AmCham - Web Analytics: Do It Yourself
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Web Analyics Do It Yourself Lighting Beetle User Experience & Webdesign // +421 948 CALL LB // www.lbstudio.sk web: www.lbstudio.sk tel: +421 948 CALL LB
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A seminar on web analytics: Google Analytics, Click tests, A/B tests and other interaction design tools.
Transcript of AmCham - Web Analytics: Do It Yourself
Web AnalyicsDo It Yourself
Lighting Beetle User Experience & Webdesign // +421 948 CALL LB // www.lbstudio.sk
web: www.lbstudio.sk tel: +421 948 CALL LB
Kto smeMichal BlažejPartner & Business Development
Ondrej ProstredníkPartner & Design Lead
How to craft a beautiful user experience.
Analyze Sketch Deploy
iterate
Record website visits to help you get rid of user confusion1
ClickTrackingtools
- ClickTale.com- MouseFlow.com
Is eye-tracking worth the money?2
Affordableeyetrackingtools
- Gazehawk
Identify correct design approaches with A/B testing3
34% difference
A/B testing tools - Optimizely
Sketching: a fine way to work out your ideas4
Sketching tools - Balsamiq mockups- Pen & Paper- Whiteboard- OmniGraffle
- HTML
How to: Proof of concept for your design ideas5
Proofing tools - VerifyApp- Notable- Paper mockups
Don't guess, test! And test again.6
Usability testingtools
- Silverback- Morae- Paper mockups- Usertesting.com
Thank you for your attention.Questions?
