TAWASAL NEWSLETTER GUIDELINES

2CONTENTS

IntroductionLogo UsageColorsCoverHeader ImagesFolios & Page NumberingTypographyLayout - TextLayout - ImagesBack

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3These are a set of guidelines that outline the visual style for The American Chamber of Commerce Abu Dhabis Tawasal Newsletter.

This style guide seeks to help the designer adhere to standard design rules and maintain graphical consistency for the newsletter.

The visual identity reflects The American Chamber of Commerce Abu Dhabis corporate image, public perception and the totality of the communication that shapes the mind set of customers, colleagues, suppliers, shareholders and the community at large.

INTRODUCTION

4LOGO USAGE

The American Chamber of Commerce Abu Dhabi logo unit consists of 2 components; the typeface and the visual representation of a falcon/eagle spreading its wings and revealing the US flag on one side and the UAE flag on the other through colors and elements symbolizing the 2 nations.Under no circumstances should any component of The American Chamber of Commerce Abu Dhabi corporate logo unit be modified or altered in any way.

5LOGO USAGE

The AmCham logo unit should not be reproduced smaller than 3.5 cms. The requirements and limitations of various media should be considered when placing the logo. The AmCham corporate signature must always appear crisp and clean to effect consistency and preserve corporate identity.

*Try to apply these guides onto other corporate logos when placing them into the newsletter.

6LOGO USAGE

Unacceptable logo configurations.

7COLORS

C100 M64 Y100 K82C83 M18 Y100 K5 C100 M92 Y0 K10 C0 M100 Y81 K4 C30 M100 Y100 K35 K76 K100

These are the standard colors that are acceptable to use in the newsletter. Different percentages of opacity or tint of any of these colors are also acceptable.

Avoid mixing colors or be cautious of using more than two colors (other than K76 and K100), throughout the newsletter.

8COVER

Background Image

High-res background image covering full page. The image should convey something that is going to be mentioned in the edition. Normally the most important or most interesting article.

AmCham Logo

Located near Tawasal, either on top left, top right, bottom left, or bottom right.

Text

Tawasal: Futura Medium, all CAPS, 107pt, kerning of 100

9HEADER IMAGES

BLUE

RED

These are set of header images that are recommended to use throughout the newsletter. They should be aligned at the edge of the top of each page.

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10

FOLIOS & PAGE NUMBERING

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TYPOGRAPHY

FuturaFutura is the typeface used in the newsletter. Different weights are used for different labels and sections.

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12

LAYOUT - TEXT

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ROUNDTABLE SUMMIT 2013

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13

LAYOUT - IMAGES

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TAWASAL !!"#$#%&!#'#%&( Images

Size of images can vary but shapes of rectangles are recommended. When selecting pictures for the newsletter, consider using the same format for all the pictures. General rule of thumb: do not use low resolution photographs.

Cropping

When cropping, keep the images in proporation to the actual size. Avoid cropping of faces.

When placing photographs, try to ensure that faces are facing towards the center of the spread.

Strokes

Creating minimal space in between images is crucial to having a neat, well-designed page. The designer should apply white strokes around images.

Weight: 10pt Stroke Color: Paper/White

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LAYOUT - IMAGES

Headshots

All sizes of headshots should be consistent and the images should have a black stroke around them.

There are three different sizes, but make sure to use only one size in a single spread.

Main

Width: 9p0 Height: 11p5 Example: used for Chairman and Executive Directors messages, Features

Secondary

Width: 6p11 Height: 8p1 Example: used for Board of Directors, Meet the Team, New Members

Stroke

Weight: 0.3 pt Color: 30% Black

6

Members-at-Large

GREGORY J. GOLDENChairman

Partner, Baker Botts L.L.P.

PETER RAFFERTYVice Chairman

Fund Manager, Abu DhabiInvestment Authority

YASSIN Y. YASSINTreasurer

Financial AdvisorAbu Dhabi Police - GHQ

NATASHA KOHNESecretary

Managing Partner, Akin GumpStrauss Hauer & Feld LLP

SOUAD AL HOSANIDirector of Companies Dept.

Mubadala Development Company

MATTHEW E. BYRDPresident and CEO, Gulf Alliance

A Perot Company

JEFFREY DECKERDeveloper Sector Leader

RW Armstrong

RONALD HERMANCEO, Mubadala GE

LINA EL LABBAN - LAMPKINProject Manager Executive Council

TRACY LAVINDirector, Community RelationsNew York University Abu Dhabi

ROBERT K. LUNDAYGlobal Mentor

Emirates Advanced Investments

MORTEN MAURITZENLead Country Manager

ExxonMobil Affiliates in the UAE

TAWASAL !!"#$%&!#'!&(%)*+#%,

BOARD OF DIRECTORS 2012-2013

15

BACK

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Back Cover

The back cover should be one solid color or image that covers all of the back.

Mission Statement

AmChams mission statement should always be placed on the center.

Font: Futura Medium, 12 pt, leading of 14pt Color: in general Paper/White, but depends on the color of the background.

Contact Information

All contact information should be placed on the bottom.

Font: Futura Medium, 10 pt, leading of 12pt Color: should adhere the same color as the Mission Statement.