ZMOT, Big Data & Retargeting
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ZMOT, Big Data & Retargeting Changing the Marketing Landscape
description
ZMOT, Big Data & Retargeting. Changing the Marketing Landscape. There is NO FREE Traffic! The Problem with Search The Beauty of Paid Ad’s. ZMOT Handbook. http://www.thinkwithgoogle.com/collections/zero-moment-truth.html. Customer Avatar (Market) vs. What (Topic) concept:. PPC. - PowerPoint PPT Presentation
Transcript of ZMOT, Big Data & Retargeting
ZMOT, Big Data & RetargetingChanging the Marketing Landscape
There is NO FREE Traffic!
The Problem with Search
The Beauty of Paid Ad’s
ZMOT Handbook
• http://www.thinkwithgoogle.com/collections/zero-moment-truth.html
Customer Avatar(Market) vs. What (Topic) concept:
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PPC
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http://www.wordstream.com/blog/ws/2012/05/15/ipo-facebook-vs-google-display-advertising
Customer Avatar(Market) vs. What (Topic) concept:
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Segment Your Lists
Define Goals for Retargeting Segments
Track & Optimize
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BIG DATA
According to IBM, we create about 2.5 quintillion bites of data every day, and IDC estimates that the volumes of data will more than double every two years.
