Telling Your Community’s Captivating Online Story

part 1ZMOT

Jen Piccotti

Lia Nichole Smith

onsite insitesLIVE!

2015 SatisFacts Today’s Online Renter Study

1 to 2 years

45.8%

2015 SatisFacts Today’s Online Renter Study

at least 3 years

46.4%

this changes

everything!

#insiteslive

LEASE OR RESIDENT?

$1,000x12

$12,000-9%

$10,920

- turn costs- marketing- lost rent- utilities- concession

1 year resident

$12,000$12,600$13,230

-9%$36,639

3 year resident

(+5%)(+5%)

Goal: Secure more long term residents

Plan: Become master storytellers

• highly engaging• key elements• visualize the story

OXYTOCIN“trust hormone”

promotes connection

#insiteslive

ONLINE

OFFLINE

ONSITE

what’s your story?

*

#insiteslive

ZMOTONLINE

research

2015 SatisFacts Today’s Online Renter Study

researched online

78.5%

#insiteslive

ONLINE STORYBest Practices

#insiteslive

CONSISTENT MESSAGE

#insiteslive

1. Think like a prospect – how are they looking for you online?

2. Multiple search criteria

3. What’s on page 1?

#insiteslive

HOW “YOU” IS THE STORY?

#insiteslive

1. Brand

2. Culture

3. Does your online story have a personality?

#insiteslive

CHECK THE RIGHT BOXES

#insiteslive

Utlilty – solve a problem Education – makes them smarter Amusement – inspires happiness Access – connection to others Emotion – elicits a reaction Exclusivity – VIP access Information – current news/inside scoop Financial – provides sales/product info

WCG, Britopia 2014

#insiteslive

100% TRANSPARENCY

#insiteslive

1. Actual pricing

2. Clearly defined procedures

3. No bait and switch

#insiteslive

DON’T FORGET YOUR REVIEWS

#insiteslive

1. Page 1 of search results

2. Professional responses for recent reviews

3. Write with the reader in mind

KEY TAKE-A-WAYS #insiteslive

#insiteslive

THINK LONG-TERM

#insiteslive

ENGAGING

#insiteslive

INSPIRE ACTION

#insiteslive

www.satisfacts.com/focus

#insiteslive

THANK YOU FOR ATTENDING!

#insiteslive