AmCham Newsletter Guidlines

download AmCham Newsletter Guidlines

of 15

  • date post

    18-Mar-2016
  • Category

    Documents

  • view

    215
  • download

    0

Embed Size (px)

description

A brief sample of the AMCHAM ABU DHABI newsletter design guidelines.

Transcript of AmCham Newsletter Guidlines

  • TAWASAL NEWSLETTER GUIDELINES

  • 2CONTENTS

    IntroductionLogo UsageColorsCoverHeader ImagesFolios & Page NumberingTypographyLayout - TextLayout - ImagesBack

    34789

    1011121315

  • 3These are a set of guidelines that outline the visual style for The American Chamber of Commerce Abu Dhabis Tawasal Newsletter.

    This style guide seeks to help the designer adhere to standard design rules and maintain graphical consistency for the newsletter.

    The visual identity reflects The American Chamber of Commerce Abu Dhabis corporate image, public perception and the totality of the communication that shapes the mind set of customers, colleagues, suppliers, shareholders and the community at large.

    INTRODUCTION

  • 4LOGO USAGE

    The American Chamber of Commerce Abu Dhabi logo unit consists of 2 components; the typeface and the visual representation of a falcon/eagle spreading its wings and revealing the US flag on one side and the UAE flag on the other through colors and elements symbolizing the 2 nations.Under no circumstances should any component of The American Chamber of Commerce Abu Dhabi corporate logo unit be modified or altered in any way.

  • 5LOGO USAGE

    The AmCham logo unit should not be reproduced smaller than 3.5 cms. The requirements and limitations of various media should be considered when placing the logo. The AmCham corporate signature must always appear crisp and clean to effect consistency and preserve corporate identity.

    *Try to apply these guides onto other corporate logos when placing them into the newsletter.

  • 6LOGO USAGE

    Unacceptable logo configurations.

  • 7COLORS

    C100 M64 Y100 K82C83 M18 Y100 K5 C100 M92 Y0 K10 C0 M100 Y81 K4 C30 M100 Y100 K35 K76 K100

    These are the standard colors that are acceptable to use in the newsletter. Different percentages of opacity or tint of any of these colors are also acceptable.

    Avoid mixing colors or be cautious of using more than two colors (other than K76 and K100), throughout the newsletter.

  • 8COVER

    Background Image

    High-res background image covering full page. The image should convey something that is going to be mentioned in the edition. Normally the most important or most interesting article.

    AmCham Logo

    Located near Tawasal, either on top left, top right, bottom left, or bottom right.

    Text

    Tawasal: Futura Medium, all CAPS, 107pt, kerning of 100

  • 9HEADER IMAGES

    BLUE

    RED

    These are set of header images that are recommended to use throughout the newsletter. They should be aligned at the edge of the top of each page.

    13

    !" #$%&'$" #()" *&'(+" ,-'.+/)$"$0$(01" '/2" 3)4+/044" *050-67$0/." 8'/'901" 6:"

    8+22-0" ;'4."

  • 10

    FOLIOS & PAGE NUMBERING

    13

    !" #$%&'$" #()" *&'(+" ,-'.+/)$"$0$(01" '/2" 3)4+/044" *050-67$0/." 8'/'901" 6:"

    8+22-0" ;'4."

  • 11

    TYPOGRAPHY

    FuturaFutura is the typeface used in the newsletter. Different weights are used for different labels and sections.

    13

    !" #$%&'$" #()" *&'(+" ,-'.+/)$"$0$(01" '/2" 3)4+/044" *050-67$0/." 8'/'901" 6:"

    8+22-0" ;'4."

  • 12

    LAYOUT - TEXT

    20

    TAWASAL !!"#$%&'#(

    ROUNDTABLE SUMMIT 2013

    Continued from page 5

    "#$ %&'()*+,$ -*./0$ 12,$ 1345,$ 67'.$ 483$ 9'*):#;$

    $

    *#)$ >0'$ 9*#)@*.K$ (:;#:#;$ 6A$ >0'$ G0*.>'.$ 6A$ >0'$ E'.$U6(?:>*9,$

    *#)$ SOQ$ Q.6&?$ ;'#'.6&(9+$ (?6#(6.')$ >0'$ 1345$

    I6)>*0'$ /6/:9$ A*/:9:>*>'($ >0'$E6$M@:.*>:T*>:6#$V:>0$>0'$9*/0$6A$

    Y'ZQ*>',[$*$/6@?.'0'#(:7'$6#9:#'$.';:(>.*>:6#$?6.>*9$>6$

    9:#K$DEM$#*>:6#*9$\6$.6)>*$ A6.$ 67'.$ >V6$ 06&.($ >6$ ):(/&(($ >0'$

    /0*99'#;'($ >6$ >.*)'$ *#)$ :#7'(>@'#>$ :#$ E:*9$ (69&>:6#(,$ *#)$ :)'#>:A+$ >0'$ K'+$

    (>*K'069)'.($#'/'((*.+$>6$:@?9'@'#>$>0'@N$EA>'.$9/0,$

    >0'$A*/:9:>*>6.($ A6.$'*/0$('/>6.$.'?6.>')$ >0'$A:#):#;($ >6$

    *99$?*.>:/:?*#>(N

    R#$0:($.'@*.K($*>$>0'$/'.'@6#+,$UNMN$-60*@@')$"@*.$

    E0*>$>0'$DEMZ

    DNJN$.'9*>:6#($*.'$#6V$/96('.$ >0*#$'7'.,$V:>0$(>.*>';:/$

    )'?>0$:#$@*#+$*.'*(,$?*.>:/&9*.9+$'/6#6@:/$/66?'.*>:6#$

    *#)$ :#7'(>@'#>N$ U'$ #6>')$ >0*>$ >0'$ '(>*',$ :#$6.)'.$ >6$ .*:('$ >0':.$

    /6@?'>:>:7'#'(($*#)$'$:#>6$>0'$V6.9)$@*.K'>N

    Q.';$ Q69)'#,$ G0*:.@*#$ 6A$ E@G0*@$ E#'.($ *>$ >0'$ FMF,$ DNJN$ M@0'$ E:#&')$

    ):*96;&'$*#)$?.67:)'$*$@'/0*#:(@$ A6.$ >0'$?*.>:'($ >6$

    \6:#>9+$ *)).'(($ (?'/:A:/$ $?69:/:'($ >0*>$/*#$.'*9:(>:/*99+$@'#>$ :#$ >0'$

    DEM,$'#0*#/'$E:@*>'9+$*((:(>$>0'$M@:.*>'$:#$*/0:'7:#;$>0'$7:(:6#$

    ('>$A6.>0$:#$O9*#$E

  • 13

    LAYOUT - IMAGES

    49

    TAWASAL !!"#$#%&!#'#%&( Images

    Size of images can vary but shapes of rectangles are recommended. When selecting pictures for the newsletter, consider using the same format for all the pictures. General rule of thumb: do not use low resolution photographs.

    Cropping

    When cropping, keep the images in proporation to the actual size. Avoid cropping of faces.

    When placing photographs, try to ensure that faces are facing towards the center of the spread.

    Strokes

    Creating minimal space in between images is crucial to having a neat, well-designed page. The designer should apply white strokes around images.

    Weight: 10pt Stroke Color: Paper/White

  • 14

    LAYOUT - IMAGES

    Headshots

    All sizes of headshots should be consistent and the images should have a black stroke around them.

    There are three different sizes, but make sure to use only one size in a single spread.

    Main

    Width: 9p0 Height: 11p5 Example: used for Chairman and Executive Directors messages, Features

    Secondary

    Width: 6p11 Height: 8p1 Example: used for Board of Directors, Meet the Team, New Members

    Stroke

    Weight: 0.3 pt Color: 30% Black

    6

    Members-at-Large

    GREGORY J. GOLDENChairman

    Partner, Baker Botts L.L.P.

    PETER RAFFERTYVice Chairman

    Fund Manager, Abu DhabiInvestment Authority

    YASSIN Y. YASSINTreasurer

    Financial AdvisorAbu Dhabi Police - GHQ

    NATASHA KOHNESecretary

    Managing Partner, Akin GumpStrauss Hauer & Feld LLP

    SOUAD AL HOSANIDirector of Companies Dept.

    Mubadala Development Company

    MATTHEW E. BYRDPresident and CEO, Gulf Alliance

    A Perot Company

    JEFFREY DECKERDeveloper Sector Leader

    RW Armstrong

    RONALD HERMANCEO, Mubadala GE

    LINA EL LABBAN - LAMPKINProject Manager Executive Council

    TRACY LAVINDirector, Community RelationsNew York University Abu Dhabi

    ROBERT K. LUNDAYGlobal Mentor

    Emirates Advanced Investments

    MORTEN MAURITZENLead Country Manager

    ExxonMobil Affiliates in the UAE

    TAWASAL !!"#$%&!#'!&(%)*+#%,

    BOARD OF DIRECTORS 2012-2013

  • 15

    BACK

    ()*(&(,(&&*#'.+,&','!((/#%%,/'

    ,"'#,,,+( &*#,"&&*+"#),"*,( -"#',"'#,**,+

    &"&-"#*&*$( ,"&*#'-+#'++*(-)( -"#

    (0-"#1

    Back Cover

    The back cover should be one solid color or image that covers all of the back.

    Mission Statement

    AmChams mission statement should always be placed on the center.

    Font: Futura Medium, 12 pt, leading of 14pt Color: in general Paper/White, but depends on the color of the background.

    Contact Information

    All contact information should be placed on the bottom.

    Font: Futura Medium, 10 pt, leading of 12pt Color: should adhere the same color as the Mission Statement.