded again to the highest standard possible, this is because some interviewees had incorrect mix ups of words or hesitations as shown with the Ice Cream Farm. With further development of the documentary I propose to record some selected interviews again to ensure wording is correct e.g. nutritionist.

Q3

On a scale of 1-5 rate the following aspects within the documentary

(Voiceover)

54

6 out of the 10 people who carried out the questionnaire replied with an answer of 5/5 for the quality and relevance of the voiceover. The other 4 people then decided that the aspects of the voiceover deserved a 4/5 which is still a very high mark. I am happy with the results as it has made me think that the voiceover was recorded to high standard with the right voice however that there may be small improvement to make with further development of the project. I think emphasis needed to be clearer within the voice.

Q3

On a scale of 1-5 rate the following aspects within the documentary (Pro-

fessionalism)

54

Once again 6 out of 10 people who carried out the documentary replied with an answer being 5/5 for professionalism, this majority has supported my thoughts that the documentary was created to a high professional standard. Although 4 other people who conducted the questionnaire said that the professionalism of the documentary was rated at 4/5, this is still a high mark however it shows that there is improvement to be made with the documentary on professionalism, this may be through structure, topics, the wording of employees...etc.

Q3

On a scale of 1-5 rate the following aspects within the documentary (Music choice)

54

8 people who carried out the questionnaire and answered this question expressed that the music choice within the documentary was the right decision; this may be because it relates to the documentary topic of Ice Cream with a ‘cheesy’ twist. 2 out of 10 people who carried out the questionnaire expressed the thought that the music choice was a 4/5 which is also a high mark however indicates that some improvement could have been made; this could have been to where the soundtrack was inputted or to what the music track actually was.

Q4

What aspects of the Documentary do you think worked well?

CutawaysSoundbedInterviewsTitleVox popsTaste test

People who conducted the questionnaire were asked what aspects of the documentary worked well. People answering were able to choose more than one answer. 6 people answered this question saying the sound bed worked well, this was the highest figure out of all the answers possible. For the rest of the answers, 2 people chose the other aspects such as cutaways, interviews, title, vox pops and the taste test. These aspects may have had fewer votes although they were chosen with the same votes, meaning that these parts of the documentary will have come together to work well although it may just seem that the sound bed was produced to a higher standard. This may mean some development on the other aspects in future may be good to ensure the documentary is produced to the highest standard possible this may regard the recording quality of clips, sound quality to the content and points highlighted by the voiceover and interviewees.

Q5

What aspects of the Documentary do you

think could have been improved?

Shakey cameraMore cutaways

This question addressed the aspects of the documentary that could have been clearly improved. 6 people answered this question indicating that camera shakiness was one area that could have been improved in the documentary. I agree with this as it may be related to the recorded cutaways. This is because 4 people agreed that the documentary needed improvement on these cutaways, this may have been with the editing because more was needed however also there may have been an indication of shakiness which supports the correlation with the 2 answered options, shakey camerawork and the need for more cutaways.

Q6

Does the print advert link well with the

documentary?

Yes

These results show we have linked our documentary and print advert together well as the results from the audience feedback show 100% of people who filled in our questionnaire agree with this. One way in which we ensured the two linked together is through the use of colour scheme and font as we used the same font for the title to carry continuity through our products which added professionalism.

Q7

What aspects of the print ad worked well?

Mise en sceneSimplicityLayout

These results show that the majority of the people who answered the questionnaire think that the mise en scene worked well in the print ad. This also shows that a lot believed the layout worked well and also the simplicity. The fact a few people mentioned simplicity is beneficial for our evaluation as it shows we have clearly looked at channel codes and conventions as a lot of the print ads are simplistic therefore we tried to use this in our product. This result shows we have done this successfully.

Q8

What aspects of the print ad do you think could be im-

proved?

More BizzareLightingPlus and Equal sign

This shows that aspects to be improved in our print ad could be lighting. This shows we may have made the billboard ad slightly too dark which may have made it quite difficult for people to read the information. Also the point that it could be more bizarre links with the expectations of channel 4 billboard ads as they usually have elements of unusual manner. We tried to incorporate this into our work but maybe didn’t do so well enough and could have been something we could developed on.

Q9

Does the print ad make you want to watch the documentary?

YesNo

This shows that the majority of people said that the print ad did make them want to watch the documentary. This could have occurred due to the direct between the two or that they are just interested in the topic which is shown on the ad. However people also answered no to the questions which could suggest we could have used more examples of direct address to improve this point.

Q10

On a scale of 1-5, rate the following aspects of the Print ad (Information

given)

45

This result shows people thought that the amount of information given within the print ad was enough. This shows we have used enough information throughout the print ad to get across our topic being discussed.

Q10

On a scale of 1-5, rate the following aspects of the Print ad (Editing)

543

This shows that the majority of people thought that the editing was very good which is good as we can apply this to our evaluation process. however some said it was okay, this could mean we could have maybe added a range of transitions to keep the audience engaged and interested.

Q10

On a scale of 1-5, rate the fol-lowing aspects of the Print ad

(Image)

543

This result shows that the print ad image is successful as it shows a clear link between the topic which is ice cream and even more so the ingredients of ice cream. However a small amount of people said that the image was okay which could mean it was too dark therefore they couldn’t see it very well and get the information they require.

Q10

On a scale of 1-5, rate the following aspects of the Print

ad (Text)

543

This shows that the text used in the print ad is successful and the majority of people think it was produced very well. This could suggest the text is professional.

Q10

On a scale of 1-5, rate the fol-lowing aspects of the Print ad

(Layout)

543

This result shows we have a professional layout to the print ad. Which suggests it is easy for people to read the information well, however a small amount of people also stated that the layout was okay which could suggest it could have been more spaced out and layout more professionally.

Q10

On a scale of 1-5, rate the follow-ing aspects of the Print ad (Pro-

fessionalism)

54

This shows that our print ad looks very professional as everyone who completed the questionnaire said that it is very professional.

Q11

Does the radio trailer link well with the documentary?

Yes

This shows 100% of people think our radio trailer links well with the documentary. This is very good as it shows we have used continuity throughout the two products. This may have been through the voice over as it was the same person in both the documentary and radio trailer.

Q12

What aspects of the Radio Trailer do you think work

well?

Inlcuding part of the DocumentaryThe theme is clear The music

These results show that people think that by including part of the documentary within the radio trailer was effective as it allowed continuity throughout the two products.

Q13

What aspects of the Radio trailer do you think could have been improved?

Song is too loudvoice over

This shows that the song in the radio trailer is too loud. This is something we have changed and altered due to this result therefore we lowered down the volume to allow the audience to hear the voice over more.

Q14

Does our Radio trailer make you want to watch the documentary?

YesNo

This shows that we have made the radio trailer professionally as most people said that it made them want to watch the documentary. However some people say they didn’t which could be changed by adding more examples of direct address such as rhetorical questions to encourage them to watch the documentary and find out the answers.

Q15

On a scale of 1-5, rate the following as-pects within the Radio Trailer (Infor-

mation given)

45

This shows the results given for this question show that the amount o information given in the radio trailer was enough to allow them all the information they required to know before watching the documentary.

Q15

On a scale of 1-5, rate the follow-ing aspects within the radio

trailer (Editing)

54

This shows that everyone who filled in the questionnaire thinks that the editing is done well which is good and suggests we have professionally and successfully edited the product.

Q15

On a scale of 1-5, rate the following aspects within the radio trailer (Music

choice)

54

People liked the choice of music used for the sound bed. The reason may be because the lyrics include the words ice cream it gives a direct link between the topic and the radio trailer.

Q16

How well would you say ALL our products work together? 1 being

not at all, 5 being very well

45

This result shows that people think that our three products link together very well. This suggests we have carried continuity throughout successfully and allowed the three products a professional link.