Arman Rousta - Blueliner - WebCongress San Francisco 2014
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Transcript of Arman Rousta - Blueliner - WebCongress San Francisco 2014
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Introduction to a Comprehensive Marketing System – Introduction to a Comprehensive Marketing System – #WCSF#WCSF
By: Arman Rousta May 8, 20147pillarsdigital.com
#7Pillars @blueliner
WHAT IS THE 7 PILLARS?
The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.
7pillarsdigital.com
pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. Design (UX, Web Design, Web Development)
pillar 3. Search (Organic Search – SEO, Organic CSE, Onsite Search)
pillar 4. Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Contact Mgmt.)
pillar 6. Social (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
#7Pillars @blueliner
The 7 Pillars of Digital (D1)
7pillarsdigital.com
T-Pillar 1. Content
T-Pillar 2. Branding
T-Pillar 3. Advertising
T-Pillar 4. PR
T-Pillar 5. Sales (Business Development, Merchandising)
T-Pillar 6. Events
T-Pillar 7. Direct (DR, Direct Mail)
#7Pillars @blueliner
The 7 Pillars of Traditional (D1)
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Dimension I. Pillars
Dimension II. Modes (Modalities or Stages)
Dimension III. Levels (Skills, Expertise – Belts)
Dimension IV. Angles (4 Majors, 4 Minors)
Dimension V. Markets (Geos & Demos / Global, Local)
Dimension VI. Industries
Dimension VII. Time (Eras)
#7Pillars @blueliner
The 7 Dimensions of Marketing
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Mode 1. Brainstorming (Ideation, Research, Discovery)
Mode 2. ROI (Budgeting & Goal Setting)
Mode 3. Strategy
Mode 4. People
Mode 5. Tools (Tech & Systems)
Mode 6. Execution
Mode 7. Analytics (BI, Audit & Optimization)
#7Pillars @blueliner
7pillarsdigital.com
The 7 Modes (D2)
The 49er MatrixThe 49er MatrixPoor
Average
Effective
Not Relevant
MODE 1
MODE 2
MODE 3
MODE 4
MODE 5
MODE 6
MODE 7
#7Pillars @blueliner
The 7 Marketing Personality Types
Type 1. Number Cruncher (NC)
Type 2. Information Gatherer (IG)
Type 3. Hunter (Sales)
Type 4. Farmer (Organizer)
Type 5. Idea Man or Woman (IM)
Type 6. Doer
Type 7. Visionary
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The 7 Levels (D3)
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The 8 Angles (D4)
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#7Pillars @blueliner
The 7 Core PrinciplesPrinciple 1. Proactive Time Management (Timebug)
Principle 2. ROI Goal Driven (Reality-based Inspiration)
Principle 3. Holistic (W7 Model, Ethics)
Principle 4. Innovation Driven (Entrepreneurial Spirit)
Principle 5. Business Intelligence Based (Scientific)
Principle 6. Organic & Agile Workflow (Resourceful)
Principle 7. Active Knowledge Sharing (Communications)
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#7Pillars @blueliner
7pillarsdigital.com - eBook - Self-Assessment App
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