Terence Hegarty, General Manager, WineDirect Outbound

• Why telesales

• Goal setting

• Capturing data

• Understanding your universe

• Creating a complementary DTC Strategy

• Taking control of an intimate form of contact

• Making the Call

Why Telesales Outreach

Goal Setting

Capturing Data

Understanding Your Universe

Creating a Complementary DTC Strategy

Taking Control of an Intimate Form of Contact

Reject the Black Box

Making the Call

• Your customers want to hear from you

• Take the same attentive approach to your list as you do in the

Vineyard

• Resources are available to you. This is WD Outbound’s specialty

• Remember how personal the telephone is

Points to Take With You

Terence Hegarty, GMWineDirect Outbound

707-241-4731

Outboundservices@winedirect.com