Audience Research - Quantitative Questionnaire
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Transcript of Audience Research - Quantitative Questionnaire
Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research
Short Film Quantitative Audience Research
Please tick the appropriate box
1) What is your gender?
Male [ ] Female [ ]
2) What is your age?
0 - 10 [ ] 31 - 40 [ ]
11 - 20 [ ] 41 - 60 [ ]
21 - 30 [ ] 60 + [ ]
3) What is your ethnicity?
______________________________
4) What is your nationality?
_______________________________
5) Where are you currently residing?
North East [ ] North West [ ] Yorkshire & Humberside [ ]
West Midlands [ ] East Midlands [ ] East [ ]
South West [ ] South East [ ] London [ ]
6) Which statements about short films do you believe to be true?
They’re a product not long enough to be considered a feature film [ ]
Must contain compact narratives designed to make its audience think deeply [ ]
Are only part of a presentation along with a feature film [ ]
Are exclusively independently made [ ]
Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research
Can only be watched by a certain audience demographic [ ]
Short films are exclusively for the film industry [ ]
7) What is your genre preference? (can pick more than one)
Action [ ] Adventure [ ] Comedy [ ] Crime [ ] Faction [ ] Fantasy [ ] Historical [ ] Horror [ ] Mystery [ ] Paranoid [ ] Philosophical [ ] Political [ ] Realistic [ ] Romance [ ] Saga [ ] Satire [ ] Science fiction [ ] Social Realism [ ] Speculative [ ] Thriller [ ] Urban [ ]
Other: _______________________________________
8) How many feature films do you watch a week on average?
0 – 2 [ ] 3 – 4 [ ] 5 – 6 [ ] 7 – 9 [ ] 10+ [ ]
9) How many short films do you watch a week on average?
0 – 2 [ ] 3 – 4 [ ] 5 – 6 [ ] 7 – 9 [ ] 10+ [ ]
10) Do you find it easy to be able to locate short films?
Yes [ ] No [ ]
11) How do you usually view films?
Cinema [ ] Video/DVD/blu-ray [ ] Freeview channels [ ] Cable TV [ ] Legal internet streaming sites [ ] Illegal internet streaming sites [ ] Film Festivals [ ] Other: _______________________
12) Where do you view/have seen a short film(s)?
Video/DVD/blu-ray [ ] Film Festivals [ ] Internet legal/illegal [ ] Cinema [ ] Festival [ ] Other: ________________________
13) Which of the following short films have you seen or recognise:
Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research
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Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research
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14) Which themes do you often see within the films you have watched? (can pick more than one)
Good vs. Evil [ ] Love conquers all [ ] Triumph over adversity [ ] Individual vs. Society [ ] Death as part of life [ ] Revenge [ ] Loss of innocence [ ] Man vs Himself [ ] Man vs. Nature [ ] Legal vs. Illegality [ ] Emotion vs. Emotionless [ ] Weak vs. Strong [ ] Maturity vs. Immaturity [ ] Growing up/finding yourself [ ]
Other(s): ________________________________________________________________________
Katie Ranns – A2 Media Studies: Short Film Quantitative Audience Research
15) Which issues do you often see explored in the films that you have watched? (can pick more than one)
Drug/substance abuse [ ] Alcohol abuse [ ] Bullying [ ] Racism/discrimination [ ] Violence [ ] Wealth [ ] Power [ ] Neglect [ ] Depression [ ] Teenage pregnancy [ ] Teenage depression/self-harm [ ] School issues [ ] Physical health [ ] Mental health [ ] Stereotyping [ ] Education/Lack of [ ] Politics [ ]
Other(s): ________________________________________________________________________
16) Which theme(s) do you feel need to be addressed more frequently within contemporary media texts? (can pick more than one)
Good vs. Evil [ ] Love conquers all [ ] Triumph over adversity [ ] Individual vs. Society [ ] Death as part of life [ ] Revenge [ ] Loss of innocence [ ] Man vs Himself [ ] Man vs. Nature [ ] Legal vs. Illegality [ ] Emotion vs. Emotionless [ ] Weak vs. Strong [ ] Maturity vs. Immaturity [ ] Growing up/finding yourself [ ]
Other(s): ________________________________________________________________________
17) What issues do you feel need to be addressed more frequently within contemporary media texts? (can pick more than one)
Drug/substance abuse [ ] Alcohol abuse [ ] Bullying [ ] Racism/discrimination [ ] Violence [ ] Wealth [ ] Power [ ] Neglect [ ] Depression [ ] Teenage pregnancy [ ] Teenage depression/self-harm [ ] School issues [ ] Physical health [ ] Mental health [ ] Stereotyping [ ] Education/Lack of [ ] Politics [ ]
Other(s): ________________________________________________________________________
18) Which group do you consider to be often mis/under-represented?
Males [ ] Females [ ] Young people [ ] Middle aged [ ] Old people [ ] Lower class [ ] Middle class [ ] Higher class [ ] Heterosexuals [ ] Homosexuals [ ] Northerners [ ] Southerners [ ] People with mental and physical health conditions or impairments [ ] Religions [ ] such as: _________________________________________ Ethnicities [ ] such as: ________________________________________ Other mis/under-representations: _____________________________________________________