AUDIENCE

QUESTIONNAIRE

ANALYSIS

Introduction

We needed to make sure that our music video and our ideas for it were suitable for our target audience, so we designed a questionnaire for our audience to answer.

We created the questionnaire through Google Docs and then shared it to multiple people via social media.

Age/Gender/EthnicityDEMOGRAPHICS

AGE

The majority of people who answered the questionnaire were between the ages of 16-20.

This is good as our intended target audience is young adults, so there won’t be many changes needed for our music video.

GENDER

The majority of people who answered the questionnaire were female, which is understandable as the questionnaire and our music video consists of a Taylor Swift song.

Because of our use of elegant themes, we were expecting a mainly female audience. However, we also wanted a fairly universal appeal as well with our music video, so we were expecting a small male audience as well, therefore no major changes will be needed.

ETHNICITY

WHITE BRITISH

MIXED

The majority of people who answered were white and British.

This result will not change the overall product.

WHAT GENRE OF MUSIC DO YOU USUALLY LISTEN TO?

The results were quite inconclusive, but Rock was the most popular, followed closely by pop, indie and pop punk etc. This is expected as these genre’s are very popular and are often on the mainstream music charts.

I was expecting an inconclusive result because we asked lots of different people, and therefore, like different genres of music.

As we are sticking to one genre, these results will not change the production of our music video. Thankfully, Pop was one of the most popular responses.

WHAT DO YOU THINK WOULD BE AN APPROPIATE COLOUR

SCHEME FOR OUR MUSIC VIDEO?

The most popular answer was generally bright colours. However, A lot of people also answered bland colours.

As the two options received a similar count, the results are inconclusive. However, the song does have a melancholic sound to it, so it is understandable why a lot of people thought that bland colours would be appropriate. However, as we are tackling the theme of the elements, it is understandable that people also thought bright colours would be appropriate.

From these responses, we will stick with our original idea of using natural colours (as our video is set in a forest in the middle of the day, so it will be bright), but we will occasionally add some dark colours to highlight the song’s melancholic theme.

WHAT TYPE OF CAMERA ANGLES WOULD

BE BEST FOR THE MUSIC VIDEO?Once again, these results are inconclusive, perhaps because our video will use a lot of different angles.

Despite the results, the most popular response was a medium close up shot.

Close up’s were the 2nd most recommended shot, perhaps because close up’s usually represent personal themes and emotions which fits in perfectly with the song.

Our original idea for our video consisted of using different camera angles, especially close up’s, so these results will not affect the production of the video.

OUR VIDEO TACKLES THE THEME OF ELEMENTS. WHICH

DO YOU THINK SHOULD BE THE MAIN FOCUS?

The most popular answer was Water.

I was expecting this result as the song has lyrics such as ‘I am finally clean’, ‘Rain came pouring down when I was drowning’ etc. The song talks about washing away the memories of a previous relationship, and uses water as a metaphor, so it is very obvious why it was the most popular. However, we will also use the other 3 elements to add more content and to show the contrast between the elements.

In our original ideas, we wanted a shot in which water is poured over the model and a bundle of flowers are burnt. We will keep these ideas but similar things will also take place, especially considering water to highlight the theme of the elements.

DO YOU THINK OUR THEMES FIT

WITH THE STYLE OF THE SONG?

Everyone said YES!

From this, we now know that we have chosen the right decisions for our video, and we can expand on these decisions even more.

WOULD YOU RATHER HAVE THE VIDEO CONSISTING MOSTLY OF

THE ARTIST SINGING OR A MORE NARRATIVE APPROACH?

The majority of people said they would prefer a more narrative approach.

I was expecting this result as the song is personal and very much like a story and the production of the song is quite experimental and doesn't’t involve any live instruments.

We originally wanted the video to have a narrative approach, so these results will not change the production of the video.

WHAT DO YOU LOOK FOR IN A MUSIC VIDEO?

The majority of people want the video to have a storyline/be relevant to the song. Luckily, our original ideas consisted of a video that closely follows the theme of the elements.

These results are very conclusive and thankfully, a lot of these were our original ideas so we wont need to change much.

‘Good story line’

‘Storylines to capture the audience's attention as it can get them involved more if they feel related to the song and video.’

‘Energy and entertainment value’

‘Relevance to song, gripping as to keep viewer(s) focused’

‘Relevance to the message of the music’

WHAT KIND OF COSTUME WOULD YOU

LIKE TO SEE?The majority of people suggested a natural costume consisting of natural colours and minimal makeup.

Again, this is what we discussed for our original ideas, so we know that we understand our audience and what they want to see.

As a group, we think that by keeping the costume and make up to a minimum, we can further exaggerate not only the elements, but also the model’s melancholic emotions.

‘Casual clothing and not much make up to make it look natural.’

‘Natural colours, and floral clothing perhaps. I think with this song it should be relaxed concerning make up and hair, as the song sounds relaxing.’

‘Summer dresses windswept hair, natural look.’

‘Very natural, nothing over the top.’

WOULD YOU LIKE TO SEE MORE STUDIO

FOOTAGE OR OUTSIDE FOOTAGE?

The majority of people answered ‘outside’ which is what we want as our video tackles the theme of the elements.

We originally wanted to shoot the video in the woods to highlight the theme of nature, and we will still continue with this. However, 2 people answered ‘studio’ and we also were talking about having one or two sections involving the studio to make the video more diverse.