ZMOT, Big Data & RetargetingChanging the Marketing Landscape

There is NO FREE Traffic!

The Problem with Search

The Beauty of Paid Ad’s

ZMOT Handbook

• http://www.thinkwithgoogle.com/collections/zero-moment-truth.html

Customer Avatar(Market) vs. What (Topic) concept:

8

PPC

9

http://www.wordstream.com/blog/ws/2012/05/15/ipo-facebook-vs-google-display-advertising

Customer Avatar(Market) vs. What (Topic) concept:

13

Segment Your Lists

Define Goals for Retargeting Segments

Track & Optimize

15

BIG DATA

According to IBM, we create about 2.5 quintillion bites of data every day, and IDC estimates that the volumes of data will more than double every two years.