Wine Telesales 101

What’s On The Agenda?1. A Brief history of Telesales & Wine

2. Goal setting

3. Capturing data

4. Creating a complementary DTC Strategy

5. Weighing your options for improved DTC

outreach

6. 3rd Party providers, what to consider

7. How to do it yourself!

8. Building Offers and planning campaigns

A Brief History

The Importance of Data

What if I told you

That You Could Chose The Approach That’s Right For

You

Keep it Simple

• Customers want to hear from you

• Take the same attentive approach to

your list as you do to tasting room

visitors

• Resources are available to you

• Remember how personal the telephone

is

Don’t Forget

Thank you!

Terence Hegarty, GM

707-241-4731 Outboundservices@winedirect.com