Audience Questi onnaire

Analysis- Digipack and AdvertJade Mason and Annie Myatt

Introduction

Annie and Myself created a questionnaire to get some feedback on what

audience look for in music video digipacks and adverts. We did this so that when we created our own, we knew what our target audience were looking for.

We created this questionnaire on Google Drive and shared it to our friends (the age of our target audience) to get responses. We posted it on

social media to get a wider variety of responses.

DemographicsAge: the most popular response was 11-20. We expected this response because the majority of the people we asked were friends around the similar age to us. Also as we posted it on social media, most of our friends on

Facebook and followers on Twitter are of a similar age.

Our results were conclusive as 18 responses of 20 were 11-20 (90%). This will affect the production of our digipack and advert because we know that we need to make it age appropriate for as low as 11 year olds, but not making it too immature for the 20 year olds. This will impact the photo featured and the font/language used.

Gender: the most popular response was Female. This was expected because the majority of the people that we asked were female. This is mainly because we are both Female therefore we have more female friends. The results were conclusive because 75% were Female and 25% were Male. This will affect the production of our digipack and advert due to us making sure our final

product is FEMALE ORIENTATED and suitable for the female side. This will include more feminine colours (steering away from the stereotypical male colours-blue) or impacting the model used.

Demographics

Ethnicity: the most popular response was White. This was expected because we ourselves our White therefore the majority of our friends are

of this ethnicity. The results were conclusive because 18 of 20 said White. This will only effect our production slightly due to a White model featured on the front of our digipack and poster.

Demographics

Social class : the most popular response was D.

This was expected because we are students, therefore the majority of our friends will not be of a high social class. Also due to the age of the people they are younger than the typical professional or doctor.

The result was s l i g h t l y i n c o n c l u s i v e because there were more than two options chosen. D has 12 of 20, E had 6 and C2 had 2.

Demographics

Design and GenreGenre: the most popular result was Pop at 85%; this result was INCONCLUSIVE because R&B had 5% and Indie had 10%.

This was however expected because our target is young teenagers who stereotypically enjoy pop music. This is because music shows such as the Top 40 and radio’s such as Heart tend to play and feature more pop music which is targeted at a similar audience to ours.

This will affect the production of our digipacks and advert as we will chose a Music Video and Artist from the Pop Genre.

Design and GenreFor the more Design elements the most popular colours scheme result in the questionnaire was Monotone; we didn’t expect that result due to that being a bit more mature than our target audience- we expected more brighter colours due to the younger age of our target audience.

Even though the results weren't what we expected we are very happy with the results because we feel that the difference between the expected colours of bright compared to our chosen colours of monotones will oppose stereotypes and make our digipacks and adverts stand out.

The results were inconclusive due to Monotone having 45%, Subtle having 20%, Dark and Bright both having 15% and Other 5%. This will affect our production by deciding which colours that we will use when creating our digipacks and adverts- monotone colours.

Design and GenreThe most popular result for image size was

Large; this wasn’t expected because the adverts and digipacks that we looked at and researched didn’t feature large images, some didn’t feature images at all. The result was i n c o n c l u s i v e because only 50% said Large: 25% said Subtle, 15% said Small and 10% said CENTERED.

Due to our target audience being teens, this result was slightly expected however due to younger audiences wanted and being attracted to more visual media. This will affect the production of our digipacks and adverts as we will make sure that we feature a large image to please our target audience.

Design and GenreThe most popular response for the look of the model was

Conservative at 60%; this wasn’t expected due to the target audience of 11-20 years old stereotypically wanting a magazine to feature a more provocative model –male/female gaze. This was inconclusive in one aspect because 40% still chose otherwise, however it did steer us in a different direction, resulting in us taking a new approach to the design and feature of our model.

This will impact the production of our digipacks and advert as we will make sure that we are appealing to our target audience by making our model appear

more conserved rather than appearing more provocative.

Design and GenreThe most popular result for Location was the photography

studio; this was expected because it is more of a professional vibe than the other options however due to the audience being younger we did feel that more of them would want a more relaxed location such as Outdoors which got 0 votes.

The results were conclusive because 75% of the votes were for a photography studio which we will use to appeal to our target audience. This will affect the production of our digipack and

advert due to us now using a more professional location however it will need more planning due to having to book our the location and facilities needed.

Design and GenreThe most popular result for the shot type was a Front On Shot; this was expected because most fans would like to see their favorite artists head on as they are their idols.

The results were inconclusive because only 45% and Upwards Shot, Close Up and Long Distance all had 15% and Downward Shot and Other had 5%. This will affect the production of our magazine as we will make sure we have a model who isn't afraid to have the camera close to their face and we know that we need to make sure the model isn’t at

any angles.

Design and GenreWhen we asked what would attract our target audience the most to our digipack

and music advert they said the Model. Similarly to this, when we asked what our target audience wanted to see as the main aspect of the digipacks and advert,

the results were 13% Model; this was expected because when looking at digipacks and adverts the first thing teenagers stereotypically look for is the artist

themselves as they are the best representation of their brand.

The result was inconclusive due to Model only having 35%; Colour Scheme was very close behind however with 30% of votes. This will affect our production as we will not only focus on the model but due to Colour Scheme playing an important

part, we will make sure we put focus on that also, to appeal to the mass audience.

Design and GenreWhen we were asked what our target audience wanted to be used as the font style the most popular answer was Sans Serif with 65% however Arial and Other had 15% each and Lucinda with 5%; this result was inconclusive because there was a variety in

responses; this was expected because not everyone of the same age would like the same font due to their different interests.

However it was expected because young people will tend to go for more informal fonts therefore selecting Sans Serif, compared to an elder response most likely to go for the more professional and formal fonts. When producing our digipacks and adverts we will make sure that we use Sans Serif throughout the creation.

Design and GenreWhen asking which preferred layout for the

digipack and advert, the results were Plain and Simple (75%); this was expected because the younger audiences stereotypically would steer away from adverts and posters with large amounts of text.

The results were CONCLUSIVE because it had the most responses and shows us that we need to make sure that we don’t clutter the page with un-necessary text.