Audience Research - Quantitative Questionnaire

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Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research Short Film Quantitative Audience Research Please tick the appropriate box 1) What is your gender? Male [ ] Female [ ] 2) What is your age? 0 - 10 [ ] 31 - 40 [ ] 11 - 20 [ ] 41 - 60 [ ] 21 - 30 [ ] 60 + [ ] 3) What is your ethnicity? ______________________________ 4) What is your nationality? _______________________________ 5) Where are you currently residing? North East [ ] North West [ ] Yorkshire & Humberside [ ] West Midlands [ ] East Midlands [ ] East [ ] South West [ ] South East [ ] London [ ] 6) Which statements about short films do you believe to be true?

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A2 Media Studies - Advanced Portfolio,Audience Research

Transcript of Audience Research - Quantitative Questionnaire

Page 1: Audience Research - Quantitative Questionnaire

Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research

Short Film Quantitative Audience Research

Please tick the appropriate box

1) What is your gender?

Male [ ] Female [ ]

2) What is your age?

0 - 10 [ ] 31 - 40 [ ]

11 - 20 [ ] 41 - 60 [ ]

21 - 30 [ ] 60 + [ ]

3) What is your ethnicity?

______________________________

4) What is your nationality?

_______________________________

5) Where are you currently residing?

North East [ ] North West [ ] Yorkshire & Humberside [ ]

West Midlands [ ] East Midlands [ ] East [ ]

South West [ ] South East [ ] London [ ]

6) Which statements about short films do you believe to be true?

They’re a product not long enough to be considered a feature film [ ]

Must contain compact narratives designed to make its audience think deeply [ ]

Are only part of a presentation along with a feature film [ ]

Are exclusively independently made [ ]

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Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research

Can only be watched by a certain audience demographic [ ]

Short films are exclusively for the film industry [ ]

7) What is your genre preference? (can pick more than one)

Action [ ] Adventure [ ] Comedy [ ] Crime [ ] Faction [ ] Fantasy [ ] Historical [ ] Horror [ ] Mystery [ ] Paranoid [ ] Philosophical [ ] Political [ ] Realistic [ ] Romance [ ] Saga [ ] Satire [ ] Science fiction [ ] Social Realism [ ] Speculative [ ] Thriller [ ] Urban [ ]

Other: _______________________________________

8) How many feature films do you watch a week on average?

0 – 2 [ ] 3 – 4 [ ] 5 – 6 [ ] 7 – 9 [ ] 10+ [ ]

9) How many short films do you watch a week on average?

0 – 2 [ ] 3 – 4 [ ] 5 – 6 [ ] 7 – 9 [ ] 10+ [ ]

10) Do you find it easy to be able to locate short films?

Yes [ ] No [ ]

11) How do you usually view films?

Cinema [ ] Video/DVD/blu-ray [ ] Freeview channels [ ] Cable TV [ ] Legal internet streaming sites [ ] Illegal internet streaming sites [ ] Film Festivals [ ] Other: _______________________

12) Where do you view/have seen a short film(s)?

Video/DVD/blu-ray [ ] Film Festivals [ ] Internet legal/illegal [ ] Cinema [ ] Festival [ ] Other: ________________________

13) Which of the following short films have you seen or recognise:

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Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research

[ ] [ ]

[ ] [ ]

[ ] [ ]

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Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research

[ ] [ ]

[ ] [ ]

[ ] [ ]

14) Which themes do you often see within the films you have watched? (can pick more than one)

Good vs. Evil [ ] Love conquers all [ ] Triumph over adversity [ ] Individual vs. Society [ ] Death as part of life [ ] Revenge [ ] Loss of innocence [ ] Man vs Himself [ ] Man vs. Nature [ ] Legal vs. Illegality [ ] Emotion vs. Emotionless [ ] Weak vs. Strong [ ] Maturity vs. Immaturity [ ] Growing up/finding yourself [ ]

Other(s): ________________________________________________________________________

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Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research

15) Which issues do you often see explored in the films that you have watched? (can pick more than one)

Drug/substance abuse [ ] Alcohol abuse [ ] Bullying [ ] Racism/discrimination [ ] Violence [ ] Wealth [ ] Power [ ] Neglect [ ] Depression [ ] Teenage pregnancy [ ] Teenage depression/self-harm [ ] School issues [ ] Physical health [ ] Mental health [ ] Stereotyping [ ] Education/Lack of [ ] Politics [ ]

Other(s): ________________________________________________________________________

16) Which theme(s) do you feel need to be addressed more frequently within contemporary media texts? (can pick more than one)

Good vs. Evil [ ] Love conquers all [ ] Triumph over adversity [ ] Individual vs. Society [ ] Death as part of life [ ] Revenge [ ] Loss of innocence [ ] Man vs Himself [ ] Man vs. Nature [ ] Legal vs. Illegality [ ] Emotion vs. Emotionless [ ] Weak vs. Strong [ ] Maturity vs. Immaturity [ ] Growing up/finding yourself [ ]

Other(s): ________________________________________________________________________

17) What issues do you feel need to be addressed more frequently within contemporary media texts? (can pick more than one)

Drug/substance abuse [ ] Alcohol abuse [ ] Bullying [ ] Racism/discrimination [ ] Violence [ ] Wealth [ ] Power [ ] Neglect [ ] Depression [ ] Teenage pregnancy [ ] Teenage depression/self-harm [ ] School issues [ ] Physical health [ ] Mental health [ ] Stereotyping [ ] Education/Lack of [ ] Politics [ ]

Other(s): ________________________________________________________________________

18) Which group do you consider to be often mis/under-represented?

Males [ ] Females [ ] Young people [ ] Middle aged [ ] Old people [ ] Lower class [ ] Middle class [ ] Higher class [ ] Heterosexuals [ ] Homosexuals [ ] Northerners [ ] Southerners [ ] People with mental and physical health conditions or impairments [ ] Religions [ ] such as: _________________________________________ Ethnicities [ ] such as: ________________________________________ Other mis/under-representations: _____________________________________________________