Guaranteeing month on month uplift? The psychology behind behavioral retargeting

RUMOURS

and

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UPS

DOWNS

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UNIQUE

Who to think about?

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6

AUDIENCE

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BROWSER into BUYER

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INDIVIDUAL

EVOLUTION

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The tech behind it all

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HOW?11

Case study:Thistle Hotels

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PROBLEM: reliant on voucher sites

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SOLUTION: target relevant customers

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18% of all completed stays for Thistle were generated via pre & re-targeting with adGENIEJun Jul Aug Sep Oct Nov Dec

Bookings

To conclude

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If you build it, they will come

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