ZMOT For Pinoy SMEs in the Philippines
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Transcript of ZMOT For Pinoy SMEs in the Philippines
Google AdWords for Pinoy SMEs
Featuring ZMOT (“ZEE-mot”).
LinkedIn: Richard Noromor
Twitter: @richardnoromor
Website: www.emergelocal.com
Richard C. Noromor
Managing Director of EmergeLocal
Google AdWords Certified
Zero Moment of Truth
Download a free copy of this eBook written by Google at:
www.zeromomentoftruth.com
FMOT was introduced by Proctor & Gamble in 2005
First Moment of Truth (FMOT)
Stimulus
• Radio, TV, Cable, Newspaper, Billboards, Word of Mouth
Shelf(FMOT)
• Hotel Front Desk, Phone Call, Staff
Experience(SMOT)
• Hotel Rooms, Customer Service
• Word of Mouth Digitally
Traditional Hotel Marketing Model
Zero Moment of Truth (ZMOT)
Stimulus
• Radio, TV, Cable, Newspaper, Billboards, Word of Mouth
ZMOT
• 3rd Party Reviews, Hotel Review Websites, Blog, Videos,
Testimonials, Hotel Room Rates Comparison Websites
Shelf(FMOT)
• Hotel Front Desk, Phone Call, Staff
Experience(SMOT)
• Hotel Rooms, Customer Service
• Word of Mouth Digitally
New Hotel Marketing Model
Business Website
Improving Online Reviews
Publishing Blog Content
Publishing Videos
Engaging in Social Media
Investing in ZMOT Interactions
ZMOT Has To Be In Your Budget
Filipinos are searching
6.8M internet users
searching
84% engaging in search/
navigation activities
63% searching on mobile
everyday ComscoreIpsos MediaCT