Simon Heseltine - AOL - WebCongress NYC 2014

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June 25, 2014 resented By: imon Heseltine enior Director witter: @simonheseltine IM: SimonHeseltine Web Congress NYC Getting Social right (and sometimes wrong)

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Simon Heseltine, Senior Director in Charge of Organic Audience Development, sp

Transcript of Simon Heseltine - AOL - WebCongress NYC 2014

Page 1: Simon Heseltine - AOL - WebCongress NYC 2014

June 25, 2014

Presented By:Simon HeseltineSenior Director Twitter: @simonheseltineAIM: SimonHeseltine

Web CongressNYCGetting Social right(and sometimes wrong)

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@simonheseltineNYC Jun 25thWebCongress 2014Who am I?

• I do not have a Sunday night HBO show

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

What Works In Social

(today)

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@simonheseltineNYC Jun 25thWebCongress 2014

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Think about your goals

TrafficPage ViewsUnique Visitors

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@simonheseltineNYC Jun 25thWebCongress 2014

Don’t just go for traffic at the expense of voice

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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Think about your goals

TrafficPage ViewsUnique Visitors

SharesSocial spreadRetweets

EngagementCommentsFavoritesInfluencers

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@simonheseltineNYC Jun 25thWebCongress 2014

Don’t piggyback on solemn / unrelated events

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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Think about your goals

TrafficPage ViewsUnique Visitors

SharesSocial spreadRetweets

EngagementCommentsFavoritesInfluencers

LeadsNewsletter signups

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@simonheseltineNYC Jun 25thWebCongress 2014

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Inventory your content

ArticlesVideoImageEventSlideshowPress ReleaseAppVisualizationNewsletter

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Inventory your content types

ReviewsNews“How to”QuizzesQuestionsBest PracticesStatisticsInterviewsGuidesFunChecklistsOpinionetc

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@simonheseltineNYC Jun 25thWebCongress 2014

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Think about your medium as it relates to your audience

TwitterFacebookLinkedInPinterestInstagramYouTubeGoogle+TumblrRedditVineetc

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@simonheseltineNYC Jun 25thWebCongress 2014

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Be careful with cross promotion

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@simonheseltineNYC Jun 25thWebCongress 2014

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Think about the sharing triggers that resonate with your audience on that medium that fits that type of content

FunnySexyShockingMovingUnbelievableControversial

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http://adage.com/article/news/hyundai-apologizes-u-k-ad-depicts-suicide-attempt/241119/

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@simonheseltineNYC Jun 25thWebCongress 2014

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Think about the sharing triggers that resonate with your audience on that medium that fits that type of content

FunnySexyShockingMovingUnbelievableControversialCoolIlluminatingRandomCuteDisgustingetc

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014

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Connect with influencers / celebrities mentioned in content

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

@SimonHeseltine

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

Writers using their own networks

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@simonheseltineNYC Jun 25thWebCongress 2014Connecting with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Using Tools to Connect with Influencers

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@simonheseltineNYC Jun 25thWebCongress 2014Takeaways

Know your voice

Know your audience

Know your content

Get to know your influencers

Know what to do when you screw up

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June 25, 2014

Presented By:Simon HeseltineSenior Director Twitter: @simonheseltineAIM: SimonHeseltine

Web CongressNYCGetting Social right(and sometimes wrong)