AudienceResearch

Purpose of my questionnaire

The purpose of my questionnaire was to find out what sort of music magazine interests people. I wanted to know what people as consumers would like to see in my magazine and what would put them off purchasing it. I wanted to find out whether people would prefer how conventional magazines are set out now or whether they’d prefer a fresh approach.

Questionnaire ResultsQuestion 1- Would you prefer as a consumer to see both male and

female images on a magazine front cover?

88%

13%

Male and FemaleMale

As you can see from the pie chart above more people wanted to see male and female images on the magazine front cover. When I produce my magazine I will make sure I have a range of both male and female images.

Questionnaire Results Cont'dQuestion 2- Which of these would you prefer to see more of in a music magazine?

25%

38%

38%InterviewsFactsExclusives

As you can see from the pie chart above the most popular features of a magazine are facts and exclusives. I will factor this into my magazine by using less interviews.

Questionnaire Results Cont'dQuestion 3- Which free gift would you prefer to receive?

19%

44%

38%PosterCDI Tunes Gift Card

As you can see from the pie chart above more people would prefer to receive a CD as a free gift with a music magazine. I will take this into consideration when I create my own magazine.

Questionnaire Results Cont'dQuestion 4- Would you be likely to enter competitions featured in a music magazine?

75%

25%

YesNo

As you can see from the pie chart above more people would like the opportunity to enter competitions. However as a quarter of people asked said no I may not features competitions every issue.

Questionnaire Results Cont'dQuestion 5- If yes, what would you prefer?

56%25%

19%

Concert Tickets12 Months Subscrip-tionOther

As you can see from the pie chart above a large amount of people would like to receive concert ticket as a prize. However I would have to do more investigation into other ideas as a quarter of people selected this option.

Questionnaire Results Cont'dQuestion 6- How often would you be prepared to purchase a music magazine?

38%

38%

25%

WeeklyFortnightlyMonthly

As you can see from the pie chart above the majority is split between weekly and fortnightly. I may choose to publish my magazine fortnightly as its inbetween and also had a large percentage.

Questionnaire Results Cont'dQuestion 7- How much do you think would be a fair price to pay for a music magazine?

69%

31%

£1-£2.50£2.50- £3

As you can see from the pie chart above over half of people asked thought a price of £1- £1.50 would be fair. I will be giving price careful consideration when designing my magazine as price can have a large impact on consumers.

Questionnaire Results Cont'dQuestion 8- Which item on this magazine cover stands out the most?

19%

44%

25%

13%

TitleMain ImageTextFeatured Images

As you can see from the pie chart above just under half of the people asked answered that the main image was what immediately caught their eye and the other three options were close to each other but a clear margin between main image and text.

Questionnaire Results Cont'dQuestion 9- Which of these contents pages interests you the most?

40%

20%

27%

13%

Page APage BPage CPage D

As you can see from the pie chart above the first contents page was most preferred when asked why people replied because its simply laid out and clear. When creating my magazine I will make sure my contents page is clear and concise.

AB

CD

69%

31%

Long ArticlesShort Paragraphs

Questionnaire Results Cont'dQuestion10- Would you prefer long articles or short paragraphs?

As you can see from the pie chart above a considerately large amount of people prefer long articles. This may be because they prefer to know in depth information about the bands/people featured.

Questionnaire FindingsQuestion Prediction Yes/No Explanation

Would you prefer as a consumer to see both male and female images on a magazine front cover?

I predict that my results will come back as both male and female

YesMy results came back as 88% female and male to 13% saying just male

Which of these would you prefer to see more of in a music magazine?

I predict that my result will be more people will want to see interviews

No My results came back as 38% exclusives 38% facts and 25% interviews.

Which free gift would you prefer to receive?

I predict the majority of people with want to receive an I Tunes gift card

NoMy results came back as most people would prefer a CD.

Would you be likely to enter competitions featured in a music magazine?

I predict most people would enter a competition

YesMy results came back as 75% would compared to 25% that would not.

If yes, what would you prefer?I predict the majority of people will opt for the concert tickets

YesMy results were 56% wanted concert tickets, 25% wanted 12 months free subscription and 19% selected other

How often would you be prepared to purchase a music magazine?

I predict most people will reply saying fortnightly

PartlyMy results were 38% said weekly 38% said fortnightly and 25% said monthly.

How much do you think would be a fair price to pay for a music magazine?

I predict most people will say the cheaper price

YesMy results were 69% said the cheaper price compared to 31% who chose the higher price.

Which item on this magazine cover stands out the most?

I predict most people will say the main image

YesMy results were Main image 44%, text 25%, Title 19% and featured images 13%

Which of these contents pages interests you the most?

I predict most people will say contents page A

YesMy results were A-40%, B-20%, C-27% and D-13%

Would you prefer long articles or short paragraphs?

I predict people will say short paragraphs

NoMy results were 69% long articles, 31% short paragraphs

Questionnaire Conclusion

From my findings i have found:• People would prefer to see both male and female artists on the front cover•People would rather see facts and exclusives in magazines•People would prefer to receive a CD as a free gift•People would enter competitions •They would like to receive concert tickets as a prize•Fortnightly is the most popular frequency of new issues•£1-£2.50 is the price range most approved of•The main image is what catches the audiences eye on a front cover•Simple and clear is how consumers would like their contents page•People prefer long articles instead of short paragraphs.