AmCham Newsletter Guidlines

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TAWASAL NEWSLETTER GUIDELINES

description

A brief sample of the AMCHAM ABU DHABI newsletter design guidelines.

Transcript of AmCham Newsletter Guidlines

TAWASAL NEWSLETTER GUIDELINES

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CONTENTS

IntroductionLogo UsageColorsCoverHeader ImagesFolios & Page NumberingTypographyLayout - TextLayout - ImagesBack

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These are a set of guidelines that outline the visual style for The American Chamber of Commerce Abu Dhabi’s Tawasal Newsletter.

This style guide seeks to help the designer adhere to standard design rules and maintain graphical consistency for the newsletter.

The visual identity reflects The American Chamber of Commerce Abu Dhabi’s corporate image, public perception and the totality of the communication that shapes the mind set of customers, colleagues, suppliers, shareholders and the community at large.

INTRODUCTION

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LOGO USAGE

The American Chamber of Commerce Abu Dhabi logo unit consists of 2 components; the typeface and the visual representation of a falcon/eagle spreading its wings and revealing the US flag on one side and the UAE flag on the other through colors and elements symbolizing the 2 nations.Under no circumstances should any component of The American Chamber of Commerce Abu Dhabi corporate logo unit be modified or altered in any way.

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LOGO USAGE

The AmCham logo unit should not be reproduced smaller than 3.5 cms. The requirements and limitations of various media should be considered when placing the logo. The AmCham corporate signature must always appear crisp and clean to effect consistency and preserve corporate identity.

*Try to apply these guides onto other corporate logos when placing them into the newsletter.

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LOGO USAGE

Unacceptable logo configurations.

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COLORS

C100 M64 Y100 K82C83 M18 Y100 K5 C100 M92 Y0 K10 C0 M100 Y81 K4 C30 M100 Y100 K35 K76 K100

These are the standard colors that are acceptable to use in the newsletter. Different percentages of opacity or tint of any of these colors are also acceptable.

Avoid mixing colors or be cautious of using more than two colors (other than K76 and K100), throughout the newsletter.

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COVER

Background Image

• High-res background image covering full page.• The image should convey something that is going to be mentioned in the edition. Normally the most important or most interesting article.

AmCham Logo

• Located near Tawasal, either on top left, top right, bottom left, or bottom right.

Text

• Tawasal: Futura Medium, all CAPS, 107pt, kerning of 100

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HEADER IMAGES

BLUE

RED

These are set of header images that are recommended to use throughout the newsletter. They should be aligned at the edge of the top of each page.

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40/.0/C0TB

AmCham Abu Dhabi announces the winner of the “Name Our Newsletter” Contest

TAWASAL U!"#$%&'#(

NAME OUR NEWSLETTER CONTEST WINNER

TAWASAL ( ): V5W"%6/.+/)0

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FOLIOS & PAGE NUMBERING

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40/.0/C0TB

AmCham Abu Dhabi announces the winner of the “Name Our Newsletter” Contest

TAWASAL U!"#$%&'#(

NAME OUR NEWSLETTER CONTEST WINNER

TAWASAL ( ): V5W"%6/.+/)0

Folios

Folios indicate the title and section of the newsletter.They also help maintain consistency and help navigate readers.

• Title: Futura Medium, 6pt• Section: Futura Light, 6pt

TAWASAL | FEATURES

Page Numbering

Page numbers should be added on the bottom left or right side of the page.

• Page numbers: Futura Medium, 9pt

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TYPOGRAPHY

FuturaFutura is the typeface used in the newsletter. Different weights are used for different labels and sections.

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40/.0/C0TB

AmCham Abu Dhabi announces the winner of the “Name Our Newsletter” Contest

TAWASAL U!"#$%&'#(

NAME OUR NEWSLETTER CONTEST WINNER

TAWASAL ( ): V5W"%6/.+/)0

Titles

Titles indicate the specific content displayed on the page (i.e. past events, new members, messages, etc.) Titles should be located right underneath the header image either on the right or left side.

• Font: Futura Medium, all CAPS, 17pt• Color: same as the header image

Headlines

• Font: Futura Condensed Medium, 17pt, leading 20pt• Color: 80% black

Main Body Text

• Font: Futura Book, 9.5pt, leading 13pt• Color: black

Other

Recommended guides for other outstanding labels or text:

• Font: Futura Medium, 15pt • Color: 80& black

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LAYOUT - TEXT

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TAWASAL !!"#$%&'#(

ROUNDTABLE SUMMIT 2013

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Bob Lunday

Columns

Each column, whether it be two or one on a page, should adhere to:

• Column width: 19p0• Space between columns: 1p5

Text - General

• All text should be justified with last line aligned left.• No hyphenations

Textwrap

When combing text and images on a page, make sure to wrap text around the images. Apply the text wrap feature.

• Offset (top/bottom/left/right): 1p0In general, adjust accordingly to the layout.

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LAYOUT - IMAGES

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TAWASAL !!"#$#%&!#'#%&( Images

Size of images can vary but shapes of rectangles are recommended. When selecting pictures for the newsletter, consider using the same format for all the pictures. General rule of thumb: do not use low resolution photographs.

Cropping

When cropping, keep the images in proporation to the actual size. Avoid cropping of faces.

When placing photographs, try to ensure that faces are facing towards the center of the spread.

Strokes

Creating minimal space in between images is crucial to having a neat, well-designed page. The designer should apply white strokes around images.

• Weight: 10pt• Stroke Color: Paper/White

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LAYOUT - IMAGES

Headshots

All sizes of headshots should be consistent and the images should have a black stroke around them.

There are three different sizes, but make sure to use only one size in a single spread.

Main

• Width: 9p0• Height: 11p5• Example: used for Chairman and Executive Director’s messages, Features

Secondary

• Width: 6p11• Height: 8p1• Example: used for Board of Directors, Meet the Team, New Members

Stroke

• Weight: 0.3 pt• Color: 30% Black

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Members-at-Large

GREGORY J. GOLDENChairman

Partner, Baker Botts L.L.P.

PETER RAFFERTYVice Chairman

Fund Manager, Abu DhabiInvestment Authority

YASSIN Y. YASSINTreasurer

Financial AdvisorAbu Dhabi Police - GHQ

NATASHA KOHNESecretary

Managing Partner, Akin GumpStrauss Hauer & Feld LLP

SOUAD AL HOSANIDirector of Companies Dept.

Mubadala Development Company

MATTHEW E. BYRDPresident and CEO, Gulf Alliance

A Perot Company

JEFFREY DECKERDeveloper Sector Leader

RW Armstrong

RONALD HERMANCEO, Mubadala GE

LINA EL LABBAN - LAMPKINProject Manager Executive Council

TRACY LAVINDirector, Community RelationsNew York University Abu Dhabi

ROBERT K. LUNDAYGlobal Mentor

Emirates Advanced Investments

MORTEN MAURITZENLead Country Manager

ExxonMobil Affiliates in the UAE

TAWASAL !!"#$%&!#'!&(%)*+#%,

BOARD OF DIRECTORS 2012-2013

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BACK

Back Cover

The back cover should be one solid color or image that covers all of the back.

Mission Statement

AmCham’s mission statement should always be placed on the center.

• Font: Futura Medium, 12 pt, leading of 14pt• Color: in general Paper/White, but depends on the color of the background.

Contact Information

All contact information should be placed on the bottom.

• Font: Futura Medium, 10 pt, leading of 12pt• Color: should adhere the same color as the Mission Statement.