20141126 BH Report: Turkey (poultry)

13
BH Report: Turkey (poultry) 2014/11/26

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20141126 BH Report: Turkey (poultry)

Transcript of 20141126 BH Report: Turkey (poultry)

Page 1: 20141126 BH Report: Turkey (poultry)

BH Report: Turkey (poultry) 2014/11/26

Page 2: 20141126 BH Report: Turkey (poultry)

Context

Ben Franklin was apparently quite fond of the idea of having turkey as the national symbol, as

opposed to the bald eagle...

• "I am on this account not displeased that the Figure is not known as a Bald Eagle, but looks

more like a Turkey. For the Truth the Turkey is in Comparison a much more respectable Bird,

and withal a true original Native of America... He is besides, though a little vain & silly, a Bird of

Courage, and would not hesitate to attack a Grenadier of the British Guards who should

presume to invade his Farm Yard with a red Coat on" – Benjamin Franklin

Thanksgiving is definitely one of my most favorite holidays, but I also eat turkey sandwiches

throughout the year. This was definitely something I got accustomed to after coming to the US.

Honestly, I didn't even know what turkey was until I came to the US

In this report, I tried to explore the following:

• How has global turkey consumption changed over time?

• What is the positioning of US in the global market?

• Where is turkey produced?

• How does turkey compare with other meats (beef, pork, chicken)?

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Global statistics

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Global turkey consumption has virtually remained flat in the last 10 years

0.0

1.0

2.0

3.0

4.0

5.0

6.0

20

07

2

00

6

20

05

2

00

4

20

03

Global turkey consumption (million tonnes)

20

11

-0.4% +0.5%

+3.3%

+5.0%

+6.5%

19

76

1

97

5

19

74

1

97

3

19

72

1

97

1

19

70

1

96

9

19

68

1

96

7

19

66

1

96

5

19

64

19

89

1

98

8

19

87

1

98

6

19

85

1

98

4

19

83

1

98

2

19

81

1

98

0

19

79

1

97

8

19

77

19

63

1

96

2

19

61

1

96

0

+8.3%

20

14

2

01

3

20

12

20

10

2

00

9

20

08

20

02

2

00

1

20

00

1

99

9

19

98

1

99

7

19

96

1

99

5

19

94

1

99

3

19

92

1

99

1

19

90

Source: US Department of Agriculture Foreign Agricultural Services

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US is the largest producer, consumer and exporter

4649

3736

79

7

60

40

80

100

20

0

Other

Canada

Consumption

4,937

Brazil

3

Production

5,288

3 2

USA

EU

%

57

21

19

40

80

20

0

60

100 4

Brazil

Other

Canada

USA

647

EU

0

%

Export

23

10

60

Import

647

4 3

Mexico

EU

South Africa

China

Other/unkown

Production and Consumption Export and Import

Source: US Department of Agriculture Foreign Agricultural Services

Largest

importer of US

turkey (~50%

share)

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Americans consume most turkey on per capita basis (~10x compared to the global average)

800 600 400 200

8

2

0

4

3

1

0

7

6

1,200 1,000

5

Mexico

1.7

Brazil

Global average (0.7kg per person)

Population (million)

4.3

7.1

USA

3.6

Turkey consumption per capita (2014, kg per person)

EU Canada

1.3

~10x

Source: US Department of Agriculture Foreign Agricultural Services; WroldBank

However, it is still smaller part of American diet compared to

Chicken (44kg p.c.), Beef (35kg p.c.) and Pork (27kg p.c.)

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US statistics

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10 states produce ~80% of turkeys in the US... (mostly in the East)

OR

MT

ID

WY

CA

NV

UT CO

AZ NM

TX

OK

KS

NE

SD

WA

ND MN

IA

MO

AR

WI

IL

MI

IN OH

PA

NY

KY

WV

TN

VA

NC

SC

MS AL GA

FL

ME

DE

NJ

VT

NH

MA

RI

MD

DC

CT

LA

Source: National Turkey Federation

States protruding >10% of turkeys in the US

States protruding 2-10% of turkeys in the US

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... Corresponding mostly with the wild turkey population

Source: The Wild Turkey Zone

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US turkey export dramatically increased after 90's, while domestic consumption remained flat-ish

0.0

0.5

1.0

1.5

2.0

2.5

3.0

0

5

10

15

20

25

30

19

72

1

97

1

19

70

1

96

9

19

68

1

96

7

19

66

1

96

5

19

64

19

62

1

96

1

19

60

+4.0%

20

14

+0.5% +0.6%

+1.9%

+6.0%

+3.8%

US turkey consumption & export (million tonnes) %

19

63

19

73

20

07

20

12

20

10

2

00

9

20

00

20

08

20

11

19

90

20

13

20

04

2

00

3

20

01

2

00

2

19

99

20

05

2

00

6

19

89

19

92

19

83

19

94

1

99

5

19

91

19

84

19

87

19

96

19

88

19

93

19

86

19

97

19

85

19

98

19

82

1

98

1

19

80

1

97

9

19

78

1

97

7

19

76

1

97

5

19

74

% Export Export Consumption

Source: US Department of Agriculture Foreign Agricultural Services

Likely driven by NAFTA (North America Free Trade Agreement) in

early 90's which drove increased export to Canada/Mexico

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Turkey consumption grew fast in lat 80's along with the maturing of large scale production...

0

2

4

6

8

101

96

8

20

10

19

62

20

11

19

66

19

72

19

64

19

80

19

84

19

74

19

76

19

82

19

78

20

13

19

90

19

70

19

60

20

00

19

86

19

88

19

92

19

94

19

96

19

98

20

02

20

04

20

06

20

08

20

12

20

14

19

63

19

61

19

65

19

67

19

69

19

71

19

73

19

75

19

77

19

79

19

81

19

83

19

85

19

87

19

89

19

91

19

93

19

95

19

97

19

99

20

01

20

03

20

05

20

07

20

09

American turkey consumption per person (kg per person)

+2.6%

-0.5%

+7.8%

.... but it has been declining over the last 25 years

Source: US Department of Agriculture Foreign Agricultural Services

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Not as successful as chicken in gaining popularity as the choice of meat, but still better off than beef and pork

3 7

12 14 16 1620

23

28 30 33 36 37 39

39 32 3125

31 27

2626

2423 24

24

50 5055

44 4539 37 36 34 33 31

644 666754

46

40.0

60.0

80.0

0.0

20.0

100.0

Chicken

Turkey 3

% share of American consumption of proteins (Pork, Beef, Chicken and Turkey)

1960 2005 2010 2014

Pork

1965 1975

Beef

1985 1990 1995 2000 1980 1970

Source: US Department of Agriculture Foreign Agricultural Services

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Disclaimer

This document is provided for general information only and nothing contained in the material constitutes a recommendation for the purchase or sale of any security. Although the statements of fact in this report are obtained from sources that I consider reliable, I do not guarantee their accuracy and any such information may be incomplete or condensed. Views are subject to change on the basis of additional or new research, new facts or developments.