AmCham - Web Analytics: Do It Yourself

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  • date post

    10-Nov-2014
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    Design

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A seminar on web analytics: Google Analytics, Click tests, A/B tests and other interaction design tools.

Transcript of AmCham - Web Analytics: Do It Yourself

  • 1. Web AnalyicsDo It Yourselfweb: www.lbstudio.sktel: +421 948 CALL LB Lighting Beetle User Experience & Webdesign // +421 948 CALL LB // www.lbstudio.sk
  • 2. Kto smeMichal BlaejPartner & Business DevelopmentOndrej ProstrednkPartner & Design Lead
  • 3. How to craft a beautiful user experience. Analyze Sketch Deploy iterate
  • 4. 1 Record website visitsto help you get rid of user confusion
  • 5. ClickTracking - ClickTale.comtools - MouseFlow.com
  • 6. 2Is eye-tracking worth the money?
  • 7. Affordable - Gazehawkeyetrackingtools
  • 8. 3Identify correct design approaches with A/B testing
  • 9. 34% difference
  • 10. A/B testing tools - Optimizely
  • 11. 4Sketching: a fine way to work out your ideas
  • 12. Sketching tools - Balsamiq mockups - Pen & Paper - Whiteboard - OmniGraffle - HTML
  • 13. How to: Proof of concept for your design ideas
  • 14. Proofing tools - VerifyApp - Notable - Paper mockups
  • 15. 6Dont guess, test! And test again.
  • 16. Usability testing - Silverbacktools - Morae - Paper mockups - Usertesting.com
  • 17. Thank you for your attention.Questions?