Audience Research-

QuestionnaireSean Lillis

Question 1The results on the

left tell us that

female was the

most common

gender to take out

Questionnaire. This

supports our other

target audience

research and

suggests that

women are more

likely to watch a

horror film.

Question 2This graph shows

the most common

age to take our

survey, which was

15-34. This

supports our other

target research

and tell us that

ages 15-24 should

be our primary

focus when

creating our trailer.

Question 3As shown on the

graph the majority

of our sample

prefer a male lead

to a female lead.

This disputes our

other evidence,

and suggests that a

male character

does need to be

implemented into

the trailer as a

single female

protagonist is not

what our audience

want.

Question 4• The results tell us

that our audience wants the protagonist to be close to their age. This suggest that the audience wants to be able to relate with our protagonist. This is supported by the Psychoanalytical account as the audience wants to live in the characters lives, fantasising over the power the character has.

Question 5• The graph

shows that the least favoured type of horror film, is torture horror. Based on this we have came to the conclusion that we are not to make a torture horror, instead make a psychological because of its low score.

Question 6As a group we

did not plan on

doing a cross

over with any

film so that our

project remained,

original.

Fortunately the

results form our

survey support

our disregard

of a crossover.

Question 7The results show a favour of spontaneous action, which tells us that we need to have jump scares and other examples of spontaneous action. However the close result tells us that we may need to use a mixture of the two, favouring spontaneous but allowing build up for some actin scenes.

Question 8

Question 8 Cont.• The last two graphs are

part of the same question, we asked those who preferred a sub genre to chose out of a select few that are paired with horror frequently.

• The results tell us that a cross over of genres is heavily favoured taking ¾ of the sample. The second graph shows us that the most popular type is mystery. This has told us that we need to give our audience a mystery. We will do this by using twists within the story to keep the audience guessing.

Question 9

Question 10• The results

show us that a house is one of the most favoured setting for a horror movie, this could be because it is a realistic setting. This tells us that realism is an integral part within a horror movie, and that we need to be able to make it relatable.

Question 11• Although we are

not including a

physical monster

in our trailer. The

results tell us that

the unknown is a

fearful area. This

can help us

because we can

use

‘unknowingness’

in our trailer to

create fear.

Question 12• The graph shows

us that dark

lighting, is the

most favoured.

We believe this is

because of the

fear of the dark

that many

people have,

and the dark

lighting adds to

the effect of a

horror movie.

Question 13• The majority of

our sample would like a complicated plot. As said before in Question 8, our audience wants a plot that they have to piece together and solve. This tells us that in our trailer we need to reflect the complexity of our plot.

Question 14• Jump scares are very

common in horror films and can be found in many trailers. This is because it shocks the audience and makes them remember the film being advertised, days after they watched the trailer.

• Our target audience research has suggested that a jump scare would be good for out trailer, because of this we have decided to add one or two in our trailer.

Question 15

Question 16

Question 17The results in this graph

tell us that the two most

popular feeling when

watching trailer are: On

edge and uneasy.

Although the two sound

similar they mean

different things. On

edge, suggest that we

need to make the

audience second guess

what is going to happen

and become hooked on

our trailer.

Uneasy suggest that we

need to make the

audience weary, and

have negative feelings

toward the situation in

the trailer.

Question 18• The results show

us that 2/3 of our sample prefer music in the trailer, and view it as an important aspect in a horror movie. This tells us that we need to find a piece of music that relates closely to our plot and the feeling we want to project.

Question 19• What things would your favourite horror film include?

• Psycho killer

• Accident

• Sweetheart lovers

• Corpses

• Blood

• Gore

• Crime

• Mystery

• Murder

• Physiological twists

• Not a stupid protagonist

• Dark stuff

The wide range of results makes it difficult to draw a conclusion, however during ourplanning we considered all of these suggestions and tried to include as many as wecould without spoiling the original idea of the film.

Question 20• The results tell

us that gory make up is preferred. This has helped us immensely with a scene within our trailer. As the make up of a character was the key focal point of that scene. The results mean that we need to make this characters face gory, instead of realistic.